{"id":1292,"date":"2011-07-25T15:28:17","date_gmt":"2011-07-25T13:28:17","guid":{"rendered":"http:\/\/www.papaki.gr\/blog\/?p=1292"},"modified":"2023-02-16T12:39:26","modified_gmt":"2023-02-16T10:39:26","slug":"%cf%80%cf%89%cf%82-%ce%bf%cf%81%ce%b3%ce%b1%ce%bd%cf%8e%ce%bd%cf%89-%cf%84%ce%bf%ce%bd-google-adwords-%ce%bb%ce%bf%ce%b3%ce%b1%cf%81%ce%b9%ce%b1%cf%83%ce%bc%cf%8c-%ce%bc%ce%bf%cf%85","status":"publish","type":"post","link":"https:\/\/www.papaki.com\/blog\/2011\/07\/25\/%cf%80%cf%89%cf%82-%ce%bf%cf%81%ce%b3%ce%b1%ce%bd%cf%8e%ce%bd%cf%89-%cf%84%ce%bf%ce%bd-google-adwords-%ce%bb%ce%bf%ce%b3%ce%b1%cf%81%ce%b9%ce%b1%cf%83%ce%bc%cf%8c-%ce%bc%ce%bf%cf%85\/","title":{"rendered":"\u03a0\u03ce\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03c9 \u03c4\u03bf\u03bd Google Ads \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03bc\u03bf\u03c5"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0391\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03ae\u03b4\u03b7 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc <\/span><b>Google Ads<\/b><span style=\"font-weight: 400;\">, \u03b5\u03b4\u03ce \u03b8\u03b1 \u03bc\u03ac\u03b8\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03cc\u03bb\u03b1 \u03cc\u03c3\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7 <\/span><b>\u03c3\u03c9\u03c3\u03c4\u03ae \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03c3\u03bf\u03c5<\/b><span style=\"font-weight: 400;\">. \u0391\u03bd \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c6\u03c4\u03b9\u03ac\u03be\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd \u03b1\u03ba\u03cc\u03bc\u03b7, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03ce\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c1\u03af\u03be\u03b5\u03b9\u03c2 \u03bc\u03b9\u03b1 \u03bc\u03b1\u03c4\u03b9\u03ac \u03c3\u03b5 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf post \u03bc\u03b1\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03bf Google Ads \u201c<\/span><a href=\"http:\/\/www.papaki.gr\/blog\/?p=981\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">5 \u0392\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd 1\u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03b1\u03c2 \u03c3\u03c4\u03bf Google Ads<\/span><\/a><span style=\"font-weight: 400;\">\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a3\u03c4\u03bf\u03bd \u03bf\u03b4\u03b7\u03b3\u03cc \u03bc\u03b1\u03c2 \u03b1\u03c5\u03c4\u03cc, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03b3\u03b9\u03b1 Google Ads, \u03b8\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 <\/span><b>\u03bc\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b1\u03c2 \u03bc\u03b5 \u03ad\u03c0\u03b9\u03c0\u03bb\u03b1 \u03c3\u03c0\u03b9\u03c4\u03b9\u03bf\u03cd<\/b><span style=\"font-weight: 400;\"> \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03bc\u03b1\u03b6\u03af, \u03b2\u03ae\u03bc\u03b1-\u03b2\u03ae\u03bc\u03b1, \u03c4\u03b7\u03bd \u03cc\u03bb\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1. \u039e\u03b5\u03ba\u03b9\u03bd\u03ac\u03bc\u03b5 \u03bc\u03b5 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac:<\/span> <span style=\"font-weight: 400;\">\u0395\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7 \u03b4\u03bf\u03bc\u03ae \u03b5\u03bd\u03cc\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd Google Ads \u03b1\u03bd \u03c4\u03bf\u03bd \u03c3\u03c5\u03c3\u03c7\u03b5\u03c4\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b5 \u03c4\u03bf site \u03bc\u03b1\u03c2.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u039f <\/span><b>\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2<\/b><span style=\"font-weight: 400;\"> \u03b5\u03bd\u03cc\u03c2 <\/span><b>Google account<\/b><span style=\"font-weight: 400;\"> \u03ad\u03c7\u03b5\u03b9 \u03c9\u03c2 \u03b5\u03be\u03ae\u03c2: <\/span><b>\u039a\u03ac\u03b8\u03b5 Google Ads \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2<\/b><span style=\"font-weight: 400;\"> (Google AdWords \u03c0\u03b1\u03bb\u03b9\u03cc\u03c4\u03b5\u03c1\u03b1) \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc\u00a0<\/span><b>\u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2<\/b><span style=\"font-weight: 400;\">\u00a0(<\/span><i><span style=\"font-weight: 400;\">campaigns<\/span><\/i><span style=\"font-weight: 400;\">) \u03ba\u03b1\u03b9\u00a0<\/span><b>\u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd<\/b><span style=\"font-weight: 400;\">\u00a0(<\/span><i><span style=\"font-weight: 400;\">ad groups<\/span><\/i><span style=\"font-weight: 400;\">). \u039a\u03ac\u03b8\u03b5 <\/span><b>Google Ads account<\/b><span style=\"font-weight: 400;\"> \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03ba\u03b1\u03b9\u00a010.000 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bc\u03ad\u03c7\u03c1\u03b9 20.000 ad groups, \u03ba\u03ac\u03b8\u03b5 ad group \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9\u00a050 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2\u00a0\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c7\u03b9\u03bb\u03b9\u03ac\u03b4\u03b5\u03c2 keywords. \u03a0\u03ac\u03bc\u03b5 \u03bd\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c0\u03ce\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c4\u03bf Google Ads.<\/span><\/p>\n<h2><strong>\u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u039a\u03b1\u03b9 \u03b1\u03c6\u03bf\u03cd \u03ad\u03c7\u03b5\u03b9 \u03b3\u03af\u03bd\u03b5\u03b9 <\/span><b>\u03b5\u03af\u03c3\u03bf\u03b4\u03bf\u03c2<\/b> <b>\u03c3\u03c4\u03bf Google Ads<\/b><span style=\"font-weight: 400;\">, \u03c3\u03b5\u03b9\u03c1\u03ac \u03ad\u03c7\u03b5\u03b9 \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd. \u039a\u03b1\u03bb\u03cc \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c2 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03bf\u03c5, \u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf \u03bc\u03c5\u03b1\u03bb\u03cc \u03c3\u03bf\u03c5 \u03b4\u03cd\u03bf \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1:<\/span><\/p>\n<ol>\n<li><b><\/b><span style=\"font-weight: 400;\">\u03a4\u03bf \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03bf\u03c5, \u03ba\u03b1\u03b9<\/span><\/li>\n<li><b><\/b><span style=\"font-weight: 400;\">\u03c4\u03b9 \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03cd\u03c7\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03b7\u03bd online \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c3\u03bf\u03c5 (\u03c3\u03c4\u03cc\u03c7\u03bf\u03b9).<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u039a\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c2, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 <\/span><b>\u03bc\u03b5 \u03ad\u03bd\u03b1\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03b8\u03b5\u03c3\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae<\/b><span style=\"font-weight: 400;\"> (clicks, brand, \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2) \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd Google Ads \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c3\u03bf\u03c5. \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03bf\u03c5 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd\/\u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9\u03c2, \u03b1\u03bd\u03ac \u03c7\u03ce\u03c1\u03b1 \u03ba\u03c4\u03bb. \u0388\u03c4\u03c3\u03b9, \u03b1\u03bd \u03c4\u03bf site \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03bf\u03c5 \u03c0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9\u00a0<\/span><b>\u03ad\u03c0\u03b9\u03c0\u03bb\u03b1\u00a0<\/b><span style=\"font-weight: 400;\">\u03ba\u03b1\u03b9 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03be\u03ae\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2:\u00a0<\/span><b>\u039a\u03b1\u03b8\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc-\u03a4\u03c1\u03b1\u03c0\u03b5\u03b6\u03b1\u03c1\u03af\u03b1<\/b><span style=\"font-weight: 400;\">,\u00a0<\/span><b>\u039a\u03bf\u03c5\u03b6\u03af\u03bd\u03b1<\/b><span style=\"font-weight: 400;\">,\u00a0<\/span><b>\u03a5\u03c0\u03bd\u03bf\u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf<\/b><span style=\"font-weight: 400;\">,\u00a0<\/span><b>\u0392\u03b5\u03c1\u03ac\u03bd\u03c4\u03b1-\u039a\u03ae\u03c0\u03bf\u03c2<\/b><span style=\"font-weight: 400;\">. \u0391\u03c5\u03c4\u03ad\u03c2 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03bf\u03c5 \u03c3\u03c4\u03bf Google Ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0391\u03ba\u03cc\u03bc\u03b7, \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 <\/span><b>Google Ads \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1<\/b><span style=\"font-weight: 400;\"> \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd\u00a0<\/span><b>\u03b7\u03bc\u03b5\u03c1\u03ae\u03c3\u03b9\u03bf \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc<\/b><span style=\"font-weight: 400;\">\u00a0(<\/span><i><span style=\"font-weight: 400;\">daily budget<\/span><\/i><span style=\"font-weight: 400;\">), \u03c4\u03b7\u00a0<\/span><b>\u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae<\/b><span style=\"font-weight: 400;\">\u00a0\u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 (\u03c7\u03ce\u03c1\u03b1, \u03c0\u03cc\u03bb\u03b7 \u03ae \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae) \u03ba\u03b1\u03b9 \u03c4\u03ad\u03bb\u03bf\u03c2 \u03c4\u03bf\u00a0<\/span><b>\u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2<\/b><span style=\"font-weight: 400;\">\u00a0\u03c4\u03b7\u03c2 (\u03c3\u03c4\u03bf \u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 Google, \u03c3\u03c4\u03bf \u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03ae \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03b4\u03cd\u03bf). \u03a4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03b4\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c1\u03c4\u03ad\u03bb\u03b1\u00a0<\/span><b>\u201c\u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2\u201d\u00a0<\/b><span style=\"font-weight: 400;\">\u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c3\u03bf\u03c5. \u0393\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03c1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b1\u03bc\u03b5, \u03c0\u03ae\u03b3\u03b1\u03b9\u03bd\u03b5 \u03c3\u03c4\u03bf tab\u00a0<\/span><b>\u201c\u03a1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03b9\u03c2\u201d<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><strong>\u039f\u03bc\u03ac\u03b4\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u2013 Ad Groups<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u03a4\u03ce\u03c1\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03bf\u03c5, \u03c0\u03ac\u03bc\u03b5 \u03bd\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b1 <\/span><b>ad groups<\/b><span style=\"font-weight: 400;\">, \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03ad\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03c0\u03b5\u03c4\u03cd\u03c7\u03b5\u03b9\u03c2 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7. \u03a0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03b5\u03af\u03b4\u03b1\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03c5\u03c0\u03bf\u03b8\u03b5\u03c4\u03b9\u03ba\u03cc site \u03bc\u03b5 \u03c4\u03b1 \u03ad\u03c0\u03b9\u03c0\u03bb\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2, \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b1\u03bc\u03b5 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2. \u03a4\u03ce\u03c1\u03b1, \u03c0\u03b1\u03af\u03c1\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b9\u03c2 <\/span><b>\u03c5\u03c0\u03bf\u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2<\/b><span style=\"font-weight: 400;\">, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae\u00a0<\/span><b>\u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03ad\u03c0\u03b9\u03c0\u03bb\u03b1<\/b><span style=\"font-weight: 400;\">\u00a0\u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b1 ad groups \u03bc\u03b1\u03c2. \u03a0\u03c7.\u00a0<\/span><b>\u039a\u03b1\u03bd\u03b1\u03c0\u03ad\u03b4\u03b5\u03c2<\/b><span style=\"font-weight: 400;\">,\u00a0<\/span><b>\u03c4\u03c1\u03b1\u03c0\u03b5\u03b6\u03b1\u03c1\u03af\u03b5\u03c2<\/b><span style=\"font-weight: 400;\">,\u00a0<\/span><b>\u03ba\u03c1\u03b5\u03b2\u03ac\u03c4\u03b9\u03b1\u00a0<\/b><span style=\"font-weight: 400;\">\u03ba\u03b1\u03b9\u00a0<\/span><b>\u03bd\u03c4\u03bf\u03c5\u03bb\u03ac\u03c0\u03b5\u03c2<\/b><span style=\"font-weight: 400;\">. \u0393\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b5\u03b9\u03c2 \u03c4\u03b1 ad groups \u03b5\u03c0\u03af\u03bb\u03b5\u03be\u03b5 \u03c4\u03bf tab\u00a0<\/span><b>\u201c\u039f\u03bc\u03ac\u03b4\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd\u201d<\/b><span style=\"font-weight: 400;\">\u00a0(<\/span><i><span style=\"font-weight: 400;\">ad groups<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/p>\n<h2><strong>\u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u0394\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5,\u00a0<\/span><b>\u03b1\u03c0\u03bb\u03ad\u03c2<\/b><span style=\"font-weight: 400;\">,\u00a0<\/span><b>\u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b5\u03c2\u00a0<\/b><span style=\"font-weight: 400;\">\u03ba\u03b1\u03b9\u00a0<\/span><b>\u03b4\u03b5\u03bb\u03b5\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2\u00a0<\/b><span style=\"font-weight: 400;\">\u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5, \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2. \u039a\u03b1\u03bb\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9\u00a0<\/span><b>keywords \u03c3\u03c4\u03bf \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf<\/b><span style=\"font-weight: 400;\">, \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c3\u03c4\u03bf\u03bd \u03c4\u03af\u03c4\u03bb\u03bf, \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 <\/span><b>call-to-action<\/b><span style=\"font-weight: 400;\">\u00a0\u03bc\u03ae\u03bd\u03c5\u03bc\u03b1, \u03c0\u03c7. \u201c<\/span><i><span style=\"font-weight: 400;\">\u0394\u03b5\u03c2 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac<\/span><\/i><span style=\"font-weight: 400;\">\u201c, \u201c<\/span><i><span style=\"font-weight: 400;\">\u0391\u03b3\u03cc\u03c1\u03b1\u03c3\u03b5 \u03c4\u03ce\u03c1\u03b1<\/span><\/i><span style=\"font-weight: 400;\">\u201c, \u201c<\/span><i><span style=\"font-weight: 400;\">\u0395\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae \u03c4\u03ce\u03c1\u03b1<\/span><\/i><span style=\"font-weight: 400;\">\u201d \u03ba\u03c4\u03bb. \u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c0\u03b5\u03b9\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03c3\u03c4\u03b5\u03af\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 <\/span><b>\u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 ad group<\/b><span style=\"font-weight: 400;\">, \u03bc\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf\u03c5 \u03c4\u03bf Google Ads \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03bc\u03b5 \u03c4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/span><\/p>\n<h2><strong>Keywords<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19804\" src=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2011\/07\/Insideimage-OrganiseGoogleAds.jpg\" alt=\"google ads keywords\" width=\"700\" height=\"466\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2011\/07\/Insideimage-OrganiseGoogleAds.jpg 700w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2011\/07\/Insideimage-OrganiseGoogleAds-300x200.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Last, but not least\u2026 T\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf \u03ba\u03bf\u03bc\u03bc\u03ac\u03c4\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae <\/span><b>\u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd Google Ads<\/b><span style=\"font-weight: 400;\"> \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9<\/span><b>\u00a0\u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac<\/b><span style=\"font-weight: 400;\">, \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03b8\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03bf\u03c5. \u03a4\u03b1 keywords \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03c4\u03b7 \u03b2\u03ac\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7 <\/span><b>\u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae<\/b><span style=\"font-weight: 400;\"> \u03c3\u03bf\u03c5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2 \u03c3\u03bf\u03c5 \u03bc\u03b5 <\/span><b>PPC (Pay Per Click)<\/b><span style=\"font-weight: 400;\">, \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c2 <\/span><b>internet marketing<\/b><span style=\"font-weight: 400;\">, \u03cc\u03c0\u03bf\u03c5 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9\u03c2 \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03b1\u03bd\u03bf\u03af\u03b3\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c3\u03bf\u03c5. \u0398\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03ac \u03c4\u03b1 keywords \u03c3\u03bf\u03c5, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b1\u00a0<\/span><b>negative keywords<\/b><span style=\"font-weight: 400;\">\u00a0\u03c3\u03bf\u03c5.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1: \u0393\u03b9\u03b1 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03bc\u03b5 \u03ad\u03c0\u03b9\u03c0\u03bb\u03b1, \u03b8\u03ad\u03bb\u03c9 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03bc\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03c4\u03bf <\/span><b>keyword<\/b><span style=\"font-weight: 400;\"> \u201c\u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9 \u03ba\u03bf\u03c5\u03b6\u03af\u03bd\u03b1\u03c2\u201d, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5 \u03b8\u03ad\u03bb\u03c9 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03b1\u03bb\u03b9\u03ac \u03ad\u03c0\u03b9\u03c0\u03bb\u03b1 \u03ae \u03c0\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03ad\u03c0\u03b9\u03c0\u03bb\u03b1, \u03bf\u03c0\u03cc\u03c4\u03b5 \u03b4\u03cd\u03bf \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03bc\u03b5 \u03bd\u03b1 \u03b2\u03ac\u03bb\u03bf\u03c5\u03bc\u03b5 \u03c9\u03c2 negative keywords \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u201c\u03b1\u03bd\u03c4\u03af\u03ba\u03b5\u03c2\u201d \u03ba\u03b1\u03b9 \u201c\u03c0\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac\u201d!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ac keywords, \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03c0\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03bc\u03c5\u03b1\u03bb\u03cc \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\/\u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2. \u0388\u03c4\u03c3\u03b9, \u03b8\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9\u03c2 \u03c4\u03b9 \u03c0\u03bb\u03b7\u03ba\u03c4\u03c1\u03bf\u03bb\u03bf\u03b3\u03b5\u03af \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2. <\/span><span style=\"font-weight: 400;\">\u03a3\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ad\u03c2 <\/span><b>\u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2<\/b><span style=\"font-weight: 400;\">,\u00a0<\/span><b>\u03c3\u03c5\u03bd\u03ce\u03bd\u03c5\u03bc\u03b5\u03c2\u00a0<\/b><span style=\"font-weight: 400;\">\u03bb\u03ad\u03be\u03b5\u03b9\u03c2, \u03c4\u03bf\u03bd\u00a0<\/span><b>\u03b5\u03bd\u03b9\u03ba\u03cc\u00a0<\/b><span style=\"font-weight: 400;\">\u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd\u00a0<\/span><b>\u03c0\u03bb\u03b7\u03b8\u03c5\u03bd\u03c4\u03b9\u03ba\u03cc\u00a0<\/b><span style=\"font-weight: 400;\">\u03c4\u03bf\u03c5\u03c2, \u03c4\u03bf\u03bd\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ae \u03ac\u03c4\u03bf\u03bd\u03b5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03af\u03c3\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03bb\u03ac\u03b8\u03bf\u03c2 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03cc\u03bc\u03c9\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2! <\/span><span style=\"font-weight: 400;\">\u0393\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf\u00a0<\/span><a href=\"https:\/\/adwords.google.com\/o\/Targeting\/Explorer?__c=9561699024&amp;__u=1503100371&amp;ideaRequestType=KEYWORD_IDEAS#search.4312999_202904629\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ads \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 keywords<\/span><\/a><span style=\"font-weight: 400;\">\u00a0(\u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03b5\u03af\u03c2 \u03c0\u03c1\u03ce\u03c4\u03b1). Keywords \u03b8\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 <\/span><b>\u03bf\u03bc\u03ac\u03b4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0394\u03b7\u03bb\u03b1\u03b4\u03ae \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03bc\u03b1\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac keywords \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bc\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">-\u201c\u03ad\u03c0\u03b9\u03c0\u03bb\u03b1\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">-\u201c\u03ad\u03c0\u03b9\u03c0\u03bb\u03b1 \u03ba\u03bf\u03c5\u03b6\u03af\u03bd\u03b1\u03c2\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">-\u201c\u03b5\u03c0\u03b9\u03c0\u03bb\u03b1 \u03b4\u03c9\u03bc\u03b1\u03c4\u03b9\u03bf\u03c5\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">-\u201c\u03ad\u03c0\u03b9\u03c0\u03bb\u03b1 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03bf\u03cd \u03c7\u03ce\u03c1\u03bf\u03c5\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">-\u201c\u03ad\u03c0\u03b9\u03c0\u03bb\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b9\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ad\u03c2 \u03ba\u03c4\u03bb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0395\u03c0\u03b5\u03b9\u03b4\u03ae \u03cc\u03bc\u03c9\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03b5\u03c0\u03af\u03c0\u03bb\u03c9\u03bd \u03bc\u03b1\u03c2 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 ad groups, \u03b8\u03b1 \u03b5\u03b9\u03c3\u03ac\u03b3\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 keywords \u03c3\u03c4\u03bf \u03ba\u03b1\u03b8\u03ad\u03bd\u03b1, \u03ce\u03c3\u03c4\u03b5 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b1\u03c2 <\/span><b>\u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03c0\u03b9\u03bf \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1<\/b><span style=\"font-weight: 400;\">, \u03c3\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b1\u03c2.<\/span><\/p>\n<p><b>\u0393\u03b9\u03b1 \u03c4o adgroup \u03ba\u03b1\u03bd\u03b1\u03c0\u03ad\u03b4\u03b5\u03c2, \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac keywords \u03b5\u03af\u03bd\u03b1\u03b9:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">-\u201c\u03be\u03cd\u03bb\u03b9\u03bd\u03bf\u03b9 \u03ba\u03b1\u03bd\u03b1\u03c0\u03ad\u03b4\u03b5\u03c2\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">-\u201c\u03ba\u03b1\u03bd\u03b1\u03c0\u03ad\u03c2 \u03b3\u03c9\u03bd\u03af\u03b1\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">-\u201c\u03ba\u03b1\u03bd\u03b1\u03c0\u03ad\u03c2 \u03ba\u03c1\u03b5\u03b2\u03ac\u03c4\u03b9\u201d<\/span><\/p>\n<p><b>\u0393\u03b9\u03b1 \u03c4\u03bf adgroup \u03a4\u03c1\u03b1\u03c0\u03b5\u03b6\u03b1\u03c1\u03af\u03b5\u03c2 &amp; \u03c4\u03c1\u03b1\u03c0\u03b5\u03b6\u03ac\u03ba\u03b9\u03b1:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201c\u03c4\u03c1\u03b1\u03c0\u03b5\u03b6\u03b1\u03c1\u03af\u03b5\u03c2\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u201c\u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9\u03b1 \u03ba\u03bf\u03c5\u03b6\u03af\u03bd\u03b1\u03c2\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u201c\u03c4\u03c1\u03b1\u03c0\u03b5\u03b6\u03ac\u03ba\u03b9\u03b1\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u201c\u03c4\u03c1\u03b1\u03c0\u03b5\u03b6\u03ac\u03ba\u03b9 \u03c3\u03b1\u03bb\u03bf\u03bd\u03b9\u03bf\u03cd\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0391\u03c5\u03c4\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1, \u03bc\u03b7\u03bd \u03be\u03b5\u03c7\u03bd\u03ac\u03c2 \u03cc\u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 <\/span><b>\u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2<\/b> <b>\u03c4\u03c9\u03bd \u03bb\u03ad\u03be\u03b5\u03c9\u03bd<\/b><span style=\"font-weight: 400;\">, \u03bc\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bf \u03ba\u03ac\u03b8\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c4\u03b9\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac.<\/span><\/p>\n<h2><strong>\u039b\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03af \u03c5\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03bf\u03c5 Google Ads (\u03c0\u03c1\u03ce\u03b7\u03bd MCC \u2013 My Client Center)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u0393\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 <\/span><b>\u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03ce\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/b><span style=\"font-weight: 400;\">, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ad\u03bd\u03b1\u03bd \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c5\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03bf\u03c5 Google Ads (\u03ae Google Ads Manager account), \u03c0\u03b1\u03bb\u03b9\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b3\u03bd\u03c9\u03c3\u03c4\u03cc\u03c2 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03af\u03b1 My Client Center (MCC).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u039f <\/span><b>\u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c5\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03bf\u03c5 <\/b><span style=\"font-weight: 400;\">\u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c3\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03af\u03b6\u03b5\u03c3\u03b1\u03b9<\/span><b> \u03c0\u03bf\u03bb\u03bb\u03bf\u03cd\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd\u03c2 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc \u03c3\u03b7\u03bc\u03b5\u03af\u03bf. <\/b><span style=\"font-weight: 400;\">\u0388\u03c4\u03c3\u03b9, \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5 Google Ads Manager \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03bd\u03b1 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03bd\u03b5\u03b9\u03c2 \u03c0\u03bf\u03bb\u03bb\u03ac accounts (\u03c0.\u03c7. \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9\u03c2 budget) \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 <\/span><b>Google Ads settings<\/b><span style=\"font-weight: 400;\">, \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c7\u03c9\u03c1\u03b5\u03af\u03c2 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2, \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c2 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd \u03ae <\/span><b>\u03bb\u03ad\u03be\u03b5\u03c9\u03bd-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ce\u03bd <\/b><span style=\"font-weight: 400;\">(\u03bc\u03ad\u03c3\u03c9 <\/span><a href=\"https:\/\/www.papaki.com\/blog\/2020\/05\/19\/google-analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\">), \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 <\/span><b>\u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c5 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd<\/b><span style=\"font-weight: 400;\"> \u03ba\u03c4\u03bb.<\/span><\/p>\n<h2><strong>Tips \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd Google Ads<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u0397 \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03bf\u03bc\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd (account <\/span><b>structure<\/b><span style=\"font-weight: 400;\">) \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03ba\u03c3\u03c4\u03c1\u03b1\u03c4\u03b5\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03ac\u03c1\u03b1, \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba. \u0397 \u03ba\u03b1\u03bb\u03ae \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 \u03b8\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c9\u03c3\u03c4\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac ad groups \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03b9\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ac.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf <\/span><a href=\"https:\/\/www.papaki.com\/blog\/2020\/11\/18\/google-ads-%ce%b5%cf%80%ce%b9%cf%87%ce%b5%ce%af%cf%81%ce%b7%cf%83%ce%b7\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Ads \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2<\/span><\/a><span style=\"font-weight: 400;\"> \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae.<\/span><\/p>\n<p><b>\u03a0\u03ac\u03bc\u03b5, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03bd\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 Google Ads \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03c3\u03bf\u03c5:<\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03b4\u03bf\u03bc\u03ae\u03c2 \u03c4\u03bf\u03c5 website<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0391\u03bd \u03c4\u03bf site \u03c3\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\/\u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03c4\u03cc\u03c4\u03b5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03c5\u03bd\u03b8\u03b5\u03af \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b5\u03af. \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b5\u03ba\u03c3\u03c4\u03c1\u03b1\u03c4\u03b5\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\/\u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c6\u03bf\u03c1\u03ac, \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c6\u03c4\u03b9\u03ac\u03be\u03b5\u03b9\u03c2 \u03bb\u03af\u03c3\u03c4\u03b5\u03c2 \u03bc\u03b5 \u03b1\u03c0\u03bf\u03bb\u03cd\u03c4\u03c9\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac keywords. \u0386\u03c1\u03b1, \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1 <\/span><b>\u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b7 <\/b><span style=\"font-weight: 400;\">(\u03cc\u03c0\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc marketing \u03c3\u03bf\u03c5), \u03bc\u03b5 \u03c4\u03bf Google Ads \u03bd\u03b1 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1, \u03c3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03bc\u03b5 \u03c4\u03bf \u03c0\u03b9\u03bf \u03c7\u03c1\u03bf\u03bd\u03bf\u03b2\u03cc\u03c1\u03bf SEO.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0391\u03bd \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03c3\u03b5 \u03bc\u03ac\u03b8\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03c2 \u03ba\u03cc\u03c3\u03bc\u03bf\u03c2 (brand awareness), \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 <\/span><b>Display Network. <\/b><span style=\"font-weight: 400;\">\u0391\u03bd \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ae \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c3\u03bf\u03c5, \u03b4\u03b9\u03ac\u03bb\u03b5\u03be\u03b5 \u03bc\u03b9\u03b1<\/span><b> Search Network<\/b><span style=\"font-weight: 400;\"> \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1. <\/span><b>\u0386\u03c1\u03b1, \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03b4\u03bf\u03c2 \u03b5\u03ba\u03c3\u03c4\u03c1\u03b1\u03c4\u03b5\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf.<\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1\u03c2<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0388\u03c7\u03b5 \u03c3\u03c4\u03bf \u03bd\u03bf\u03c5 \u03c3\u03bf\u03c5 \u03c4\u03b7 \u03c7\u03ce\u03c1\u03b1 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac\u03c2 keywords. \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03c4\u03b1 \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1.<\/span><\/p>\n<h2><strong>\u039f\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd Google Ads \u2013 \u03a3\u03cd\u03bd\u03bf\u03c8\u03b7<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u039b\u03af\u03b3\u03bf \u03c0\u03bf\u03bb\u03cd \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf, \u03b8\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03b5\u03b9 \u03c4o \u00ab\u03c0\u03ce\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03b6\u03bf\u03bc\u03b1\u03b9 \u03c3\u03c4\u03bf Google \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac\u00bb \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ae \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7\u00a0\u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd Google Ads \u03b5\u03be \u03b1\u03c1\u03c7\u03ae\u03c2. \u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03bc\u03ac\u03b8\u03b5\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd <\/span><a href=\"https:\/\/www.papaki.com\/blog\/2021\/12\/14\/keyword-research\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae keywords<\/span><\/a><span style=\"font-weight: 400;\">, \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 <\/span><a href=\"https:\/\/www.papaki.com\/blog\/2013\/11\/13\/%CE%B1%CF%85%CE%BE%CE%B7%CF%83%CE%B5-%CF%84%CE%B1-conversions-%CE%BC%CE%B5-%CF%84%CE%B7%CE%BD-%CE%BA%CE%B1%CF%84%CE%B1%CE%BB%CE%BB%CE%B7%CE%BB%CE%B7-landing-page\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">landing pages<\/span><\/a><span style=\"font-weight: 400;\"> (\u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c3\u03c4\u03bf site \u03c3\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03b3\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2) \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03b1 posts \u03bc\u03b1\u03c2. \u03a3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 (\u03c3\u03c4\u03b1 \u0391\u03b3\u03b3\u03bb\u03b9\u03ba\u03ac): <\/span><a href=\"https:\/\/adwords.blogspot.com\/2007\/03\/adwords-optimization-tips-part-3.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AdWords Blog<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u0388\u03c7\u03b5\u03b9\u03c2 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03ac\u03bd\u03c9 \u03c3\u03c4\u03b7\u03bd \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 Google Ads account; <\/span><span style=\"font-weight: 400;\">\u0398\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03bc\u03ac\u03b8\u03b5\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf Google Ads; \u0386\u03c6\u03b7\u03c3\u03b5 \u03c4\u03b1 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03c3\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0391\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03ae\u03b4\u03b7 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc Google Ads, \u03b5\u03b4\u03ce \u03b8\u03b1 \u03bc\u03ac\u03b8\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae&#8230; <a class=\"text-colored text-underlined\" href=\"https:\/\/www.papaki.com\/blog\/2011\/07\/25\/%cf%80%cf%89%cf%82-%ce%bf%cf%81%ce%b3%ce%b1%ce%bd%cf%8e%ce%bd%cf%89-%cf%84%ce%bf%ce%bd-google-adwords-%ce%bb%ce%bf%ce%b3%ce%b1%cf%81%ce%b9%ce%b1%cf%83%ce%bc%cf%8c-%ce%bc%ce%bf%cf%85\/\">\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1<\/a><\/p>\n","protected":false},"author":52,"featured_media":19803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[107],"tags":[4381,4379,4377,4325],"coauthors":[3452],"class_list":{"0":"post-1292","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-marketing","8":"tag-ad-groups","9":"tag-google-ads-","11":"tag--google-ads"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u03a0\u03ce\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03c9 \u03c4\u03bf\u03bd Google Ads \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03bc\u03bf\u03c5 - Papaki Blog<\/title>\n<meta name=\"description\" content=\"\u0391\u03bd \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03bc\u03ac\u03b8\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd Google Ads, \u03c3\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03b5\u03c4\u03bf\u03b9\u03bc\u03ac\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03cc \u03bf\u03b4\u03b7\u03b3\u03cc!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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