While searching for ways to improve your website’s Google ranking, you’ve probably read about SEO, keywords, and so on. If you feel lost, do not worry. In this article, you will find everything you need to know to get started on improving your SEO and developing an effective digital marketing strategy.<\/p>\n
Keyword search helps you identify the most common search terms and see how popular they are to your audience. By researching keywords that receive a high volume of searches per month, you can identify and rank by topic the content that interests you. Then, based on these topics, you can define specific keywords that you can focus on.<\/p>\n
Whether it is about SEO or online advertising, you need to find the ideal search terms for you, in order to create and execute a dynamic keyword strategy. These are 3 simple steps to follow:<\/span><\/p>\n To begin this process, think about the topics for which you wish your business to appear on Google, and group them by subject. Create about 5-10 topic groups related to your business, and then use these topic groups to find specific keywords.<\/span><\/p>\n If you are a blogger, these could be the topics you probably write about the most. Or maybe they are the topics that show up most in the conversations you have with your readers. Put yourself in your audience’s shoes – which topics would your audience be looking for, and for what topic would you like your business to appear? If you were a company like Papaki, which, among other things, offers website hosting and domain names, you might want to consider groups of topics such as:<\/span><\/p>\n and the like.<\/span><\/p>\n Once you have created a list of topics, it is time for research.<\/span><\/p>\n There are several tools to use, but we will focus on the most popular, the Google keyword planner that is part of Google Ads. It’s a free tool developed by Google, that helps you to create your ad campaigns, find the right keywords, and estimate their volume.<\/span><\/p>\n As long as you have created a Google Ads account and logged in, click the tool icon in the upper right corner of the gray bar. Next, in the Design section, select Keyword Planner.<\/span><\/p>\n Now, there are two choices:<\/span><\/p>\n Select \u201cFind new keywords\u201d. Then, enter the topics you collected, one at a time, and a list of relevant keywords and various data appears to you. Pay attention to the following:<\/p>\nStep 1: Create a list of topics related to your business<\/span><\/h3>\n
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Step 2: Do some research<\/span><\/h3>\n
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