Whether it\u2019s an Instagram account or a website, you\u2019ve done it! Your business idea is online and searchable to millions of potential customers and partners. This is a win, but you\u2019re unsure about the next steps.<\/p>\n
You\u2019re not alone.<\/strong><\/p>\n Most new businesses struggle with the next steps. However, these steps are crucial\u2014what you do once your business is online can make or break your plans for success. There\u2019s a lot of value that you can derive from your web address. A good domain name<\/a> can go a long way in contributing to your brand\u2019s overall positioning. If you have a website, then you must know about domain extensions and the massive opportunities for choice and selection (over 1200 domains to choose from) to better brand yourself.<\/p>\n But domain names aren\u2019t restricted to your primary website. There are multiple ways your web address can serve you in your marketing strategy. This article lists five unique ways you can shake up your marketing strategy using just domain extensions and especially new gTLDs<\/a>.<\/p>\n Do you have multiple product\/service categories that can get special attention? Why not give them the attention they deserve with a domain extension? If you\u2019re selling something, you can highlight your efforts with a .STORE domain<\/a>. With a branded domain extension, you have the opportunity to brand and market the page to fit your specific needs.<\/p>\n Attending industry events or a trade fair? Perfect! Use your new domain name on your banner and business cards for an easy-to-remember URL that applicants can keep on top of mind.<\/p>\n For example, if you sell seeds online you can have a domain name such as www.seeds.store\/flax.<\/p>\n Instead of doing campaigns the same old way, take it to the next level with a unique website using a fun and relevant new domain. Often companies get stagnant with their product launches. So, instead of doing the same old thing switch it up a bit with a full website takeover on a new domain. This gives you the chance to have fun with your digital marketing efforts and give your consumers something fresh to experience every time.<\/p>\n Let\u2019s assume you are a tech startup that has recently released a new product or service. A domain name like www.productname.tech<\/strong> will definitely have a better impact than only having a dedicated page on your current website. It will also help with brand awareness and recall when you display this domain name on your digital and print ads and will be super cool to hear on the radio or on a podcast.<\/p>\n Of course, you can go with a generic link shortening service such as Bit.ly and share that link on your social channels and might even achieve the number goals you are after, but what about all the branding opportunities that you missed? Customizing your short links is just another way for you to stand out from the competition and portray a professional and legitimate image.<\/p>\n Amazon and the New York Times are making the most of them, as is obvious from branded URLs that look like these: amzn.to\/2MvuTt4<\/strong> and nyti.ms\/2MsdmCa<\/strong>.<\/p>\n Branded URLs are great for building credibility, getting more clicks and creating higher brand recall over time. To have your own branded short link, buy a meaningful domain name on a new domain extension and sign up on a platform that offers to create these branded short links.<\/p>\n For inspiration, check out Panda Express:<\/p>\n It's #CyberMonday<\/a>! Buy \ud83d\udc3c get \ud83d\udc3c. Receive a $5 gift card when you purchase a $25 gift card, now through 11\/30. Get gifting: https:\/\/t.co\/9kZHh6nAdm<\/a> pic.twitter.com\/1AXJfuxz7k<\/a><\/p>\n — Panda Express (@PandaExpress) November 26, 2018<\/a><\/p><\/blockquote>\n1. Create Specialised Web Pages<\/h3>\n
2. Create Special Brand Campaign Pages\/Website<\/h3>\n
3. Share short, brandable links across platforms<\/h3>\n
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