{"id":17484,"date":"2020-07-03T12:37:44","date_gmt":"2020-07-03T10:37:44","guid":{"rendered":"https:\/\/www.papaki.com\/blog\/?p=17484"},"modified":"2020-07-03T14:34:53","modified_gmt":"2020-07-03T12:34:53","slug":"social-media-marketing-2020","status":"publish","type":"post","link":"https:\/\/www.papaki.com\/blog\/2020\/07\/03\/social-media-marketing-2020\/","title":{"rendered":"\u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Social Media Marketing \u03b5\u03c0\u03b5\u03bd\u03b4\u03c5\u03c4\u03b9\u03ba\u03ae \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf 2020;"},"content":{"rendered":"<p>\u03a4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ac\u03c1\u03c7\u03b9\u03c3\u03b1\u03bd \u03bd\u03b1 \u03bc\u03b9\u03bb\u03bf\u03cd\u03bd \u03b3\u03b9\u03b1 Social Media Marketing, \u03bc\u03b5 \u03b1\u03c0\u03bf\u03ba\u03bf\u03c1\u03cd\u03c6\u03c9\u03bc\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03bf\u03c5\u03c2 \u03bc\u03ae\u03bd\u03b5\u03c2. O\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b2\u03ad\u03b2\u03b1\u03b9\u03b1, \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03c0\u03c9\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03c9\u03bd posts \u03c3\u03c4\u03b7 social medium page \u03c4\u03bf\u03c5\u03c2, \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03c4\u03b9\u03ba\u03ac. \u03a0\u03cc\u03c3\u03bf \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc; \u0391\u03c5\u03c4\u03cc \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03b8\u03b1 \u03c3\u03bf\u03c5 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b5\u03b9\u03c2 \u03ba\u03b1\u03c4\u03ac \u03c0\u03cc\u03c3\u03bf \u03c4o Social Media Marketing \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b5\u03c0\u03b5\u03bd\u03b4\u03c5\u03c4\u03b9\u03ba\u03ae \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1.<\/p>\n<p>\u0391\u03c2 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03b1\u03c1\u03c7\u03b9\u03ba\u03ac, \u03c4\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Social Media Marketing:<\/p>\n<blockquote><p>Social Media Marketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03c9\u03bd Social Media Platforms \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03b7\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03c3\u03c3\u03b5\u03b9 \u03c4\u03bf brand \u03c4\u03b7\u03c2, \u03bd\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf site \u03c4\u03b7\u03c2.<\/p><\/blockquote>\n<p>\u0393\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03b2\u03b5\u03af \u03b1\u03c5\u03c4\u03cc \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03bf\u03c5\u03bd \u03c0\u03c1\u03c9\u03c4\u03cc\u03c4\u03c5\u03c0\u03bf \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf. \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03bd\u03b1 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c6\u03bf\u03c5\u03b3\u03ba\u03c1\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03bf\u03c5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc budget \u03c3\u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9.<\/p>\n<p>\u039f \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03b1 Social Media \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c4\u03cc\u03c3\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u2013 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\u03c4\u03cc\u03c0\u03bf.\u00a0 \u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7 \u03c4\u03b1 brands \u03ba\u03b1\u03c4\u03ac\u03c6\u03b5\u03c1\u03b1\u03bd \u03bd\u03b1 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c0\u03c1\u03ce\u03c4\u03bf \u03c7\u03ad\u03c1\u03b9 feedback, \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1, \u03bc\u03b5 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 &#8211; \u03ac\u03c1\u03b1 \u03c7\u03b1\u03c1\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2.<\/p>\n<p>\u0397 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03c4\u03c9\u03bd Social Media \u03b5\u03af\u03bd\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7. \u03a4o Facebook \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03b1\u03c1\u03b9\u03b8\u03bc\u03b5\u03af \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 6.270.000 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03b1\u03c0\u03cc 2.5 \u03b4\u03b9\u03c3. \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2, \u03c4\u03bf Tik Tok app \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 downloads \u03b3\u03b9\u03b1 \u03c4\u03bf 2020 \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03b1 apps, \u03c4\u03bf Twitter \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03ac 26%, \u03b5\u03bd\u03ce \u03c4\u03b1 video \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03b7\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03b1 format.<\/p>\n<h3>Social Media Marketing Lockdown Report 2020<\/h3>\n<p>\u0388\u03c7\u03b5\u03b9 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03bd\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c0\u03ce\u03c2 \u03c4\u03b1 Social Media \u03bc\u03bf\u03bd\u03bf\u03c0\u03ce\u03bb\u03b7\u03c3\u03b1\u03bd \u03c4\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c4\u03bf\u03c5 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03cd\u03bf\u03c5 \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf \u03c4\u03bf\u03c5 lockdown.\u00a0 \u03a4\u03bf\u03c5\u03c2 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf\u03c5\u03c2 \u03bc\u03ae\u03bd\u03b5\u03c2, \u03b7 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ad\u03b6\u03b7\u03c3\u03b5 \u03c0\u03c1\u03c9\u03c4\u03bf\u03c6\u03b1\u03bd\u03ae \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c4\u03b1 \u03bc\u03b5 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bd\u03ad\u03c9\u03bd \u03c3\u03c5\u03bd\u03b7\u03b8\u03b5\u03b9\u03ce\u03bd, \u03c4\u03cc\u03c3\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ce\u03bd \u03b1\u03bd\u03b1\u03b3\u03ba\u03ce\u03bd \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03cc\u03c3\u03bf \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03cc\u03bb\u03bf\u03b9. \u03a0\u03bf\u03bb\u03bb\u03bf\u03af \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03b4\u03b5, \u03ad\u03b3\u03b9\u03bd\u03b1\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03af \u03c3\u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03b1 profile \u03c4\u03bf\u03c5\u03c2 \u03b5\u03af\u03c7\u03b1\u03bd \u03bc\u03b5\u03af\u03bd\u03b5\u03b9 \u03b1\u03bd\u03b5\u03bd\u03b5\u03c1\u03b3\u03ac \u03b3\u03b9\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1.<\/p>\n<p>\u039c\u03b5\u03c1\u03b9\u03ba\u03bf\u03af \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03af \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03af \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9:<\/p>\n<ul>\n<li>\u0391\u03cd\u03be\u03b7\u03c3\u03b7 50% \u03c3\u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 Facebook Messenger, WhatsApp<\/li>\n<li>\u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03ba\u03b1\u03c4\u03ac 70% \u03c3\u03c4\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c3\u03b5 Facebook &amp; Instagram&nbsp;\n<p>&nbsp;<\/p>\n<figure id=\"attachment_17503\" aria-describedby=\"caption-attachment-17503\" style=\"width: 1293px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17503 size-full\" src=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/Social-Media-1-1.jpg\" alt=\"Social Media 1 (1)\" width=\"1293\" height=\"1600\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/Social-Media-1-1.jpg 1293w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/Social-Media-1-1-242x300.jpg 242w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/Social-Media-1-1-828x1024.jpg 828w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/Social-Media-1-1-768x950.jpg 768w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/Social-Media-1-1-1241x1536.jpg 1241w\" sizes=\"auto, (max-width: 1293px) 100vw, 1293px\" \/><figcaption id=\"caption-attachment-17503\" class=\"wp-caption-text\">\u03a0\u03b7\u03b3\u03ae: Influencers marketing hub<\/figcaption><\/figure>\n<p>&nbsp;<\/li>\n<li>\u03a4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc engagement \u03c3\u03b5 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc influencers \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf\u03bd COVID-19 \u03be\u03b5\u03c0\u03ad\u03c1\u03b1\u03c3\u03b5 \u03c4\u03b1 2,9 \u03b4\u03b9\u03c3.<\/li>\n<li>\u039a\u03b1\u03c4\u03ac \u03c4\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03c4\u03bf\u03c5 lockdown \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03cc\u03bb\u03bf \u03c0\u03bf\u03c5 \u03c5\u03c0\u03ae\u03c1\u03be\u03b5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03c9\u03bd social media, \u03c4\u03bf Instagram \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b5 \u03c4\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c4\u03ce\u03c3\u03b7 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03b9\u03b1\u03af\u03b1 \u03c3\u03c4\u03bf engagement \u03bc\u03b5 14%, \u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b5 \u03c4\u03bf Facebook \u03bc\u03b5 13,5%, \u03b5\u03bd\u03ce \u03c4\u03bf Twitter \u03b5\u03af\u03c7\u03b5 \u03bc\u03cc\u03bb\u03b9\u03c2 -7% \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03c4\u03c3\u03b9 \u03c0\u03c9\u03c2 \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b7 \u03b5\u03c0\u03b9\u03ba\u03b1\u03b9\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae, \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c3\u03c4\u03bf \u03a4witter<\/li>\n<li>\u03a3\u03c4\u03b7\u03bd \u0399\u03c4\u03b1\u03bb\u03af\u03b1 \u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd views \u03c3\u03c4\u03bf YouTube \u03ad\u03c6\u03c4\u03b1\u03c3\u03b5 \u03c3\u03b5 pick 20x<\/li>\n<li>\u03a4\u03b1 brands \u03b5\u03af\u03b4\u03b1\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c3\u03b5 comments \u03c3\u03c4\u03b1 posts \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03ac 44 \/ \u03b7\u03bc\u03ad\u03c1\u03b1<\/li>\n<li>To 75% \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03b6\u03b7\u03c4\u03ac \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03b5\u03b9 \u03b7 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b1 \u03bc\u03ad\u03c4\u03c1\u03b1 \u03c0\u03bf\u03c5 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd COVID-19<\/li>\n<\/ul>\n<figure id=\"attachment_17493\" aria-describedby=\"caption-attachment-17493\" style=\"width: 1634px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17493 size-full\" src=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03cc\u03c4\u03c5\u03c0\u03bf-2020-05-27-4.20.17-\u03bc\u03bc.png\" alt=\"Facebook and Instagram\" width=\"1634\" height=\"1536\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03cc\u03c4\u03c5\u03c0\u03bf-2020-05-27-4.20.17-\u03bc\u03bc.png 1634w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03cc\u03c4\u03c5\u03c0\u03bf-2020-05-27-4.20.17-\u03bc\u03bc-300x282.png 300w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03cc\u03c4\u03c5\u03c0\u03bf-2020-05-27-4.20.17-\u03bc\u03bc-1024x963.png 1024w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03cc\u03c4\u03c5\u03c0\u03bf-2020-05-27-4.20.17-\u03bc\u03bc-768x722.png 768w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03cc\u03c4\u03c5\u03c0\u03bf-2020-05-27-4.20.17-\u03bc\u03bc-1536x1444.png 1536w\" sizes=\"auto, (max-width: 1634px) 100vw, 1634px\" \/><figcaption id=\"caption-attachment-17493\" class=\"wp-caption-text\">\u0397 \u039a\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae \u03c4\u03c9\u03bd \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03c9\u03bd \u03c3\u03b5 Facebook &amp; Instagram<\/figcaption><\/figure>\n<h3>\u0395\u03af\u03bd\u03b1\u03b9 \u0395\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 Social Media Marketing;<\/h3>\n<p>\u0391\u03c2 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03cd\u03c2:<\/p>\n<ol>\n<li>\u03a4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c0\u03bf\u03c5 \u03c4\u03bf 47% \u03c4\u03c9\u03bd display ads \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03ba\u03c5\u03c1\u03c9\u03b8\u03b5\u03af \u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03b1\u03cd\u03c3\u03b7, \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf 40% \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c0\u03c9\u03bb\u03bf\u03cd\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b1\u03b3\u03b1\u03b8\u03ac \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c0\u03c9\u03c2 \u03b5\u03af\u03c7\u03b1\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd<\/li>\n<li>\u03a4\u03bf CPM (\u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03c7\u03af\u03bb\u03b9\u03b5\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9\u03c2) \u03c3\u03c4\u03bf Facebook \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03b9\u03c9\u03b8\u03b5\u03af, \u03b5\u03bd\u03ce \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03c4\u03bf CPC \u03c3\u03b5 Facebook &amp; Instagram \u03c4\u03bf\u03bd \u039c\u03ac\u03c1\u03c4\u03b9\u03bf \u03c4\u03bf\u03c5 2020\u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03c3\u03b9\u03bd\u03cc, \u03bc\u03b5\u03b9\u03ce\u03b8\u03b7\u03ba\u03b5 \u03ba\u03b1\u03c4\u03ac 26%<\/li>\n<li>\u03a4\u03bf 38% \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03ad\u03c7\u03b5\u03b9 \u03b1\u03bd\u03b1\u03b2\u03ac\u03bb\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf \u03c0\u03b1\u03c1\u03cc\u03bd \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2<\/li>\n<li>\u0393\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf 13 \u039c\u03b1\u03c1\u03c4\u03af\u03bf\u03c5 \u03bc\u03b5 13 \u0391\u03c0\u03c1\u03b9\u03bb\u03af\u03bf\u03c5, \u03c0\u03b1\u03c1\u03cc\u03bb\u03bf \u03c0\u03bf\u03c5 \u03c4\u03b1 ad spent \u03bc\u03b5\u03b9\u03ce\u03b8\u03b7\u03ba\u03b1\u03bd \u03cc\u03c0\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf engagement rate, \u03c4\u03b1 brands \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b9\u03c3\u03b1\u03bd \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03ad\u03bb\u03b1\u03b2\u03b1\u03bd \u03ba\u03b1\u03c4\u03ac \u039c.\u039f 28,6% \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf Reach<\/li>\n<li>\u03a3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03c4\u03bf\u03c5 2020 \u03bf\u03b9 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03b1 posts \u03c4\u03c9\u03bd top 50 Facebook Brand Pages \u03b1\u03c5\u03be\u03ae\u03b8\u03b7\u03ba\u03b5 \u03ba\u03b1\u03c4\u03ac 107%, \u03b5\u03bd\u03ce \u03c3\u03c4\u03bf Instagram \u03c0\u03b1\u03c1\u03ad\u03bc\u03b5\u03b9\u03bd\u03b1\u03bd \u03af\u03b4\u03b9\u03b5\u03c2 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03bb\u03cc\u03b3\u03bf \u03c4\u03b7\u03c2 \u03c0\u03b1\u03bd\u03b4\u03b7\u03bc\u03af\u03b1\u03c2.\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17490 size-full\" src=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03cc\u03c4\u03c5\u03c0\u03bf-2020-05-27-4.25.34-\u03bc\u03bc.png\" alt=\"Evolution of interactions\" width=\"1732\" height=\"1446\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03cc\u03c4\u03c5\u03c0\u03bf-2020-05-27-4.25.34-\u03bc\u03bc.png 1732w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03cc\u03c4\u03c5\u03c0\u03bf-2020-05-27-4.25.34-\u03bc\u03bc-300x250.png 300w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03cc\u03c4\u03c5\u03c0\u03bf-2020-05-27-4.25.34-\u03bc\u03bc-1024x855.png 1024w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03cc\u03c4\u03c5\u03c0\u03bf-2020-05-27-4.25.34-\u03bc\u03bc-768x641.png 768w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03cc\u03c4\u03c5\u03c0\u03bf-2020-05-27-4.25.34-\u03bc\u03bc-1536x1282.png 1536w\" sizes=\"auto, (max-width: 1732px) 100vw, 1732px\" \/><\/li>\n<li>\u039f\u03b9 \u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 2 \u03ba\u03b1\u03b9 3 \u03c3\u03c4\u03b1 sites \u03bc\u03b5 \u03c4\u03b7\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf YouTube \u03bc\u03b5 \u03bc\u03ad\u03c3\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf \u03c0\u03b1\u03c1\u03b1\u03bc\u03bf\u03bd\u03ae\u03c2 \u03b1\u03bd\u03ac \u03b5\u03c0\u03af\u03c3\u03ba\u03b5\u03c8\u03b7 21,59\u2019 \u03ba\u03b1\u03b9 \u03c4\u03c1\u03af\u03c4\u03bf \u03c4\u03bf Facebook \u03bc\u03b5 11,16, \u03b5\u03bd\u03ce \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03c4\u03b7 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03ba\u03b1\u03c4\u03b5\u03af\u03c7\u03b5 \u03c4\u03bf \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf \u03c8\u03b1\u03c7\u03c4\u03ae\u03c1\u03b9 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf 90% \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03bc\u03b7\u03c7\u03b1\u03bd\u03ce\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 &#8211; Google.<\/li>\n<li>\u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf 58% \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd Social Media (\u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c6\u03b1\u03bd\u03b5\u03af\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2), \u03be\u03cc\u03b4\u03b5\u03c8\u03b1\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b1 \u03b1\u03b3\u03b1\u03c0\u03b7\u03bc\u03ad\u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 media.\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17491 size-full\" src=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03cc\u03c4\u03c5\u03c0\u03bf-2020-05-27-9.16.55-\u03bc\u03bc.png\" alt=\"Increased social media use\" width=\"3814\" height=\"2142\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03cc\u03c4\u03c5\u03c0\u03bf-2020-05-27-9.16.55-\u03bc\u03bc.png 3814w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03cc\u03c4\u03c5\u03c0\u03bf-2020-05-27-9.16.55-\u03bc\u03bc-300x168.png 300w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03cc\u03c4\u03c5\u03c0\u03bf-2020-05-27-9.16.55-\u03bc\u03bc-1024x575.png 1024w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03cc\u03c4\u03c5\u03c0\u03bf-2020-05-27-9.16.55-\u03bc\u03bc-768x431.png 768w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03cc\u03c4\u03c5\u03c0\u03bf-2020-05-27-9.16.55-\u03bc\u03bc-1536x863.png 1536w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03cc\u03c4\u03c5\u03c0\u03bf-2020-05-27-9.16.55-\u03bc\u03bc-2048x1150.png 2048w\" sizes=\"auto, (max-width: 3814px) 100vw, 3814px\" \/><\/li>\n<li>H \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd online \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03b9\u03ce\u03bd \u03ad\u03c9\u03c2 \u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2 \u0391\u03c0\u03c1\u03b9\u03bb\u03af\u03bf\u03c5 \u03c3\u03c4\u03b9\u03c2 \u0397.\u03a0.\u0391 (YOY) \u03ad\u03c6\u03c4\u03b1\u03c3\u03b5 \u03c4\u03bf 149% \u03b5\u03bd\u03ce \u03c4\u03bf conversion rate \u03b1\u03c5\u03be\u03ae\u03b8\u03b7\u03ba\u03b5 \u03ba\u03b1\u03c4\u03ac 8,8%, \u03bc\u03b5 \u03c4\u03bf 72% \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af smart devices \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5.<\/li>\n<\/ol>\n<p>\u0394\u03b5\u03bd \u03c0\u03ac\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c2 \u03ba\u03b1\u03b9\u03c1\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03bf Mark Zuckerberg \u03b1\u03bd\u03b1\u03ba\u03bf\u03af\u03bd\u03c9\u03c3\u03b5 \u03c4\u03b1 <a href=\"https:\/\/about.fb.com\/news\/2020\/05\/introducing-facebook-shops\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Stores<\/a>, \u03cc\u03c0\u03bf\u03c5 \u03bc\u03b5 \u03bb\u03af\u03b3\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1, \u03b8\u03b1 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 cross platform (FB &amp; INSTA) e-shop \u03bc\u03b5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac features \u03ba\u03b1\u03b9 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd.<\/p>\n<h4>\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1<\/h4>\n<p>\u0397 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 brands &amp; \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03c4\u03bf \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03cc Social Media Marketing \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03b1 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03ce\u03c1\u03b1 \u03c3\u03ba\u03ad\u03c6\u03c4\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b5\u03c5\u03c1\u03cd\u03bd\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ac \u03c4\u03b7 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5\u03c2. \u03a3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c8\u03ac\u03c7\u03bd\u03bf\u03c5\u03bd, \u03b5\u03ba\u03c6\u03c1\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9, \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03bf\u03c5\u03bd, \u03c1\u03c9\u03c4\u03bf\u03cd\u03bd, \u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03bf\u03c5\u03bd \u03c3\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b2\u03b1\u03b8\u03bc\u03cc \u03bc\u03b5 \u03b3\u03bd\u03ce\u03bc\u03bf\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 Social Media.<\/p>\n<h3>\u039f\u03b9 5 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03c0\u03c5\u03bb\u03ce\u03bd\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae Social Media Marketing<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17486 size-full\" src=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/5pillars-social-media-marketing-androutsos-1.png\" alt=\"5pillars-social-media-marketing-androutsos\" width=\"1920\" height=\"600\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/5pillars-social-media-marketing-androutsos-1.png 1920w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/5pillars-social-media-marketing-androutsos-1-300x94.png 300w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/5pillars-social-media-marketing-androutsos-1-1024x320.png 1024w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/5pillars-social-media-marketing-androutsos-1-768x240.png 768w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2020\/07\/5pillars-social-media-marketing-androutsos-1-1536x480.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<ol>\n<li><strong>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae:<\/strong> \u03a0\u03c1\u03b9\u03bd \u03b1\u03c1\u03c7\u03af\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b1 social media \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c2 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03bd \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b7\u03b8\u03bf\u03cd\u03bd \u03bb\u03cc\u03b3\u03c9 \u03cd\u03c6\u03bf\u03c5\u03c2 \u03ae \u03c0\u03cc\u03c1\u03c9\u03bd, \u03b4\u03b5\u03c2 \u03c0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1, \u03b1\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03c3\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c3\u03bf\u03c5 \u03b2\u03c1\u03b1\u03c7\u03c5\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b1, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03cc\u03c1\u03b9\u03c3\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac metrics \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03ba\u03c3\u03c4\u03c1\u03b1\u03c4\u03b5\u03af\u03b1\u03c2<\/li>\n<li><strong>\u03a0\u03bb\u03ac\u03bd\u03bf:<\/strong> \u039c\u03b5 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc 3 \u03b4\u03b9\u03c3. \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c4\u03c9\u03bd social media \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc 6 \u03b5\u03ba\u03b1\u03c4. \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03c4\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b5\u03c1\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c5\u03c0\u03bf\u03c8\u03ae\u03c6\u03b9\u03bf\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03b5\u03ba\u03b5\u03af. \u03a0\u03c1\u03bf\u03c3\u03b4\u03b9\u03cc\u03c1\u03b9\u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf &#8211; \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf<\/li>\n<li><strong>Community:<\/strong> \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c3\u03bf\u03c5, \u03c0\u03ac\u03c1\u03b5 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03ac\u03bd\u03bf\u03b9\u03be\u03b5 \u03b4\u03b9\u03ac\u03bb\u03bf\u03b3\u03bf, \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b5 \u03c3\u03c4\u03b1 comments (\u03c0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1). \u0388\u03c4\u03c3\u03b9 \u03b5\u03af\u03c3\u03b1\u03b9 \u03c0\u03b1\u03c1\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c2 \u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1<\/li>\n<li><strong>Paid Advertising:<\/strong> \u0395\u03af\u03bd\u03b1\u03b9 \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03c9\u03c2 \u03b7 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b1\u03c0\u03ae\u03c7\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7. \u039c\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b1 Social Media, \u03b4\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bd \u03b5\u03ba\u03b5\u03af\u03bd\u03b7 \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae, \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03bf\u03cd\u03bd, \u03c3\u03b5 \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03bf\u03c5 \u03c4\u03bf \u03b1\u03c6\u03bf\u03c1\u03ac.<\/li>\n<li><strong>Analytics &amp; Reporting:<\/strong> \u0395\u03c6\u03cc\u03c3\u03bf\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03c3\u03b5\u03b9 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac metrics \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c3\u03bf\u03c5, \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b5 \u03c3\u03b5 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03bf\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 reports. \u0398\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b1 \u03bd\u03b1 \u03bb\u03ac\u03b2\u03b5\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b5\u03b9\u03c2 \u03c4\u03bf impact \u03cc\u03bb\u03c9\u03bd \u03c4\u03c9\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd \u03c3\u03bf\u03c5, paid \u03ba\u03b1\u03b9 \u03bc\u03b7, \u03c3\u03c4\u03bf community \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c4\u03b1\u03bc\u03b5\u03af\u03bf \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2<\/li>\n<\/ol>\n<p><em>*\u03a0\u03b7\u03b3\u03ad\u03c2: Forbes, Statista, SocialBakers, Hootsuite, Influencer Marketing Hub<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ac\u03c1\u03c7\u03b9\u03c3\u03b1\u03bd \u03bd\u03b1 \u03bc\u03b9\u03bb\u03bf\u03cd\u03bd \u03b3\u03b9\u03b1 Social&#8230; <a class=\"text-colored text-underlined\" href=\"https:\/\/www.papaki.com\/blog\/2020\/07\/03\/social-media-marketing-2020\/\">\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1<\/a><\/p>\n","protected":false},"author":47,"featured_media":17496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[107],"tags":[3416],"coauthors":[3286],"class_list":["post-17484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social Media Marketing: E\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b5\u03bd\u03b4\u03c5\u03c4\u03b9\u03ba\u03ae 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