{"id":18779,"date":"2022-02-07T11:06:36","date_gmt":"2022-02-07T09:06:36","guid":{"rendered":"https:\/\/www.papaki.com\/blog\/?p=18779"},"modified":"2022-02-07T11:06:36","modified_gmt":"2022-02-07T09:06:36","slug":"what-is-local-seo","status":"publish","type":"post","link":"https:\/\/www.papaki.com\/blog\/en\/2022\/02\/07\/what-is-local-seo\/","title":{"rendered":"What is Local SEO?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">For sure, you have read about several different types of <\/span><b>Search Engine Optimization &#8211; <\/b><span style=\"font-weight: 400;\">SEO. The data show that <\/span><b>46%<\/b><span style=\"font-weight: 400;\"> of Google Searches in 2019 were related to local information, while &#8220;near me&#8221; searches have increased 900% in two years. The need to improve local visibility brings <\/span><b>Local SEO<\/b><span style=\"font-weight: 400;\"> to the fore.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What does Local SEO mean?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Local SEO is an SEO process that helps local businesses rank higher in local searches on Google and other search engines. For Local SEO, a search engine is any tool related to local searches, such as the well-known <\/span><b>Google Maps<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Local SEO matters<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google results for many businesses are related to the user&#8217;s localization (where they are) or the area they are searching for. Consequently, if you search for a \u201cshoe store\u201d on Google, it will first show you the <\/span><b>local results <\/b><span style=\"font-weight: 400;\">(Local SERPs) from the stores near you. Similar results will be shown, if you search for something in a specific area, for example, \u201cshoe store in Chalandri\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why Local SEO does matter for every local business, today. There is a special opportunity for each area, search term, and business.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Local SEO &amp; Google MyBusiness<\/span><\/h3>\n<p><b>Google My Business <\/b><span style=\"font-weight: 400;\">is your business profile for the Google environment.\u00a0Today, it is one of the most critical factors for a local business. The profile you create on Google My Business appears in both Google Maps and Google Search.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">To help your business grow locally, you need to fill in all the options of your profile. Pay special attention to the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verify your Business Profile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fill in all the necessary fields<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep your profile up-to-date<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Upload logo, opening hours, payment methods, services, and many photos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Motivate your customers to evaluate your business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reply to all customer reviews (positive and negative)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fill in the category that best describes your business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share posts related to updates, products, offers, events on your profile<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">How to achieve better local rankings<\/span><\/h3>\n<h3><span style=\"font-weight: 400;\">Mention your area<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Make sure your website mentions the <\/span><b>area<\/b><span style=\"font-weight: 400;\"> your business locates and serves. The search engines crawl the website and show the most relevant matches on their results page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><b>separate landing page<\/b><span style=\"font-weight: 400;\"> for each one of your business locations will help search engines find your listing and display the appropriate location. If you only serve locally in an area, regarding SEO, it would be better to use<\/span><b> \u201cbusiness name +service+ area\u201d <\/b><span style=\"font-weight: 400;\">in combination, not necessarily in the title, but even within the page.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ratings \/ Reviews<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google will influence your Business profile appearance on maps and search results taking into account, among other factors, the <\/span><b>reviews<\/b><span style=\"font-weight: 400;\"> you receive. When looking for a store, Google wants to provide the best result. The higher the score in your category, the <\/span><b>more views<\/b><span style=\"font-weight: 400;\"> you can achieve. Of course, this is not just about Google.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For sure, you have read about several different types of Search Engine&#8230; <a class=\"text-colored text-underlined\" href=\"https:\/\/www.papaki.com\/blog\/en\/2022\/02\/07\/what-is-local-seo\/\">\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1<\/a><\/p>\n","protected":false},"author":51,"featured_media":18455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[646],"tags":[3984,3986,3988,3982],"coauthors":[3359],"class_list":["post-18779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_en","tag-local-branding-en","tag-local-content-en","tag-local-seo-en","tag-near-me-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Local SEO? - Papaki Blog<\/title>\n<meta name=\"description\" content=\"&quot;Near me&quot; searches have dramatically increased. Learn more about local SEO and make your business stand out in your area.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.papaki.com\/blog\/en\/2022\/02\/07\/what-is-local-seo\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Local SEO?\" \/>\n<meta property=\"og:description\" content=\"&quot;Near me&quot; searches have dramatically increased. 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