{"id":18859,"date":"2022-03-09T11:21:13","date_gmt":"2022-03-09T09:21:13","guid":{"rendered":"https:\/\/www.papaki.com\/blog\/?p=18859"},"modified":"2022-05-06T11:27:44","modified_gmt":"2022-05-06T09:27:44","slug":"%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing","status":"publish","type":"post","link":"https:\/\/www.papaki.com\/blog\/2022\/03\/09\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\/","title":{"rendered":"\u0397 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 remarketing \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u03a0\u03cc\u03c3\u03bf \u03c3\u03bf\u03c5 \u03c3\u03c4\u03bf\u03b9\u03c7\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ae \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c3\u03bf\u03c5 \u03c3\u03c4\u03bf\u03bd \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc \u03c3\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7; \u03a3\u03b5 \u03cc\u03c0\u03bf\u03b9\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03ae \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 marketing \u03ba\u03b9 \u03b1\u03bd \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03b9\u03c2 \u03c4\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03bf\u03c5, \u03bc\u03b5 \u03c4\u03bf <\/span><b>remarketing<\/b><span style=\"font-weight: 400;\">, \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9\u03c2 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03bd \u03c0\u03bf\u03c5 \u03ae\u03c1\u03b8\u03b5 \u03c3\u03b5 \u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03b5 \u03c4\u03bf brand \u03c3\u03bf\u03c5 \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03bc\u03b5 \u03c4\u03bf \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0391\u03c2 \u03be\u03b5\u03ba\u03b1\u03b8\u03b1\u03c1\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bb\u03af\u03b3\u03bf \u03c4\u03bf \u03c4\u03bf\u03c0\u03af\u03bf. <\/span><span style=\"font-weight: 400;\">\u038c\u03c4\u03b1\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c6\u03bf\u03c1\u03ac \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03bf\u03c5, \u03c4\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b5\u03c1\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c0\u03c1\u03bf\u03b2\u03b5\u03af \u03c3\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03ae \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1. \u039c\u03cc\u03bb\u03b9\u03c2 \u03c4\u03bf 2-5% \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03b1\u03bc\u03ad\u03c3\u03c9\u03c2 \u03bc\u03cc\u03bb\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9 \u03bc\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03bf\u03c5. \u03a4\u03bf 95-98% \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c4\u03bf\u03c5 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03cd\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03b5\u03af \u03c3\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03c0\u03b5\u03c1\u03bd\u03ac\u03b5\u03b9 \u03b1\u03c0\u03cc \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c3\u03c4\u03ac\u03b4\u03b9\u03b1:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0391\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ad\u03c7\u03b5\u03b9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03ae \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0391\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u03c3\u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u03a3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0391\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03b5\u03b9.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0391\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0391\u03c0\u03bf\u03ba\u03c4\u03ac \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c4\u03bf\u03c5 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1\/\u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03bc\u03b5\u03c4\u03ad\u03c0\u03b5\u03b9\u03c4\u03b1 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03bf brand, \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03b1\u03bd \u03ad\u03bc\u03b5\u03b9\u03bd\u03b5 \u03b5\u03c5\u03c7\u03b1\u03c1\u03b9\u03c3\u03c4\u03b7\u03bc\u03ad\u03bd\u03bf\u03c2 \u03ae \u03cc\u03c7\u03b9.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03bb\u03b5\u03b3\u03cc\u03bc\u03b5\u03bd\u03bf customer journey=\u03c4\u03b1\u03be\u03af\u03b4\u03b9 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae. \u0391\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b5\u03af\u03c3\u03b1\u03b9 \u03c0\u03b1\u03c1\u03ce\u03bd \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c4\u03ac\u03c3\u03b7 \u03b1\u03c5\u03c4\u03bf\u03cd \u03c4\u03bf\u03c5 \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03bf\u03cd, \u03c4\u03cc\u03c4\u03b5 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b1\u03c4\u03b1 \u03b8\u03b1 \u03b4\u03b5\u03b9\u03c2 \u03c4\u03bf conversion rate (\u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2 \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2) \u03c4\u03c9\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd marketing \u03c0\u03bf\u03c5 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b5\u03ba\u03c4\u03bf\u03be\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03af\u03c3\u03b1\u03b9 \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd \u03c0\u03b1\u03c1\u03ce\u03bd, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ad\u03bd\u03b1 conversion funnel, \u03c9\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c4\u03b1\u03be\u03af\u03b4\u03b9 \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03cd\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03ba\u03b1\u03b9 \u03c0\u03ac\u03bb\u03b9 \u03c3\u03c4\u03bf brand \u03c3\u03bf\u03c5.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf remarketing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u03a4\u03bf <\/span><b>remarketing -\u03ae \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b7\u03c0\u03c4\u03b9\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba-<\/b><span style=\"font-weight: 400;\"> \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c5\u03c0\u03b5\u03bd\u03b8\u03cd\u03bc\u03b9\u03c3\u03b7\u03c2-\u03b5\u03c0\u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 \u03c4\u03bf\u03c5 brand \u03c3\u03bf\u03c5 \u03c3\u03b5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03ae \u03b5\u03bd \u03b4\u03c5\u03bd\u03ac\u03bc\u03b5\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03cd \u03ae \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03bf\u03cd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03bc\u03b5 \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03ae\u03c1\u03b8\u03b1\u03bd \u03c3\u03b5 \u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1-\u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c3\u03bf\u03c5.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u03a0\u03cc\u03c3\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf remarketing;<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u03a4\u03bf remarketing, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c5\u03c0\u03b5\u03bd\u03b8\u03c5\u03bc\u03af\u03b6\u03b5\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c4\u03bf brand \u03c3\u03bf\u03c5, \u03b1\u03bb\u03bb\u03ac \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b9\u03b5\u03c5\u03ba\u03bf\u03bb\u03cd\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b2\u03ae\u03bc\u03b1 \u03c4\u03bf\u03c5 conversion funnel. <\/span><span style=\"font-weight: 400;\">\u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd, \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c0\u03bf\u03c5 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b5 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03c4\u03bf\u03c5, \u03b1\u03bb\u03bb\u03ac \u03ad\u03c6\u03c5\u03b3\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Remarketing vs Retargeting<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u03a4\u03bf <\/span><b>remarketing <\/b><span style=\"font-weight: 400;\">\u03ba\u03b1\u03b9 \u03c4\u03bf <\/span><b>retargeting <\/b><span style=\"font-weight: 400;\">\u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1. \u03a3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c4\u03bf retargeting \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c0\u03bf\u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 remarketing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u039c\u03b5 \u03b1\u03c0\u03bb\u03ac \u03bb\u03cc\u03b3\u03b9\u03b1, \u03c4\u03bf <\/span><b>remarketing <\/b><span style=\"font-weight: 400;\">\u03b1\u03c6\u03bf\u03c1\u03ac \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf \u03c5\u03c0\u03bf\u03c8\u03ae\u03c6\u03b9\u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 -\u03b5\u03af\u03c4\u03b5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac \u03b5\u03af\u03c4\u03b5 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac-, \u03b5\u03bd\u03ce \u03c4\u03bf <\/span><b>retargeting <\/b><span style=\"font-weight: 400;\">\u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae online \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03c3\u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7 \u03be\u03b1\u03bd\u03ac \u03ba\u03b1\u03b9 \u03be\u03b1\u03bd\u03ac. <\/span><span style=\"font-weight: 400;\">\u0391\u03c5\u03c4\u03ae \u03b7 \u03c3\u03cd\u03b3\u03c7\u03c5\u03c3\u03b7 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03c1\u03bf\u03ba\u03bb\u03b7\u03b8\u03b5\u03af \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b9\u03b5\u03c1\u03c9\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03b7 Google, \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf 2010 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b5 \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd (ad retargeting system), \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bf\u03bd\u03cc\u03bc\u03b1\u03c3\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b7\u03c0\u03c4\u03b9\u03ba\u03bf\u03cd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba (remarketing tool).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 Remarketing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u03a4\u03bf <\/span><b>remarketing <\/b><span style=\"font-weight: 400;\">\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03cc\u03bb\u03b5\u03c2 \u03b1\u03bd\u03b5\u03be\u03b1\u03b9\u03c1\u03ad\u03c4\u03c9\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b8\u03c5\u03bc\u03af\u03b6\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bd \u03b4\u03c5\u03bd\u03ac\u03bc\u03b5\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c4\u03bf brand \u03c3\u03bf\u03c5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 <\/span><a href=\"https:\/\/www.papaki.com\/blog\/2020\/04\/24\/digital-marketing-covid-19\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\">, \u03c0.\u03c7. \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9\u03c2 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf banner \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c3\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03bd \u03bc\u03ad\u03c7\u03c1\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03bb\u03b9\u03ba \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc, \u03bc\u03ad\u03c7\u03c1\u03b9 \u03bc\u03b9\u03b1 \u03c0\u03b9\u03bd\u03b1\u03ba\u03af\u03b4\u03b1 \u03ad\u03be\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03c3\u03bf\u03c5 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03c1\u03c9\u03af \u03c0\u03b7\u03b3\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03c4\u03bf\u03c5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0395\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2, \u03bf\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf remarketing \u03b5\u03af\u03bd\u03b1\u03b9:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retargeting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social Media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u03a4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offline -\u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03cc- marketing (\u03c0\u03b9\u03bd\u03b1\u03ba\u03af\u03b4\u03b5\u03c2, flyers, \u03c1\u03b1\u03b4\u03b9\u03cc\u03c6\u03c9\u03bd\u03bf, \u03c4\u03b7\u03bb\u03b5\u03cc\u03c1\u03b1\u03c3\u03b7 \u03ba.\u03bb\u03c0.).<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">1. Retargeting<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To <\/span><b>retargeting <\/b><span style=\"font-weight: 400;\">\u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03b5\u03c0\u03b9\u03b4\u03b9\u03ce\u03ba\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03ba \u03bd\u03ad\u03bf\u03c5 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03bc\u03b5 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03ae\u03ba\u03b1\u03bd \u03c3\u03c4\u03bf website \u03c3\u03bf\u03c5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03c4\u03bf 95-98% \u03c4\u03c9\u03bd \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ce\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c0\u03c4\u03ce\u03bd, \u03c6\u03b5\u03cd\u03b3\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf website \u03c3\u03bf\u03c5 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b1\u03c6\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf email \u03c4\u03bf\u03c5\u03c2, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b1\u03b6\u03af \u03c3\u03bf\u03c5, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c3\u03b5 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1 social media \u03ae \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03c4\u03b7\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03c3\u03bf\u03c5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a4\u03bf retargeting \u03c3\u03bf\u03cd \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c6\u03ad\u03c1\u03b5\u03b9\u03c2 \u03be\u03b1\u03bd\u03ac \u03c3\u03b5 \u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03b5 \u03c4\u03bf brand \u03c3\u03bf\u03c5, \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc\u03c3\u03c0\u03b1\u03c3\u03bc\u03b1 \u03ba\u03ce\u03b4\u03b9\u03ba\u03b1 \u03c3\u03c4\u03bf website \u03c3\u03bf\u03c5, \u03c4\u03bf \u03bb\u03b5\u03b3\u03cc\u03bc\u03b5\u03bd\u03bf pixel. <\/span><span style=\"font-weight: 400;\">\u0388\u03bd\u03b1 pixel \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2, \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03b5\u03af \u03ad\u03bd\u03b1 cookie \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u03c0\u03b5\u03c1\u03b9\u03ae\u03b3\u03b7\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7, \u03ad\u03c4\u03c3\u03b9 \u03ce\u03c3\u03c4\u03b5 \u03bf\u03b9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b8\u03b7\u03ba\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c3\u03bf\u03c5 (Google Analytics \u03ae Facebook). <\/span><span style=\"font-weight: 400;\">\u0388\u03c4\u03c3\u03b9, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af \u03c4\u03bf website \u03c3\u03bf\u03c5 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b5\u03bb\u03b8\u03cc\u03bd. \u039f\u03b9 retargeting ads (\u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2) \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 10\u03c0\u03bb\u03ac\u03c3\u03b9\u03bf CTR (\u03b1\u03bd\u03b1\u03bb\u03bf\u03b3\u03af\u03b1 \u03ba\u03bb\u03b9\u03ba \u03c0\u03c1\u03bf\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03c9\u03bd), \u03b1\u03c6\u03bf\u03cd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03ae\u03b4\u03b7 \u03c3\u03b5 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u039f\u03b9 2 \u03c0\u03b9\u03bf \u03b4\u03b9\u03b1\u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03b3\u03b9\u03b1 retargeting \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 Google &amp; \u03c4\u03bf Facebook. \u0394\u03b5\u03c2 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c3\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/3210317?hl=el\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">retargeting \u03c3\u03c4\u03bf Google<\/span><\/a><span style=\"font-weight: 400;\"> \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 <\/span><a href=\"https:\/\/www.facebook.com\/business\/goals\/retargeting\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 retargeting \u03c3\u03c4\u03bf Facebook<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>\u03a3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc<\/b><span style=\"font-weight: 400;\">: \u0391\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03ad\u03c8\u03b5\u03b9 \u03cc\u03bb\u03bf\u03c5\u03c2 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03b1\u03c3\u03c7\u03bf\u03bb\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b9\u03c2 retargeting ads, \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03b1\u03c4\u03b1\u03c1\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 3rd party cookies. \u039c\u03b5 \u03b1\u03c0\u03bb\u03ac \u03bb\u03cc\u03b3\u03b9\u03b1, \u03b1\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bc\u03b5 \u03cc\u03c3\u03bf \u03c4\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03bd \u03c0\u03b9\u03bf \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2, \u03b1\u03bb\u03bb\u03ac \u03bc\u03cc\u03bd\u03bf groups \u03b1\u03c4\u03cc\u03bc\u03c9\u03bd \u03bc\u03b5 \u03c4\u03b1 \u03af\u03b4\u03b9\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Social Media Remarketing<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18877 size-full\" src=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2022\/02\/BlogimageNEWPapaki_RemarkInside.jpg\" alt=\"social media remarketing\" width=\"700\" height=\"466\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2022\/02\/BlogimageNEWPapaki_RemarkInside.jpg 700w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2022\/02\/BlogimageNEWPapaki_RemarkInside-300x200.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u03a4\u03bf <\/span><b>remarketing \u03c3\u03c4\u03b1 social media<\/b><span style=\"font-weight: 400;\">, \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf \u03b1\u03c6\u03bf\u03c3\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03bf\u03c5, \u03c3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03cc social media marketing \u03c0\u03bf\u03c5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03b9 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03ae\u03b8\u03b5\u03bb\u03b5\u03c2 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b5\u03b9 \u03c4\u03bf brand \u03c3\u03bf\u03c5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0395\u03c0\u03af \u03c4\u03b7\u03c2 \u03bf\u03c5\u03c3\u03af\u03b1\u03c2, \u03bf\u03b9 social media remarketing \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03ba\u03bf\u03c0\u03cc \u03bd\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03be\u03b1\u03bd\u03ac \u03ba\u03b1\u03b9 \u03be\u03b1\u03bd\u03ac, \u03b5\u03ba\u03b5\u03af\u03bd\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03ae\u03b4\u03b7 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03bc\u03b5 \u03c4\u03bf brand \u03c3\u03bf\u03c5. \u0395\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03bd\u03b1 \u03c0\u03bf\u03c5\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03ac\u03c4\u03b9 \u03c3\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03bd \u03c0\u03bf\u03c5 \u03ae\u03b4\u03b7 \u03c3\u03b5 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03ae \u03ad\u03c7\u03b5\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03b1\u03c0\u03cc \u03b5\u03c3\u03ad\u03bd\u03b1. \u0395\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ac \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0394\u03b9\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03af \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c6\u03bf\u03c3\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0388\u03ba\u03c0\u03c4\u03c9\u03c3\u03b7 \u03b1\u03bd \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 (\u03cc\u03c0\u03c9\u03c2 \u03c0.\u03c7. \u03bd\u03b1 \u03c3\u03b5 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf \u03ac\u03bb\u03bb\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 social media).<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">3. Email remarketing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0395\u03c0\u03af \u03c4\u03b7\u03c2 \u03bf\u03c5\u03c3\u03af\u03b1\u03c2 \u03ba\u03ac\u03b8\u03b5 email \u03c0\u03bf\u03c5 \u03c3\u03c4\u03ad\u03bb\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03ae \u03b5\u03bd \u03b4\u03c5\u03bd\u03ac\u03bc\u03b5\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 remarketing email. \u0395\u03af\u03c4\u03b5 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 newsletter, \u03b3\u03b9\u03b1 email \u03c5\u03c0\u03b5\u03bd\u03b8\u03cd\u03bc\u03b9\u03c3\u03b7\u03c2, \u03b3\u03b9\u03b1 upsales email \u03ba.\u03bb\u03c0., \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf \u03bd\u03b1 \u03c6\u03ad\u03c1\u03b5\u03b9 \u03be\u03b1\u03bd\u03ac \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7-\u03c3\u03c4\u03cc\u03c7\u03bf \u03c3\u03b5 \u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03b5 \u03c4\u03bf brand \u03c3\u03bf\u03c5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0395\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03c4\u03b1 eshops, \u03c4\u03bf shopping cart abandonment email (email \u03c5\u03c0\u03b5\u03bd\u03b8\u03cd\u03bc\u03b9\u03c3\u03b7\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd) \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03b9\u03bf \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 email remarketing. <\/span><span style=\"font-weight: 400;\">T\u03bf 30% \u03c4\u03c9\u03bd \u03b1\u03c4\u03cc\u03bc\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b2\u03ac\u03b6\u03bf\u03c5\u03bd \u03ba\u03ac\u03c4\u03b9 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03c4\u03bf\u03c5\u03c2, \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf 3% \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac. <\/span><span style=\"font-weight: 400;\">\u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf 27% \u03c4\u03c9\u03bd \u03b5\u03bd \u03b4\u03c5\u03bd\u03ac\u03bc\u03b5\u03b9 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c3\u03bf\u03c5, \u03c6\u03b5\u03cd\u03b3\u03b5\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03bb\u03af\u03b3\u03bf \u03c0\u03c1\u03b9\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9. \u039c\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ae \u03c5\u03c0\u03b5\u03bd\u03b8\u03cd\u03bc\u03b9\u03c3\u03b7, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03bc\u03b9\u03c3\u03bf\u03af \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03bf\u03cd\u03c2 \u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5\u03c2.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0393\u03b9&#8217; \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03cc\u03c4\u03b1\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c3\u03b1\u03b9 \u03ad\u03bd\u03b1 eshop, \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03ba\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 pop up \u03c0\u03bf\u03c5 \u03b6\u03b7\u03c4\u03ac\u03b5\u03b9 \u03c4\u03bf email \u03c3\u03bf\u03c5 \u03bc\u03b5 \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae \u03c3\u03c4\u03bf newsletter (\u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03bc\u03b5 \u03bc\u03b9\u03b1 \u03ad\u03ba\u03c0\u03c4\u03c9\u03c3\u03b7 5% \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1 \u03c3\u03bf\u03c5). \u0388\u03c4\u03c3\u03b9, \u03b4\u03b5\u03bd \u03b8\u03b1 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9\u03c2 \u03bc\u03cc\u03bd\u03bf newsletter emails, \u03b1\u03bb\u03bb\u03ac \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b1\u03b6\u03af \u03c3\u03bf\u03c5 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03be\u03b5\u03c7\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03ac\u03c4\u03b9 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03c3\u03bf\u03c5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0393\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03b1\u03c5\u03c4\u03cc \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03c3\u03bf\u03c5 website, \u03c4\u03bf \u03bc\u03cc\u03bd\u03bf \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03b1\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 automation tool \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03b3\u03b9\u03b1 \u03c3\u03ad\u03bd\u03b1 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1. \u0391\u03bd \u03ba\u03b1\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c1\u03af\u03be\u03b5\u03b9\u03c2 \u03bc\u03b9\u03b1 \u03bc\u03b1\u03c4\u03b9\u03ac \u03c3\u03c4\u03bf <\/span><a href=\"https:\/\/mailchimp.com\/help\/create-an-abandoned-cart-email\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">mailchimp<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. \u03a4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u03a4\u03bf <\/span><b>remarketing \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03bb\u03b5\u03c6\u03ce\u03bd\u03bf\u03c5<\/b><span style=\"font-weight: 400;\"> \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03bd\u03ad\u03bf. \u0391\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03bc\u03b9\u03b1 \u201c\u0391\u201d \u03b7\u03bb\u03b9\u03ba\u03af\u03b1, \u03b8\u03b1 \u03b8\u03c5\u03bc\u03ac\u03c3\u03b1\u03b9 \u03c0\u03bf\u03c5 \u03c3\u03b5 super markets \u03ae \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03b4\u03c1\u03cc\u03bc\u03bf, \u03c3\u03b5 \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03bf\u03cd\u03c3\u03b1\u03bd \u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c3\u03bf\u03c5 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c6\u03cc\u03c1\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bb\u03ac\u03b2\u03b5\u03b9\u03c2 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c3\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf \u03b4\u03b9\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03c4\u03b7\u03c2 \u201c\u03c4\u03ac\u03b4\u03b5\u201d \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03ae \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9\u03c2 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03ad\u03ba\u03c0\u03c4\u03c9\u03c3\u03b7.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0391\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc, \u03b1\u03bd \u03ba\u03b1\u03b9 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac. \u03a3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9\u03c2 \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c4\u03bf \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf \u03c3\u03bf\u03c5 \u03c3\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 online \u03c6\u03cc\u03c1\u03bc\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03b5\u03bd\u03cc\u03c2 \u03b1\u03bd\u03c4\u03b1\u03bb\u03bb\u03ac\u03b3\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ae \u03ba\u03b1\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2. <\/span><span style=\"font-weight: 400;\">\u0391\u03bd \u03c3\u03bf\u03c5 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03c4\u03bf \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf \u03c4\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03b7 \u03b8\u03ad\u03bb\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ad\u03c1\u03b8\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03b1\u03b6\u03af \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03bf\u03c5\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03c4\u03b7\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03c3\u03bf\u03c5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae: \u03bc\u03b7\u03bd \u03b3\u03af\u03bd\u03b5\u03b9\u03c2 \u03c6\u03bf\u03c1\u03c4\u03b9\u03ba\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b7\u03bd \u03be\u03b5\u03c7\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7. \u0388\u03bd\u03b1 \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf \u03ba\u03ac\u03c0\u03bf\u03b9\u03b5\u03c2 \u03bc\u03ad\u03c1\u03b5\u03c2 \u03bc\u03b5\u03c4\u03ac \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03b9\u03b3\u03bf\u03c5\u03c1\u03b5\u03c5\u03c4\u03b5\u03af\u03c2 \u03cc\u03c4\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03ad\u03bc\u03b5\u03b9\u03bd\u03b5 \u03b5\u03c5\u03c7\u03b1\u03c1\u03b9\u03c3\u03c4\u03b7\u03bc\u03ad\u03bd\u03bf\u03c2, \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b1\u03c4\u03b1 \u03b8\u03b1 \u03c4\u03bf\u03bd \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9 \u03c3\u03b5 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Offline remarketing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u03a0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ce\u03c2, \u03c4\u03bf <\/span><b>offline remarketing<\/b><span style=\"font-weight: 400;\"> \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b7\u03c0\u03c4\u03b9\u03ba\u03bf\u03cd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c0\u03bf\u03c5 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03ba\u03c4\u03cc\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03cd\u03bf\u03c5. \u0394\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bf\u03cd\u03c4\u03b5 \u03ba\u03bf\u03c5\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03b5\u03c1\u03b1\u03c0\u03bb\u03bf\u03c5\u03c3\u03c4\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2. \u0394\u03b5\u03c2 \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03be\u03b5\u03ba\u03af\u03bd\u03b1 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b9\u03bf \u03ac\u03bc\u03b5\u03c3\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b9\u03bc\u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae offline remarketing \u03b3\u03b9\u03b1 \u03c3\u03ad\u03bd\u03b1:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0395\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ba\u03ac\u03c1\u03c4\u03b1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flyers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b4\u03ce\u03c1\u03b1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u039a\u03bf\u03c5\u03c0\u03cc\u03bd\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0394\u03c9\u03c1\u03bf\u03ba\u03ac\u03c1\u03c4\u03b5\u03c2<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u03a0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u03b5\u03c0\u03b9\u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b9\u03bd\u03b1\u03ba\u03af\u03b4\u03b5\u03c2<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u03a7\u03bf\u03c1\u03b7\u03b3\u03af\u03b5\u03c2<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u03a6\u03b9\u03bb\u03b1\u03bd\u03b8\u03c1\u03c9\u03c0\u03b9\u03ba\u03cc \u03ad\u03c1\u03b3\u03bf<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0394\u03b9\u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u03a3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae \u03c3\u03b5 \u03b5\u03ba\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03b5 \u03c1\u03b1\u03b4\u03b9\u03cc\u03c6\u03c9\u03bd\u03bf \u03ae \u03c4\u03b7\u03bb\u03b5\u03cc\u03c1\u03b1\u03c3\u03b7<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u039f\u03c4\u03b9\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b5 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03c3\u03bf\u03c5. \u03a4\u03bf offline marketing \u03ad\u03c7\u03b5\u03b9 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03b1 \u03b1\u03bd \u03b1\u03c6\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7 \u03c6\u03b1\u03bd\u03c4\u03b1\u03c3\u03af\u03b1 \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bb\u03ad\u03c8\u03b5\u03b9 \u03ae \u03b1\u03c0\u03b5\u03c5\u03b8\u03c5\u03bd\u03b8\u03b5\u03af\u03c2 \u03c3\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1.<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u03a4\u03bf <\/span><b>remarketing <\/b><span style=\"font-weight: 400;\">\u03cc\u03c0\u03c9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9\u03c2, \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 \u03c4\u03bf Facebook \u03ba\u03b1\u03b9 \u03c4\u03b7 Google. \u039f\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5 brand \u03c3\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b5\u03c1\u03b9\u03cc\u03c1\u03b9\u03c3\u03c4\u03b5\u03c2.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u03a0\u03cc\u03c3\u03bf \u03c3\u03bf\u03c5 \u03c3\u03c4\u03bf\u03b9\u03c7\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ae \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c3\u03bf\u03c5 \u03c3\u03c4\u03bf\u03bd&#8230; <a class=\"text-colored text-underlined\" href=\"https:\/\/www.papaki.com\/blog\/2022\/03\/09\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\/\">\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1<\/a><\/p>\n","protected":false},"author":40,"featured_media":19103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[107],"tags":[189,4061,4057,497,500,4059],"coauthors":[3274],"class_list":["post-18859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-digital-marketing","tag-email-remarketing","tag-offline-marketing","tag-remarketing","tag-retargeting","tag-social-media-remarketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0397 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 remarketing \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 - Papaki Blog<\/title>\n<meta name=\"description\" content=\"\u0391\u03bd \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5 eShop \u03c3\u03bf\u03c5 \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03c4\u03bf remarketing \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9. \u039c\u03ac\u03b8\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.papaki.com\/blog\/2022\/03\/09\/\u03b7-\u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1-\u03c4\u03bf\u03c5-remarketing\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0397 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 remarketing \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2\" \/>\n<meta property=\"og:description\" content=\"\u0391\u03bd \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5 eShop \u03c3\u03bf\u03c5 \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03c4\u03bf remarketing \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9. \u039c\u03ac\u03b8\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.papaki.com\/blog\/2022\/03\/09\/\u03b7-\u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1-\u03c4\u03bf\u03c5-remarketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Papaki Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Papaki\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-09T09:21:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-06T09:27:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2022\/03\/BlogimageNEWPapakiRemarketing-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"466\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandros Kokolis\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/03\\\/09\\\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/03\\\/09\\\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\\\/\"},\"author\":{\"name\":\"Alexandros Kokolis\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/#\\\/schema\\\/person\\\/55d73bd8aecd7b18b9bdd78a738e2358\"},\"headline\":\"\u0397 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 remarketing \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2\",\"datePublished\":\"2022-03-09T09:21:13+00:00\",\"dateModified\":\"2022-05-06T09:27:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/03\\\/09\\\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\\\/\"},\"wordCount\":163,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/03\\\/09\\\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/BlogimageNEWPapakiRemarketing-1.jpg\",\"keywords\":[\"digital marketing\",\"Email remarketing\",\"offline marketing\",\"remarketing\",\"retargeting\",\"Social Media Remarketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"el\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/03\\\/09\\\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/03\\\/09\\\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\\\/\",\"url\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/03\\\/09\\\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\\\/\",\"name\":\"\u0397 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 remarketing \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 - Papaki Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/03\\\/09\\\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/03\\\/09\\\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/BlogimageNEWPapakiRemarketing-1.jpg\",\"datePublished\":\"2022-03-09T09:21:13+00:00\",\"dateModified\":\"2022-05-06T09:27:44+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/#\\\/schema\\\/person\\\/55d73bd8aecd7b18b9bdd78a738e2358\"},\"description\":\"\u0391\u03bd \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5 eShop \u03c3\u03bf\u03c5 \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03c4\u03bf remarketing \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9. \u039c\u03ac\u03b8\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/03\\\/09\\\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\\\/#breadcrumb\"},\"inLanguage\":\"el\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/03\\\/09\\\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"el\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/03\\\/09\\\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/BlogimageNEWPapakiRemarketing-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/BlogimageNEWPapakiRemarketing-1.jpg\",\"width\":700,\"height\":466,\"caption\":\"\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 remarketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/03\\\/09\\\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/category\\\/marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u0397 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 remarketing \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/\",\"name\":\"Papaki Blog\",\"description\":\"\u03a4o \u0392log \u03c4\u03bf\u03c5 Papaki \u03c6\u03c4\u03b9\u03ac\u03c7\u03c4\u03b7\u03ba\u03b5 \u03b3\u03b9\u03b1 \u03c3\u03ad\u03bd\u03b1! \u0386\u03c1\u03b8\u03c1\u03b1 \u03b3\u03b5\u03bc\u03ac\u03c4\u03b1 \u03bd\u03ad\u03b1, \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2, \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b2\u03ac\u03c3\u03b7, \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03b5\u03b9\u03c2 happy online.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"el\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/#\\\/schema\\\/person\\\/55d73bd8aecd7b18b9bdd78a738e2358\",\"name\":\"Alexandros Kokolis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"el\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/kokolis-150x150.jpg55b9c236a2089b09692cd7a3a33e7c26\",\"url\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/kokolis-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/kokolis-150x150.jpg\",\"caption\":\"Alexandros Kokolis\"},\"description\":\"\u039f \u0391\u03bb\u03ad\u03be\u03b1\u03bd\u03b4\u03c1\u03bf\u03c2 \u039a\u03bf\u03ba\u03cc\u03bb\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03c1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 Wizard Google Premier Partner, \u03bc\u03b5 15 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf digital marketing, \u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03b5\u03af \u03bc\u03b5\u03b3\u03ac\u03bb\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac &amp; digital marketing projects \u03c3\u03b5 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03ba\u03b1\u03b9 \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc.\",\"sameAs\":[\"https:\\\/\\\/www.sem-wizard.com\\\/\"],\"url\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/author\\\/alexandros-kokolis\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u0397 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 remarketing \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 - Papaki Blog","description":"\u0391\u03bd \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5 eShop \u03c3\u03bf\u03c5 \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03c4\u03bf remarketing \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9. \u039c\u03ac\u03b8\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.papaki.com\/blog\/2022\/03\/09\/\u03b7-\u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1-\u03c4\u03bf\u03c5-remarketing\/","og_locale":"el_GR","og_type":"article","og_title":"\u0397 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 remarketing \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2","og_description":"\u0391\u03bd \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5 eShop \u03c3\u03bf\u03c5 \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03c4\u03bf remarketing \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9. \u039c\u03ac\u03b8\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf.","og_url":"https:\/\/www.papaki.com\/blog\/2022\/03\/09\/\u03b7-\u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1-\u03c4\u03bf\u03c5-remarketing\/","og_site_name":"Papaki Blog","article_publisher":"https:\/\/www.facebook.com\/Papaki\/","article_published_time":"2022-03-09T09:21:13+00:00","article_modified_time":"2022-05-06T09:27:44+00:00","og_image":[{"width":700,"height":466,"url":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2022\/03\/BlogimageNEWPapakiRemarketing-1.jpg","type":"image\/jpeg"}],"author":"Alexandros Kokolis","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.papaki.com\/blog\/2022\/03\/09\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\/#article","isPartOf":{"@id":"https:\/\/www.papaki.com\/blog\/2022\/03\/09\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\/"},"author":{"name":"Alexandros Kokolis","@id":"https:\/\/www.papaki.com\/blog\/#\/schema\/person\/55d73bd8aecd7b18b9bdd78a738e2358"},"headline":"\u0397 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 remarketing \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2","datePublished":"2022-03-09T09:21:13+00:00","dateModified":"2022-05-06T09:27:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.papaki.com\/blog\/2022\/03\/09\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\/"},"wordCount":163,"commentCount":1,"image":{"@id":"https:\/\/www.papaki.com\/blog\/2022\/03\/09\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2022\/03\/BlogimageNEWPapakiRemarketing-1.jpg","keywords":["digital marketing","Email remarketing","offline marketing","remarketing","retargeting","Social Media Remarketing"],"articleSection":["Marketing"],"inLanguage":"el","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.papaki.com\/blog\/2022\/03\/09\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.papaki.com\/blog\/2022\/03\/09\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\/","url":"https:\/\/www.papaki.com\/blog\/2022\/03\/09\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\/","name":"\u0397 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 remarketing \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 - Papaki Blog","isPartOf":{"@id":"https:\/\/www.papaki.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.papaki.com\/blog\/2022\/03\/09\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\/#primaryimage"},"image":{"@id":"https:\/\/www.papaki.com\/blog\/2022\/03\/09\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2022\/03\/BlogimageNEWPapakiRemarketing-1.jpg","datePublished":"2022-03-09T09:21:13+00:00","dateModified":"2022-05-06T09:27:44+00:00","author":{"@id":"https:\/\/www.papaki.com\/blog\/#\/schema\/person\/55d73bd8aecd7b18b9bdd78a738e2358"},"description":"\u0391\u03bd \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5 eShop \u03c3\u03bf\u03c5 \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03c4\u03bf remarketing \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9. \u039c\u03ac\u03b8\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf.","breadcrumb":{"@id":"https:\/\/www.papaki.com\/blog\/2022\/03\/09\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\/#breadcrumb"},"inLanguage":"el","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.papaki.com\/blog\/2022\/03\/09\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\/"]}]},{"@type":"ImageObject","inLanguage":"el","@id":"https:\/\/www.papaki.com\/blog\/2022\/03\/09\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\/#primaryimage","url":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2022\/03\/BlogimageNEWPapakiRemarketing-1.jpg","contentUrl":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2022\/03\/BlogimageNEWPapakiRemarketing-1.jpg","width":700,"height":466,"caption":"\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 remarketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.papaki.com\/blog\/2022\/03\/09\/%ce%b7-%cf%83%ce%b7%ce%bc%ce%b1%cf%83%ce%af%ce%b1-%cf%84%ce%bf%cf%85-remarketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.papaki.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/www.papaki.com\/blog\/category\/marketing\/"},{"@type":"ListItem","position":3,"name":"\u0397 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 remarketing \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2"}]},{"@type":"WebSite","@id":"https:\/\/www.papaki.com\/blog\/#website","url":"https:\/\/www.papaki.com\/blog\/","name":"Papaki Blog","description":"\u03a4o \u0392log \u03c4\u03bf\u03c5 Papaki \u03c6\u03c4\u03b9\u03ac\u03c7\u03c4\u03b7\u03ba\u03b5 \u03b3\u03b9\u03b1 \u03c3\u03ad\u03bd\u03b1! \u0386\u03c1\u03b8\u03c1\u03b1 \u03b3\u03b5\u03bc\u03ac\u03c4\u03b1 \u03bd\u03ad\u03b1, \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2, \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b2\u03ac\u03c3\u03b7, \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03b5\u03b9\u03c2 happy online.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.papaki.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"el"},{"@type":"Person","@id":"https:\/\/www.papaki.com\/blog\/#\/schema\/person\/55d73bd8aecd7b18b9bdd78a738e2358","name":"Alexandros Kokolis","image":{"@type":"ImageObject","inLanguage":"el","@id":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2019\/07\/kokolis-150x150.jpg55b9c236a2089b09692cd7a3a33e7c26","url":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2019\/07\/kokolis-150x150.jpg","contentUrl":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2019\/07\/kokolis-150x150.jpg","caption":"Alexandros Kokolis"},"description":"\u039f \u0391\u03bb\u03ad\u03be\u03b1\u03bd\u03b4\u03c1\u03bf\u03c2 \u039a\u03bf\u03ba\u03cc\u03bb\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03c1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 Wizard Google Premier Partner, \u03bc\u03b5 15 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf digital marketing, \u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03b5\u03af \u03bc\u03b5\u03b3\u03ac\u03bb\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac &amp; digital marketing projects \u03c3\u03b5 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03ba\u03b1\u03b9 \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc.","sameAs":["https:\/\/www.sem-wizard.com\/"],"url":"https:\/\/www.papaki.com\/blog\/author\/alexandros-kokolis\/"}]}},"_links":{"self":[{"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/posts\/18859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/comments?post=18859"}],"version-history":[{"count":10,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/posts\/18859\/revisions"}],"predecessor-version":[{"id":18861,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/posts\/18859\/revisions\/18861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/media\/19103"}],"wp:attachment":[{"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/media?parent=18859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/categories?post=18859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/tags?post=18859"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/coauthors?post=18859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}