{"id":18072,"date":"2021-02-26T12:09:19","date_gmt":"2021-02-26T10:09:19","guid":{"rendered":"https:\/\/www.papaki.com\/blog\/?p=18072"},"modified":"2021-03-23T13:51:22","modified_gmt":"2021-03-23T11:51:22","slug":"%cf%84%ce%b9-%ce%b5%ce%af%ce%bd%ce%b1%ce%b9-customer-retention","status":"publish","type":"post","link":"https:\/\/www.papaki.com\/blog\/2021\/02\/26\/%cf%84%ce%b9-%ce%b5%ce%af%ce%bd%ce%b1%ce%b9-customer-retention\/","title":{"rendered":"\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 customer retention \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc;"},"content":{"rendered":"

\u039f\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac, \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03bd\u03ad\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03b8\u03b5\u03c9\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03c4\u03b6\u03af\u03c1\u03bf\u03c5. \u0395\u03c0\u03af\u03c3\u03b7\u03c2 \u03ad\u03bd\u03b1 \u03c3\u03cd\u03bd\u03b7\u03b8\u03b5\u03c2 \u03c6\u03b1\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03b3\u03c7\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bf \u03c4\u03b6\u03af\u03c1\u03bf\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9. T\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03c4\u03bf customer retention \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd;<\/p>\n

\u0388\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c4\u03b7\u03c2<\/strong>. \u039f\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03ba\u03b5\u03af\u03bd\u03bf\u03b9 \u03c0\u03bf\u03c5 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03c6\u03bf\u03c1\u03ac \u03b1\u03bb\u03bb\u03ac \u03b5\u03ba\u03b5\u03af\u03bd\u03bf\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03bf\u03c0\u03bf\u03af\u03bf\u03c5\u03c2 \u03c7\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03ad\u03c2 \u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2<\/strong>.<\/p>\n

\u0388\u03c4\u03c3\u03b9 \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd \u03c4\u03bf customer retention<\/strong> (\u03b7 \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd) \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03ae \u03b5\u03bd\u03cc\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf. \u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7, \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03b2\u03b5\u03af \u03b1\u03c5\u03c4\u03cc \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c3\u03c4\u03b7\u03bd \u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1-\u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c4\u03b7\u03c2.<\/p>\n

\u039f \u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c4\u03bf\u03c5 customer retention marketing<\/strong> \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b4\u03ad\u03c3\u03bc\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03c5\u03c0\u03b1\u03c1\u03c7\u03cc\u03bd\u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7.<\/p>\n

\u03a0\u03cc\u03c3\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf customer retention \u03c3\u03c4\u03bf ROI;<\/h2>\n

\u039f\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03b1\u03c0\u03cc \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03bf\u03c0\u03bf\u03af\u03bf\u03c5\u03c2 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03ae\u03b4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7\u03c2\u00a0 \u03c4\u03c9\u03bd \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c3\u03bf\u03c5, \u03bc\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03b5\u03b9 \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03c4\u03ac \u03c6\u03bf\u03c1\u03ad\u03c2 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf \u03bd\u03b1 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b5\u03b9\u03c2 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 (customer acquisition). \u0394\u03b7\u03bb\u03b1\u03b4\u03ae \u03c4\u03bf ROI (return of investment) \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ce\u03c2 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf.<\/p>\n

\u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b7 \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf<\/strong>. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b5\u03c2 \u03c4\u03b7\u03c2 Bain & Company<\/a>, \u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03c4\u03ac 5% \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03ba\u03b5\u03c1\u03b4\u03ce\u03bd \u03ba\u03b1\u03c4\u03ac 25% \u03ad\u03c9\u03c2 95%. \u0397 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03b1\u03c0\u03b5\u03af \u03ad\u03bd\u03b1\u03c2 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03c3\u03b5 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 (retained customer) \u03b5\u03af\u03bd\u03b1\u03b9 60% – 70% , \u03b5\u03bd\u03ce \u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ad\u03bd\u03b1\u03c2 \u03b4\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac \u03bd\u03ad\u03bf\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03b1\u03c0\u03b5\u03af \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03bd\u03ad\u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03bc\u03cc\u03bb\u03b9\u03c2 5% \u03ad\u03c9\u03c2 20%.<\/p>\n

\u03a0\u03c9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03c3\u03b5 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2;<\/h3>\n

\u039f\u03b9 retained customers \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 50% \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03b5\u03bd\u03ce \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03be\u03bf\u03b4\u03b5\u03cd\u03bf\u03c5\u03bd \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 31% \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7<\/strong>.
\n\u03a4\u03bf impact \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd \u03c3\u03c4\u03bf \u03c4\u03b1\u03bc\u03b5\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bc\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c6\u03ae\u03bd\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b5\u03bd\u03ce \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 (\u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf \u03c0\u03cc\u03c3\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7).<\/p>\n

\u039c\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 Customer Retention<\/h2>\n

\u0393\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03b9\u03c3\u03c4\u03b5\u03af \u03b5\u03ac\u03bd \u03bf \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cc\u03c2 \u03ae \u03cc\u03c7\u03b9 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03ba\u03c6\u03c1\u03b1\u03c3\u03c4\u03b5\u03af, \u03ba\u03b1\u03c4\u03ac \u03ad\u03bd\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc, \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd. \u0391\u03c5\u03c4\u03cc \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 (retention rate)<\/strong> \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b5\u03c2 (attrition rate)<\/strong>.<\/p>\n

Retention Rate Formula<\/strong><\/p>\n

\"\"<\/p>\n

\u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b1\u03bd \u03b7 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ac \u03be\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b5 \u03bc\u03b5 1.000 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03b5\u03bd\u03b4\u03b9\u03ac\u03bc\u03b5\u03c3\u03bf \u03b4\u03b5\u03bd \u03be\u03b1\u03bd\u03b1\u03ae\u03c1\u03b8\u03b1\u03bd \u03c0\u03bf\u03c4\u03ad \u03bf\u03b9 400, \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf \u03ba\u03b5\u03c1\u03b4\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03b1\u03ba\u03cc\u03bc\u03b1 100 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5 \u03bf \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c4\u03bf\u03c5 retention rate \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9:\u00a0 700-100 = 600\/1000 = 0,6 * 100 = 60. \u039f\u03c0\u03cc\u03c4\u03b5 \u03c4\u03bf retention rate \u03b5\u03af\u03bd\u03b1\u03b9\u00a0 60% .<\/p>\n

\u039a\u03b1\u03bb\u03cc \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03bf \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03b4\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b1 \u03ba\u03ac\u03c4\u03c9. \u03a3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03cc\u03bc\u03c9\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c5\u03c4\u03cc \u03b8\u03b1 \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03bf\u03b2\u03b1\u03c1\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c3\u03c4\u03bf \u03b3\u03b9\u03b1\u03c4\u03af \u03bf \u03c1\u03c5\u03b8\u03bc\u03cc\u03c2 \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9. \u03a3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf retention rate \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03ac \u03bd\u03b1 \u03be\u03b5\u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf 80%.<\/strong><\/p>\n

\u0392\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 retention rate<\/h3>\n

\u03a3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 customer retention \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03ba\u03b1\u03bb\u03ac \u03c4\u03cc\u03c3\u03bf \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c4\u03b7\u03c2, \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c4\u03b7\u03c2. \u0391\u03c5\u03c4\u03cc \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c0\u03c9\u03c2:<\/p>\n

1. \u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ba\u03b1\u03bb\u03ac \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c4\u03b7\u03c2 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc customer experience \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7.
\n2. \u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ba\u03b1\u03bb\u03ac \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c4\u03b7\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7.<\/p>\n

\u039c\u03af\u03b1 \u03ba\u03b1\u03bb\u03ae \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03bd\u03b1 \u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c4\u03bf customer experience \u03c4\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf support. \u0391\u03bd \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c0\u03ae\u03c1\u03be\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf \u03b5\u03bb\u03ac\u03c4\u03c4\u03c9\u03bc\u03b1 \u03ae \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03c4\u03b7\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1. \u0391\u03bd \u03c4\u03b1 \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b1\u03c0\u03bf\u03ba\u03bf\u03bc\u03af\u03c3\u03b5\u03b9 \u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1, \u03c0\u03c1\u03bf\u03b8\u03c5\u03bc\u03af\u03b1, \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd, \u03c4\u03cc\u03c4\u03b5 \u03c4\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b5\u03c1\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03bc\u03b5\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac. \u0391\u03bd\u03c4\u03b9\u03b8\u03ad\u03c4\u03c9\u03c2 \u03b1\u03bd \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c4\u03ad\u03c4\u03bf\u03b9\u03b1 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03b5\u03b9\u03c3\u03c0\u03c1\u03ac\u03be\u03b5\u03b9 \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1 \u03ae \u03b1\u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03af\u03b1 -\u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03b7 \u03c4\u03b9\u03bc\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae- \u03c4\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b5\u03c1\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9.<\/p>\n

Strategy & mindset<\/h2>\n

\u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03c0\u03bf\u03cd\u03bc\u03b5 \u03c0\u03c9\u03c2 \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf retained customers \u03c7\u03c9\u03c1\u03af\u03c2 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03bd\u03ad\u03c9\u03bd. \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03cc\u03bb\u03b5\u03c2 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c1\u03c1\u03bf\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b8\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u00a0\u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c7\u03c4\u03af\u03c3\u03b5\u03b9 \u03c0\u03c1\u03c9\u03c4\u03af\u03c3\u03c4\u03c9\u03c2 \u03bc\u03b9\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03c0\u03b5\u03bb\u03b1\u03c4\u03b5\u03b9\u03b1\u03ba\u03ae \u03b2\u03ac\u03c3\u03b7<\/strong>\u00a0\u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac flows \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c4\u03b7\u03bd \u00ab\u03ba\u03c1\u03b1\u03c4\u03bf\u03cd\u03bd \u03b6\u03c9\u03bd\u03c4\u03b1\u03bd\u03ae\u00bb. \u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf retention marketing. \u039f\u03c0\u03cc\u03c4\u03b5 \u03c0\u03c1\u03b9\u03bd \u03c6\u03c4\u03ac\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b5\u03ba\u03b5\u03af \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03ba\u03b1\u03bb\u03cc \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03be\u03b5\u03b9 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b5\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 acquisition marketing.<\/p>\n

\u039c\u03af\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03c3\u03b1 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd: \u00ab\u03a0\u03cc\u03c4\u03b5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf retention marketing \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bc\u03bf\u03c5;\u00bb<\/p>\n

\u03a3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b4\u03b9\u03ac\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03c4\u03ac \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c0\u03c9\u03c2 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03b1\u03c7\u03b8\u03b5\u03af \u03c4\u03bf retention marketing \u03c9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf marketing plan, \u03c9\u03c2 \u03ad\u03bd\u03b1\u03c2 \u00ab\u03bc\u03c0\u03bf\u03cd\u03c3\u03bf\u03c5\u03bb\u03b1\u03c2\u00bb \u03cc\u03c0\u03c9\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf Shopify.<\/p>\n

\"\"<\/p>\n

Customer retention Vs customer loyalty<\/h2>\n

\u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03ad\u03bd\u03b1\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03bc\u03b5 \u03ad\u03bd\u03b1\u03bd \u03c0\u03b9\u03c3\u03c4\u03cc \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7; \u0397 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c7\u03b9!<\/p>\n

\u039f\u03b9 retained customers \u03bc\u03bf\u03b9\u03c1\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 loyal customers. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03cd\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03b1\u03c0\u03cc \u03bc\u03af\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf \u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2, \u03bf \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2, \u03b7 \u03c0\u03bf\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03c4\u03bf\u03c7\u03ae \u03c3\u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03cd \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5\u03c2.<\/p>\n

\u039c\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03c0\u03b9\u03c3\u03c4\u03cc \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae \u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03bc\u03bf\u03bd\u03cc\u03b4\u03c1\u03bf\u03bc\u03bf<\/strong>. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd retained customer \u03cc\u03bc\u03c9\u03c2 \u03b7 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c3\u03cd\u03bd\u03b1\u03c8\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c7\u03ad\u03c3\u03b7\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bc\u03b2\u03b5\u03af \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9. \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c6\u03bf\u03c3\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03c9\u03c2 brand ambassador<\/strong> \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7: \u03bc\u03b9\u03bb\u03ac\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03c4\u03bf\u03c5, \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ac reviews \u03ba.\u03b1. \u0388\u03bd\u03b1\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03cc\u03bc\u03c9\u03c2 \u03b5\u03bd\u03ce \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b8\u03b5\u03c4\u03b9\u03ba\u03cc mention \u03b4\u03b5\u03bd \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c9\u03c2 brand ambassador.<\/p>\n

\u039f\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03c9\u03bd \u03b4\u03cd\u03bf \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bc\u03b9\u03b3\u03ce\u03c2 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ad\u03c2<\/strong>. \u0391\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03c9\u03b8\u03b5\u03af \u03c4\u03bf \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1 \u03b5\u03bd\u03cc\u03c2 retained customer \u03b1\u03c5\u03c4\u03cc \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03b1\u03be\u03b9\u03bf\u03c0\u03c1\u03b5\u03c0\u03ae\u03c2\u00bb (decent) \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7. \u039f loyal customer \u03cc\u03bc\u03c9\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03b5\u03bd\u03b8\u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03c7\u03b1\u03c1\u03ac\u03c2<\/strong>.<\/p>\n

\u0393\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c7\u03b1\u03c1\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2, \u03b5\u03ba\u03c4\u03cc\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2, \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03ba\u03bf\u03bc\u03bc\u03ac\u03c4\u03b9 \u03c4\u03b7\u03c2 \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03c0\u03bf\u03c5 \u03b5\u03c1\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7<\/strong>. \u0395\u03ba\u03b5\u03af\u03bd\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03bf\u03cd\u03bd \u03c4\u03b9\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b1 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2. \u039c\u03af\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03c4\u03bf Outbound Engine<\/a> \u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03c0\u03c9\u03c2 \u03bf\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c7\u03b1\u03c1\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 5 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b5\u03c1\u03bf \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03b5\u03bd\u03ce \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03ad\u03c9\u03c2 7 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b5\u03c1\u03bf \u03bd\u03b1 \u03c3\u03c5\u03b3\u03c7\u03c9\u03c1\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03af\u03b1 \u03b1\u03c3\u03c4\u03bf\u03c7\u03af\u03b1 \u03ae \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf \u03bb\u03ac\u03b8\u03bf\u03c2 \u03c4\u03b7\u03c2.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u039f\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac, \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03bd\u03ad\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03b8\u03b5\u03c9\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2… \u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1<\/a><\/p>\n","protected":false},"author":47,"featured_media":18081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[107],"tags":[3640,3648,3646,3644,3642],"coauthors":[3286],"class_list":["post-18072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-customer-retention","tag-loyal-customers","tag-retained-customers","tag-3644","tag-3642"],"acf":[],"yoast_head":"\n\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 customer retention \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc; - Papaki Blog<\/title>\n<meta name=\"description\" content=\"\u03a0\u03ce\u03c2 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af\u03c2 \u03ad\u03bd\u03b1\u03bd \u03c7\u03b1\u03c1\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5; \u039c\u03ac\u03b8\u03b5 \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf customer retention \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ac\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03c7\u03b8\u03b5\u03af\u03c2.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.papaki.com\/blog\/2021\/02\/26\/\u03c4\u03b9-\u03b5\u03af\u03bd\u03b1\u03b9-customer-retention\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 customer retention \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc;\" \/>\n<meta property=\"og:description\" content=\"\u03a0\u03ce\u03c2 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af\u03c2 \u03ad\u03bd\u03b1\u03bd \u03c7\u03b1\u03c1\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5; \u039c\u03ac\u03b8\u03b5 \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf customer retention \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ac\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03c7\u03b8\u03b5\u03af\u03c2.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.papaki.com\/blog\/2021\/02\/26\/\u03c4\u03b9-\u03b5\u03af\u03bd\u03b1\u03b9-customer-retention\/\" \/>\n<meta property=\"og:site_name\" content=\"Papaki Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Papaki\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-26T10:09:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-23T11:51:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2021\/02\/BlogimagePapakiNewsize_Retention.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"466\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Konstantinos M. 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