{"id":3745,"date":"2013-05-24T10:34:28","date_gmt":"2013-05-24T08:34:28","guid":{"rendered":"http:\/\/www.papaki.gr\/blog\/?p=3745"},"modified":"2020-06-30T15:14:23","modified_gmt":"2020-06-30T13:14:23","slug":"%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%b8%ce%b5%ce%af%cf%84%ce%b5-%cf%83%cf%84%ce%bf-%ce%b4%ce%af%ce%ba%cf%84%cf%85%ce%bf-%ce%b5%ce%bc%cf%86%ce%ac%ce%bd%ce%b9%cf%83%ce%b7%cf%82-google","status":"publish","type":"post","link":"https:\/\/www.papaki.com\/blog\/2013\/05\/24\/%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%b8%ce%b5%ce%af%cf%84%ce%b5-%cf%83%cf%84%ce%bf-%ce%b4%ce%af%ce%ba%cf%84%cf%85%ce%bf-%ce%b5%ce%bc%cf%86%ce%ac%ce%bd%ce%b9%cf%83%ce%b7%cf%82-google\/","title":{"rendered":"\u03a0\u03c1\u03bf\u03b2\u03bb\u03b7\u03b8\u03b5\u03af\u03c4\u03b5 \u03c3\u03c4\u03bf \u0394\u03af\u03ba\u03c4\u03c5\u03bf \u0395\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2 Google!"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/pin.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4830\" src=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/pin.jpg\" alt=\"pin\" width=\"670\" height=\"446\" \/><\/a>\u03a4\u03bf \u0394\u03af\u03ba\u03c4\u03c5\u03bf \u0395\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b5\u03b1\u03bd \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd \u03ad\u03be\u03c5\u03c0\u03bd\u03bf \u03ba\u03b1\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf 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\u03c4\u03bf\u03c5\u03c2 \u03c5\u03c6\u03b9\u03c3\u03c4\u03ac\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 brand \u03c4\u03bf\u03c5, \u03c4\u03cc\u03c4\u03b5 \u03ae\u03c1\u03b8\u03b5 \u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03b5\u03b9 \u03bc\u03af\u03b1 \u03bd\u03ad\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03c4\u03bf \u0394\u03af\u03ba\u03c4\u03c5\u03bf \u0395\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9. \u039a\u03b1\u03bb\u03ae \u0391\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7!<!--more--><\/p>\n<p>&nbsp;<\/p>\n<h3>\u03a4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u0394\u03af\u03ba\u03c4\u03c5\u03bf \u0395\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 Google<\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03c3\u03b5\u03b9\u03c1\u03ac \u03b1\u03c0\u03cc \u03b1\u03bc\u03ad\u03c4\u03c1\u03b7\u03c4\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5\u03c2, \u03cc\u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 Google. \u03a4\u03bf \u0394\u03af\u03ba\u03c4\u03c5\u03bf \u0395\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2 Google (Google Display Network \u03ae GDN) \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf 83% \u03c4\u03c9\u03bd \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ce\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c4\u03bf\u03c5 \u0394\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03cd\u03bf\u03c5 \u03c3\u03b5 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf. \u039f\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5\u03c2, \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03cc 100 \u03c7\u03ce\u03c1\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03cc 30 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b5\u03c2 (\u03c0\u03b7\u03b3\u03ae: Google AdWords Help Center). \u039c\u03ac\u03b8\u03b5\u03c4\u03b5 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03b5\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1, \u03ad\u03be\u03c5\u03c0\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03bc\u03ad\u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03b1\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd <strong>\u03bd\u03ad\u03b1<\/strong> \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03c4\u03bf \u0394\u03af\u03ba\u03c4\u03c5\u03bf \u0395\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">1.\u00a0<a href=\"https:\/\/adwords.google.com\/\">\u03a3\u03c5\u03bd\u03b4\u03b5\u03b8\u03b5\u03af\u03c4\u03b5<\/a><b id=\"docs-internal-guid-302f5f44-d14b-2acc-ce22-f69604f38e60\"><\/b>\u03c3\u03c4\u03bf\u03bd Google AdWords \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c3\u03b1\u03c2<\/p>\n<p style=\"text-align: justify;\">2. \u03a3\u03c4\u03bf Tab <em>\u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2<\/em> \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 <em>\u039d\u03ad\u03b1 \u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1<\/em> \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 <em>\u039c\u03cc\u03bd\u03bf\u00a0\u0394\u03af\u03ba\u03c4\u03c5\u03bf \u0395\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2<\/em><\/p>\n<p class=\"oneline\" style=\"text-align: center;\"><a href=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/Create-a-New-GDN-Campaign.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3747 aligncenter\" style=\"border: 0px;\" src=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/Create-a-New-GDN-Campaign.jpg\" alt=\"Create a New GDN Campaign\" width=\"423\" height=\"206\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/Create-a-New-GDN-Campaign.jpg 423w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/Create-a-New-GDN-Campaign-300x146.jpg 300w\" sizes=\"auto, (max-width: 423px) 100vw, 423px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">3. \u03a3\u03c4\u03b7\u03bd \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 <a href=\"http:\/\/www.papaki.gr\/blog\/2011\/05\/17\/5-%CE%B2%CE%AE%CE%BC%CE%B1%CF%84%CE%B1-%CE%B3%CE%B9%CE%B1-%CF%84%CE%B7%CE%BD-1%CE%B7-%CE%BA%CE%B1%CE%BC%CF%80%CE%AC%CE%BD%CE%B9%CE%B1-%CF%83%CE%B1%CF%82-%CF%83%CF%84%CE%BF-google-adwords\/#more-981\">5 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03b5\u03c4\u03b5 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03c4\u03bf Google AdWords<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\u0395\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae: \u0391\u03bb\u03bb\u03b1\u03b3\u03ae \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba &#8211; \u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03bf\u03c5\u03bd \u03ac\u03c4\u03bf\u03bc\u03b1, \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03c5\u03bc\u03ad\u03bd\u03c9\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c6\u03b8\u03b5\u03af \u03c4\u03bf\u03bd \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03cc \u03c3\u03b1\u03c2. \u0391\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03bf <a href=\"http:\/\/www.papaki.gr\/blog\/2013\/05\/31\/5-remarketing-tips-%CF%80%CE%BF%CF%85-%CF%80%CF%81%CE%AD%CF%80%CE%B5%CE%B9-%CE%BD%CE%B1-%CE%B3%CE%BD%CF%89%CF%81%CE%AF%CE%B6%CE%B5%CE%B9%CF%82\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0395\u03c0\u03b1\u03bd\u03b1\u03bb\u03b7\u03c0\u03c4\u03b9\u03ba\u03cc \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba (Remarketing)<\/a> \u03b8\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf post \u03bc\u03b1\u03c2.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/next-tab.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3748\" style=\"border: 0px;\" src=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/next-tab-1024x335.jpg\" alt=\"next tab\" width=\"574\" height=\"187\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/next-tab-1024x335.jpg 1024w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/next-tab-300x98.jpg 300w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/next-tab-900x294.jpg 900w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/next-tab.jpg 1118w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>\u0395\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 \u03bc\u03b5 \u03c0\u03bf\u03b9\u03ac \u03bc\u03bf\u03c1\u03c6\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03b8\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2<\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\u03a3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2 \u03bc\u03b5 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ad\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf, \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03ba\u03b1\u03b9 video. \u039f\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b5\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bb\u03cc \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf 4 \u03c3\u03b5\u03b9\u03c1\u03ce\u03bd \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03c9\u03bd&#8230; \u03b5\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2, \u03c0\u03bf\u03bb\u03cd\u03c7\u03c1\u03c9\u03bc\u03b5\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2 <a href=\"https:\/\/support.google.com\/adwordspolicy\/answer\/176108?hl=el#\">\u03b4\u03b9\u03b1\u03c6\u03cc\u03c1\u03c9\u03bd \u03bc\u03b5\u03b3\u03b5\u03b8\u03ce\u03bd<\/a>, \u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2, \u03ba\u03b9\u03bd\u03bf\u03cd\u03bc\u03b5\u03bd\u03b5\u03c2 \u03ae Flash, \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03bf\u03c5\u03bd \u03c4\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03b5\u03c0\u03b9\u03ba\u03b1\u03bb\u03bf\u03cd\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c4\u03bf \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1 \u03ae \u03c4\u03b7\u03bd \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5&#8230; \u039a\u03b1\u03b9 \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ac\u03b5\u03b9 \u03b5\u03b4\u03ce! \u0388\u03c7\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1 on demand TV&#8230; \u03c3\u03c4\u03bf YouTube! \u03a0\u03b5\u03b9\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 video \u03ba\u03b1\u03b9 \u03be\u03b5\u03c4\u03c5\u03bb\u03af\u03be\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 brand \u03c3\u03b1\u03c2 \u03bc\u03c0\u03c1\u03bf\u03c3\u03c4\u03ac \u03c3\u03c4\u03b1 \u03bc\u03ac\u03c4\u03b9\u03b1 \u03b1\u03bc\u03ad\u03c4\u03c1\u03b7\u03c4\u03c9\u03bd \u03b8\u03b5\u03b1\u03c4\u03ce\u03bd.<\/p>\n<p style=\"text-align: justify;\">\u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 <a href=\"https:\/\/support.google.com\/adwords\/answer\/1722134?hl=el&amp;ref_topic=3121943\">\u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd Google \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2<\/a> \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03b9\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03bf <a href=\"https:\/\/www.youtube.com\/watch?feature=player_embedded&amp;v=sfOWHJwb7-g\">\u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf Display Ad Builder<\/a> \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2 \u03bc\u03b5 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ac \u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03ae \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac videos.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u0394\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03a3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf \u0394\u03af\u03ba\u03c4\u03c5\u03bf \u0395\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2<\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\u039f \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03b5\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b9\u03c2 online \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03b4\u03b7\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd, \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03b7\u03bb\u03b9\u03ba\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c6\u03cd\u03bb\u03bf, \u03b2\u03ac\u03c3\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03cc\u03bd\u03c4\u03c9\u03bd. \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9 \u03c4\u03b1 websites \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03ae \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03af\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u03b8\u03b5\u03af. \u039a\u03b1\u03b9 \u03cc\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b1\u03bc\u03ad\u03c4\u03c1\u03b7\u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5, \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2 \u03ba\u03b1\u03b9 video. \u0391\u03c2 \u03c4\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03cc\u03bb\u03b1 \u03c0\u03b9\u03cc \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ac:<\/p>\n<p>&nbsp;<\/p>\n<h1 style=\"text-align: justify;\"><span style=\"color: #000000;\"><b id=\"docs-internal-guid-302f5f44-d14e-a86a-db14-03ee539ec2b4\">\u0391. \u03a3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b1 \u03c3\u03c5\u03bc\u03c6\u03c1\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03b1 \u03ae Contextual Targeting<\/b><\/span><\/h1>\n<p style=\"text-align: justify;\">\u03a3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03c3\u03c5\u03bc\u03c6\u03c1\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03b6\u03b5\u03c4\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2 \u03bc\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9. \u038c\u03c0\u03c9\u03c2 \u03b5\u03af\u03c7\u03b1\u03bc\u03b5 \u03c3\u03c5\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf post, \u03cc\u03bb\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1. \u03a3\u03c5\u03bd\u03b5\u03c0\u03ce\u03c2, <a href=\"http:\/\/www.papaki.gr\/blog\/2013\/05\/17\/%CF%80%CF%8E%CF%82-%CE%B8%CE%B1-%CE%B2%CE%B5%CE%BB%CF%84%CE%B9%CF%8E%CF%83%CE%B5%CF%84%CE%B5-%CF%84%CE%BF%CE%BD-%CE%B4%CE%B5%CE%AF%CE%BA%CF%84%CE%B7-%CF%80%CE%BF%CE%B9%CF%8C%CF%84%CE%B7%CF%84%CE%B1\/\">\u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03c4\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac<\/a> \u03ba\u03b1\u03b9 \u03b7 Google \u03b8\u03b1 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03af\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b1\u03c2 \u03bc\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5\u03c2, \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03c4\u03bf \u0394\u03af\u03ba\u03c4\u03c5\u03bf \u0395\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">\u0394\u03b5\u03af\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03c3\u03c5\u03bc\u03c6\u03c1\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03b1:<\/span><\/p>\n<p>1. \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03bc\u03af\u03b1 <em>\u039d\u03ad\u03b1 \u039f\u03bc\u03ac\u03b4\u03b1 \u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd<\/em><\/p>\n<p class=\"oneline\" style=\"text-align: center;\"><a href=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/create-a-new-ad-group.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3750\" style=\"border: 0px;\" src=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/create-a-new-ad-group.jpg\" alt=\"create a new ad group\" width=\"463\" height=\"76\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/create-a-new-ad-group.jpg 463w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/create-a-new-ad-group-300x49.jpg 300w\" sizes=\"auto, (max-width: 463px) 100vw, 463px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">2. \u0395\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2<\/p>\n<p class=\"oneline\" style=\"text-align: center;\"><a href=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/step1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3751\" style=\"border: 0px;\" src=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/step1.jpg\" alt=\"step1\" width=\"610\" height=\"150\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/step1.jpg 763w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/step1-300x73.jpg 300w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">3. \u039a\u03ac\u03bd\u03b5\u03c4\u03b5 \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03ba\u03b1\u03b9 \u03b5\u03b9\u03c3\u03ac\u03b3\u03b5\u03c4\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac. \u0395\u03ac\u03bd \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03cc\u03c4\u03b9, \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03b5\u03c4\u03b5 \u03c4\u03bf \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03b1\u03ba\u03c4\u03bf\u03c1\u03b5\u03af\u03bf \u03c3\u03b1\u03c2 \u03c3\u03c4\u03bf \u0394\u03af\u03ba\u03c4\u03c5\u03bf \u0395\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 Google, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03b9\u03c3\u03ac\u03b3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03bb\u03ad\u03be\u03b7-\u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u201c\u03c4\u03b1\u03be\u03af\u03b4\u03b9\u03b1 \u03c3\u03c4\u03bf \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc\u201d \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03b5\u03c5\u03b8\u03b5\u03af\u03c4\u03b5 \u03c4\u03b1 \u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03bb\u03ad\u03be\u03b5\u03c9\u03bd-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9. \u03a3\u03c4\u03b7\u03bd \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03c4\u03b5 \u03cc\u03c0\u03bf\u03b9\u03b1 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b5 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1.<\/p>\n<p class=\"oneline\" style=\"text-align: center;\"><a href=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/step2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3752\" style=\"border: 0px;\" src=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/step2.jpg\" alt=\"step2\" width=\"547\" height=\"341\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/step2.jpg 781w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/step2-300x187.jpg 300w\" sizes=\"auto, (max-width: 547px) 100vw, 547px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">3 tips \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03b3\u03b9\u03b1 \u03c4\u03bf \u0394\u03af\u03ba\u03c4\u03c5\u03bf \u0395\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2 Google:<\/span><\/p>\n<p>&#8211; \u0395\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b3\u03b5\u03bd\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 branded-oriented \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac, \u03b1\u03c6\u03ae\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd \u03c4\u03cd\u03c0\u03bf \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7\u03c2 \u03c3\u03b5 broad match (default \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 Google AdWords).<\/p>\n<p dir=\"ltr\">&#8211; \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c3\u03c4\u03b5 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac 2 \u03ae 3 \u03bb\u03ad\u03be\u03b5\u03c9\u03bd (\u03c6\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2), \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5\u03c2.<\/p>\n<p style=\"text-align: justify;\">&#8211; \u03a0\u03b5\u03b9\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03bf <em>\u0395\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03a3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b1 \u03c3\u03c5\u03bc\u03c6\u03c1\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03b1<\/em>, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd. \u03a3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1 \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03c4\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03b9\u03b4\u03ad\u03b5\u03c2.<\/p>\n<p style=\"text-align: justify;\">i. \u0395\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 <em>\u0395\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7<\/em> \u03ba\u03b1\u03b9 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03bf <em>\u0395\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03a3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b1 \u03a3\u03c5\u03bc\u03c6\u03c1\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03b1<\/em>.<\/p>\n<p class=\"oneline\" style=\"text-align: center;\"><a href=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/adwords-tools.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3753\" style=\"border: 0px;\" src=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/adwords-tools.jpg\" alt=\"adwords tools\" width=\"340\" height=\"299\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/adwords-tools.jpg 340w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/adwords-tools-300x263.jpg 300w\" sizes=\"auto, (max-width: 340px) 100vw, 340px\" \/><\/a><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">ii. \u03a0\u03bb\u03b7\u03ba\u03c4\u03c1\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03bb\u03ad\u03be\u03b7-\u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03c3\u03b1\u03c2 \u03c3\u03c4\u03bf \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf \u03c0\u03b5\u03b4\u03af\u03bf (1).\u00a0\u0392\u03b5\u03b2\u03b1\u03b9\u03c9\u03b8\u03b5\u03af\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03a4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u0393\u03bb\u03ce\u03c3\u03c3\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03c4\u03b5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac (2).\u00a0\u03a4\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c3\u03b1\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u038c\u03bd\u03bf\u03bc\u03b1 \u039f\u03bc\u03ac\u03b4\u03b1\u03c2 \u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac (3).\u00a0\u03a3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03b5\u03c5\u03b8\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c4\u03b5\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03bc\u03ad\u03b3\u03b9\u03c3\u03c4\u03b7 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u00a0\u00a0\u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ce\u03bd (4). \u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03b5\u03b9\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac bids \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03c3\u03b5 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5 \u0394\u03b9\u03ba\u03c4\u03cd\u03bf\u03c5 \u0395\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2.<\/p>\n<p class=\"oneline\" style=\"text-align: center;\"><a href=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/contextual-targeting-tool.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3754\" style=\"border: 0px;\" src=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/contextual-targeting-tool-1024x583.jpg\" alt=\"contextual targeting tool\" width=\"574\" height=\"326\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/contextual-targeting-tool-1024x583.jpg 1024w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/contextual-targeting-tool-300x170.jpg 300w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/contextual-targeting-tool-900x512.jpg 900w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/contextual-targeting-tool.jpg 1088w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h1 style=\"text-align: justify;\"><span style=\"color: #000000;\"><b id=\"docs-internal-guid-302f5f44-d153-81b0-24bf-b9f5dd762b5a\">\u0392. \u03a3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03a4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03ae Placement Targeting<\/b><\/span><\/h1>\n<p style=\"text-align: justify;\">\u0395\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf\u03cd\u03c2 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5\u03c2 \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd. \u0395\u03ac\u03bd \u03ad\u03c7\u03b5\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c0\u03b9\u03c3\u03c4\u03ce\u03c3\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf x website, \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5, \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c5\u03c8\u03b7\u03bb\u03cc traffic, \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac reviews \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 conversions \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b1\u03c4\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2! \u03a3\u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b7 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03af\u03c3\u03b5\u03c4\u03b5 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5\u03c2.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">\u039c\u03ac\u03b8\u03b5\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2:<\/span><\/p>\n<p>1. \u0391\u03c6\u03bf\u03cd \u03ad\u03c7\u03b5\u03c4\u03b5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 <em>\u03bd\u03ad\u03b1 \u039f\u03bc\u03ac\u03b4\u03b1 \u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd<\/em>, \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03ba\u03b1\u03c1\u03c4\u03ad\u03bb\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03c4\u03b5 <em>\u03a7\u03c1\u03ae\u03c3\u03b7 \u0394\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae\u03c2 \u039c\u03b5\u03b8\u03cc\u03b4\u03bf\u03c5 \u03a3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2<\/em> \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf drop-down box \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae <em>\u03a4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 (1)<\/em>.<\/p>\n<p style=\"text-align: justify;\">2. \u03a3\u03c4\u03bf \u03c0\u03b5\u03b4\u03af\u03bf <em>\u0391\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u0399\u03b4\u03ad\u03b5\u03c2 \u03a4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd<\/em> \u03c0\u03bb\u03b7\u03ba\u03c4\u03c1\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03bb\u03ad\u03be\u03b7-\u03ba\u03bb\u03b5\u03b9\u03b4\u03af (2) \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c0\u03af\u03bd\u03b1\u03ba\u03b1 \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03bf\u03af, \u03bc\u03b5 \u03c4\u03b7\u03bd \u03bb\u03ad\u03be\u03b7-\u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03c3\u03b1\u03c2, \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03b9 (3).<\/p>\n<p class=\"oneline\" style=\"text-align: center;\"><a href=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/placement-targeting.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3755\" style=\"border: 0px;\" src=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/placement-targeting.jpg\" alt=\"placement targeting\" width=\"539\" height=\"358\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/placement-targeting.jpg 770w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/placement-targeting-300x199.jpg 300w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/placement-targeting-670x446.jpg 670w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">\u039c\u03ac\u03b8\u03b5\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03b5\u03be\u03b1\u03b9\u03c1\u03ad\u03c3\u03b5\u03c4\u03b5 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5\u03c2:<\/span><\/p>\n<p>1. \u03a3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c1\u03c4\u03ad\u03bb\u03b1 <em>\u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2<\/em> \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 <em>\u0394\u03af\u03ba\u03c4\u03c5\u03bf \u0395\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2<\/em> \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03b9\u03c2 <em>\u03a4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/em>, \u03cc\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af:<\/p>\n<p class=\"oneline\" style=\"text-align: center;\"><a href=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/exclude-placements1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3756\" style=\"border: 0px;\" src=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/exclude-placements1.jpg\" alt=\"exclude placements1\" width=\"524\" height=\"177\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/exclude-placements1.jpg 936w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/exclude-placements1-300x101.jpg 300w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/exclude-placements1-900x303.jpg 900w\" sizes=\"auto, (max-width: 524px) 100vw, 524px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">2. \u039a\u03ac\u03bd\u03b5\u03c4\u03b5 scroll down \u03c3\u03c4\u03b7\u03bd \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03b2\u03c1\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae <em>\u0395\u03be\u03b1\u03b9\u03c1\u03ad\u03c3\u03b5\u03b9\u03c2<\/em>. \u039a\u03ac\u03bd\u03b5\u03c4\u03b5 \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03bf\u03bd \u03c3\u03c4\u03b1\u03c5\u03c1\u03cc, \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 <em>\u03a4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/em> \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03c0\u03ac\u03bb\u03b9 \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03b7\u03bd <em>\u03a0\u03c1\u03bf\u03c3\u03b8\u03ae\u03ba\u03b7 \u0395\u03be\u03b1\u03b9\u03c1\u03ad\u03c3\u03b5\u03c9\u03bd<\/em>. \u0388\u03c7\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c7\u03c9\u03c1\u03ae\u03c3\u03b5\u03c4\u03b5 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5\u03c2 \u03c3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u039f\u03bc\u03ac\u03b4\u03b1\u03c2 \u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03ae \u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2.<\/p>\n<p class=\"oneline\" style=\"text-align: center;\"><a href=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/exclude-placements2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3757\" style=\"border: 0px;\" src=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/exclude-placements2.jpg\" alt=\"exclude placements2\" width=\"554\" height=\"158\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/exclude-placements2.jpg 792w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/exclude-placements2-300x85.jpg 300w\" sizes=\"auto, (max-width: 554px) 100vw, 554px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h1 dir=\"ltr\"><span style=\"color: #000000;\"><strong>\u0393. \u03a3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u0395\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03cc\u03bd\u03c4\u03c9\u03bd \u03ae Interest Targeting<\/strong><\/span><\/h1>\n<p>\u0395\u03b1\u03bd \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac\u03c4\u03b5 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03ae\u03c7\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03cc 2000 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03cc\u03bd\u03c4\u03c9\u03bd \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03b5\u03c4\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03cc\u03bc\u03bf\u03b9\u03b5\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03b1\u03c2.<\/p>\n<h3 style=\"text-align: justify;\"><\/h3>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">\u039c\u03ac\u03b8\u03b5\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5:<\/span><\/p>\n<p style=\"text-align: justify;\">\u0391\u03c6\u03bf\u03cd \u03ad\u03c7\u03b5\u03c4\u03b5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03bc\u03af\u03b1 <em>\u03bd\u03ad\u03b1 \u039f\u03bc\u03ac\u03b4\u03b1 \u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd<\/em>, \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03b7\u03bd 2\u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae <em>\u0395\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u0394\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u0395\u03c0\u03b1\u03bd\u03b1\u03bb\u03b7\u03c0\u03c4\u03b9\u03ba\u03bf\u03cd \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba<\/em> \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf\u03bd \u03c0\u03af\u03bd\u03b1\u03ba\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03cc 2000 \u039a\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u0395\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5.<\/p>\n<p class=\"oneline\" style=\"text-align: center;\"><a href=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/category-targeting.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3758\" style=\"border: 0px;\" src=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/category-targeting.jpg\" alt=\"category targeting\" width=\"543\" height=\"372\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/category-targeting.jpg 775w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/category-targeting-300x205.jpg 300w\" sizes=\"auto, (max-width: 543px) 100vw, 543px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c5\u03c0\u03bf\u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2, \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03bf\u03bd \u03c3\u03c4\u03b1\u03c5\u03c1\u03cc \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03ae \u03c5\u03c0\u03bf\u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c3\u03c4\u03b1 \u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03bc\u03ad\u03bd\u03b1 \u03b5\u03af\u03b4\u03b7 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03bf \u03b2\u03ad\u03bb\u03bf\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af:<\/p>\n<p class=\"oneline\" style=\"text-align: center;\">\u00a0<a href=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/category-targeting2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3759\" style=\"border: 0px;\" src=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/05\/category-targeting2.jpg\" alt=\"category targeting2\" width=\"438\" height=\"234\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/category-targeting2.jpg 626w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/category-targeting2-300x160.jpg 300w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/05\/category-targeting2-280x150.jpg 280w\" sizes=\"auto, (max-width: 438px) 100vw, 438px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h1 style=\"text-align: justify;\"><span style=\"color: #000000;\"><b id=\"docs-internal-guid-302f5f44-d158-d3c0-f8e1-79cb5442c90f\">\u0394. \u03a3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u0395\u03c0\u03b1\u03bd\u03b1\u03bb\u03b7\u03c0\u03c4\u03b9\u03ba\u03bf\u03cd Marketing \u03ae <a href=\"http:\/\/www.papaki.gr\/blog\/2013\/05\/31\/5-remarketing-tips-%CF%80%CE%BF%CF%85-%CF%80%CF%81%CE%AD%CF%80%CE%B5%CE%B9-%CE%BD%CE%B1-%CE%B3%CE%BD%CF%89%CF%81%CE%AF%CE%B6%CE%B5%CE%B9%CF%82\/\" target=\"_blank\" rel=\"noopener noreferrer\">Remarketing<\/a><\/b><\/span><\/h1>\n<p style=\"text-align: justify;\">\u0395\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b5 \u03c4\u03bf\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03af\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b7\u03c0\u03c4\u03b9\u03ba\u03bf\u03cd marketing. \u0398\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03b5\u03c4\u03b5 \u03be\u03b1\u03bd\u03ac \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c6\u03b8\u03b7\u03ba\u03b1\u03bd \u03c4\u03bf website \u03c3\u03b1\u03c2 \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03bf\u03c7\u03ce\u03c1\u03b7\u03c3\u03b1\u03bd \u03c7\u03c9\u03c1\u03af\u03c2 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 (\u03cc\u03c0\u03c9\u03c2 \u03c0.\u03c7. \u03b1\u03b3\u03bf\u03c1\u03ac \u03ae \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae \u03c3\u03b5 newsletter). \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1 \u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2 \u03bc\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b1\u03c5\u03be\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03c4\u03b5 \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2. \u03a3\u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf post \u03bc\u03b1\u03c2 \u03b8\u03b1 \u03b1\u03bd\u03b1\u03c6\u03b5\u03c1\u03b8\u03bf\u03cd\u03bc\u03b5 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03b7\u03bd <a href=\"http:\/\/www.papaki.gr\/blog\/2013\/05\/31\/5-remarketing-tips-%CF%80%CE%BF%CF%85-%CF%80%CF%81%CE%AD%CF%80%CE%B5%CE%B9-%CE%BD%CE%B1-%CE%B3%CE%BD%CF%89%CF%81%CE%AF%CE%B6%CE%B5%CE%B9%CF%82\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u03a3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 Remarketing<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\u0395\u03c3\u03b5\u03af\u03c2, \u03c0\u03bf\u03b9\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03b3\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf brand awareness; \u0391\u03c6\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03c3\u03c7\u03cc\u03bb\u03b9\u03ac \u03c3\u03b1\u03c2 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9! =)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03bf \u0394\u03af\u03ba\u03c4\u03c5\u03bf \u0395\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b5\u03b1\u03bd \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03b9&#8230; <a class=\"text-colored text-underlined\" href=\"https:\/\/www.papaki.com\/blog\/2013\/05\/24\/%cf%80%cf%81%ce%bf%ce%b2%ce%bb%ce%b7%ce%b8%ce%b5%ce%af%cf%84%ce%b5-%cf%83%cf%84%ce%bf-%ce%b4%ce%af%ce%ba%cf%84%cf%85%ce%bf-%ce%b5%ce%bc%cf%86%ce%ac%ce%bd%ce%b9%cf%83%ce%b7%cf%82-google\/\">\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1<\/a><\/p>\n","protected":false},"author":9,"featured_media":14462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[107],"tags":[111,110,112,113],"coauthors":[3284],"class_list":["post-3745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-google-ads","tag-google-adwords","tag-google-","tag--google-adwords"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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