{"id":16300,"date":"2019-09-30T11:29:49","date_gmt":"2019-09-30T09:29:49","guid":{"rendered":"https:\/\/www.papaki.com\/blog\/?p=16300"},"modified":"2019-09-30T11:41:39","modified_gmt":"2019-09-30T09:41:39","slug":"7-challenges-that-stop-you-from-producing-great-content-infographic","status":"publish","type":"post","link":"https:\/\/www.papaki.com\/blog\/en\/2019\/09\/30\/7-challenges-that-stop-you-from-producing-great-content-infographic\/","title":{"rendered":"7 challenges that stop you from producing great content (Infographic)"},"content":{"rendered":"<p>Useful content forms the foundation of your marketing.<\/p>\n<p>The <a href=\"https:\/\/contentmarketinginstitute.com\/research\/\" target=\"_blank\" rel=\"noopener noreferrer\">annual research conducted by Content Marketing Institute<\/a> states that some of the most prominent organizations are using content marketing to drive sales and awareness. Some of them include Microsoft, John Deere, Cisco Systems, P&amp;G, and more. Small business and one-person shops are also making the most of this marketing tactic.<\/p>\n<p>Why? Because it works.<\/p>\n<p>The top 3 benefits of content marketing are:<\/p>\n<p>\u25cf Stronger customer loyalty<br \/>\n\u25cf Increased sales<br \/>\n\u25cf Cost savings<\/p>\n<p>However, like every marketing tactic, content comes with its own set of challenges. With careful consideration and clarity on ultimate goals, combating these challenges gets easier. The infographic below highlights some of the content marketing challenges with their possible solutions.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16302 size-full\" src=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2019\/09\/Papaki-Infographic-content-production-challenges.jpg\" alt=\"Papaki-Radix-Infographic-content-production-challenges\" width=\"800\" height=\"2000\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2019\/09\/Papaki-Infographic-content-production-challenges.jpg 800w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2019\/09\/Papaki-Infographic-content-production-challenges-120x300.jpg 120w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2019\/09\/Papaki-Infographic-content-production-challenges-768x1920.jpg 768w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2019\/09\/Papaki-Infographic-content-production-challenges-410x1024.jpg 410w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>Conclusion<\/h4>\n<p>The challenges of content marketing can sometimes seem overwhelming, but you can manage them with some planning and proactiveness. To get started, complete these simple tasks:<\/p>\n<p>\u2794 Form a rough strategy with your team for how content marketing fits with your overall marketing plans.<br \/>\n\u2794 Get a clear understanding of your target audience and buyer persona.<br \/>\n\u2794 Determine what kind of content will best serve your target audience and then consistently create high-quality content for them.<br \/>\n\u2794 Be aggressive with your content promotion.<br \/>\n\u2794 Use content marketing at all stages of the buying cycle.<br \/>\n\u2794 Test, measure, improve, repeat.<\/p>\n<p>Over a period of time, you will understand what efforts reap the sweetest fruits and will help your brand to succeed in the long-term.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Useful content forms the foundation of your marketing. The annual research conducted&#8230; <a class=\"text-colored text-underlined\" href=\"https:\/\/www.papaki.com\/blog\/en\/2019\/09\/30\/7-challenges-that-stop-you-from-producing-great-content-infographic\/\">\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1<\/a><\/p>\n","protected":false},"author":26,"featured_media":16308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[646],"tags":[3002,3006,2918,2416],"coauthors":[],"class_list":["post-16300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_en","tag-content-challenges-en","tag-content-marketing-en","tag-infographic-en","tag-radix"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 challenges that 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