{"id":20859,"date":"2024-05-02T10:04:53","date_gmt":"2024-05-02T08:04:53","guid":{"rendered":"https:\/\/www.papaki.com\/blog\/?p=20859"},"modified":"2024-05-02T12:32:45","modified_gmt":"2024-05-02T10:32:45","slug":"seo-vibes-in-athens","status":"publish","type":"post","link":"https:\/\/www.papaki.com\/blog\/en\/2024\/05\/02\/seo-vibes-in-athens\/","title":{"rendered":"6 things we learned at SEO Vibes on Tour Athens"},"content":{"rendered":"<p><span data-contrast=\"auto\">SEO Vibes came to Athens for the 2nd year, and Papaki supported it as a sponsor! Our team was at the Impact Hub, talked with people, and attended the interesting talks held by SEO experts from various industries. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">And since the event was sold out, we kept some useful notes for you in case you have a website! So, below we share with you 6 things we learned at SEO Vibes Athens.<\/span><\/p>\n<h3><b><span data-contrast=\"none\">1. Traffic is not the only goal\u00a0<\/span><\/b><\/h3>\n<p><span data-preserver-spaces=\"true\">Many times\u00a0<\/span><span data-preserver-spaces=\"true\">to<\/span><span data-preserver-spaces=\"true\">\u00a0increase your site traffic, you target high-volume keywords. However, the conversion rate,\u00a0<\/span><span data-preserver-spaces=\"true\">i.e.<\/span><span data-preserver-spaces=\"true\">\u00a0the percentage of visitors who\u00a0<\/span><span data-preserver-spaces=\"true\">end up purchasing<\/span><span data-preserver-spaces=\"true\">\u00a0from your\u00a0<\/span><span data-preserver-spaces=\"true\">site<\/span><span data-preserver-spaces=\"true\">\u00a0is low. So, traffic should not be the only criterion, as Alexandros Galinos, Head Of SEO of hoppa and Co-Founder &amp; Marketing Manager of Parents Hub, mentioned in his speech.\u00a0\u00a0 \u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, you can target keywords with lower, 3-digit volume but higher value for your business. Therefore, by doing so, you are better targeting your audience and increasing the likelihood that visitors who come to your site will ultimately go on to make a purchase.\u00a0\u00a0 \u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">2. AI is not always useful for SEO\u00a0<\/span><\/b><\/h3>\n<p><span data-preserver-spaces=\"true\">AI is useful to automate tasks. Where is it not effective? When it has to do with creativity mostly, as Kre\u0161imir \u0106orluki\u0107, CEO of Canonical SEO agency, explained.\u00a0\u00a0 \u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, it can be helpful for content writing, but you\u00a0<\/span><span data-preserver-spaces=\"true\">need to<\/span><span data-preserver-spaces=\"true\">\u00a0enter several data and make a series of prompts to get a complete answer. Also, it is not\u00a0<\/span><span data-preserver-spaces=\"true\">useful<\/span><span data-preserver-spaces=\"true\"> in keyword research or calculations, in providing you with accurate information, or in helping you make decisions.\u00a0 \u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">3. A good SEO strategy is focused on the customer&#8217;s needs\u00a0<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">SEO strategy, as mentioned by Christos Managoudis, Head of Performance at Spotawheel, should focus on creating unique content that responds to the needs and searches of customers. So, based on the market, user psychology, appropriate keyword targeting, and customer feedback you can create useful content for your visitors that will provide them with solutions to become your customers.\u00a0 <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">4. There is a way to properly manage a sudden drop\u00a0<\/span><\/b><\/h3>\n<p><span data-preserver-spaces=\"true\">A sudden drop on your page should not panic you, Eleanna Petsa, SEO Manager of Kaizen\u00a0<\/span><span data-preserver-spaces=\"true\">Gaming<\/span><span data-preserver-spaces=\"true\"> said in her speech. You can check Google Analytics to get a first insight into why this happened, check Google Search Console to see <\/span><span data-preserver-spaces=\"true\">from<\/span><span data-preserver-spaces=\"true\">\u00a0which page specifically was lost the traffic, and take similar actions by comparing the data before and after the incident. Of course, always keep in mind the quality of the content.\u00a0 \u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">5. Think broadly before operating in another country\u00a0<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Suppose you want to develop your business in other countries. In that case, you need to do comprehensive research and check the legislation first, as Vassilis Faroupos, Group SEO Director at Novibet pointed out. And of course, he mentioned that you should register your domain with the appropriate extensions (e.g. tositemou.fr if you operate in France) or use subsidiaries (e.g. tositemou.com\/fr).\u00a0 <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">6. It is important to participate in community events\u00a0\u00a0<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">If there&#8217;s one thing we can confirm, it is certainly worth participating in community events. In this way, you stay informed about the latest updates in your industry, especially if you are involved in SEO and eCommerce in general. We fully enjoyed it and we believe there is always value in sharing practices that evolve professionals and the industry.\u00a0 <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Papaki has been standing by the side of all professionals with high-quality products and services for 20 years and supports any initiative that promotes online entrepreneurship.\u00a0 <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We thank Whitepress Greece and Impact Hub for their hospitality and we renew our rendezvous for a future event. Stay tuned!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO Vibes came to Athens for the 2nd year, and Papaki supported&#8230; <a class=\"text-colored text-underlined\" href=\"https:\/\/www.papaki.com\/blog\/en\/2024\/05\/02\/seo-vibes-in-athens\/\">\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1<\/a><\/p>\n","protected":false},"author":52,"featured_media":20856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[648],"tags":[4817,4819,4821,4815],"coauthors":[3452],"class_list":["post-20859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our_news_en","tag-ai-for-seo","tag-seo-strategy","tag-seo-vibes-athens-en","tag-website-traffic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>6 things we learned at SEO Vibes on Tour Athens - Papaki Blog<\/title>\n<meta name=\"description\" content=\"Papaki supported SEO Vibes Athens as a 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