{"id":15690,"date":"2019-04-09T10:47:25","date_gmt":"2019-04-09T08:47:25","guid":{"rendered":"https:\/\/www.papaki.com\/blog\/?p=15690"},"modified":"2019-04-10T13:54:27","modified_gmt":"2019-04-10T11:54:27","slug":"is-it-worth-to-invest-on-linkedin","status":"publish","type":"post","link":"https:\/\/www.papaki.com\/blog\/en\/2019\/04\/09\/is-it-worth-to-invest-on-linkedin\/","title":{"rendered":"Is it worth to invest on LinkedIn?"},"content":{"rendered":"<p>People often ask me the importance of social branding for companies and brands. I would say it\u2019s exactly what TV and Radio commercials stood for, during the 80\u2019s and 90\u2019s. Although I was quite young back then, I could still remember the impact of those short stories played, watched and heard respectively. And I\u2019m not talking just about the impact on people as consumers, but the feelings and memories those commercials left in their hearts and minds. That is, after all, what drives a consumer\u2019s final choice, right?<\/p>\n<p>Facebook posts, Instagram stories and LinkedIn updates have almost taken commercials\u2019 place, and it will soon be for good. <strong>Branding through social media is the new era and has come to make a difference in the market\u2019s feelings, memories and engagement.<\/strong> It\u2019s what empowers organizational growth, net sales and brings out the culture of the people a company employs, in seconds. That is the main reason companies have turned their heads towards corporate and employer branding via social media. Both practices are strategically implemented to convince audiences on a brand\u2019s quality and business potential, not to mention an employer\u2019s credibility.<\/p>\n<h3><a href=\"https:\/\/www.linkedin.com\/feed\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/h3>\n<p>Now, when it comes to which channels your company should focus on, it mostly depends on each brand you own and industry you fall under, as well as the specific communication strategy decided, and audience targeted.<\/p>\n<p>LinkedIn for example, since this is the medium we are exploring as worth investing upon, is one that serves mostly business objectives and targets audiences that can vary in (millennials are included!). To be precise, LinkedIn was firstly built to serve three kind of needs:<\/p>\n<ul>\n<li>business\/career opportunities,<\/li>\n<li>networking and<\/li>\n<li>knowledge sharing.<\/li>\n<\/ul>\n<p>Up until today, it still serves these needs but has totally taken the game up a notch, by forming 3 main pillars of services; <strong>Talent, Sales &amp; Marketing Solutions.<\/strong> Each of you as users, have a different need, closely related to the aforementioned solutions, and can reach out to LinkedIn to build your brand based on those. Hence, you can certainly promote B2B (mostly) services, establish and advertise your brand, look for a career\/professional opportunity or offer one.<\/p>\n<h5>Why it seems hard?<\/h5>\n<p>However, LinkedIn is a hard-to-solve riddle for many. This is plain because, most of you seem to be seeking easier and fastest solutions to build needs and generate leads. Well, this cannot stand with this medium. Time is its passepartout key you will need to master, so as to conquer its full potential. That is why the medium\u2019s organic use vs. paid can get you confused, as to which you should aim for, or will work to your benefit.<\/p>\n<p>First things first, I say. <strong>It\u2019s always better to build up your audience organically, educate it, create habits and then invest upon it, rather than spending your financials on content and audience-targeting you haven\u2019t first tested and received feedback from<\/strong>. This applies to any organization you may own and wish to empower with digital marketing strategies; no matter if it\u2019s a StartUp, a small business or a multinational. Remember, the trick is to know your digital audience and that takes time, A\/B testing, optimization and surely, afterwards, investment.<\/p>\n<h5>In a nutshell<\/h5>\n<p>A more risk-assessment, proactive and hard-working type of mentality would work better in regard to utilizing LinkedIn. No fast moves and cold-calling would effectively lead to productivity and return-business. Actually, <strong>LinkedIn platform\u2019s algorithms have the hots only for users who believe in a more \u201cmembers first\u201d attitude<\/strong> and sharing practices towards the community.<\/p>\n<p>Maybe that\u2019s why LinkedIn advertising is so expensive; to avoid companies\u2019 \u201ccold-calling\u201d use and mass approaches. Or at least, this is one reason why.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>People often ask me the importance of social branding for companies and&#8230; <a class=\"text-colored text-underlined\" href=\"https:\/\/www.papaki.com\/blog\/en\/2019\/04\/09\/is-it-worth-to-invest-on-linkedin\/\">\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1<\/a><\/p>\n","protected":false},"author":30,"featured_media":15700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[646],"tags":[2654,2642,2524,2650],"coauthors":[],"class_list":["post-15690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_en","tag-ethel-agelatou","tag-linkedin","tag-marketing","tag-social-media-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.5) - 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