{"id":19064,"date":"2022-08-09T09:20:46","date_gmt":"2022-08-09T07:20:46","guid":{"rendered":"https:\/\/www.papaki.com\/blog\/?p=19064"},"modified":"2022-08-09T09:20:46","modified_gmt":"2022-08-09T07:20:46","slug":"predictive-analytics-marketing","status":"publish","type":"post","link":"https:\/\/www.papaki.com\/blog\/2022\/08\/09\/predictive-analytics-marketing\/","title":{"rendered":"Predictive analytics \u03c3\u03c4\u03bf marketing: \u03cc\u03bb\u03b1 \u03cc\u03c3\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0391\u03bd\u03b1\u03c1\u03c9\u03c4\u03b9\u03ad\u03c3\u03b1\u03b9 \u03b1\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03c4\u03b1 predictive analytics \u03bd\u03b1 \u201c\u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd\u201d \u03bc\u03b5 \u03c4\u03bf marketing; <\/span><span style=\"font-weight: 400;\">\u0397 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03bf \u201c\u039d\u03b1\u03b9!\u201d. \u03a3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03ac\u03bb\u03b9\u03c3\u03c4\u03b1 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03bb\u03ac, \u03c0\u03bf\u03c5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03b8\u03b1 \u03ad\u03bb\u03b5\u03b3\u03b5 \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03bd \u03bd\u03b1 \u03ae\u03c4\u03b1\u03bd \u03b7 \u201c\u03bd\u03cc\u03c1\u03bc\u03b1\u201d. \u03a3\u2019 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03b8\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c0\u03ce\u03c2 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c9\u03c6\u03b5\u03bb\u03bf\u03cd\u03bd \u03c4\u03b1 analytics \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae marketing \u03ba\u03b1\u03b9 \u03bf\u03c4\u03b9\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03ac\u03bb\u03bb\u03bf \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b8\u03ad\u03bc\u03b1!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 predictive analytics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u03a4\u03b1 predictive analytics (\u03c0\u03c1\u03bf\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7) \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03c4\u03c1\u03b5\u03c7\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ce\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03bc\u03b5 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03bc\u03ac\u03b8\u03b7\u03c3\u03b7\u03c2. \u03a3\u03ba\u03bf\u03c0\u03cc\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bc\u03b2\u03b5\u03af \u03c3\u03c4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03ac\u03c1\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u039f\u03c6\u03ad\u03bb\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b7 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03ac\u03c1\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2, \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03bf\u03c5\u03bd \u03ba\u03b9\u03bd\u03b4\u03cd\u03bd\u03bf\u03c5\u03c2, \u03bd\u03b1 \u03c4\u03bc\u03b7\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03b5\u03bb\u03b1\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03cc \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ac.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0398\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03bc\u03b5 \u03bd\u03b1 \u03c0\u03bf\u03cd\u03bc\u03b5, \u03cc\u03c4\u03b9 <\/span><b>\u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7<\/b><span style=\"font-weight: 400;\"> \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b1 predictive analytics \u03b5\u03af\u03bd\u03b1\u03b9:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0397 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03b5\u03c5\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03c4\u03b7\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0391\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c4\u03b9\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03ad\u03c2 \u03c4\u03b7\u03c2.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0392\u03c1\u03af\u03c3\u03ba\u03b5\u03b9 \u03b5\u03c5\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 \u03bd\u03ad\u03b5\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0388\u03c7\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b9\u03bd\u03b4\u03cd\u03bd\u03bf\u03c5\u03c2.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u038c\u03c0\u03c9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9\u03c2, \u03b5\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2, \u03b7 \u03c0\u03c1\u03bf\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03c4\u03b5\u03af \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd. \u0391\u03c5\u03c4\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bf \u03bb\u03cc\u03b3\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd predictive analytics <\/span><b>\u03ad\u03c7\u03b5\u03b9 \u03b5\u03ba\u03c4\u03bf\u03be\u03b5\u03c5\u03c4\u03b5\u03af<\/b><span style=\"font-weight: 400;\"> \u03c4\u03bf\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf \u03ba\u03b1\u03b9\u03c1\u03cc. \u0391\u03c5\u03c4\u03cc, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03c4\u03bf \u03b4\u03bf\u03cd\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03c3\u03b5<\/span><a href=\"https:\/\/www.statista.com\/statistics\/819415\/worldwide-predictive-analytics-market-size\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03b7\u03c2 Statista<\/span><\/a><span style=\"font-weight: 400;\">, \u03cc\u03c0\u03bf\u03c5 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf 2016 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 (2022) \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd analytics \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac \u03b1\u03bd\u03bf\u03b4\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7. \u039a\u03b1\u03b9 \u03b1\u03bd \u03c1\u03af\u03be\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03bc\u03b1\u03c4\u03b9\u03ac \u03c3\u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03bf\u03c6\u03ad\u03bb\u03b7, \u03b5\u03af\u03bd\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03b3\u03b9\u03b1\u03c4\u03af.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Predictive Analytics \u03c3\u03c4\u03bf marketing<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19241 size-full\" src=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2022\/07\/Insideimage_PredictiveAnalysis.jpg\" alt=\"\u03c0\u03c1\u03bf\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c3\u03c4\u03bf marketing\" width=\"700\" height=\"466\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2022\/07\/Insideimage_PredictiveAnalysis.jpg 700w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2022\/07\/Insideimage_PredictiveAnalysis-300x200.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u039f \u03ba\u03cc\u03c3\u03bc\u03bf\u03c2 \u03c4\u03bf\u03c5 marketing, \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac, \u03b4\u03b5 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03c9\u03bd analytics. <\/span><span style=\"font-weight: 400;\">\u03a0\u03ce\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03cc\u03bc\u03c9\u03c2 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c3\u03c4\u03bf marketing;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u039a\u03ac\u03c0\u03bf\u03b9\u03bf\u03b9 \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b5\u03be\u03ae\u03c2:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u0394\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2: <\/b><span style=\"font-weight: 400;\">\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03ad\u03bd\u03b1\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03bc\u03af\u03b1 \u03c6\u03bf\u03c1\u03ac, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03bd\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5. <\/span>\u039c\u03b5 \u03c4\u03b1 analytics, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03b9\u03b1 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c6\u03bf\u03c1\u03ac \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c4\u03b5\u03af\u03bb\u03b5\u03b9\u03c2 e-mail \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03bc\u03b5 \u03b5\u03af\u03b4\u03b7 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03bd\u03b1 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u03a4\u03ad\u03c4\u03bf\u03b9\u03b5\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd <a href=\"https:\/\/www.papaki.com\/blog\/2021\/04\/20\/4-%CF%85%CF%80%CE%AD%CF%81%CE%BF%CF%87%CE%B1-%CE%B5%CF%81%CE%B3%CE%B1%CE%BB%CE%B5%CE%AF%CE%B1-%CE%B1%CF%80%CE%BF%CF%83%CF%84%CE%BF%CE%BB%CE%AE%CF%82-newsletter\/\" target=\"_blank\" rel=\"noopener\">\u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c4\u03c9\u03bd newsletter \u03c3\u03bf\u03c5<\/a> \u03b3\u03b9\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7.<\/li>\n<li aria-level=\"1\"><b>\u0391\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd: <\/b><span style=\"font-weight: 400;\">\u0397 \u03c0\u03c1\u03bf\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 marketers \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b4\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 (leads). \u0388\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5\u03c2, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03bf\u03c5\u03bd \u03c0\u03bf\u03b9\u03b1 leads \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c4\u03b7\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae <\/span><a href=\"https:\/\/www.papaki.com\/blog\/2013\/11\/13\/%CE%B1%CF%85%CE%BE%CE%B7%CF%83%CE%B5-%CF%84%CE%B1-conversions-%CE%BC%CE%B5-%CF%84%CE%B7%CE%BD-%CE%BA%CE%B1%CF%84%CE%B1%CE%BB%CE%BB%CE%B7%CE%BB%CE%B7-landing-page\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u03c4\u03bf\u03c5 conversion<\/span><\/a><span style=\"font-weight: 400;\">, \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03b5\u03ba\u03b5\u03af. \u0388\u03c4\u03c3\u03b9, \u03b5\u03bb\u03b1\u03c7\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03c7\u03b1\u03bc\u03ad\u03bd\u03bf\u03b9 \u03c0\u03cc\u03c1\u03bf\u03b9 \u03c3\u03b5 leads \u03c0\u03bf\u03c5 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03b1 \u03b8\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03bd \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2.<\/span><\/li>\n<li aria-level=\"1\"><b>\u03a4\u03bc\u03b7\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd: <\/b><span style=\"font-weight: 400;\">\u0397 \u03c4\u03bc\u03b7\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae. \u03a7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c5\u03c4\u03ae, \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03ac \u03c4\u03b7\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03ba\u03b9\u03bd\u03b4\u03c5\u03bd\u03b5\u03cd\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03ad\u03c7\u03b5\u03b9 \u03b1\u03c0\u03ae\u03c7\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc.<\/span><b> <\/b>\u0395\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2, \u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac, \u03c4\u03b1 \u03b4\u03b7\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1, \u03c4\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1 \u03ba.\u03bb\u03c0., \u03c4\u03b1 analytics \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03bf\u03c5\u03bd \u03bc\u03bf\u03c4\u03af\u03b2\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03bf\u03c5 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03ae \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c3\u03bf\u03c5.<\/li>\n<li aria-level=\"1\"><b>\u039a\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd: <\/b><span style=\"font-weight: 400;\">\u039c\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03af\u03c0\u03b1\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03bc\u03bf\u03c4\u03af\u03b2\u03b1 \u03c0\u03c1\u03b9\u03bd, \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b5\u03b4\u03ce. \u0391\u03bd\u03c4\u03bb\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03b1, \u03c4\u03b1 analytics \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf\u03bd marketer, \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b5\u03af \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd. \u039d\u03b1 \u03b1\u03bd\u03b9\u03c7\u03bd\u03b5\u03cd\u03b5\u03b9, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae, \u03b5\u03c5\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c4\u03b1 \u03bc\u03bf\u03c4\u03af\u03b2\u03b1. \u0388\u03c4\u03c3\u03b9, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ae \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03cc\u03c1\u03c9\u03bd \u03c0\u03bf\u03c5 \u03be\u03bf\u03b4\u03b5\u03cd\u03b5\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 (\u03b3\u03b9\u03b1 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7):<\/b><span style=\"font-weight: 400;\"> \u039f\u03b9 marketers \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bd \u03c0\u03bf\u03cd \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03c9\u03b8\u03bf\u03cd\u03bd, \u03cc\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2. <\/span>\u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c4\u03b1 \u03c0\u03c1\u03bf\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c7\u03c1\u03b5\u03b9\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c1\u03bf\u03c5\u03c2. \u0388\u03c4\u03c3\u03b9, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03c0\u03cc\u03c1\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c4\u03cd\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 ROAS (return on ad spend).<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u03a0\u03bf\u03b9\u03b1 \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03b1 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf marketing;<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u03a4\u03b1 \u03c4\u03c1\u03af\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03b1 \u03c0\u03c1\u03bf\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03c0\u03bf\u03cd\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03be\u03ae\u03c2:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Propensity Models (\u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03b1 \u03c4\u03ac\u03c3\u03b7\u03c2): <\/b><span style=\"font-weight: 400;\">\u039c\u03b5 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03b1, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2. \u038c\u03c0\u03c9\u03c2 \u03c0.\u03c7. \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9, \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae \u03ba.\u03bb\u03c0.<\/span><\/li>\n<li aria-level=\"1\"><b>Cluster Models (\u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03b1 \u03c3\u03c5\u03bc\u03c0\u03bb\u03b5\u03b3\u03bc\u03ac\u03c4\u03c9\u03bd): <\/b><span style=\"font-weight: 400;\">\u0398\u03c5\u03bc\u03ac\u03c3\u03b1\u03b9 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b1\u03bc\u03b5 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c4\u03bc\u03b7\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd; \u03a4\u03b1 cluster models, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd \u03b3\u03b9\u03b1 \u03b1\u03c5\u03c4\u03cc \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2.<\/span><\/li>\n<li aria-level=\"1\"><b>Recommendations Filtering (\u03c6\u03b9\u03bb\u03c4\u03c1\u03ac\u03c1\u03b9\u03c3\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03c9\u03bd):<\/b><span style=\"font-weight: 400;\"> \u039c\u03b5 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03b1 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03bf\u03b9 marketers \u03b1\u03bd\u03b1\u03bb\u03cd\u03bf\u03c5\u03bd \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c6\u03b9\u03bb\u03c4\u03c1\u03ac\u03c1\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03c1\u03bf\u03c5\u03bd \u03bd\u03ad\u03b5\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03bb\u03ae\u03c3\u03bf\u03c5\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5\u03c2.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u03a0\u03ce\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 marketers \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c3\u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2;<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0393\u03b9\u03b1 \u03b1\u03c1\u03c7\u03ae, \u03bf\u03b9 marketers, <\/span><b>\u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/b><span style=\"font-weight: 400;\"> \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03ad\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b2\u03b3\u03ac\u03bb\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b5\u03b9\u03c2. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03bd\u03c4\u03bb\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03bf\u03c4\u03af\u03b2\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03ba\u03b9\u03bd\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1 sales funnel, \u03c0\u03ce\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2, \u03c0\u03ce\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba.\u03bb\u03c0.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0388\u03bd\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03cc\u03c0\u03bb\u03bf \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03bf\u03b9 marketers, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 <\/span><b>\u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ae \u03bc\u03ac\u03b8\u03b7\u03c3\u03b7<\/b><span style=\"font-weight: 400;\"> (machine learning). \u039c\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03ad\u03c4\u03c3\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bf\u03cd\u03bd \u03c3\u03b5 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf, \u03cc\u03c0\u03c9\u03c2 \u03c0.\u03c7. <\/span><a href=\"https:\/\/www.papaki.com\/blog\/2019\/09\/30\/content-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03ce \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ce \u03c4\u03b1 predictive analytics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0398\u03ad\u03bb\u03b5\u03b9\u03c2 \u03c4\u03bf marketing team \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b7 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0393\u03b9\u03b1 \u03b1\u03c1\u03c7\u03ae, \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 marketers \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 data engineers. \u03a0\u03bf\u03c5 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 <\/span><b>\u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b9\u03b1 \u03bf\u03bc\u03ac\u03b4\u03b1<\/b><span style=\"font-weight: 400;\"> \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b1 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 software. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03ba\u03ac\u03c0\u03bf\u03b9\u03b5\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03c3\u03b5 <\/span><b>\u03ac\u03bb\u03bb\u03b1 \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1<\/b><span style=\"font-weight: 400;\"> \u03c0\u03bf\u03c5 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03bf\u03c5\u03bd \u03ae\u03b4\u03b7 \u03bc\u03b5 analytics. \u039f\u03c0\u03cc\u03c4\u03b5, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03bd\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b4\u03c5\u03bd\u03ac\u03bc\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03c4\u03bc\u03ae\u03bc\u03b1 \u03c4\u03bf\u03c5 marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0391\u03c6\u03bf\u03cd \u03bf\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03b9\u03bf\u03b9 \u03b8\u03b1 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf \u03ba\u03bf\u03bc\u03bc\u03ac\u03c4\u03b9 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2, \u03b8\u03b1 \u03c7\u03c1\u03b5\u03b9\u03b1\u03c3\u03c4\u03b5\u03af\u03c2 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf <\/span><b>software. <\/b><span style=\"font-weight: 400;\">\u03a3\u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf software, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1 \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03ae\u03b4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9. \u0394\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac, \u03bc\u03b7 \u03b2\u03b9\u03b1\u03c3\u03c4\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2. \u039c\u03b5\u03bb\u03ad\u03c4\u03b7\u03c3\u03b5 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03be\u03b5\u03ba\u03b1\u03b8\u03ac\u03c1\u03b9\u03c3\u03b5 \u03b3\u03b9\u03b1\u03c4\u03af \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a4\u03ad\u03bb\u03bf\u03c2, \u03bd\u03b1 \u03b8\u03c5\u03bc\u03ac\u03c3\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03b1\u03bd\u03c4\u03ac\u03b6\u03bf\u03c5\u03bd \u03b4\u03c5\u03c3\u03bd\u03cc\u03b7\u03c4\u03b1. \u0391\u03c1\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03cc\u03bc\u03c9\u03c2, \u03cc\u03c3\u03bf \u03c3\u03c5\u03bd\u03b7\u03b8\u03af\u03b6\u03b5\u03b9\u03c2, \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b5\u03af\u03c2 \u03b5\u03c5\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c4\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1 \u03b8\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03b5\u03b9 \u03ba\u03b1\u03c1\u03c0\u03bf\u03cd\u03c2. \u03a4\u03b1 predictive analytics \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 <\/span><strong>\u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7<\/strong>, <span style=\"font-weight: 400;\">\u03ba\u03b1\u03b9 \u03b5\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2 \u03ad\u03c4\u03c3\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u03a0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03b9\u03c2 \u03cc\u03c4\u03b9 \u03c4\u03b1 predictive analytics \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 must \u03c3\u03c4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bb\u03ae\u03c8\u03b7 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd; \u0398\u03b1 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03b5\u03c2 \u03c3\u03b5 \u03ba\u03ac\u03c4\u03b9 \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf; \u03a0\u03b5\u03c2 \u03bc\u03b1\u03c2 \u03b1\u03c6\u03ae\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03c3\u03c7\u03cc\u03bb\u03b9\u03cc \u03c3\u03bf\u03c5.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0391\u03bd\u03b1\u03c1\u03c9\u03c4\u03b9\u03ad\u03c3\u03b1\u03b9 \u03b1\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03c4\u03b1 predictive analytics \u03bd\u03b1 \u201c\u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd\u201d \u03bc\u03b5 \u03c4\u03bf marketing; \u0397&#8230; <a class=\"text-colored text-underlined\" href=\"https:\/\/www.papaki.com\/blog\/2022\/08\/09\/predictive-analytics-marketing\/\">\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1<\/a><\/p>\n","protected":false},"author":40,"featured_media":19240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[107],"tags":[3852,4159,4167,4229,4227],"coauthors":[3274],"class_list":["post-19064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-conversion-rate","tag-predictive-analytics","tag-4167","tag----marketing","tag--marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Predictive analytics \u03c3\u03c4\u03bf marketing: \u03cc\u03bb\u03b1 \u03cc\u03c3\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 - Papaki Blog<\/title>\n<meta name=\"description\" content=\"\u0394\u03b5\u03c2 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03b1 predictive analytics \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf marketing, \u03c0\u03ce\u03c2 \u03c9\u03c6\u03b5\u03bb\u03bf\u03cd\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 marketers \u03ba\u03b1\u03b9 \u03bf\u03c4\u03b9\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03ac\u03bb\u03bb\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9\u03c2.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.papaki.com\/blog\/2022\/08\/09\/predictive-analytics-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Predictive analytics \u03c3\u03c4\u03bf marketing: \u03cc\u03bb\u03b1 \u03cc\u03c3\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2\" \/>\n<meta property=\"og:description\" content=\"\u0394\u03b5\u03c2 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03b1 predictive analytics \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf marketing, \u03c0\u03ce\u03c2 \u03c9\u03c6\u03b5\u03bb\u03bf\u03cd\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 marketers \u03ba\u03b1\u03b9 \u03bf\u03c4\u03b9\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03ac\u03bb\u03bb\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9\u03c2.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.papaki.com\/blog\/2022\/08\/09\/predictive-analytics-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Papaki Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Papaki\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-09T07:20:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2022\/07\/BlogimageNEWPapaki2022_PredictiveAnalysis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"466\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandros Kokolis\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/08\\\/09\\\/predictive-analytics-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/08\\\/09\\\/predictive-analytics-marketing\\\/\"},\"author\":{\"name\":\"Alexandros Kokolis\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/#\\\/schema\\\/person\\\/55d73bd8aecd7b18b9bdd78a738e2358\"},\"headline\":\"Predictive analytics \u03c3\u03c4\u03bf marketing: \u03cc\u03bb\u03b1 \u03cc\u03c3\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2\",\"datePublished\":\"2022-08-09T07:20:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/08\\\/09\\\/predictive-analytics-marketing\\\/\"},\"wordCount\":75,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/08\\\/09\\\/predictive-analytics-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/BlogimageNEWPapaki2022_PredictiveAnalysis.jpg\",\"keywords\":[\"conversion rate\",\"Predictive analytics\",\"\u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd\",\"\u03c0\u03c1\u03bf\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c3\u03c4\u03bf marketing\",\"\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"el\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/08\\\/09\\\/predictive-analytics-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/08\\\/09\\\/predictive-analytics-marketing\\\/\",\"url\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/08\\\/09\\\/predictive-analytics-marketing\\\/\",\"name\":\"Predictive analytics \u03c3\u03c4\u03bf marketing: \u03cc\u03bb\u03b1 \u03cc\u03c3\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 - Papaki Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/08\\\/09\\\/predictive-analytics-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/08\\\/09\\\/predictive-analytics-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/BlogimageNEWPapaki2022_PredictiveAnalysis.jpg\",\"datePublished\":\"2022-08-09T07:20:46+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/#\\\/schema\\\/person\\\/55d73bd8aecd7b18b9bdd78a738e2358\"},\"description\":\"\u0394\u03b5\u03c2 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03b1 predictive analytics \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf marketing, \u03c0\u03ce\u03c2 \u03c9\u03c6\u03b5\u03bb\u03bf\u03cd\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 marketers \u03ba\u03b1\u03b9 \u03bf\u03c4\u03b9\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03ac\u03bb\u03bb\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9\u03c2.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/08\\\/09\\\/predictive-analytics-marketing\\\/#breadcrumb\"},\"inLanguage\":\"el\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/08\\\/09\\\/predictive-analytics-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"el\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/08\\\/09\\\/predictive-analytics-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/BlogimageNEWPapaki2022_PredictiveAnalysis.jpg\",\"contentUrl\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/BlogimageNEWPapaki2022_PredictiveAnalysis.jpg\",\"width\":700,\"height\":466,\"caption\":\"predictive analytics\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2022\\\/08\\\/09\\\/predictive-analytics-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/category\\\/marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Predictive analytics \u03c3\u03c4\u03bf marketing: \u03cc\u03bb\u03b1 \u03cc\u03c3\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/\",\"name\":\"Papaki Blog\",\"description\":\"\u03a4o \u0392log \u03c4\u03bf\u03c5 Papaki \u03c6\u03c4\u03b9\u03ac\u03c7\u03c4\u03b7\u03ba\u03b5 \u03b3\u03b9\u03b1 \u03c3\u03ad\u03bd\u03b1! \u0386\u03c1\u03b8\u03c1\u03b1 \u03b3\u03b5\u03bc\u03ac\u03c4\u03b1 \u03bd\u03ad\u03b1, \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2, \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b2\u03ac\u03c3\u03b7, \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03b5\u03b9\u03c2 happy online.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"el\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/#\\\/schema\\\/person\\\/55d73bd8aecd7b18b9bdd78a738e2358\",\"name\":\"Alexandros Kokolis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"el\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/kokolis-150x150.jpg55b9c236a2089b09692cd7a3a33e7c26\",\"url\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/kokolis-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/kokolis-150x150.jpg\",\"caption\":\"Alexandros Kokolis\"},\"description\":\"\u039f \u0391\u03bb\u03ad\u03be\u03b1\u03bd\u03b4\u03c1\u03bf\u03c2 \u039a\u03bf\u03ba\u03cc\u03bb\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03c1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 Wizard Google Premier Partner, \u03bc\u03b5 15 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf digital marketing, \u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03b5\u03af \u03bc\u03b5\u03b3\u03ac\u03bb\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac &amp; digital marketing projects \u03c3\u03b5 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03ba\u03b1\u03b9 \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc.\",\"sameAs\":[\"https:\\\/\\\/www.sem-wizard.com\\\/\"],\"url\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/author\\\/alexandros-kokolis\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Predictive analytics \u03c3\u03c4\u03bf marketing: \u03cc\u03bb\u03b1 \u03cc\u03c3\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 - Papaki Blog","description":"\u0394\u03b5\u03c2 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03b1 predictive analytics \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf marketing, \u03c0\u03ce\u03c2 \u03c9\u03c6\u03b5\u03bb\u03bf\u03cd\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 marketers \u03ba\u03b1\u03b9 \u03bf\u03c4\u03b9\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03ac\u03bb\u03bb\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9\u03c2.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.papaki.com\/blog\/2022\/08\/09\/predictive-analytics-marketing\/","og_locale":"el_GR","og_type":"article","og_title":"Predictive analytics \u03c3\u03c4\u03bf marketing: \u03cc\u03bb\u03b1 \u03cc\u03c3\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2","og_description":"\u0394\u03b5\u03c2 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03b1 predictive analytics \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf marketing, \u03c0\u03ce\u03c2 \u03c9\u03c6\u03b5\u03bb\u03bf\u03cd\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 marketers \u03ba\u03b1\u03b9 \u03bf\u03c4\u03b9\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03ac\u03bb\u03bb\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9\u03c2.","og_url":"https:\/\/www.papaki.com\/blog\/2022\/08\/09\/predictive-analytics-marketing\/","og_site_name":"Papaki Blog","article_publisher":"https:\/\/www.facebook.com\/Papaki\/","article_published_time":"2022-08-09T07:20:46+00:00","og_image":[{"width":700,"height":466,"url":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2022\/07\/BlogimageNEWPapaki2022_PredictiveAnalysis.jpg","type":"image\/jpeg"}],"author":"Alexandros Kokolis","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.papaki.com\/blog\/2022\/08\/09\/predictive-analytics-marketing\/#article","isPartOf":{"@id":"https:\/\/www.papaki.com\/blog\/2022\/08\/09\/predictive-analytics-marketing\/"},"author":{"name":"Alexandros Kokolis","@id":"https:\/\/www.papaki.com\/blog\/#\/schema\/person\/55d73bd8aecd7b18b9bdd78a738e2358"},"headline":"Predictive analytics \u03c3\u03c4\u03bf marketing: \u03cc\u03bb\u03b1 \u03cc\u03c3\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2","datePublished":"2022-08-09T07:20:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.papaki.com\/blog\/2022\/08\/09\/predictive-analytics-marketing\/"},"wordCount":75,"commentCount":0,"image":{"@id":"https:\/\/www.papaki.com\/blog\/2022\/08\/09\/predictive-analytics-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2022\/07\/BlogimageNEWPapaki2022_PredictiveAnalysis.jpg","keywords":["conversion rate","Predictive analytics","\u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd","\u03c0\u03c1\u03bf\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c3\u03c4\u03bf marketing","\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae marketing"],"articleSection":["Marketing"],"inLanguage":"el","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.papaki.com\/blog\/2022\/08\/09\/predictive-analytics-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.papaki.com\/blog\/2022\/08\/09\/predictive-analytics-marketing\/","url":"https:\/\/www.papaki.com\/blog\/2022\/08\/09\/predictive-analytics-marketing\/","name":"Predictive analytics \u03c3\u03c4\u03bf marketing: \u03cc\u03bb\u03b1 \u03cc\u03c3\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 - Papaki Blog","isPartOf":{"@id":"https:\/\/www.papaki.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.papaki.com\/blog\/2022\/08\/09\/predictive-analytics-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.papaki.com\/blog\/2022\/08\/09\/predictive-analytics-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2022\/07\/BlogimageNEWPapaki2022_PredictiveAnalysis.jpg","datePublished":"2022-08-09T07:20:46+00:00","author":{"@id":"https:\/\/www.papaki.com\/blog\/#\/schema\/person\/55d73bd8aecd7b18b9bdd78a738e2358"},"description":"\u0394\u03b5\u03c2 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03b1 predictive analytics \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf marketing, \u03c0\u03ce\u03c2 \u03c9\u03c6\u03b5\u03bb\u03bf\u03cd\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 marketers \u03ba\u03b1\u03b9 \u03bf\u03c4\u03b9\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03ac\u03bb\u03bb\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9\u03c2.","breadcrumb":{"@id":"https:\/\/www.papaki.com\/blog\/2022\/08\/09\/predictive-analytics-marketing\/#breadcrumb"},"inLanguage":"el","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.papaki.com\/blog\/2022\/08\/09\/predictive-analytics-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"el","@id":"https:\/\/www.papaki.com\/blog\/2022\/08\/09\/predictive-analytics-marketing\/#primaryimage","url":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2022\/07\/BlogimageNEWPapaki2022_PredictiveAnalysis.jpg","contentUrl":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2022\/07\/BlogimageNEWPapaki2022_PredictiveAnalysis.jpg","width":700,"height":466,"caption":"predictive analytics"},{"@type":"BreadcrumbList","@id":"https:\/\/www.papaki.com\/blog\/2022\/08\/09\/predictive-analytics-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.papaki.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/www.papaki.com\/blog\/category\/marketing\/"},{"@type":"ListItem","position":3,"name":"Predictive analytics \u03c3\u03c4\u03bf marketing: \u03cc\u03bb\u03b1 \u03cc\u03c3\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2"}]},{"@type":"WebSite","@id":"https:\/\/www.papaki.com\/blog\/#website","url":"https:\/\/www.papaki.com\/blog\/","name":"Papaki Blog","description":"\u03a4o \u0392log \u03c4\u03bf\u03c5 Papaki \u03c6\u03c4\u03b9\u03ac\u03c7\u03c4\u03b7\u03ba\u03b5 \u03b3\u03b9\u03b1 \u03c3\u03ad\u03bd\u03b1! \u0386\u03c1\u03b8\u03c1\u03b1 \u03b3\u03b5\u03bc\u03ac\u03c4\u03b1 \u03bd\u03ad\u03b1, \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2, \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b2\u03ac\u03c3\u03b7, \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03b5\u03b9\u03c2 happy online.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.papaki.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"el"},{"@type":"Person","@id":"https:\/\/www.papaki.com\/blog\/#\/schema\/person\/55d73bd8aecd7b18b9bdd78a738e2358","name":"Alexandros Kokolis","image":{"@type":"ImageObject","inLanguage":"el","@id":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2019\/07\/kokolis-150x150.jpg55b9c236a2089b09692cd7a3a33e7c26","url":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2019\/07\/kokolis-150x150.jpg","contentUrl":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2019\/07\/kokolis-150x150.jpg","caption":"Alexandros Kokolis"},"description":"\u039f \u0391\u03bb\u03ad\u03be\u03b1\u03bd\u03b4\u03c1\u03bf\u03c2 \u039a\u03bf\u03ba\u03cc\u03bb\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03c1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 Wizard Google Premier Partner, \u03bc\u03b5 15 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf digital marketing, \u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03b5\u03af \u03bc\u03b5\u03b3\u03ac\u03bb\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac &amp; digital marketing projects \u03c3\u03b5 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03ba\u03b1\u03b9 \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc.","sameAs":["https:\/\/www.sem-wizard.com\/"],"url":"https:\/\/www.papaki.com\/blog\/author\/alexandros-kokolis\/"}]}},"_links":{"self":[{"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/posts\/19064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/comments?post=19064"}],"version-history":[{"count":18,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/posts\/19064\/revisions"}],"predecessor-version":[{"id":19440,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/posts\/19064\/revisions\/19440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/media\/19240"}],"wp:attachment":[{"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/media?parent=19064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/categories?post=19064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/tags?post=19064"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/coauthors?post=19064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}