{"id":17365,"date":"2020-06-10T10:40:50","date_gmt":"2020-06-10T08:40:50","guid":{"rendered":"https:\/\/www.papaki.com\/blog\/?p=17365"},"modified":"2020-06-12T15:09:18","modified_gmt":"2020-06-12T13:09:18","slug":"word-of-mouth-marketing","status":"publish","type":"post","link":"https:\/\/www.papaki.com\/blog\/2020\/06\/10\/word-of-mouth-marketing\/","title":{"rendered":"\u0393\u03b9\u03b1\u03c4\u03af \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03b9\u03c2 “\u03bd\u03b1\u03b9” \u03c3\u03c4\u03bf Word of Mouth Marketing"},"content":{"rendered":"

\u03a4\u03bf Word of Mouth Marketing \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bc\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03bf\u03bd\u03bf\u03ba\u03ad\u03c6\u03b1\u03bb\u03bf \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03c4\u03bf \u03b5\u03c0\u03b9\u03c4\u03cd\u03c7\u03bf\u03c5\u03bd. \u03a4\u03bf 92% \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c6\u03af\u03bb\u03bf\u03c5\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ad\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2, \u03b5\u03bd\u03ce \u03c4\u03bf 82% \u03c4\u03c9\u03bd \u0391\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03ce\u03bd \u03b6\u03b7\u03c4\u03ac \u03c3\u03c5\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u03ba\u03cd\u03ba\u03bb\u03bf \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03b9\u03bd \u03c0\u03c1\u03bf\u03b2\u03b5\u03af \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03c4\u03bf 70% \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03c1\u03ae\u03ba\u03b5 \u03c3\u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf.<\/p>\n

\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Word of Mouth Marketing;<\/h4>\n

A\u03c2 \u03c0\u03ac\u03bc\u03b5 \u03ad\u03bd\u03b1 \u03b2\u03ae\u03bc\u03b1 \u03c0\u03af\u03c3\u03c9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5, \u03cc\u03bc\u03c9\u03c2, \u03c4\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Word of Mouth – WOM. \u03a0\u03c1\u03b9\u03bd \u03b1\u03ba\u03cc\u03bc\u03b1 \u03c5\u03c0\u03ac\u03c1\u03be\u03bf\u03c5\u03bd \u03c4\u03b1 \u03bb\u03b5\u03b3\u03cc\u03bc\u03b5\u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 (\u03c0\u03b9\u03bd\u03b1\u03ba\u03af\u03b4\u03b5\u03c2, \u03c0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03ac, \u03c4\u03b7\u03bb\u03b5\u03cc\u03c1\u03b1\u03c3\u03b7, \u03c1\u03b1\u03b4\u03b9\u03cc\u03c6\u03c9\u03bd\u03bf \u03ba.\u03ac.) \u03c4\u03bf \u03c0\u03bb\u03ad\u03bf\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03bc\u03ad\u03c3\u03bf \u03b3\u03b9\u03b1 marketing \u03ae\u03c4\u03b1\u03bd \u03c4\u03bf “\u03b1\u03c0\u03cc \u03c3\u03c4\u03cc\u03bc\u03b1 \u03c3\u03b5 \u03c3\u03c4\u03cc\u03bc\u03b1” (Word of Mouth – WOM). \u039c\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf \u03bf\u03b9 \u03af\u03b4\u03b9\u03bf\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2, \u03bc\u03b5\u03c4\u03ad\u03c6\u03b5\u03c1\u03b1\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03c3\u03c4\u03bf\u03bd \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03bf \u03ba\u03cd\u03ba\u03bb\u03bf \u03c4\u03bf\u03c5\u03c2, \u03b3\u03bd\u03c9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03ad\u03c4\u03c3\u03b9 brands \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1.<\/p>\n

\u03a4\u03bf WOM Marketing \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03b9 \u03c3\u03c4\u03bf \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03bd\u03b1 \u03bc\u03b9\u03bb\u03bf\u03cd\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf brand \u03ae \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03bc\u03b5 \u03b8\u03b5\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03cc\u03c3\u03b7\u03bc\u03bf. \u0393\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03b2\u03b5\u03af \u03b1\u03c5\u03c4\u03cc, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03bb\u03ac\u03b2\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03b9\u03b4\u03b9\u03b1\u03b9\u03c4\u03ad\u03c1\u03c9\u03c2 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03bc\u03b5 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03bd\u03b1 \u03b1\u03c1\u03c7\u03af\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03bf\u03bb\u03b1\u03ba\u03b5\u03c5\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03bf \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03bf\u03c5\u03bd. \u039f \u03c3\u03c4\u03b5\u03bd\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03bf\u03c2 \u03ba\u03cd\u03ba\u03bb\u03bf\u03c2 \u03b1\u03c5\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u00ab\u03ba\u03bf\u03b9\u03bd\u03cc\u00bb, \u03bc\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03b5\u03c5\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03b1\u03c3\u03c4\u03b5\u03af \u03b8\u03b5\u03c4\u03b9\u03ba\u03ac.<\/p>\n

\u03a3\u03ba\u03ad\u03c8\u03bf\u03c5 \u03c4\u03bf \u03b5\u03be\u03ae\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1. \u0391\u03c0\u03cc \u03c4\u03b7 \u03bc\u03af\u03b1 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9\u03c2 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf. \u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7, \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c3\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03cc\u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03c3\u03bf\u03c5 \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf, \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03c3\u03bf\u03cd \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03c0\u03cc\u03c3\u03bf \u03b5\u03c5\u03c7\u03b1\u03c1\u03b9\u03c3\u03c4\u03b7\u03bc\u03ad\u03bd\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03ba\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2. \u0391\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b9 \u03b1\u03bd \u03b4\u03b5\u03bd \u03c3\u03b5 \u03c0\u03b5\u03af\u03c3\u03b5\u03b9, \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd \u03b8\u03b1 \u03c3\u03b5 \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u03bc\u03b1\u03c4\u03af\u03c3\u03b5\u03b9! \u0391\u03bd \u03b4\u03b5\u03bd \u03b5\u03af\u03c3\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b1 loyal \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2 \u03c3\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03b5\u03bd\u03b4\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2 \u03bd\u03b1 \u03c3\u03b5 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03c3\u03bf\u03c5 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7.<\/p>\n

6 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03c4\u03bf Word of Mouth Marketing<\/h4>\n

\u03a0\u03bb\u03ad\u03bf\u03bd \u03c4\u03b7\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ae\u03c2, \u03c4\u03bf Word of Mouth \u03c9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03ba\u03c1\u03cd\u03b2\u03b5\u03b9 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03b5\u03ba\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n

    \n
  1. \u03a6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2<\/li>\n
  2. \u0392\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf retention<\/li>\n
  3. \u0395\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03bf brand<\/li>\n
  4. \u039c\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf ROI – \u039f\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03be\u03bf\u03b4\u03b5\u03cd\u03bf\u03c5\u03bd \u03ad\u03c9\u03c2 4 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03cc\u03c4\u03b1\u03bd \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c3\u03c5\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03c6\u03af\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2<\/li>\n
  5. \u03a0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03b4\u03b9\u03c0\u03bb\u03ac\u03c3\u03b9\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ad\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ad\u03c2<\/li>\n
  6. \u039c\u03cc\u03bb\u03b9\u03c2 \u03c4\u03bf 33% \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03b1 reviews<\/li>\n<\/ol>\n

    \u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03c4\u03bf \u03ac\u03bc\u03b5\u03c3\u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 Word of Mouth Marketing, \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03c3\u03b5 customer care, \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, service \u03ba\u03b1\u03b9 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u0397 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bc\u03b5 \u03c4\u03bf brand \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03b5\u03b9\u03bb\u03b9\u03ba\u03c1\u03b9\u03bd\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd \u03cc\u03c7\u03b9 \u03b1\u03bd\u03ce\u03c4\u03b5\u03c1\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03b9\u03ce\u03bd \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae.<\/p>\n

    \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 Word of Mouth \u03c3\u03c4\u03bf Digital Marketing<\/h4>\n

    \"Word<\/p>\n

    \u03a4\u03bf WOM \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7. \u0391\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c3\u03bf\u03b2\u03b1\u03c1\u03ae, \u03bc\u03b1\u03ba\u03c1\u03bf\u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ae \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03c4\u03cc\u03c3\u03bf \u03b1\u03c0\u03cc \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03bf\u03c5 Marketing. \u03a3\u03c4\u03bf digital \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03c0\u03bf\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03cc\u03c1\u03b7\u03c3\u03b7\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03bc\u03b5 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf \u03ad\u03c9\u03c2 \u03cc\u03c4\u03bf\u03c5 \u03bb\u03ac\u03b2\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03bc\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac.\u00a0 \u03a0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1, \u03c4\u03bf 62% \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c8\u03ac\u03c7\u03bd\u03bf\u03c5\u03bd online reviews \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03be\u03bf\u03b4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf 13 \u03bb\u03b5\u03c0\u03c4\u03ac, \u03b5\u03bd\u03ce \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03bf\u03c5\u03bd \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03ad\u03ba\u03b1 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03ae recommendations \u03ad\u03c9\u03c2 \u03cc\u03c4\u03bf\u03c5 \u03b1\u03c1\u03c7\u03af\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7.<\/p>\n

    UGC<\/h4>\n

    \u0397 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03ba\u03b5\u03af\u03bd\u03b7 \u03c4\u03bf\u03c5 User Generated Content \u2013 UGC. \u0395\u03bd\u03b8\u03b1\u03c1\u03c1\u03cd\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 (video, \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2, \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf) \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03af\u03b4\u03b9\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c3\u03b5 social media \u03ba\u03b1\u03b9 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf. \u03a4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c5\u03bb\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 marketers \u03bc\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c4\u03bf \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd, \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf penetration \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c4\u03bf\u03c5\u03c2. \u03a4\u03bf 86% \u03c4\u03c9\u03bd millennials \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c0\u03c9\u03c2 \u03c4\u03bf UGC \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03ba\u03b1\u03bb\u03cc\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b1 brands, \u03b5\u03bd\u03ce \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03c4\u03b1 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac video \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 20% \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd.<\/p>\n

    Testimonials<\/h4>\n

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    \u039c\u03b9\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7 \u03c4\u03bf\u03c5 Word of Mouth Marketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 recommendation systems. \u03a4\u03ad\u03c4\u03bf\u03b9\u03bf\u03c5\u03c2 \u03b5\u03af\u03b4\u03bf\u03c5\u03c2 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03bf\u03cd\u03bd \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7 \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ae \u03ba\u03b1\u03b9 \u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7\u03c2 \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03af\u03b1\u03c2 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03b5 e-shops \u03ba\u03b1\u03b9 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b5 ecommerce platforms. \u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7 \u03c0\u03c1\u03bf\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf \u03c3\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c5\u03c2 \u03c6\u03af\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9 \u03ba\u03ac\u03c4\u03b9. \u03a3\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03b1\u03bd\u03ae\u03ba\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03bb\u03b5\u03b3\u03cc\u03bc\u03b5\u03bd\u03b1 tell a friend \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1, \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03b5\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 open source \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf\u03c5 \u03b5\u03af\u03b4\u03bf\u03c5\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b5\u03c2 \u03c3\u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03bf\u03c5 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2.<\/p>\n

    Reviews<\/h4>\n

    \u039a\u03ac\u03c4\u03b9 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03c0\u03bf\u03c5 \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b8\u03b1\u03c1\u03c1\u03cd\u03bd\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 (product reviews & rating), \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf site \u03c3\u03bf\u03c5. \u0391\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bc\u03b9\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ae \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b5\u03b9\u03b4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03b1 e-shops. \u03a4\u03bf 63% \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ac \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03b1\u03c0\u03cc sites \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd reviews \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf\u03c5\u03c2 \u03b5\u03af\u03b4\u03bf\u03c5\u03c2 sites \u03c4\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 12 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf, \u03b5\u03bd\u03ce \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03b7 \u03cd\u03c0\u03b1\u03c1\u03be\u03b7 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 18% \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03b4\u03af\u03bd\u03b5\u03b9\u03c2 \u03ba\u03af\u03bd\u03b7\u03c4\u03c1\u03bf \u03c3\u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03bc\u03c0\u03bb\u03b1\u03ba\u03bf\u03cd\u03bd \u03c3\u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03b5\u03bd\u03ce \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc \u03bd\u03b1 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9\u03c2 feedback \u03bc\u03ad\u03c3\u03c9 surveys \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf value \u03c4\u03b7\u03c2 \u03cc\u03bb\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1\u03c2.<\/p>\n

    Influencers<\/h4>\n

    \u039c\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03b5\u03af\u03c2 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 influencers<\/a>. \u039f\u03b9 Influencers \u03bc\u03b9\u03bb\u03bf\u03cd\u03bd \u03b4\u03b9\u03b1\u03c1\u03ba\u03ce\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b8\u03b1\u03c5\u03bc\u03ac\u03b6\u03b5\u03b9 \u03c3\u03b5 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03bc\u03b9\u03bc\u03b7\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd. \u03a4\u03bf 40% \u03c4\u03c9\u03bd online \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b4\u03ae\u03bb\u03c9\u03c3\u03b5 \u03cc\u03c4\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b1\u03bd \u03bc\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03af\u03b4\u03b1\u03bd \u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03bd\u03b1 \u03c4\u03bf \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 influencer, \u03b5\u03bd\u03ce \u03c4\u03bf 49% \u03b5\u03af\u03c0\u03b5 \u03c0\u03c9\u03c2 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03b5\u03cd\u03c4\u03b7\u03ba\u03b5 \u03c4\u03b1 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c5 influencer \u03c0\u03c1\u03b9\u03bd \u03c0\u03c1\u03bf\u03b2\u03b5\u03af \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac. \u0395\u03c0\u03af\u03bb\u03b5\u03be\u03b5 influencers \u03c0\u03bf\u03c5 \u03be\u03ad\u03c1\u03b5\u03b9\u03c2 \u03cc\u03c4\u03b9 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03c3\u03bf\u03c5 industry \u03ce\u03c3\u03c4\u03b5 \u03b7 \u03c6\u03ae\u03bc\u03b7 \u03c4\u03bf\u03c5 brand \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b1\u03bb\u03bb\u03bf\u03b9\u03c9\u03b8\u03b5\u03af \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b7\u03b8\u03b5\u03af \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac.<\/p>\n

    \u039a\u03b1\u03c4\u03b1\u03bb\u03ae\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2<\/h3>\n

    \u03a4\u03bf Word of Mouth \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 marketing \u03ba\u03b1\u03b9 \u03ba\u03c1\u03cd\u03b2\u03b5\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c4\u03cc\u03c3\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b1 brands \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1. \u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7 \u03b7 \u03ad\u03ba\u03c4\u03b1\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9, \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u00ab\u03b1\u03be\u03af\u03b1\u00bb \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac.<\/p>\n

    (\u03a0\u03b7\u03b3\u03ad\u03c2: impactbnd, Nielsen, brightlocal)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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