{"id":10436,"date":"2016-11-15T16:03:29","date_gmt":"2016-11-15T14:03:29","guid":{"rendered":"https:\/\/www.papaki.gr\/blog\/?p=10436"},"modified":"2018-07-12T11:41:19","modified_gmt":"2018-07-12T09:41:19","slug":"facebook-ads-reports","status":"publish","type":"post","link":"https:\/\/www.papaki.com\/blog\/2016\/11\/15\/facebook-ads-reports\/","title":{"rendered":"Facebook Ads Reports: \u03a6\u03c4\u03b9\u03ac\u03be\u03b5 \u03c4\u03b7\u03bd \u03c4\u03ad\u03bb\u03b5\u03b9\u03b1 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10437\" src=\"https:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2016\/11\/Blogimages_FB_fbReports.png\" alt=\"FB_ad_Reports\" width=\"670\" height=\"446\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2016\/11\/Blogimages_FB_fbReports.png 670w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2016\/11\/Blogimages_FB_fbReports-300x200.png 300w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/p>\n<p>\u0388\u03c6\u03c4\u03b9\u03b1\u03be\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03bf\u03c5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03c4\u03bf FB. \u03a4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b7\u03bc\u03ad\u03c1\u03b1 \u03ac\u03bd\u03bf\u03b9\u03be\u03b5\u03c2 \u03c4\u03bf dashboard \u03c4\u03bf\u03c5 Ad Manager \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03ce\u03c2 \u03c0\u03b7\u03b3\u03b1\u03af\u03bd\u03bf\u03c5\u03bd. \u0394\u03b5\u03bd \u03ae\u03c3\u03bf\u03c5\u03bd \u03cc\u03bc\u03c9\u03c2 \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03bf\u03c2 \u03b1\u03bd \u03c4\u03b1 metrics \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03ae \u03b1\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ac. \u03a4\u03bf \u03ac\u03bd\u03bf\u03b9\u03be\u03b5\u03c2 \u03be\u03b1\u03bd\u03ac \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03bc\u03af\u03b1 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1. \u03a4\u03b1 \u03af\u03b4\u03b9\u03b1. \u039a\u03b9 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03c4\u03ce\u03c1\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03ac\u03bb\u03b5\u03b9\u03c2 reminder \u03c3\u03c4\u03bf calendar \u03c3\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b8\u03c5\u03bc\u03ac\u03c3\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1 \u03ae \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ae\u03bd\u03b1 \u03bd\u03b1 \u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf Ad Manager \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c2 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 metrics \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b4\u03b5\u03bd \u03bd\u03b9\u03ce\u03b8\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03bf\u03c2 \u03cc\u03c4\u03b9 \u03b1\u03c1\u03ba\u03bf\u03cd\u03bd. \u03a4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03c0\u03bb\u03cc, \u03b7 \u03bb\u03cd\u03c3\u03b7 \u03b5\u03c5\u03c4\u03c5\u03c7\u03ce\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03af\u03b1. \u0391\u03c2 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ac \u03c0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03c6\u03c4\u03b9\u03ac\u03be\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03c4\u03ad\u03bb\u03b5\u03b9\u03b1 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b7 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac, \u03ba\u03bf\u03bc\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03c1\u03b1\u03bc\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03b1 \u03bc\u03ad\u03c4\u03c1\u03b1 \u03bc\u03b1\u03c2!<\/p>\n<p>\u038c\u03c4\u03b1\u03bd \u03c6\u03bf\u03c1\u03c4\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf Ad Manager \u03c4\u03bf\u03c5 Facebook \u03c4\u03bf default view \u03bc\u03b5 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03bf\u03bd\u03bf\u03bc\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u201c\u0391\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u201d \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac metrics \u03cc\u03c0\u03c9\u03c2:<\/p>\n<ul>\n<li>\u0391\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 (\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b1\u03bd\u03ac \u03c3\u03c4\u03cc\u03c7\u03bf \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2, \u03c0.\u03c7. New likes, Post engagement, App Installs \u03ba.\u03bb\u03c0.)<\/li>\n<li>\u039c\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03bf\u03af \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03b4\u03b1\u03bd \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7<\/li>\n<li>\u039a\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1<\/li>\n<li>\u03a7\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03bf\u03c3\u03cc \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03be\u03bf\u03b4\u03b5\u03c5\u03c4\u03b5\u03af<\/li>\n<li>\u0397\u03bc\u03b5\u03c1\u03bf\u03bc\u03b7\u03bd\u03af\u03b1 \u03ba\u03b1\u03b9 \u03ce\u03c1\u03b1 \u03bb\u03ae\u03be\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2<\/li>\n<\/ul>\n<p>\u03a4\u03b1 metrics \u03b1\u03c5\u03c4\u03ac, \u03cc\u03bc\u03c9\u03c2, \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03bf\u03c5\u03bc\u03b5 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 \u03c4\u03b9 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c5\u03bc\u03b2\u03b5\u03af \u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03bc\u03b1\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bc\u03b1\u03c2; \u039a\u03b9 \u03b1\u03bd \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9, \u03c4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03b1\u03c5\u03c4\u03cc;<\/p>\n<p>\u03a0\u03ad\u03c1\u03b1\u03bd \u03c4\u03bf\u03c5 default view \u201c\u0391\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u201d \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac \u03ac\u03bb\u03bb\u03b1 \u03ad\u03c4\u03bf\u03b9\u03bc\u03b1 views \u03c4\u03bf\u03c5 Ad Manager \u03b5\u03af\u03bd\u03b1\u03b9:<\/p>\n<h3>\u03a0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae<\/h3>\n<p>\u03a4\u03bf view \u03b1\u03c5\u03c4\u03cc \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03ad\u03c4\u03c5\u03c7\u03b5 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03bc\u03b1\u03c2. \u0391\u03bd \u03ae\u03c4\u03b1\u03bd \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b1\u03bd\u03ac \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03cc \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03c4\u03cc\u03c4\u03b5 \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03ac \u03bc\u03b1\u03c2 \u03af\u03c3\u03c9\u03c2 \u03ba\u03bf\u03cd\u03c1\u03b1\u03c3\u03b5 \u03b1\u03c6\u03bf\u03cd \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03b6\u03cc\u03c4\u03b1\u03bd \u03be\u03b1\u03bd\u03ac \u03ba\u03b1\u03b9 \u03be\u03b1\u03bd\u03ac \u03c3\u03c4\u03bf\u03c5\u03c2 \u03af\u03b4\u03b9\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2. \u0391\u03bd \u03ae\u03c4\u03b1\u03bd \u03bb\u03af\u03b3\u03b5\u03c2 \u03bf\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ad\u03c2 \u03b1\u03bd\u03ac \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03cc \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03af\u03c3\u03c9\u03c2 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03c6\u03b5\u03c1\u03b5 \u03bd\u03b1 \u03b1\u03c6\u03bf\u03bc\u03bf\u03b9\u03c9\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03bc\u03b1\u03c2. \u03a0\u03cc\u03c4\u03b5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03b8\u03b5\u03c9\u03c1\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c4\u03b5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03af\u03b3\u03b5\u03c2; 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\u03b7\u03bc\u03ad\u03c1\u03b5\u03c2<\/li>\n<\/ul>\n<p>\u0391\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c0\u03bf\u03c5 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b5\u03af\u03b4\u03b5 \u03ae \u03ad\u03ba\u03b1\u03bd\u03b5 \u03ba\u03bb\u03b9\u03ba \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7. \u0393\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc \u03b1\u03c2 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1:<\/p>\n<p>\u039f \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf Facebook \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03c4\u03bf\u03c5 \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf \u03c4\u03b7\u03bd \u03ce\u03c1\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03bf \u03bb\u03b5\u03c9\u03c6\u03bf\u03c1\u03b5\u03af\u03bf \u03ba\u03b1\u03b9 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03bc\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03bf\u03bd \u03ba\u03b1\u03bb\u03b5\u03af \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 domain name \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03c4\u03bf \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03b5\u03c0\u03b9\u03c4\u03cc\u03c0\u03bf\u03c5. \u03a4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b7\u03bc\u03ad\u03c1\u03b1, \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03c4\u03ae \u03c4\u03bf\u03c5 \u03c3\u03c0\u03b9\u03c4\u03b9\u03bf\u03cd \u03c4\u03bf\u03c5, \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c4\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03bc\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03c4\u03bf domain. \u03a4\u03bf Google Analytics \u03b8\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03b1\u03c5\u03c4\u03ae \u03c3\u03c4\u03b7\u03bd \u201c\u0391\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2\u201d \u03b5\u03c0\u03af\u03c3\u03ba\u03b5\u03c8\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c3\u03c4\u03bf Facebook. To Facebook \u03cc\u03bc\u03c9\u03c2, \u03bc\u03ad\u03c3\u03c9 \u03c4\u03bf\u03c5 Facebook pixel \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c3\u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03c0\u03bf\u03c5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03b5\u03af\u03c7\u03b5 \u03b4\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03bc\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03c4\u03bf\u03c5.<\/p>\n<h2 style=\"line-height: 30px;\">\u03a0\u03ce\u03c2 \u03b8\u03b1 \u03c6\u03c4\u03b9\u03ac\u03be\u03c9 \u03c4\u03bf report \u03bc\u03bf\u03c5;<\/h2>\n<p>\u0391\u03c6\u03bf\u03cd \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c0\u03b5\u03b9\u03c1\u03ac\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9, \u03c4\u03cc\u03c4\u03b5 \u03b5\u03af\u03bc\u03b1\u03c3\u03c4\u03b5 \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b1\u03c2 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2. \u0397 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03bc\u03b1\u03c2 \u03bb\u03ad\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c6\u03c4\u03b9\u03ac\u03c7\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03bc\u03b5 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\u03b1\u03c5\u03c4\u03ad\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03bf\u03b8\u03b7\u03ba\u03b5\u03cd\u03c3\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03c6\u03bf\u03c1\u03c4\u03ce\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bc\u03b5\u03bd\u03bf\u03cd \u03c4\u03c9\u03bd \u03c3\u03c4\u03b7\u03bb\u03ce\u03bd.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10439\" src=\"https:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-15-at-15.24.23.png\" alt=\"fb_ads_report_select\" width=\"624\" height=\"282\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-15-at-15.24.23.png 624w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-15-at-15.24.23-300x136.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/p>\n<p>\u03a4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b8\u03b7\u03ba\u03b5\u03cd\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c6\u03af\u03bb\u03c4\u03c1\u03b1 \u03cc\u03c0\u03c9\u03c2, \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03ac\u03bb\u03bb\u03c9\u03bd:<\/p>\n<ul>\n<li>\u03a4\u03bf \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd (\u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1, \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf\u03c2 \u03bc\u03ae\u03bd\u03b1\u03c2 \u03ba.\u03b1.).<\/li>\n<li>\u0397 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9\u03c2 (\u03b5\u03bd\u03b5\u03c1\u03b3\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03c4\u03ac \u03c4\u03bf \u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03bc\u03ad\u03bd\u03bf \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1).<\/li>\n<li>\u03a4\u03bf \u03c3\u03c4\u03cc\u03c7\u03bf \u03c0\u03bf\u03c5 \u03b5\u03af\u03c7\u03b5 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 (likes, video views, engagement).<\/li>\n<li>\u03a4\u03b7\u03bd \u03c4\u03bf\u03c0\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 (newsfeed, \u03b4\u03b5\u03be\u03b9\u03ac \u03c3\u03c4\u03ae\u03bb\u03b7, audience network \u03ae Instagram).<\/li>\n<\/ul>\n<p>\u0388\u03c4\u03c3\u03b9, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03bc\u03af\u03b1 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03bc\u03b5 campaigns \u03c0\u03bf\u03c5 \u03b5\u03af\u03c7\u03b1\u03bd \u03c0\u03bf\u03bb\u03cd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c3\u03c4\u03cc\u03c7\u03bf (\u03c0.\u03c7. \u03bc\u03cc\u03bd\u03bf \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 video view), \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c3\u03c4\u03ae\u03bb\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03bc\u03b5\u03af\u03c2 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b1\u03bc\u03b5 (video view, % of video watched, click to play), \u03b3\u03b9\u03b1 campaigns \u03c0\u03bf\u03c5 \u03ae\u03c4\u03b1\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03ac, \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03bc\u03ad\u03bd\u03bf \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 (\u03c4\u03bf\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf \u03bc\u03ae\u03bd\u03b1) \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b8\u03b7\u03ba\u03b1\u03bd \u03c0\u03c7. \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ac \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03b1.<\/p>\n<p>\u03a4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1\u03c2, \u03ad\u03c4\u03c3\u03b9 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 email \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03ba\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b1\u03c0\u03cc \u03c4\u03bf \u03bc\u03b5\u03bd\u03bf\u03cd. \u0397 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03b1\u03c0\u03bf\u03c3\u03c4\u03ad\u03bb\u03bb\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf email \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b5 \u03c3\u03c4\u03bf Facebook. \u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03cc\u03c0\u03bf\u03b9\u03bf \u03ac\u03bb\u03bb\u03bf email \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10440\" src=\"https:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-15-at-15.26.53.png\" alt=\"auto_fb_ads_report\" width=\"625\" height=\"423\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-15-at-15.26.53.png 625w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-15-at-15.26.53-300x203.png 300w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>\u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c6\u03b9\u03b5\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2 \u03bb\u03af\u03b3\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf \u03c3\u03bf\u03c5, \u03cc\u03c7\u03b9 \u03c4\u03cc\u03c3\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c6\u03c4\u03b9\u03ac\u03be\u03b5\u03b9\u03c2 \u03c4\u03bf report, \u03cc\u03c3\u03bf \u03ba\u03c5\u03c1\u03af\u03c9\u03c2, \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9\u03c2 \u03c0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 metrics \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2. \u03a0\u03af\u03c3\u03c4\u03b5\u03c8\u03b5 \u03bc\u03b5 \u03cc\u03bc\u03c9\u03c2, \u03bf \u03bb\u03af\u03b3\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03be\u03bf\u03b4\u03ad\u03c8\u03b5\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0388\u03c6\u03c4\u03b9\u03b1\u03be\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03bf\u03c5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03c4\u03bf FB. \u03a4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b7\u03bc\u03ad\u03c1\u03b1 \u03ac\u03bd\u03bf\u03b9\u03be\u03b5\u03c2 \u03c4\u03bf&#8230; <a class=\"text-colored text-underlined\" href=\"https:\/\/www.papaki.com\/blog\/2016\/11\/15\/facebook-ads-reports\/\">\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1<\/a><\/p>\n","protected":false},"author":14,"featured_media":10437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[107],"tags":[459,430,638,637,223],"coauthors":[],"class_list":["post-10436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-facebook","tag-facebook-ads","tag-online-advertising","tag-report","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Facebook Ads Reports: \u03a6\u03c4\u03b9\u03ac\u03be\u03b5 \u03c4\u03b7\u03bd \u03c4\u03ad\u03bb\u03b5\u03b9\u03b1 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac! | Papaki Blog<\/title>\n<meta name=\"description\" content=\"\u0391\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c6\u03c4\u03b9\u03ac\u03c7\u03bd\u03b5\u03b9\u03c2 \u03c4\u03ad\u03bb\u03b5\u03b9\u03b1 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 reports, \u03ba\u03bf\u03bc\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c1\u03b1\u03bc\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03b1 \u03bc\u03ad\u03c4\u03c1\u03b1 \u03c3\u03bf\u03c5! \u0391\u03c0\u03cc \u03c4\u03bf\u03bd Facebook guru \u0386\u03ba\u03b7 \u039a\u03b9\u03bf\u03c5\u03c0\u03ac\u03ba\u03b7.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.papaki.com\/blog\/2016\/11\/15\/facebook-ads-reports\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ads Reports: \u03a6\u03c4\u03b9\u03ac\u03be\u03b5 \u03c4\u03b7\u03bd \u03c4\u03ad\u03bb\u03b5\u03b9\u03b1 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac!\" \/>\n<meta property=\"og:description\" content=\"\u0391\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c6\u03c4\u03b9\u03ac\u03c7\u03bd\u03b5\u03b9\u03c2 \u03c4\u03ad\u03bb\u03b5\u03b9\u03b1 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 reports, \u03ba\u03bf\u03bc\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c1\u03b1\u03bc\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03b1 \u03bc\u03ad\u03c4\u03c1\u03b1 \u03c3\u03bf\u03c5! \u0391\u03c0\u03cc \u03c4\u03bf\u03bd Facebook guru \u0386\u03ba\u03b7 \u039a\u03b9\u03bf\u03c5\u03c0\u03ac\u03ba\u03b7.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.papaki.com\/blog\/2016\/11\/15\/facebook-ads-reports\/\" \/>\n<meta property=\"og:site_name\" content=\"Papaki Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Papaki\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-15T14:03:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-12T09:41:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2016\/11\/Blogimages_FB_fbReports.png\" \/>\n\t<meta property=\"og:image:width\" content=\"670\" \/>\n\t<meta property=\"og:image:height\" content=\"446\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Akis Kioupakis\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2016\\\/11\\\/15\\\/facebook-ads-reports\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2016\\\/11\\\/15\\\/facebook-ads-reports\\\/\"},\"author\":{\"name\":\"Akis Kioupakis\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/#\\\/schema\\\/person\\\/64215e7d5a9b2217391b0407e22eaed8\"},\"headline\":\"Facebook Ads Reports: \u03a6\u03c4\u03b9\u03ac\u03be\u03b5 \u03c4\u03b7\u03bd \u03c4\u03ad\u03bb\u03b5\u03b9\u03b1 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