{"id":18119,"date":"2021-04-08T14:03:20","date_gmt":"2021-04-08T12:03:20","guid":{"rendered":"https:\/\/www.papaki.com\/blog\/?p=18119"},"modified":"2021-04-08T14:03:20","modified_gmt":"2021-04-08T12:03:20","slug":"how-to-use-pinterest-to-increase-your-online-sales","status":"publish","type":"post","link":"https:\/\/www.papaki.com\/blog\/en\/2021\/04\/08\/how-to-use-pinterest-to-increase-your-online-sales\/","title":{"rendered":"How to use Pinterest to increase your online sales"},"content":{"rendered":"

Lots of brands have the ambition to raise their profits through social media marketing. It\u2019s high time to include Pinterest in their online toolbox. A report published by the platform shows how its users -who are expected to be over 300 million- are increasingly using Pinterest to explore brands but also shop online.<\/a><\/p>\n

A space of discovering<\/h2>\n

The study quotes that 98% of Pinterest users try new things<\/strong> they find on the platform, while 83% of weekly pinners make a purchase based on the content they see from brands.
\nPinterest is a space where new things are discovered, where promising brands are reaching out to an inspired audience. New connections are made, through captivating content. Acknowledging the platform\u2019s eCommerce potential, its creators have introduced several innovations to make discovering new things and, eventually shopping, easier for users. It is in every brand\u2019s interest\u2014especially to new businesses\u2014to explore what Pinterest can do for your online sales and customer base.<\/p>\n

4 ways to use Pinterest in driving more sales to your online store<\/h2>\n

1. Optimise your account<\/h3>\n

Like all other social media platforms, Pinterest also allows brands to create a business account. A Pinterest business account gives you access to different pin formats that can boost eCommerce and also analytics tools that help you track engagement. You can also create paid ads to boost your pins\u2019 performance in search results and then use the analytics to measure the success of your campaigns. So, if you don\u2019t already have a business account, you should create one or convert your existing account to a business one. Once your business account has been set up, there are several steps you can take to optimise it, in order to improve its reach and visibility.<\/p>\n

Create an enticing URL<\/strong>
\nA Pinterest business account allows you to create your own URL. Take this opportunity to create a unique, meaningful and memorable URL for your page. Try to use your brand name along with other keywords that define your industry. You could register a domain name on a new domain extension such as .online or .store to highlight your brand and stand out.<\/p>\n

Use keywords<\/strong>
\nPinterest search works just like any other search engine. To make sure your content is reaching the right people, you must use relevant keywords in your \u2018About\u2019 section, pin descriptions as well as your pinboard headings (a pinboard is a collection of pins that are related to a particular category, such as summer fashion, mobile phones and accessories, home decor, etc).<\/p>\n

Use hashtags<\/strong>
\nAdd cool and unique hashtags to your pin descriptions to make your pins more searchable. Use them to cover keywords that weren\u2019t included in your descriptions.<\/p>\n

2. Post visually stunning content<\/h3>\n

Your audience can be also engaged visually. The images you use can go a long way towards getting your users\u2019 attention. Pinterest, like Instagram, was created as a visual-first platform. Visuals do, in fact, wield great inspirational powers. Let\u2019s say that you are looking to buy a chair. A standalone picture of a chair may seem dull but once it is placed in a beautiful setting, it can look really appealing.
\nOn Pinterest, there is no substitute for visually stunning content. You can use the right keywords and hashtags and allocate some budget to promote your pins. But if your content isn\u2019t captivating, you are unlikely to be successful.
\nHere are a few tips that can help you create content that meets the high aesthetic standards of Pinterest users:<\/p>\n