{"id":15510,"date":"2019-03-27T11:51:03","date_gmt":"2019-03-27T09:51:03","guid":{"rendered":"https:\/\/www.papaki.com\/blog\/?p=15510"},"modified":"2020-02-27T17:28:51","modified_gmt":"2020-02-27T15:28:51","slug":"stratigikes-marketing-startup","status":"publish","type":"post","link":"https:\/\/www.papaki.com\/blog\/2019\/03\/27\/stratigikes-marketing-startup\/","title":{"rendered":"5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03af \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac \u03c4\u03b7 startup \u03c3\u03bf\u03c5"},"content":{"rendered":"<p>\u039carketing \u03b8\u03b1 \u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03b5\u03af\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd (\u03ae \u03c4\u03b7\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1) \u03c3\u03bf\u03c5 \u03b1\u03c0\u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c3\u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc, \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae. \u0391\u03c5\u03c4\u03cc \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b1\u03c4\u03b1 \u03c4\u03bf \u03be\u03ad\u03c1\u03b5\u03b9\u03c2. \u038a\u03c3\u03c9\u03c2 \u03cc\u03bc\u03c9\u03c2 \u03b4\u03b5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c6\u03b1\u03bd\u03c4\u03b1\u03c3\u03c4\u03b5\u03af\u03c2 \u03cc\u03c4\u03b9 \u03cc\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03be\u03bf\u03b4\u03ad\u03c8\u03b5\u03b9\u03c2 \u03bc\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c5\u03c3\u03af\u03b1. \u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03b5\u03c2 \u03b1\u03c0\u03bb\u03ad\u03c2, \u03c0\u03c1\u03bf\u03c3\u03b9\u03c4\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7 startup \u03c3\u03bf\u03c5!<\/p>\n<p>\u039c\u03b7 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c3\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 Google banner \u03ae \u03c3\u03c4\u03b1 Google review. \u039a\u03ac\u03bd\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bb\u03ae \u03b1\u03c6\u03bf\u03c1\u03bc\u03ae \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9\u03c2 \u03c0\u03b9\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9\u03c2 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03c6\u03ad\u03c1\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5 \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03c3\u03ba\u03ae\u03bd\u03b9\u03bf.<\/p>\n<h6>1. E\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b5 \u03c3\u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc domain name<\/h6>\n<p>\u0395\u03af\u03c4\u03b5 \u03c4\u03bf \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03b9\u03c2 \u03b5\u03af\u03c4\u03b5 \u03cc\u03c7\u03b9, \u03b7 \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf domain name \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ad\u03bd\u03b1 \u03c0\u03bf\u03bb\u03cd \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf marketing \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ac \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c3\u03c4\u03bf site \u03c3\u03bf\u03c5. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9:<\/p>\n<ol>\n<li>\u039c\u03b9\u03ba\u03c1\u03cc \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bb\u03cc<\/li>\n<li>\u0392randable<\/li>\n<li>\u0395\u03c5\u03ba\u03bf\u03bb\u03bf\u03bc\u03bd\u03b7\u03bc\u03cc\u03bd\u03b5\u03c5\u03c4\u03bf<\/li>\n<li>\u03a0\u03bb\u03bf\u03cd\u03c3\u03b9\u03bf \u03c3\u03b5 keywords<\/li>\n<\/ol>\n<p>\u038c\u03c4\u03b1\u03bd \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03bf\u03c7\u03c5\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2 \u03ad\u03bd\u03b1 \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf domain, \u03b2\u03ad\u03b2\u03b1\u03b9\u03b1, \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03bd \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c0\u03b9\u03c3\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf. \u0391\u03c1\u03ba\u03b5\u03c4\u03ac \u03bb\u03bf\u03b3\u03b9\u03ba\u03cc \u03b1\u03bd \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c2 \u03cc\u03c4\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b4\u03b9\u03c3\u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 websites \u03b5\u03ba\u03b5\u03af \u03ad\u03be\u03c9. \u0386\u03c1\u03b1; \u039a\u03b1\u03c4\u03b1\u03bb\u03ae\u03b3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03cc\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9\u03c2 \u03c4\u03bf \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc domain.<\/p>\n<p>\u039a\u03b9 \u03cc\u03bc\u03c9\u03c2, \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9.<\/p>\n<p>\u0388\u03c7\u03b5\u03b9\u03c2 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf \u03c4\u03ad\u03bb\u03b5\u03b9\u03bf domain name, \u03b1\u03c1\u03ba\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 <a href=\"https:\/\/www.papaki.com\/el\/new-tlds-preregistration.htm\" target=\"_blank\" rel=\"noopener noreferrer\">\u03bd\u03ad\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03be\u03b5\u03b9\u03c2<\/a> \u03cc\u03c0\u03c9\u03c2\u00a0 .TECH, .STORE, .PRESS, .ONLINE, .SITE, .WEBSITE, .SPACE, .FUN \u03ba\u03bb\u03c0. \u0391\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03be\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 4 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1. \u03a3\u03bf\u03c5 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03bd\u03b1 \u03ba\u03b1\u03c4\u03bf\u03c7\u03c5\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2 \u03ad\u03bd\u03b1 <strong>\u03b1\u03c0\u03bb\u03cc<\/strong> \u03ba\u03b1\u03b9 <strong>\u03b5\u03c5\u03ba\u03bf\u03bb\u03bf\u03bc\u03bd\u03b7\u03bc\u03cc\u03bd\u03b5\u03c5\u03c4\u03bf<\/strong> domain name, \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 offline marketing \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2, \u03c3\u03c4\u03b1 social media, \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03bc\u03b5 banner \u03ba\u03bb\u03c0. \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03c3\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03bf \u03ad\u03bd\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03bd\u03b1 <a href=\"https:\/\/www.papaki.com\/el\/new-tld\/tech\/index.htm\" target=\"_blank\" rel=\"noopener noreferrer\">.tech<\/a> \u03b4\u03af\u03c0\u03bb\u03b1 \u03c3\u03c4\u03bf URL \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03c3\u03bf\u03c5, \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9\u03c2 \u03cc\u03c4\u03b9 \u03b7 startup \u03c3\u03bf\u03c5 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b5\u03b4\u03af\u03bf \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2!<\/p>\n<h6>2. \u03a5\u03c0\u03bf\u03ba\u03bb\u03af\u03c3\u03bf\u03c5 \u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf<\/h6>\n<p>To content marketing \u03ad\u03c7\u03b5\u03b9 \u03c4\u03b5\u03b8\u03b5\u03af \u03c3\u03c4\u03bf \u03b5\u03c0\u03af\u03ba\u03b5\u03bd\u03c4\u03c1\u03bf \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b1. \u038c\u03bb\u03bf\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 &#8220;\u03ba\u03ac\u03bd\u03bf\u03c5\u03bd&#8221; content marketing. \u039a\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03bc\u03b7\u03bd; \u038c\u03c4\u03b1\u03bd \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac, \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c0\u03bf\u03bb\u03cd \u03bc\u03b9\u03ba\u03c1\u03ae\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2. \u039d\u03b1 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ac \u03c0\u03bf\u03c5 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9:<\/p>\n<ul>\n<li>\u0392\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf SEO ranking<\/li>\n<li>\u0391\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03bf brand awareness<\/li>\n<li>\u0391\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03bf customer engagement<\/li>\n<li>\u0391\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2<\/li>\n<\/ul>\n<p>\u039c\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03be\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03bf\u03c5, \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf brand \u03c3\u03bf\u03c5. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7, \u03ac\u03bb\u03bb\u03bf \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03bf \u03c0\u03bf\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1. \u039b\u03af\u03b3\u03b1 \u03bc\u03cc\u03bd\u03bf \u03ac\u03c1\u03b8\u03c1\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03cd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03b5\u03ba\u03b1\u03c4\u03bf\u03bd\u03c4\u03ac\u03b4\u03b5\u03c2.<\/p>\n<p>\u03a4\u03b7 \u03c3\u03c5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae \u03c4\u03bf\u03c5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9\u03c2 \u03b5\u03af\u03c4\u03b5 \u03b5\u03c3\u03cd (\u03b5\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1) \u03b5\u03af\u03c4\u03b5 freelancers. \u0391\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b8\u03c5\u03bc\u03ac\u03c3\u03b1\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c9\u03c2 \u03c4\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf <strong>\u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03b5 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/strong> \u03ba\u03b1\u03b9 <strong>\u03bb\u03cd\u03bd\u03b5\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1,<\/strong> \u03c0\u03c1\u03b9\u03bd \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03c4\u03c9\u03bd \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd.<\/p>\n<p>\u03a4\u03ad\u03bb\u03bf\u03c2, \u03b1\u03c6\u03bf\u03cd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c2 \u03c9\u03c1\u03b1\u03af\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03c4\u03bf \u03c0\u03c1\u03bf\u03c9\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 social media (\u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac, \u03b1\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 budget), \u03c4\u03bf Medium \u03ae \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03c0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03ac.<\/p>\n<h6>3. \u039a\u03ac\u03bd\u03b5 \u03ad\u03bd\u03b1 video \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 viral<\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15528\" src=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2019\/03\/image-126-1.png\" alt=\"viral\" width=\"794\" height=\"242\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2019\/03\/image-126-1.png 794w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2019\/03\/image-126-1-300x91.png 300w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2019\/03\/image-126-1-768x234.png 768w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\" \/><\/p>\n<p>\u03a4\u03b1 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ae\u03c2, \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2. \u0391\u03bd \u03b3\u03af\u03bd\u03bf\u03c5\u03bd \u03c3\u03c9\u03c3\u03c4\u03ac, \u03c4\u03b1 viral videos \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03c5\u03c0\u03ad\u03c1\u03bf\u03c7\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u039d\u03b1 \u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2:<\/p>\n<ul>\n<li><strong>\u03a0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b5 \u03c4\u03bf \u03b2\u03af\u03bd\u03c4\u03b5\u03cc \u03c3\u03bf\u03c5:<\/strong> \u03a6\u03c1\u03cc\u03bd\u03c4\u03b9\u03c3\u03b5 \u03bd\u03b1 \u03c6\u03c4\u03ac\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc &#8211; \u03c3\u03c4\u03cc\u03c7\u03bf. \u03a3\u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03b9\u03c2 \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03cc\u03b8\u03c5\u03bc\u03bf\u03b9 \u03bd\u03b1 \u03c4\u03bf \u03bc\u03bf\u03b9\u03c1\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd, \u03bd\u03b1 \u03c4\u03bf \u03c3\u03c5\u03b6\u03b7\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd.<\/li>\n<li><strong>\u03a0\u03c1\u03bf\u03ba\u03ac\u03bb\u03b5\u03c3\u03b5 \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03ae\u03bc\u03b1\u03c4\u03b1:<\/strong> \u03a4\u03b1 \u03c0\u03b9\u03bf \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b1 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03bd\u03b1 \u03b3\u03b5\u03bb\u03ac\u03b5\u03b9, \u03bd\u03b1 \u03c7\u03b1\u03af\u03c1\u03b5\u03c4\u03b1\u03b9, \u03bd\u03b1 \u03ba\u03bb\u03b1\u03af\u03b5\u03b9 \u03bd\u03b1 \u03b8\u03c5\u03bc\u03ce\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03c4\u03b9. \u0391\u03bd \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7, \u03c4\u03bf \u03b2\u03af\u03bd\u03c4\u03b5\u03cc \u03c3\u03bf\u03c5 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b1 \u03b8\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03be\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u201cmeh\u201d.<\/li>\n<li><strong>\u0388\u03c7\u03b5 \u03ad\u03bd\u03b1 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf call-to-action:<\/strong> \u039a\u03b1\u03b8\u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b5 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03c4\u03bf \u03b4\u03bf\u03c5\u03bd \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03ba\u03ac\u03c4\u03b9. \u039d\u03b1 \u03b3\u03c1\u03b1\u03c6\u03c4\u03bf\u03cd\u03bd \u03b3\u03b9\u03b1 3 \u03bc\u03ae\u03bd\u03b5\u03c2 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae, \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bd \u03c4\u03bf website \u03c3\u03bf\u03c5, \u03bd\u03b1 \u03b6\u03b7\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03ba\u03bb\u03c0. \u0397 \u03b4\u03b9\u03b1\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7!<\/li>\n<\/ul>\n<h6>4. \u0395\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b5 \u03c3\u03c4\u03b1 earned media<\/h6>\n<p>\u0398\u03b5\u03c4\u03b9\u03ba\u03ac \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf brand \u03c3\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03c0\u03b9\u03b8\u03b1\u03bd\u03bf\u03cd\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c3\u03c4\u03bf site \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b5\u03bd \u03c4\u03ad\u03bb\u03b7 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd. \u038c\u03c4\u03b1\u03bd \u03bf \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c3\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03ba\u03c5\u03bd\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03ad\u03bc\u03bc\u03b5\u03c3\u03b7 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd startup \u03c3\u03bf\u03c5 \u03c7\u03c9\u03c1\u03af\u03c2 \u03ad\u03be\u03bf\u03b4\u03b1. \u039a\u03ac\u03c0\u03bf\u03b9\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9:<\/p>\n<p><strong>\u03a4\u03cd\u03c0\u03bf\u03c2:<\/strong> \u03a0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03c3\u03bf\u03c5 \u03c3\u03b5 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7\u03c2 \u03b5\u03bc\u03b2\u03ad\u03bb\u03b5\u03b9\u03b1\u03c2 \u03c4\u03af\u03c4\u03bb\u03bf\u03c5\u03c2, \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c4\u03bf\u03c0\u03b9\u03ba\u03ce\u03bd \u039c\u03ad\u03c3\u03c9\u03bd, \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03c9\u03bd \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03c9\u03bd \u03ae websites \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc \u03bc\u03b5 \u03c3\u03c4\u03bf \u03c0\u03b5\u03b4\u03af\u03bf \u03c4\u03b7\u03c2 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03ac\u03c2 \u03c3\u03bf\u03c5. \u039a\u03b1\u03bd\u03b5\u03af\u03c2 \u03b4\u03b5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03bf\u03c5 \u03b5\u03b3\u03b3\u03c5\u03b7\u03b8\u03b5\u03af \u03cc\u03c4\u03b9 \u03b7 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c3\u03bf\u03c5 \u03b8\u03b1 \u03c4\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03b3\u03b5\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b1 \u03ad\u03be\u03c9, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b5 \u03bb\u03af\u03b3\u03b7 \u03c4\u03cd\u03c7\u03b7 \u03b8\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03b1\u03c0\u03b5\u03c5\u03b8\u03c5\u03bd\u03b8\u03b5\u03af \u03c3\u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc &#8211; \u03c3\u03c4\u03cc\u03c7\u03bf.<\/p>\n<p><strong>Blogs:<\/strong> \u03a3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03ac\u03bb\u03bb\u03b1 sites \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03c4\u03b5\u03c2 \u03c4\u03c9\u03bd blogs \u03c4\u03bf\u03c5\u03c2. \u0391\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9\u03c2 \u03ad\u03bd\u03b1 blog \u03c3\u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c6\u03b5\u03c1\u03b8\u03b5\u03af\u03c2 \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c3\u03bf\u03c5 \u03c3\u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b5\u03bd\u03cc\u03c2 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b1\u03be\u03af\u03b1 (\u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1) \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03bd\u03b1 \u03c6\u03c4\u03ac\u03c3\u03b5\u03b9 \u03b7 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03c3\u03b5 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03cc \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03b1\u03c4\u03cc\u03bc\u03c9\u03bd \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd &#8211; \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5 \u03c3\u03bf\u03c5.<\/p>\n<p><strong>\u0392\u03c1\u03b1\u03b2\u03b5\u03af\u03b1:<\/strong> \u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03ac \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03bc\u03b5 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 &#8220;Best website design&#8221;, &#8220;Most innovative idea&#8221;. \u03a0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b7\u03c3\u03b5 \u03bd\u03b1 \u03b5\u03af\u03c3\u03b1\u03b9 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03c2, \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c2 \u03c4\u03ad\u03c4\u03bf\u03b9\u03b5\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9\u03c2 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae. \u0391\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c6\u03b9\u03bd\u03b1\u03bb\u03af\u03c3\u03c4 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03b7\u03bd startup \u03c3\u03bf\u03c5 \u03c3\u03c4\u03bf \u03b5\u03c0\u03af\u03ba\u03b5\u03bd\u03c4\u03c1\u03bf.<\/p>\n<p>\u03a6\u03c5\u03c3\u03b9\u03ba\u03ac, \u03ad\u03c7\u03b5\u03b9 \u03c5\u03c0\u03cc\u03c8\u03b7 \u03c3\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b5\u03b4\u03af\u03bf \u03c4\u03c9\u03bd \u03bb\u03b5\u03b3\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd earned media, \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c0\u03bf\u03bb\u03cd \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9. \u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c5\u03c7\u03ad\u03c1\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd \u039c\u03ad\u03c3\u03c9\u03bd \u03c4\u03b9 \u03b8\u03b1 \u03c0\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7 start up \u03c3\u03bf\u03c5. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7 <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/report\/2015\/global-trust-in-advertising-2015\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nielsen<\/a>, \u03c4\u03b1 earned media \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03bf \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c5\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5.<\/p>\n<h6>5. \u0395\u03be\u03c9\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9\u03b1<\/h6>\n<p>\u0395\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03b9\u03bf \u03c0\u03c1\u03bf\u03c6\u03b1\u03bd\u03b5\u03af\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bb\u03bb\u03ac \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03bd\u03ad\u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03c4\u03b7\u03bd \u03c5\u03c0\u03bf\u03c4\u03b9\u03bc\u03bf\u03cd\u03bd. \u0395\u03af\u03c3\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 startup \u03c3\u03bf\u03c5. M\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c4\u03b7\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ac, \u03b1\u03c0\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b5 networking events, \u03c3\u03b5\u03bc\u03b9\u03bd\u03ac\u03c1\u03b9\u03b1 \u03ba\u03bb\u03c0.\u00a0 \u038c\u03c0\u03bf\u03c4\u03b5 \u03ba\u03c1\u03af\u03bd\u03b5\u03b9\u03c2 \u03cc\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9\u03c2 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03c4\u03b7\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03c3\u03bf\u03c5. \u0391\u03c0\u03bb\u03ac \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03ad\u03be\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae. \u038c\u03c3\u03bf \u03c0\u03b9\u03bf \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2, \u03c4\u03cc\u03c3\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7.<\/p>\n<p>&nbsp;<\/p>\n<p>\u03a4\u03bf \u03bc\u03b9\u03ba\u03c1\u03cc marketing budget \u03c3\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b1\u03bb\u03bb\u03ac \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1. \u0397 \u03b1\u03c0\u03bf\u03c5\u03c3\u03af\u03b1 \u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf\u03b4\u03cc\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03bf \u03c3\u03c4\u03bf \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5. \u0391\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b5\u03ba\u03b4\u03b7\u03bb\u03ce\u03c3\u03b5\u03b9\u03c2, \u03b5\u03c0\u03b1\u03c6\u03ad\u03c2, \u03c4\u03b1\u03bb\u03ad\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 digital media, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03c6\u03ad\u03c1\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03c3\u03ba\u03ae\u03bd\u03b9\u03bf \u03c4\u03b7 startup \u03c3\u03bf\u03c5!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u039carketing \u03b8\u03b1 \u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03b5\u03af\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd (\u03ae \u03c4\u03b7\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1) \u03c3\u03bf\u03c5&#8230; <a class=\"text-colored text-underlined\" href=\"https:\/\/www.papaki.com\/blog\/2019\/03\/27\/stratigikes-marketing-startup\/\">\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1<\/a><\/p>\n","protected":false},"author":26,"featured_media":15504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[107],"tags":[2630,2616],"coauthors":[],"class_list":["post-15510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-el","tag-startup"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03af \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac \u03c4\u03b7 startup \u03c3\u03bf\u03c5 - Papaki Blog<\/title>\n<meta name=\"description\" content=\"\u03a4\u03bf \u03bc\u03b9\u03ba\u03c1\u03cc marketing budget \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bb\u03ae \u03b1\u03c6\u03bf\u03c1\u03bc\u03ae \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9\u03c2 \u03c0\u03b9\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9\u03c2 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03c6\u03ad\u03c1\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5 \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03c3\u03ba\u03ae\u03bd\u03b9\u03bf!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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\u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03c6\u03ad\u03c1\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5 \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03c3\u03ba\u03ae\u03bd\u03b9\u03bf!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.papaki.com\/blog\/2019\/03\/27\/stratigikes-marketing-startup\/\" \/>\n<meta property=\"og:site_name\" content=\"Papaki Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Papaki\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-27T09:51:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-27T15:28:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2019\/03\/Blogimage_Papaki_MarketingStrategies_Startup.png\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta 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\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03af \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac \u03c4\u03b7 startup \u03c3\u03bf\u03c5 - Papaki 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