{"id":21947,"date":"2026-01-14T11:28:30","date_gmt":"2026-01-14T09:28:30","guid":{"rendered":"https:\/\/www.papaki.com\/blog\/?p=21947"},"modified":"2026-01-14T11:28:30","modified_gmt":"2026-01-14T09:28:30","slug":"seo-vs-ppc-mikri-epixeirisi","status":"publish","type":"post","link":"https:\/\/www.papaki.com\/blog\/2026\/01\/14\/seo-vs-ppc-mikri-epixeirisi\/","title":{"rendered":"SEO \u03ae PPC; \u03a4\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03b1\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7"},"content":{"rendered":"<p>\u0391\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03ad\u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03bf: \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03b5 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03c5\u03bd \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03bf\u03c5 online.<\/p>\n<p>\u038c\u03c3\u03bf \u03ba\u03b1\u03bb\u03cc \u03ba\u03b9 \u03b1\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03b7 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03c3\u03bf\u03c5, \u03b1\u03bd \u03b4\u03b5\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c3\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c0\u03bf\u03c5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03bf\u03c5 \u03c3\u03b5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac, \u03c7\u03ac\u03bd\u03b5\u03b9\u03c2 \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03b5\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2. \u039a\u03b1\u03b9 \u03b5\u03b4\u03ce \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf digital marketing.<\/p>\n<p>\u0394\u03cd\u03bf \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03ac\u03b8\u03b5\u03c3\u03ae \u03c3\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf <strong>SEO<\/strong> \u03ba\u03b1\u03b9 \u03c4\u03bf <strong>PPC<\/strong>. \u03a0\u03bf\u03b9\u03bf \u03cc\u03bc\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03b3\u03b9\u03b1 \u03b5\u03c3\u03ad\u03bd\u03b1; \u039a\u03b1\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03cc\u03bd\u03c4\u03c9\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03bc\u03cc\u03bd\u03bf \u03ad\u03bd\u03b1;<\/p>\n<p>\u0391\u03c2 \u03c4\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ac.<\/p>\n<h3><strong>\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf SEO \u03ba\u03b1\u03b9 \u03c4\u03bf PPC;<\/strong><\/h3>\n<h4><strong>SEO (Search Engine Optimization)<\/strong><\/h4>\n<p>\u03a4\u03bf SEO \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03b9\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03cc \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 &#8220;\u03c6\u03b9\u03bb\u03b9\u03ba\u03ac&#8221; \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2.<\/p>\n<p>\u039c\u03b5 \u03b1\u03c0\u03bb\u03ac \u03bb\u03cc\u03b3\u03b9\u03b1, \u03cc\u03c4\u03b1\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u03ba\u03ac\u03c4\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5, \u03c4\u03bf SEO \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03c3\u03b5 \u03b2\u03c1\u03b5\u03b9 <strong>\u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ac<\/strong>, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7.<\/p>\n<p>\u03a4\u03bf SEO \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 <strong>\u03c7\u03c1\u03cc\u03bd\u03bf<\/strong>, <strong>\u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1<\/strong> \u03ba\u03b1\u03b9 <strong>\u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf<\/strong>. \u038c\u03bc\u03c9\u03c2 \u03c7\u03c4\u03af\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03c4\u03bf\u03c5 brand \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b1.<\/p>\n<h4><strong>PPC (Pay Per Click)<\/strong><\/h4>\n<p>\u03a4\u03bf PPC \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b9\u03c2 <strong>\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2<\/strong>, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03b1 Google Ads. \u0395\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9\u03c2 <strong>\u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac<\/strong>, \u03bf\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 <strong>budget<\/strong> \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7.<\/p>\n<p>\u03a0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9\u03c2 \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7.<\/p>\n<p>\u03a4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1 \u03c4\u03bf\u03c5 PPC \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 <strong>\u03ac\u03bc\u03b5\u03c3\u03b7 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae<\/strong>. \u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b8\u03b5\u03af\u03c2 \u03c3\u03c4\u03b7\u03bd \u03ba\u03bf\u03c1\u03c5\u03c6\u03ae \u03c4\u03c9\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03ba\u03b9\u03cc\u03bb\u03b1\u03c2 \u03b7\u03bc\u03ad\u03c1\u03b1, \u03b1\u03c1\u03ba\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae.<\/p>\n<h3><strong>SEO vs PPC: \u03a0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2;<\/strong><\/h3>\n<table style=\"width: 100%; border-collapse: collapse;\">\n<thead>\n<tr style=\"background-color: #2a5af6; color: #ffffff;\">\n<th style=\"border: 1px solid #ddd; padding: 12px; text-align: left;\">\u039a\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf<\/th>\n<th style=\"border: 1px solid #ddd; padding: 12px; text-align: left;\">SEO<\/th>\n<th style=\"border: 1px solid #ddd; padding: 12px; text-align: left;\">PPC<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"border: 1px solid #ddd; padding: 10px;\"><strong>\u03a7\u03c1\u03cc\u03bd\u03bf\u03c2 &amp; \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">\u0398\u03ad\u03bb\u03b5\u03b9 \u03c7\u03c1\u03cc\u03bd\u03bf, \u03b1\u03bb\u03bb\u03ac \u03c7\u03c4\u03af\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03ba\u03b1\u03b9 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">\u03a6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03ba\u03bb\u03b9\u03ba \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03bc\u03ad\u03c1\u03b1.<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"border: 1px solid #ddd; padding: 10px;\"><strong>\u039a\u03cc\u03c3\u03c4\u03bf\u03c2<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">\u0394\u03b5\u03bd \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9\u03c2 \u03b1\u03bd\u03ac \u03b5\u03c0\u03af\u03c3\u03ba\u03b5\u03c8\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b5 \u03b2\u03ac\u03b8\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">\u03a0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9\u03c2 \u03b1\u03bd\u03ac \u03ba\u03bb\u03b9\u03ba \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac.<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td style=\"border: 1px solid #ddd; padding: 10px;\"><strong>\u03a3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">\u0395\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03cc\u03bb\u03bf\u03c5 \u03c4\u03bf\u03c5 site \u03c3\u03bf\u03c5.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">\u03a3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc \u03b2\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1\u03c2, \u03b7\u03bb\u03b9\u03ba\u03af\u03b1\u03c2, \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03cc\u03bd\u03c4\u03c9\u03bd \u03ae \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae\u03c2.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>\u03a0\u03cc\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 SEO;<\/strong><\/h3>\n<p>\u03a4\u03bf SEO \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03b1\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf budget \u03ba\u03b1\u03b9 \u03c3\u03ba\u03ad\u03c6\u03c4\u03b5\u03c3\u03b1\u03b9 <strong>\u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b1<\/strong>.<\/p>\n<p>\u0395\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc \u03b1\u03bd:<\/p>\n<ul>\n<li>\u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7<\/li>\n<li>\u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf<\/li>\n<li>\u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03b5\u03b9\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 online.<\/li>\n<\/ul>\n<h3><strong>\u03a0\u03cc\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 PPC;<\/strong><\/h3>\n<p>\u03a4\u03bf PPC \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03cc\u03c4\u03b1\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03b1\u03b9 <strong>\u03ac\u03bc\u03b5\u03c3\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1<\/strong>.<\/p>\n<p>\u0395\u03bd\u03b4\u03b5\u03af\u03ba\u03bd\u03c5\u03c4\u03b1\u03b9 \u03b1\u03bd:<\/p>\n<ul>\n<li>\u03c4\u03c1\u03ad\u03c7\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03ae \u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2<\/li>\n<li>\u03bb\u03b1\u03bd\u03c3\u03ac\u03c1\u03b5\u03b9\u03c2 \u03bd\u03ad\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1<\/li>\n<li>\u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 conversions<\/li>\n<\/ul>\n<h3><strong>SEO \u03ba\u03b1\u03b9 PPC \u03bc\u03b1\u03b6\u03af: \u03bf \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2<\/strong><\/h3>\n<p>\u0394\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03bc\u03cc\u03bd\u03bf \u03ad\u03bd\u03b1.<\/p>\n<p>\u039f <strong>\u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 SEO \u03ba\u03b1\u03b9 PPC<\/strong> \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03c7\u03b8\u03b5\u03af \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7. \u03a4\u03bf PPC \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b5\u03bd\u03ce \u03c4\u03bf SEO \u03c7\u03c4\u03af\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac \u03c4\u03b7 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03bf\u03c5.<\/p>\n<p>\u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd:<\/p>\n<ul>\n<li>\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 PPC \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 (\u03cc\u03c0\u03c9\u03c2 \u03bf\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7) \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf SEO.<\/li>\n<li>\u0388\u03bd\u03b1 \u03ba\u03b1\u03bb\u03ac \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf site \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2.<\/li>\n<\/ul>\n<h3><strong>\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1<\/strong><\/h3>\n<p>\u0394\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03af\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n<p>\u03a4\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 <strong>\u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2<\/strong> \u03c3\u03bf\u03c5, \u03c4\u03bf <strong>budget<\/strong> \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03bf <strong>\u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf<\/strong> \u03c3\u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u039c\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03c4\u03bf SEO \u03ba\u03b1\u03b9 \u03c4\u03bf PPC \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03bf\u03c5\u03bd \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd online \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03bf\u03c5.<\/p>\n<p>\u039e\u03b5\u03ba\u03af\u03bd\u03b1 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c2 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03bf\u03c5 site \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 digital marketing \u03bc\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae.<\/p>\n<h6><strong>\u0394\u03b9\u03ac\u03b2\u03b1\u03c3\u03b5 \u03b1\u03ba\u03cc\u03bc\u03b7:<\/strong><\/h6>\n<p><a href=\"https:\/\/www.papaki.com\/blog\/2021\/02\/03\/seo-video\/\" target=\"_blank\" rel=\"noopener\">\u039c\u03ac\u03b8\u03b5 \u03c3\u03b5 15\u2032 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf SEO \u03c4\u03bf\u03c5 site \u03c3\u03bf\u03c5<\/a><\/p>\n<p><a href=\"https:\/\/www.papaki.com\/blog\/2019\/06\/20\/content-marketing-pay-per-click\/\" target=\"_blank\" rel=\"noopener\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf Content Marketing \u03bc\u03b5 PPC \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0391\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03ad\u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03bf: \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03b5 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03c5\u03bd \u03bf\u03b9&#8230; <a class=\"text-colored text-underlined\" href=\"https:\/\/www.papaki.com\/blog\/2026\/01\/14\/seo-vs-ppc-mikri-epixeirisi\/\">\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1<\/a><\/p>\n","protected":false},"author":52,"featured_media":21955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[107],"tags":[189,111,5334,5330,2764,139,5326,5328,5332],"coauthors":[3452],"class_list":["post-21947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-digital-marketing","tag-google-ads","tag-marketing-","tag-online-","tag-ppc","tag-seo-2","tag-seo-vs-ppc","tag-5328","tag-5332"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SEO \u03ae PPC; \u03a4\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03b1\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 - Papaki Blog<\/title>\n<meta name=\"description\" content=\"SEO \u03ae PPC; \u0394\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2, \u03c4\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bf \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03c7\u03b8\u03b5\u03af online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.papaki.com\/blog\/2026\/01\/14\/seo-vs-ppc-mikri-epixeirisi\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO \u03ae PPC; \u03a4\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03b1\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\" \/>\n<meta property=\"og:description\" content=\"SEO \u03ae PPC; \u0394\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2, \u03c4\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bf \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03c7\u03b8\u03b5\u03af online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.papaki.com\/blog\/2026\/01\/14\/seo-vs-ppc-mikri-epixeirisi\/\" \/>\n<meta property=\"og:site_name\" content=\"Papaki Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Papaki\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-14T09:28:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2026\/01\/survey-generic-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1254\" \/>\n\t<meta property=\"og:image:height\" content=\"836\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Papaki Team\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2026\\\/01\\\/14\\\/seo-vs-ppc-mikri-epixeirisi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2026\\\/01\\\/14\\\/seo-vs-ppc-mikri-epixeirisi\\\/\"},\"author\":{\"name\":\"Papaki Team\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/#\\\/schema\\\/person\\\/e10f38cf3f98c335f4fe299db392ef6a\"},\"headline\":\"SEO \u03ae PPC; \u03a4\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03b1\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\",\"datePublished\":\"2026-01-14T09:28:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2026\\\/01\\\/14\\\/seo-vs-ppc-mikri-epixeirisi\\\/\"},\"wordCount\":64,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2026\\\/01\\\/14\\\/seo-vs-ppc-mikri-epixeirisi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/survey-generic-2.jpg\",\"keywords\":[\"digital marketing\",\"google ads\",\"marketing \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\",\"online \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\",\"ppc\",\"seo\",\"SEO vs PPC\",\"\u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\",\"\u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"el\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2026\\\/01\\\/14\\\/seo-vs-ppc-mikri-epixeirisi\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2026\\\/01\\\/14\\\/seo-vs-ppc-mikri-epixeirisi\\\/\",\"url\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2026\\\/01\\\/14\\\/seo-vs-ppc-mikri-epixeirisi\\\/\",\"name\":\"SEO \u03ae PPC; \u03a4\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03b1\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 - Papaki Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2026\\\/01\\\/14\\\/seo-vs-ppc-mikri-epixeirisi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2026\\\/01\\\/14\\\/seo-vs-ppc-mikri-epixeirisi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/survey-generic-2.jpg\",\"datePublished\":\"2026-01-14T09:28:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/#\\\/schema\\\/person\\\/e10f38cf3f98c335f4fe299db392ef6a\"},\"description\":\"SEO \u03ae PPC; \u0394\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2, \u03c4\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bf \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03c7\u03b8\u03b5\u03af online.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2026\\\/01\\\/14\\\/seo-vs-ppc-mikri-epixeirisi\\\/#breadcrumb\"},\"inLanguage\":\"el\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2026\\\/01\\\/14\\\/seo-vs-ppc-mikri-epixeirisi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"el\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2026\\\/01\\\/14\\\/seo-vs-ppc-mikri-epixeirisi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/survey-generic-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/survey-generic-2.jpg\",\"width\":1254,\"height\":836,\"caption\":\"SEO vs PPC\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2026\\\/01\\\/14\\\/seo-vs-ppc-mikri-epixeirisi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/category\\\/marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SEO \u03ae PPC; \u03a4\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03b1\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/\",\"name\":\"Papaki Blog\",\"description\":\"\u03a4o \u0392log \u03c4\u03bf\u03c5 Papaki \u03c6\u03c4\u03b9\u03ac\u03c7\u03c4\u03b7\u03ba\u03b5 \u03b3\u03b9\u03b1 \u03c3\u03ad\u03bd\u03b1! \u0386\u03c1\u03b8\u03c1\u03b1 \u03b3\u03b5\u03bc\u03ac\u03c4\u03b1 \u03bd\u03ad\u03b1, \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2, \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b2\u03ac\u03c3\u03b7, \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03b5\u03b9\u03c2 happy online.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"el\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/#\\\/schema\\\/person\\\/e10f38cf3f98c335f4fe299db392ef6a\",\"name\":\"Papaki Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"el\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/ProfilePic-150x150.png0c9d90410f064eb1615abd45f443562c\",\"url\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/ProfilePic-150x150.png\",\"contentUrl\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/ProfilePic-150x150.png\",\"caption\":\"Papaki Team\"},\"description\":\"\u0397 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c4\u03bf\u03c5 Papaki \u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bc\u03bf\u03b9\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ac\u03c1\u03b8\u03c1\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c3\u03bf\u03c5 \u03c6\u03b1\u03bd\u03bf\u03cd\u03bd \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1!\",\"url\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/author\\\/papaki-team\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SEO \u03ae PPC; \u03a4\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03b1\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 - Papaki Blog","description":"SEO \u03ae PPC; \u0394\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2, \u03c4\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bf \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03c7\u03b8\u03b5\u03af online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.papaki.com\/blog\/2026\/01\/14\/seo-vs-ppc-mikri-epixeirisi\/","og_locale":"el_GR","og_type":"article","og_title":"SEO \u03ae PPC; \u03a4\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03b1\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7","og_description":"SEO \u03ae PPC; \u0394\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2, \u03c4\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bf \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03c7\u03b8\u03b5\u03af online.","og_url":"https:\/\/www.papaki.com\/blog\/2026\/01\/14\/seo-vs-ppc-mikri-epixeirisi\/","og_site_name":"Papaki Blog","article_publisher":"https:\/\/www.facebook.com\/Papaki\/","article_published_time":"2026-01-14T09:28:30+00:00","og_image":[{"width":1254,"height":836,"url":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2026\/01\/survey-generic-2.jpg","type":"image\/jpeg"}],"author":"Papaki Team","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.papaki.com\/blog\/2026\/01\/14\/seo-vs-ppc-mikri-epixeirisi\/#article","isPartOf":{"@id":"https:\/\/www.papaki.com\/blog\/2026\/01\/14\/seo-vs-ppc-mikri-epixeirisi\/"},"author":{"name":"Papaki Team","@id":"https:\/\/www.papaki.com\/blog\/#\/schema\/person\/e10f38cf3f98c335f4fe299db392ef6a"},"headline":"SEO \u03ae PPC; \u03a4\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03b1\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7","datePublished":"2026-01-14T09:28:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.papaki.com\/blog\/2026\/01\/14\/seo-vs-ppc-mikri-epixeirisi\/"},"wordCount":64,"commentCount":0,"image":{"@id":"https:\/\/www.papaki.com\/blog\/2026\/01\/14\/seo-vs-ppc-mikri-epixeirisi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2026\/01\/survey-generic-2.jpg","keywords":["digital marketing","google ads","marketing \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae","online \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7","ppc","seo","SEO vs PPC","\u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7","\u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7"],"articleSection":["Marketing"],"inLanguage":"el","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.papaki.com\/blog\/2026\/01\/14\/seo-vs-ppc-mikri-epixeirisi\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.papaki.com\/blog\/2026\/01\/14\/seo-vs-ppc-mikri-epixeirisi\/","url":"https:\/\/www.papaki.com\/blog\/2026\/01\/14\/seo-vs-ppc-mikri-epixeirisi\/","name":"SEO \u03ae PPC; \u03a4\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03b1\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 - Papaki Blog","isPartOf":{"@id":"https:\/\/www.papaki.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.papaki.com\/blog\/2026\/01\/14\/seo-vs-ppc-mikri-epixeirisi\/#primaryimage"},"image":{"@id":"https:\/\/www.papaki.com\/blog\/2026\/01\/14\/seo-vs-ppc-mikri-epixeirisi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2026\/01\/survey-generic-2.jpg","datePublished":"2026-01-14T09:28:30+00:00","author":{"@id":"https:\/\/www.papaki.com\/blog\/#\/schema\/person\/e10f38cf3f98c335f4fe299db392ef6a"},"description":"SEO \u03ae PPC; \u0394\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2, \u03c4\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bf \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03c7\u03b8\u03b5\u03af online.","breadcrumb":{"@id":"https:\/\/www.papaki.com\/blog\/2026\/01\/14\/seo-vs-ppc-mikri-epixeirisi\/#breadcrumb"},"inLanguage":"el","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.papaki.com\/blog\/2026\/01\/14\/seo-vs-ppc-mikri-epixeirisi\/"]}]},{"@type":"ImageObject","inLanguage":"el","@id":"https:\/\/www.papaki.com\/blog\/2026\/01\/14\/seo-vs-ppc-mikri-epixeirisi\/#primaryimage","url":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2026\/01\/survey-generic-2.jpg","contentUrl":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2026\/01\/survey-generic-2.jpg","width":1254,"height":836,"caption":"SEO vs PPC"},{"@type":"BreadcrumbList","@id":"https:\/\/www.papaki.com\/blog\/2026\/01\/14\/seo-vs-ppc-mikri-epixeirisi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.papaki.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/www.papaki.com\/blog\/category\/marketing\/"},{"@type":"ListItem","position":3,"name":"SEO \u03ae PPC; \u03a4\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03b1\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7"}]},{"@type":"WebSite","@id":"https:\/\/www.papaki.com\/blog\/#website","url":"https:\/\/www.papaki.com\/blog\/","name":"Papaki Blog","description":"\u03a4o \u0392log \u03c4\u03bf\u03c5 Papaki \u03c6\u03c4\u03b9\u03ac\u03c7\u03c4\u03b7\u03ba\u03b5 \u03b3\u03b9\u03b1 \u03c3\u03ad\u03bd\u03b1! \u0386\u03c1\u03b8\u03c1\u03b1 \u03b3\u03b5\u03bc\u03ac\u03c4\u03b1 \u03bd\u03ad\u03b1, \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2, \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b2\u03ac\u03c3\u03b7, \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03b5\u03b9\u03c2 happy online.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.papaki.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"el"},{"@type":"Person","@id":"https:\/\/www.papaki.com\/blog\/#\/schema\/person\/e10f38cf3f98c335f4fe299db392ef6a","name":"Papaki Team","image":{"@type":"ImageObject","inLanguage":"el","@id":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2021\/06\/ProfilePic-150x150.png0c9d90410f064eb1615abd45f443562c","url":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2021\/06\/ProfilePic-150x150.png","contentUrl":"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2021\/06\/ProfilePic-150x150.png","caption":"Papaki Team"},"description":"\u0397 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c4\u03bf\u03c5 Papaki \u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bc\u03bf\u03b9\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ac\u03c1\u03b8\u03c1\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c3\u03bf\u03c5 \u03c6\u03b1\u03bd\u03bf\u03cd\u03bd \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1!","url":"https:\/\/www.papaki.com\/blog\/author\/papaki-team\/"}]}},"_links":{"self":[{"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/posts\/21947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/comments?post=21947"}],"version-history":[{"count":9,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/posts\/21947\/revisions"}],"predecessor-version":[{"id":21957,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/posts\/21947\/revisions\/21957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/media\/21955"}],"wp:attachment":[{"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/media?parent=21947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/categories?post=21947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/tags?post=21947"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.papaki.com\/blog\/wp-json\/wp\/v2\/coauthors?post=21947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}