{"id":15788,"date":"2019-05-08T09:04:34","date_gmt":"2019-05-08T07:04:34","guid":{"rendered":"https:\/\/www.papaki.com\/blog\/?p=15788"},"modified":"2019-05-08T10:24:18","modified_gmt":"2019-05-08T08:24:18","slug":"voice-search-optimization","status":"publish","type":"post","link":"https:\/\/www.papaki.com\/blog\/en\/2019\/05\/08\/voice-search-optimization\/","title":{"rendered":"How your business website can optimize for voice search"},"content":{"rendered":"

Back in the day, the internet redefined the world of technology by paving the way for a new dimension of unexplored and unfathomable possibilities. And today, technology is redefining the internet. Gone are the days where you must type your query into your desktop\u2019s keyboard to search the web.<\/p>\n

Artificial Intelligence has empowered the concept of \u2018search\u2019 to evolve to a new level where all you have to do is speak (or ask a question) into your smartphone or smart home device to get specific answers.<\/p>\n

Voice search is truly an amazing advancement in the realm of web search and given the convenience it offers, it\u2019s only going to get more popular. Which is probably why marketing experts and SEO specialists are raving about how voice search is going to significantly impact business marketing and SEO.<\/p>\n

And they\u2019re right. Voice search is definitely changing the way people search the web and this means your business must follow suit to optimize for it. In this post, we\u2019re going to deep dive into voice search to understand how it affects your marketing strategy and what steps you can take to make the most of it.<\/p>\n

What is voice search?<\/h2>\n

According to TechTarget<\/a>, \u201cVoice search is a speech recognition technology that allows users to search by saying terms aloud rather than typing them into a search field.\u201d<\/p>\n

Whereas E-Business Institute<\/a> defines voice search as, \u201cThe ability to talk to a device and get answers back. Ask Google what the weather is, and it will tell you the current temperature and forecast for your location. Ask Alexa what is the most effective way to remove a wine stain, and you will get tips and tricks as well as the most relevant product for that particular topic.\u201d<\/p>\n

Typically, though, voice search is common amongst smartphone users who use virtual voice assistants such as Siri, Alexa, and Cortana to search the web.<\/p>\n

Why is voice search gaining popularity?<\/h2>\n

In a survey of SEO trends for 2017 and beyond<\/a>, voice search stood at the third spot. Well, for starters, voice search makes for a supremely immersive and intuitive search experience. And if that wasn\u2019t enough, voice search is vastly superior to text-based search because unlike the latter, you can conveniently search on the move while driving or commuting or lazing about on your couch.<\/p>\n

But the secret to the growing popularity of voice search is down to the omnipresent and efficient virtual voice assistants on smartphones. Siri, Alexa, Bixby, Cortana, to name a few, are changing the way people search the web on smartphone devices.<\/p>\n

What are the features of voice search?<\/h2>\n
Instant results<\/h5>\n

People using voice search have a clear intent and are absolutely sure about what they are searching for. This means voice search results are lightning fast. For instance, if someone wants to search for a nearby dessert parlor, s\/he will perform a voice search for nearby dessert joints. Google will immediately respond with the names and addresses of the nearest dessert outlets based on the user\u2019s location.<\/p>\n

Longer search queries<\/h5>\n

Since text-based search is cumbersome, people tend to keep it short and to the point. Whereas voice search requests are usually casual and conversation like. This makes voice search queries long. For instance, a person looking to shop for formal shoes online will say \u2018Where can I buy formal shoes near me?\u2019 or \u2018Where\u2019s the closest shoe store?\u2019.<\/p>\n

Best suited for local businesses<\/h5>\n

Voice search is well suited for local businesses since most searches include the phrase \u2018near me\u2019. In fact, Google recently revealed that their \u201cnear me\u201d searches have grown more than 130% YoY. This is primarily because people use voice search mostly to look for things near them. This means your website should include keyword-rich content along with longtail keywords and phrases such as \u2018near me\u2019 or \u2018close to me\u2019.<\/p>\n

How you can optimize for voice search?<\/h2>\n

\"voice<\/p>\n

1. Optimize your content marketing strategy<\/h5>\n

Hands down, the best way to optimize for voice search is to first optimize your content marketing strategy for SEO. This means including relevant longtail keywords in your content, crafting blog posts that address customer queries and including a thorough FAQ page.
\nHere\u2019s how you can go about including relevant keywords into your SEO strategy:<\/p>\n