{"id":3571,"date":"2013-05-17T14:32:26","date_gmt":"2013-05-17T12:32:26","guid":{"rendered":"http:\/\/www.papaki.gr\/blog\/?p=3571"},"modified":"2023-06-29T16:30:28","modified_gmt":"2023-06-29T14:30:28","slug":"%cf%80%cf%8e%cf%82-%ce%b8%ce%b1-%ce%b2%ce%b5%ce%bb%cf%84%ce%b9%cf%8e%cf%83%ce%b5%cf%84%ce%b5-%cf%84%ce%bf%ce%bd-%ce%b4%ce%b5%ce%af%ce%ba%cf%84%ce%b7-%cf%80%ce%bf%ce%b9%cf%8c%cf%84%ce%b7%cf%84%ce%b1","status":"publish","type":"post","link":"https:\/\/www.papaki.com\/blog\/2013\/05\/17\/%cf%80%cf%8e%cf%82-%ce%b8%ce%b1-%ce%b2%ce%b5%ce%bb%cf%84%ce%b9%cf%8e%cf%83%ce%b5%cf%84%ce%b5-%cf%84%ce%bf%ce%bd-%ce%b4%ce%b5%ce%af%ce%ba%cf%84%ce%b7-%cf%80%ce%bf%ce%b9%cf%8c%cf%84%ce%b7%cf%84%ce%b1\/","title":{"rendered":"\u0394\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 Google Ads: \u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03c4\u03bf\u03bd \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2"},"content":{"rendered":"<p><span data-contrast=\"none\">\u039f <\/span><b><span data-contrast=\"none\">\u0394\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 <\/span><\/b><b><span data-contrast=\"none\">Ads<\/span><\/b> <span data-contrast=\"none\">(<\/span><span data-contrast=\"none\">Quality<\/span> <span data-contrast=\"none\">Score<\/span><span data-contrast=\"none\">) \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03ce\u03bd \u03c3\u03bf\u03c5.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u0389\u03c1\u03b8\u03b5, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03bd\u03b1 \u03c3\u03c5\u03b6\u03b7\u03c4\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c0\u03b5\u03c1\u03b9\u03b2\u03cc\u03b7\u03c4\u03bf \u0394\u03b5\u03af\u03ba\u03c4\u03b7 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03c4\u03bf\u03bd \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 3 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u03a0\u03c1\u03b9\u03bd \u03b1\u03c0\u2019 \u03bf\u03c4\u03b9\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03ac\u03bb\u03bb\u03bf, \u03cc\u03bc\u03c9\u03c2, \u03c0\u03ac\u03bc\u03b5 \u03bd\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc\u03c2 \u03bf \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bf \u0394\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 <\/span><span data-contrast=\"none\">Ads<\/span><span data-contrast=\"none\">;<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">\u0395\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03cc\u03c4\u03b5\u03c1\u03bf \u03bd\u03b1 \u03bc\u03b9\u03bb\u03ac\u03bc\u03b5 \u03bc\u03b5 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1, \u03b1\u03c2 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c2 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 <\/span><span data-contrast=\"none\">mountain<\/span><span data-contrast=\"none\"> \u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03bf \u03ba\u03b1\u03b9 \u03c0\u03bb\u03b7\u03ba\u03c4\u03c1\u03bf\u03bb\u03bf\u03b3\u03b5\u03af \u03c3\u03c4\u03bf <\/span><span data-contrast=\"none\">Google<\/span><span data-contrast=\"none\"> \u201c\u03b1\u03b3\u03bf\u03c1\u03ac \u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03bf <\/span><span data-contrast=\"none\">mountain\u201d<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u0395\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b1\u03b6\u03af \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf <\/span><span data-contrast=\"none\">e<\/span><span data-contrast=\"none\">&#8211;<\/span><span data-contrast=\"none\">shop<\/span><span data-contrast=\"none\"> \u03c0\u03bf\u03b4\u03b7\u03bb\u03ac\u03c4\u03c9\u03bd \u03c3\u03bf\u03c5, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03af\u03c7\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c7\u03c9\u03c1\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf <\/span><span data-contrast=\"none\">keyword<\/span><span data-contrast=\"none\"> \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03bf\u03c5.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u03a4\u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b4\u03b5\u03bb\u03b5\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc, \u03b5\u03bd\u03ce \u03ad\u03c7\u03b5\u03b9 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c4\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c4\u03bf\u03c5. \u0391\u03bc\u03ad\u03c3\u03c9\u03c2 \u03bf \u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c2 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u039f\u03b4\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03c3\u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd, \u03cc\u03c0\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 <\/span><span data-contrast=\"none\">mountain<\/span><span data-contrast=\"none\"> \u03c0\u03bf\u03b4\u03b7\u03bb\u03ac\u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c2 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7. \u0397 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c5 \u03ae\u03c4\u03b1\u03bd \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae, \u03b3\u03b9\u03b1\u03c4\u03af \u03b2\u03c1\u03ae\u03ba\u03b5 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03ad\u03c8\u03b1\u03c7\u03bd\u03b5!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3>\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u0394\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 Ads;<\/h3>\n<p><span data-contrast=\"none\">\u039f \u0394\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf <\/span><span data-contrast=\"none\">Google<\/span> <span data-contrast=\"none\">Ads<\/span><span data-contrast=\"none\"> (\u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03c0\u03b1\u03bb\u03b1\u03b9\u03cc\u03c4\u03b5\u03c1\u03b1 \u03bb\u03b5\u03b3\u03cc\u03c4\u03b1\u03bd <\/span><span data-contrast=\"none\">Google<\/span> <span data-contrast=\"none\">AdWords<\/span><span data-contrast=\"none\">) \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03ae \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b7 <\/span><span data-contrast=\"none\">Google<\/span><span data-contrast=\"none\"> \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd <\/span><b><span data-contrast=\"none\">\u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ae \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u0397 \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03ac\u03c1\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc\u03c2 \u03bf \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf 1 \u03ad\u03c9\u03c2 \u03c4\u03bf 10. \u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03c9\u03bd \u03b4\u03b9\u03ba\u03ce\u03bd \u03c3\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03b5\u03ba\u03b5\u03af\u03bd\u03c9\u03bd \u03c4\u03c9\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ce\u03bd \u03c3\u03bf\u03c5.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u0388\u03bd\u03b1\u03c2 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c2 \u0394\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 <\/span><span data-contrast=\"none\">Google<\/span> <span data-contrast=\"none\">Ads<\/span><span data-contrast=\"none\"> \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c0\u03c9\u03c2 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd (<\/span><span data-contrast=\"none\">landing<\/span> <span data-contrast=\"none\">page<\/span><span data-contrast=\"none\">) \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03bf\u03c5 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac, \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ce\u03bd \u03c3\u03bf\u03c5.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">\u0394\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2: \u03a0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03bf\u03bd \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20278 size-full\" src=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/Insideimage_UpdGoogleadsQuality-1.jpg\" alt=\"\u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03b4\u03b5\u03af\u03ba\u03c4\u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 Google Ads\" width=\"700\" height=\"466\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/Insideimage_UpdGoogleadsQuality-1.jpg 700w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/Insideimage_UpdGoogleadsQuality-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/span><\/p>\n<p><span data-contrast=\"none\">\u038c\u03c0\u03c9\u03c2 \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03bc\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03bf\u03c1\u03c6\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2, \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ae \u03ae \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7, \u03ad\u03c4\u03c3\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf <\/span><span data-contrast=\"none\">Google<\/span> <span data-contrast=\"none\">Ads<\/span><span data-contrast=\"none\"> \u03b7 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf \u03c1\u03cc\u03bb\u03bf.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">\u03a0\u03cc\u03c3\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 <\/span><span data-contrast=\"none\">keywords<\/span><span data-contrast=\"none\"> \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2;\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">\u0395\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c3\u03bf\u03c5, \u03b1\u03bb\u03bb\u03ac \u03c4\u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc \u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2; \u03a0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03b5\u03b9 \u03c4\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c4\u03bf\u03c5; <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">\u039a\u03b1\u03b9, \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac, \u03b1\u03c6\u03bf\u03cd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03b7\u03bd <\/span><span data-contrast=\"none\">online<\/span><span data-contrast=\"none\"> \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c3\u03bf\u03c5, \u03c3\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03bf\u03bd \u03bf\u03b4\u03b7\u03b3\u03b5\u03af\u03c2; <\/span><span data-contrast=\"none\">\u039c\u03ae\u03c0\u03c9\u03c2 \u03c3\u03c4\u03b7\u2026 homepage \u03c3\u03bf\u03c5;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">\u03a0\u03ac\u03bc\u03b5, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03c4\u03ce\u03c1\u03b1 \u03bd\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03bb\u03af\u03b3\u03bf \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 <\/span><b><span data-contrast=\"none\">\u03b1\u03c0\u03cc \u03c0\u03bf\u03b9\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bf \u0394\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"none\">\u03a3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 (<\/span><span data-contrast=\"none\">Ad<\/span> <span data-contrast=\"none\">Relevance<\/span><span data-contrast=\"none\">)<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">\u03a4\u03bf \u03c0\u03cc\u03c3\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03ae \u03c3\u03c5\u03bd\u03b1\u03c6\u03ae\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c3\u03bf\u03c5 \u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03c8\u03ac\u03c7\u03bd\u03b5\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03c6\u03bf\u03c1\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2. \u039a\u03b9\u00a0 \u03b1\u03c5\u03c4\u03cc \u03b3\u03b9\u03b1\u03c4\u03af \u03c0\u03b1\u03af\u03b6\u03b5\u03b9 \u03c1\u03cc\u03bb\u03bf \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b4\u03b5\u03af\u03ba\u03c4\u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 (<\/span><span data-contrast=\"none\">quality<\/span> <span data-contrast=\"none\">score<\/span> <span data-contrast=\"none\">factors<\/span><span data-contrast=\"none\">).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u0391\u03c2 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03cc \u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 <\/span><b><span data-contrast=\"none\">\u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 (<\/span><\/b><b><span data-contrast=\"none\">ad<\/span><\/b> <b><span data-contrast=\"none\">relevance<\/span><\/b><b><span data-contrast=\"none\">) <\/span><\/b><span data-contrast=\"none\">\u03c3\u03c4\u03b1 <\/span><span data-contrast=\"none\">Google<\/span> <span data-contrast=\"none\">Ads<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u0391\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u00ab\u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03c1\u03ad\u03be\u03b9\u03bc\u03bf\u00bb. \u03a0\u03cc\u03c3\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03b9\u03c2 \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03b1\u03bd\u03bf\u03af\u03be\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03ba\u03ae \u03c3\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b4\u03b5 \u03b8\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03bf\u03cd\u03c3\u03b5 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03ac \u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c0\u03b9\u03bf \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b1 \u03c5\u03c0\u03bf\u03b4\u03ae\u03bc\u03b1\u03c4\u03b1;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u03a3\u03c9\u03c3\u03c4\u03ac \u03c5\u03c0\u03bf\u03b8\u03ad\u03c4\u03b5\u03b9\u03c2: \u03bc\u03ac\u03bb\u03bb\u03bf\u03bd \u03b4\u03b5 \u03b8\u03b1 \u03ac\u03bd\u03bf\u03b9\u03b3\u03b5 \u03ba\u03b1\u03bd \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u038c\u03c0\u03c9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9\u03c2, <\/span><b><span data-contrast=\"none\">\u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd<\/span><\/b><span data-contrast=\"none\">, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b5\u03c1\u03bf \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03bf\u03af\u03be\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 (\u03c0.\u03c7. \u03b1\u03b3\u03bf\u03c1\u03ac).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u03a3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7, \u03bc\u03b9\u03ba\u03c1\u03ae \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc \u03b4\u03b5\u03af\u03ba\u03c4\u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 <\/span><span data-contrast=\"none\">Google<\/span> <span data-contrast=\"none\">Ads<\/span><span data-contrast=\"none\">, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03bf\u03c5, \u03ba\u03b1\u03b9 \u03ac\u03c1\u03b1 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03ad\u03c1\u03b4\u03b7.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"none\">Click-Through Rate (CTR)<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">\u0388\u03bd\u03b1\u03c2 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf\u03bd \u03b4\u03b5\u03af\u03ba\u03c4\u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 <\/span><b><span data-contrast=\"none\">\u03b1\u03bd\u03b1\u03bb\u03bf\u03b3\u03af\u03b1 \u03ba\u03bb\u03b9\u03ba \u03c0\u03c1\u03bf\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03c9\u03bd \u03bc\u03b9\u03b1\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2<\/span><\/b><span data-contrast=\"none\">, \u03c4\u03bf \u03b3\u03bd\u03c9\u03c3\u03c4\u03cc \u03ba\u03b1\u03b9 \u03c9\u03c2 <\/span><b><span data-contrast=\"none\">Click<\/span><\/b><b><span data-contrast=\"none\">&#8211;<\/span><\/b><b><span data-contrast=\"none\">Through<\/span><\/b> <b><span data-contrast=\"none\">Rate<\/span><\/b><b><span data-contrast=\"none\"> (<\/span><\/b><b><span data-contrast=\"none\">CTR<\/span><\/b><b><span data-contrast=\"none\">)<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u0393\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03bf \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bb\u03af\u03b3\u03bf, \u03c4\u03bf <\/span><span data-contrast=\"none\">CTR<\/span><span data-contrast=\"none\"> \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03b7\u03bd <\/span><b><span data-contrast=\"none\">\u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03bf\u03af\u03be\u03b5\u03b9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c3\u03bf\u03c5<\/span><\/b><span data-contrast=\"none\"> (\u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03bb\u03b9\u03ba), \u03cc\u03c4\u03b1\u03bd \u03b1\u03c5\u03c4\u03ae \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03c3\u03c4\u03b7\u03bd \u03bf\u03b8\u03cc\u03bd\u03b7 \u03c4\u03bf\u03c5.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u038c\u03c3\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf <\/span><span data-contrast=\"none\">CTR<\/span><span data-contrast=\"none\"> \u03c3\u03bf\u03c5, \u03c4\u03cc\u03c3\u03bf \u03c0\u03b9\u03bf \u03c5\u03c8\u03b7\u03bb\u03cc\u03c2 \u03bf \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2, \u03c4\u03cc\u03c3\u03bf \u03c0\u03b9\u03bf \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ae \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b8\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03af\u03bd\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7!\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"none\">\u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd (<\/span><span data-contrast=\"none\">Landing<\/span> <span data-contrast=\"none\">Page<\/span> <span data-contrast=\"none\">experience<\/span><span data-contrast=\"none\">)<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">\u038c\u03c4\u03b1\u03bd \u03b7 <\/span><span data-contrast=\"none\">Google<\/span><span data-contrast=\"none\"> \u03bc\u03b5\u03c4\u03c1\u03ac\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03c3\u03bf\u03c5, \u03c3\u03c4\u03b7\u03bd \u03bf\u03c5\u03c3\u03af\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ac\u03b5\u03b9 \u03c4\u03bf <\/span><b><span data-contrast=\"none\">\u03c0\u03cc\u03c3\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03ae \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 <\/span><\/b><span data-contrast=\"none\">\u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b7\u03b8\u03b5\u03af \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ae, \u03b1\u03c6\u03bf\u03cd \u03ba\u03bb\u03b9\u03ba\u03ac\u03c1\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c3\u03bf\u03c5.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u03a3\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b4\u03b5 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 \u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd (<\/span><span data-contrast=\"none\">landing<\/span> <span data-contrast=\"none\">page<\/span><span data-contrast=\"none\">), \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b5\u03ba\u03b5\u03af\u03bd\u03b7 \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03bf\u03c5 <\/span><span data-contrast=\"none\">site<\/span><span data-contrast=\"none\"> \u03c3\u03bf\u03c5 \u03c3\u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c4\u03b5\u03af\u03bb\u03b5\u03b9\u03c2 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b8\u03b1 \u03b1\u03bd\u03bf\u03af\u03be\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c3\u03bf\u03c5. \u03a3\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ce\u03c2 \u03b8\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c4\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c0\u03bf\u03c5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03b9\u03c2.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u0391\u03bd \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b1\u03c5\u03c4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7, \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5 \u03cc,\u03c4\u03b9 \u03c8\u03ac\u03c7\u03bd\u03b5\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2, \u03c4\u03cc\u03c4\u03b5 \u03bf \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c2.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u039c\u03cc\u03bb\u03b9\u03c2 \u03c3\u03bf\u03c5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b1\u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 3 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u0394\u03b5\u03af\u03ba\u03c4\u03b7 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u038c\u03bc\u03c9\u03c2, \u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03c4\u03bf\u03bd \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03cc\u03b7\u03c4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2>\u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c2;<\/h2>\n<p><span data-contrast=\"none\">\u0397 <\/span><span data-contrast=\"none\">Google<\/span><span data-contrast=\"none\"> \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03bf\u03bd \u0394\u03b5\u03af\u03ba\u03c4\u03b7 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 <\/span><span data-contrast=\"none\">Ads<\/span><span data-contrast=\"none\"> \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03bf\u03c5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03ba\u03b1\u03b9, \u03cc\u03c0\u03c9\u03c2 \u03c3\u03c5\u03b6\u03b7\u03c4\u03ae\u03c3\u03b1\u03bc\u03b5 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9, \u03c4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03c5\u03c8\u03b7\u03bb\u03cc \u03b4\u03b5\u03af\u03ba\u03c4\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1. \u0397 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2 \u03ba\u03c5\u03bc\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf 1 \u03ad\u03c9\u03c2 \u03c4\u03bf 10.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03c6\u03b1\u03bd\u03c4\u03b1\u03c3\u03c4\u03b5\u03af\u03c2 \u03c3\u03b1\u03bd \u03bc\u03af\u03b1 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03b5\u03c9\u03bd, \u03cc\u03c0\u03bf\u03c5 \u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2, \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b8\u03ad\u03c3\u03b7 (<\/span><span data-contrast=\"none\">ad<\/span> <span data-contrast=\"none\">rank<\/span><span data-contrast=\"none\">) \u03c3\u03c4\u03b7 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c4\u03b9\u03bc\u03ae (<\/span><span data-contrast=\"none\">low<\/span> <span data-contrast=\"none\">bid<\/span><span data-contrast=\"none\">). \u0394\u03b7\u03bb\u03b1\u03b4\u03ae, \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 <\/span><span data-contrast=\"none\">Google<\/span> <span data-contrast=\"none\">Ads<\/span><span data-contrast=\"none\"> \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2. \u0395\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2, \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c3\u03bf \u03c4\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03bd \u03c0\u03b9\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u0397 <\/span><span data-contrast=\"none\">Google<\/span> <b><span data-contrast=\"none\">\u03b5\u03c0\u03b9\u03b2\u03c1\u03b1\u03b2\u03b5\u03cd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03b9 \u03c3\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b8\u03ad\u03c3\u03b7 <\/span><\/b><span data-contrast=\"none\">\u03c3\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2. \u03a3\u03c5\u03bd\u03b5\u03c0\u03ce\u03c2, \u03b5\u03bd\u03b4\u03ad\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bb\u03ac\u03b2\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03bb\u03b9\u03ba \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 &#8211; \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 &#8211; \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 (<\/span><span data-contrast=\"none\">ROI<\/span><span data-contrast=\"none\">).\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u039a\u03b1\u03b9 \u03cc\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03ba\u03bb\u03b9\u03ba (<\/span><span data-contrast=\"none\">Cost<\/span> <span data-contrast=\"none\">Per<\/span> <span data-contrast=\"none\">Click<\/span><span data-contrast=\"none\"> \u03ae <\/span><span data-contrast=\"none\">CPC<\/span><span data-contrast=\"none\">). \u039a\u03b9 \u03b1\u03c5\u03c4\u03cc \u03b4\u03b9\u03cc\u03c4\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03bb\u03ad\u03be\u03b7-\u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03ad\u03c7\u03b5\u03b9 \u03c5\u03c8\u03b7\u03bb\u03cc \u03b4\u03b5\u03af\u03ba\u03c4\u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9\u03c2 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c6\u03bf\u03c1\u03ac \u03c0\u03bf\u03c5 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7! <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u039f\u03c0\u03cc\u03c4\u03b5, \u03cc\u03c4\u03b1\u03bd \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b9\u03b1 \u03bd\u03ad\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03ae \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03ae\u03b4\u03b7 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03c3\u03b1, \u03c6\u03c1\u03cc\u03bd\u03c4\u03b9\u03c3\u03b5 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03ba\u03b1\u03c4\u03ac \u03bd\u03bf\u03c5 \u03c4\u03bf \u03b1\u03ba\u03cc\u03bb\u03bf\u03c5\u03b8\u03bf \u03c3\u03c7\u03ae\u03bc\u03b1:<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20279\" src=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/Insideimage_trafficchart.jpg\" alt=\"\u03a5\u03c8\u03b7\u03bb\u03cc\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 Google Ads\" width=\"700\" height=\"466\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/Insideimage_trafficchart.jpg 700w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/Insideimage_trafficchart-300x200.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/span><\/p>\n<h2><span data-contrast=\"none\">\u03a0\u03bf\u03cd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bf \u0394\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b1 <\/span><span data-contrast=\"none\">Google<\/span> <span data-contrast=\"none\">Ads<\/span><span data-contrast=\"none\">;<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">\u0395\u03af\u03b4\u03b1\u03bc\u03b5, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2, \u03c0\u03bf\u03b9\u03bf\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c4\u03bf\u03bd \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c3\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u0394\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u0388\u03bd\u03b1 \u03ac\u03bb\u03bb\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b6\u03ae\u03c4\u03b7\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c1\u03c9\u03c4\u03b9\u03ad\u03c3\u03b1\u03b9, \u03cc\u03bc\u03c9\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf <\/span><b><span data-contrast=\"none\">\u03c0\u03bf\u03cd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u03b4\u03b5\u03af\u03ba\u03c4\u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b1 <\/span><\/b><b><span data-contrast=\"none\">Google<\/span><\/b> <b><span data-contrast=\"none\">Ads<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u039f \u03c0\u03b9\u03bf \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03be\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u0394\u03b5\u03af\u03ba\u03c4\u03b7 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03bb\u03ad\u03be\u03b7-\u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03b5\u03be\u03ae\u03c2:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ol>\n<li><span data-contrast=\"none\">\u0391\u03c1\u03c7\u03b9\u03ba\u03ac, <\/span><a href=\"https:\/\/accounts.google.com\/ServiceLogin\/signinchooser?service=adwords&amp;passive=1209600&amp;osid=1&amp;continue=https%3A%2F%2Fads.google.com%2Fnav%2Flogin&amp;followup=https%3A%2F%2Fads.google.com%2Fnav%2Flogin&amp;ifkv=AWnogHdEVshd9YSNWj4mCEZIZhNtL0ZSsuKTtzzT20lwwfaMp2FyKcTf-c5OyC1EDX5_Mx_Y-DS2&amp;flowName=GlifWebSignIn&amp;flowEntry=ServiceLogin\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">\u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03bf\u03c5<\/span><\/a><span data-contrast=\"none\"> \u03c3\u03c4\u03bf\u03bd <\/span><span data-contrast=\"none\">Google<\/span> <span data-contrast=\"none\">Ads<\/span><span data-contrast=\"none\"> \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c3\u03bf\u03c5,<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:400}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">\u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03ba\u03ac\u03bd\u03b5 \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c1\u03c4\u03ad\u03bb\u03b1 \u00ab\u039b\u03ad\u03be\u03b5\u03b9\u03c2-\u039a\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac\u00bb \u03c3\u03c4\u03bf \u03bc\u03b5\u03bd\u03bf\u03cd \u03c3\u03c4\u03b1 \u03b1\u03c1\u03b9\u03c3\u03c4\u03b5\u03c1\u03ac<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">\u0398\u03b1 \u03b2\u03c1\u03b5\u03b9\u03c2 \u03c4\u03b7 \u03a3\u03c4\u03ae\u03bb\u03b7 \u03c3\u03c4\u03b1 \u03b4\u03b5\u03be\u03b9\u03ac\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20280\" src=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/Papaki-1-1.png\" alt=\"\u0394\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b1 Google Ads\" width=\"2126\" height=\"596\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/Papaki-1-1.png 2126w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/Papaki-1-1-300x84.png 300w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/Papaki-1-1-1024x287.png 1024w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/Papaki-1-1-768x215.png 768w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/Papaki-1-1-1536x431.png 1536w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/Papaki-1-1-2048x574.png 2048w\" sizes=\"auto, (max-width: 2126px) 100vw, 2126px\" \/><\/span><\/p>\n<h2><span data-contrast=\"none\">3 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 <\/span><span data-contrast=\"none\">tips<\/span><span data-contrast=\"none\"> \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf\u03bd \u0394\u03b5\u03af\u03ba\u03c4\u03b7 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b1 <\/span><span data-contrast=\"none\">Google<\/span> <span data-contrast=\"none\">Ads<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">\u03a0\u03bb\u03ad\u03bf\u03bd, \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9\u03c2 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 \u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03bf\u03c5. <\/span><span data-contrast=\"none\">\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03b5\u03b9\u03c2 \u03ae \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03ba\u03c3\u03c4\u03c1\u03b1\u03c4\u03b5\u03b9\u03ce\u03bd \u03c3\u03bf\u03c5, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 <strong>\u03c5\u03c8\u03b7\u03bb\u03cc \u03b4\u03b5\u03af\u03ba\u03c4\u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<\/strong>.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-contrast=\"none\">\u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03ac\u03b8\u03b5\u03b9\u03c2 <strong>\u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf\u03bd \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2<\/strong>.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u03a0\u03ac\u03bc\u03b5 \u03bd\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 <\/span><b><span data-contrast=\"none\">3 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u0394\u03b5\u03af\u03ba\u03c4\u03b7 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 <\/span><\/b><span data-contrast=\"none\">Google<\/span> <span data-contrast=\"none\">Ads<\/span><span data-contrast=\"none\">!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"none\">1. \u0391\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03b7 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03c9\u03bd <\/span><span data-contrast=\"none\">keywords<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">\u039a\u03ac\u03bd\u03b5 \u03ba\u03b1\u03bb\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 <\/span><span data-contrast=\"none\">keywords<\/span><span data-contrast=\"none\"> (<\/span><span data-contrast=\"none\">keyword<\/span> <span data-contrast=\"none\">research<\/span><span data-contrast=\"none\">) \u03ba\u03b1\u03b9 \u03b5\u03bd\u03c4\u03cc\u03c0\u03b9\u03c3\u03b5 \u03c4\u03b9\u03c2 <\/span><b><span data-contrast=\"none\">\u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf <\/span><\/b><span data-contrast=\"none\">\u03bc\u03b5 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03c4\u03b7\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u03a3\u03ba\u03ad\u03c8\u03bf\u03c5 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03b6\u03b5\u03b9\u03c2 \u03ae \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03bf\u03c5, \u03b5\u03ac\u03bd \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03bf <\/span><span data-contrast=\"none\">brand<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u03a3\u03ba\u03ad\u03c8\u03bf\u03c5 \u03ad\u03be\u03c5\u03c0\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5 <\/span><a href=\"http:\/\/papaki.com\/blog\/2011\/07\/25\/%CF%80%CF%89%CF%82-%CE%BF%CF%81%CE%B3%CE%B1%CE%BD%CF%8E%CE%BD%CF%89-%CF%84%CE%BF%CE%BD-google-adwords-%CE%BB%CE%BF%CE%B3%CE%B1%CF%81%CE%B9%CE%B1%CF%83%CE%BC%CF%8C-%CE%BC%CE%BF%CF%85\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">\u03c4\u03bf\u03bd \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf \u03bf\u03b4\u03b7\u03b3\u03cc \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd Google Ads \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c3\u03bf\u03c5<\/span><\/a><span data-contrast=\"none\"> \u03b1\u03bd\u03ac \u03c7\u03b5\u03af\u03c1\u03b1\u03c2, \u03b1\u03c0\u03cc\u03c6\u03c5\u03b3\u03b5 \u03c4\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ac <\/span><span data-contrast=\"none\">keywords<\/span><span data-contrast=\"none\"> \u03ba\u03b1\u03b9 \u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b5 \u03c3\u03b5 \u03c0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03c6\u03c1\u03cc\u03bd\u03c4\u03b9\u03c3\u03b5 <\/span><b><span data-contrast=\"none\">\u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac <\/span><\/b><b><span data-contrast=\"none\">keywords<\/span><\/b><span data-contrast=\"none\">, \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c3\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03bf\u03c5, \u03b1\u03c0\u03bf\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03c3\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03bf\u03c5.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u03a4\u03ad\u03bb\u03bf\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ad\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac <\/span><span data-contrast=\"none\">keywords<\/span><span data-contrast=\"none\">, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03b9\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2, \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"none\">2. \u0394\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03ba\u03b9 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ac \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">\u0394\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 <\/span><b><span data-contrast=\"none\">\u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ac \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1<\/span><\/b><span data-contrast=\"none\">, \u03c3\u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b8\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 \u03c3\u03bf\u03c5 <\/span><span data-contrast=\"none\">keywords<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03c4\u03b1 \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u201c\u03c4\u03c1\u03b1\u03b2\u03ac\u03bd\u03b5\u201d \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u0393\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cc \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ac <\/span><b><span data-contrast=\"none\">\u03ad\u03be\u03c5\u03c0\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2 <\/span><\/b><span data-contrast=\"none\">\u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd (<\/span><span data-contrast=\"none\">CTA<\/span><span data-contrast=\"none\">), \u03cc\u03c0\u03c9\u03c2: \u0391\u03b3\u03cc\u03c1\u03b1\u03c3\u03b5 \u03c4\u03ce\u03c1\u03b1, \u0392\u03c1\u03b5\u03c2 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03b5\u03b4\u03ce, \u03a0\u03b1\u03c1\u03ac\u03b3\u03b3\u03b5\u03b9\u03bb\u03b5 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03ba.\u03bb\u03c0.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u038c\u03c3\u03bf \u03c0\u03b9\u03bf \u03c3\u03c5\u03bd\u03b1\u03c6\u03ae \u03ba\u03b1\u03b9 \u03ad\u03be\u03c5\u03c0\u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1, \u03c4\u03cc\u03c3\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03bb\u03ac\u03b2\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03bb\u03b9\u03ba! \u0395\u03ac\u03bd \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac\u03c2 \u00ab\u03b1\u03b3\u03bf\u03c1\u03ac \u0392\u039c\u03a7 \u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03bf\u00bb, \u03c3\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b8\u03b1 \u03ad\u03ba\u03b1\u03bd\u03b5\u03c2 \u03ba\u03bb\u03b9\u03ba;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-20281\" src=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/Screenshot-2023-06-29-at-5.06.41-PM.png\" alt=\"\u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ac \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1 \" width=\"568\" height=\"93\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/Screenshot-2023-06-29-at-5.06.41-PM.png 1196w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/Screenshot-2023-06-29-at-5.06.41-PM-300x49.png 300w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/Screenshot-2023-06-29-at-5.06.41-PM-1024x168.png 1024w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/Screenshot-2023-06-29-at-5.06.41-PM-768x126.png 768w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><\/span><\/p>\n<h3><span data-contrast=\"none\">3. \u0392\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b5 \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">\u039a\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03b5 \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03c3\u03b5 <\/span><b><span data-contrast=\"none\">\u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd<\/span><\/b><span data-contrast=\"none\">. \u0391\u03c6\u03bf\u03cd \u03ad\u03b3\u03b9\u03bd\u03b5 \u03c4\u03bf \u03ba\u03bb\u03b9\u03ba, \u03c0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2;\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u03a6\u03c1\u03cc\u03bd\u03c4\u03b9\u03c3\u03b5 \u03ce\u03c3\u03c4\u03b5 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03b5\u03c1\u03b8\u03b5\u03af \u03c3\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03ae \u03c4\u03bf\u03c5, \u03c0\u03b5\u03c1\u03b9\u03ad\u03c7\u03b5\u03b9 <\/span><b><span data-contrast=\"none\">\u03c0\u03c1\u03c9\u03c4\u03cc\u03c4\u03c5\u03c0\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b1\u03c6\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf <\/span><\/b><span data-contrast=\"none\">\u03ba\u03b1\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03c3\u03c4\u03b7\u03bd \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03ae \u03c4\u03b7\u03c2.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u03a0\u03bf\u03bb\u03cd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9, \u03b5\u03c0\u03af\u03c3\u03b7\u03c2, \u03c4\u03bf \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf \u03c4\u03bf <\/span><span data-contrast=\"none\">site<\/span><span data-contrast=\"none\"> \u03c3\u03bf\u03c5, \u03ce\u03c3\u03c4\u03b5 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ae \u03ce\u03c1\u03b1 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03bd\u03b1 \u03c6\u03bf\u03c1\u03c4\u03ce\u03c3\u03b5\u03b9 \u03ae \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03b9\u03b8\u03b5\u03af \u03b7 <\/span><span data-contrast=\"none\">landing<\/span> <span data-contrast=\"none\">page<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u0391\u03c5\u03c4\u03bf\u03af \u03bf\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bb\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b1\u03c0\u03bf\u03ba\u03bf\u03bc\u03af\u03c3\u03b5\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">\u0394\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 <\/span><span data-contrast=\"none\">Google<\/span> <span data-contrast=\"none\">Ads<\/span><span data-contrast=\"none\"> &#8211; \u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b1\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">\u038c\u03c0\u03c9\u03c2 \u03b8\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03ae\u03b4\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9, \u03bf \u0394\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 <\/span><span data-contrast=\"none\">Ads<\/span><span data-contrast=\"none\"> \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bc\u03b9\u03b1 \u03b5\u03ba\u03c0\u03bb\u03b7\u03ba\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7, \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03bf\u03c5 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03b2\u03b1\u03b8\u03bc\u03cc \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03ce\u03bd \u03c3\u03bf\u03c5.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u038c\u03bb\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1! \u03a3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac, \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1, \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u0391\u03c6\u03bf\u03cd \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03b1\u03bc\u03b5 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf\u03bd \u0394\u03b5\u03af\u03ba\u03c4\u03b7 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 <\/span><span data-contrast=\"none\">Google<\/span> <span data-contrast=\"none\">Ads<\/span><span data-contrast=\"none\"> \u03c3\u03b5 3 \u03b1\u03c0\u03bb\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 &#8211; \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 <\/span><a href=\"https:\/\/www.papaki.com\/blog\/2013\/04\/04\/5-tips-%CE%B1%CF%80%CE%BF%CF%84%CE%B5%CE%BB%CE%B5%CF%83%CE%BC%CE%B1%CF%84%CE%B9%CE%BA%CE%AE%CF%82-%CF%80%CF%81%CE%BF%CE%B2%CE%BF%CE%BB%CE%AE%CF%82-%CF%83%CF%84%CE%BF-google-adwords\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">5 <\/span><span data-contrast=\"none\">tips<\/span><span data-contrast=\"none\"> \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 \u03c3\u03c4\u03bf <\/span><span data-contrast=\"none\">Google<\/span> <span data-contrast=\"none\">Ads<\/span><\/a><span data-contrast=\"none\"> &#8211; \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03c4\u03ce\u03c1\u03b1 \u03bd\u03b1 \u03b4\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03bc\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf <\/span><a href=\"https:\/\/www.papaki.com\/blog\/2013\/05\/24\/%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%b8%ce%b5%ce%af%cf%84%ce%b5-%cf%83%cf%84%ce%bf-%ce%b4%ce%af%ce%ba%cf%84%cf%85%ce%bf-%ce%b5%ce%bc%cf%86%ce%ac%ce%bd%ce%b9%cf%83%ce%b7%cf%82-google\/#more-3745\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">\u0394\u03af\u03ba\u03c4\u03c5\u03bf \u0395\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2<\/span><\/a><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u039c\u03ae\u03c0\u03c9\u03c2 \u03ae\u03c1\u03b8\u03b5 \u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03bd\u03b1 \u03b5\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c3\u03bf\u03c5; <\/span><span data-contrast=\"none\">\u039c\u03b5\u03af\u03bd\u03b5 \u03c3\u03c5\u03bd\u03c4\u03bf\u03bd\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c2!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u039f \u0394\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 Ads (Quality Score) \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03b3\u03b9\u03b1&#8230; <a class=\"text-colored text-underlined\" href=\"https:\/\/www.papaki.com\/blog\/2013\/05\/17\/%cf%80%cf%8e%cf%82-%ce%b8%ce%b1-%ce%b2%ce%b5%ce%bb%cf%84%ce%b9%cf%8e%cf%83%ce%b5%cf%84%ce%b5-%cf%84%ce%bf%ce%bd-%ce%b4%ce%b5%ce%af%ce%ba%cf%84%ce%b7-%cf%80%ce%bf%ce%b9%cf%8c%cf%84%ce%b7%cf%84%ce%b1\/\">\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1<\/a><\/p>\n","protected":false},"author":9,"featured_media":20276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[107],"tags":[111,110,112,113],"coauthors":[3284],"class_list":["post-3571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-google-ads","tag-google-adwords","tag-google-","tag--google-adwords"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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