{"id":3928,"date":"2013-06-06T09:46:41","date_gmt":"2013-06-06T07:46:41","guid":{"rendered":"http:\/\/www.papaki.gr\/blog\/?p=3928"},"modified":"2020-06-30T15:13:16","modified_gmt":"2020-06-30T13:13:16","slug":"%cf%80%cf%8c%cf%83%ce%bf-%ce%b2%ce%b5%ce%bb%cf%84%ce%b9%cf%89%ce%bc%ce%ad%ce%bd%ce%b5%cf%82-%ce%b5%ce%af%ce%bd%ce%b1%ce%b9-%ce%bf%ce%b9-%ce%bd%ce%ad%ce%b5%cf%82-%ce%ba%ce%b1%ce%bc%cf%80%ce%ac%ce%bd","status":"publish","type":"post","link":"https:\/\/www.papaki.com\/blog\/2013\/06\/06\/%cf%80%cf%8c%cf%83%ce%bf-%ce%b2%ce%b5%ce%bb%cf%84%ce%b9%cf%89%ce%bc%ce%ad%ce%bd%ce%b5%cf%82-%ce%b5%ce%af%ce%bd%ce%b1%ce%b9-%ce%bf%ce%b9-%ce%bd%ce%ad%ce%b5%cf%82-%ce%ba%ce%b1%ce%bc%cf%80%ce%ac%ce%bd\/","title":{"rendered":"\u03a0\u03cc\u03c3\u03bf \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03bd\u03ad\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 AdWords;"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/06\/enhanced_campaigns.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4838\" src=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/06\/enhanced_campaigns.jpg\" alt=\"enhanced_campaigns\" width=\"670\" height=\"446\" \/><\/a>\u0397 Google \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03cc,\u03c4\u03b9 \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03c3\u03b1\u03bc\u03b5, \u03bb\u03af\u03b3\u03bf \u03ae \u03c0\u03bf\u03bb\u03cd, \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf \u03c3\u03c4\u03bf AdWords \u03ba\u03b1\u03b9 \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c6\u03b9\u03bb\u03bf\u03c3\u03bf\u03c6\u03af\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd. \u039f\u03b9 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ad\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2 &#8211; PCs, laptops, tablets, smartphones &#8211; \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03bb\u03ad\u03bf\u03bd \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bf \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b1 \u03bd\u03ad\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03cd marketing. \u0397 Google \u03b1\u03bd\u03b1\u03b2\u03b1\u03b8\u03bc\u03af\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03c4\u03bf AdWords \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03bf\u03bd \u03ba\u03ac\u03b8\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf \u03bd\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03c3\u03b5\u03b9 \u03c0\u03b9\u03cc \u03ad\u03be\u03c5\u03c0\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03b1 \u03c3\u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03bf\u03c5 \u03c4\u03bf\u03bd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9.<\/p>\n<p style=\"text-align: justify;\">\u038c\u03c3\u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03b6\u03b5\u03c3\u03c4\u03b5 \u03ae\u03b4\u03b7 \u03c3\u03c4\u03bf AdWords, \u03b8\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c0\u03c1\u03bf\u03c3\u03ad\u03be\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03ba\u03bf\u03af\u03bd\u03c9\u03c3\u03b7 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf\u03bd \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c3\u03b1\u03c2, \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b7 \u03b1\u03bd\u03b1\u03b2\u03ac\u03b8\u03bc\u03b9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03c3\u03b1\u03c2. \u0397 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c0\u03bb\u03b7\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9, \u03b5\u03af\u03c4\u03b5 \u03bc\u03b1\u03c2 \u03b1\u03c1\u03ad\u03c3\u03b5\u03b9 \u03b5\u03af\u03c4\u03b5 \u03cc\u03c7\u03b9, \u03b7 Google \u03ad\u03c7\u03b5\u03b9 \u03b1\u03bd\u03b1\u03ba\u03bf\u03b9\u03bd\u03ce\u03c3\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b9\u03c2 22 \u0399\u03bf\u03c5\u03bb\u03af\u03bf\u03c5 2013 \u03cc\u03bb\u03b5\u03c2 \u03bf\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b8\u03b1 \u03b1\u03bd\u03b1\u03b2\u03b1\u03b8\u03bc\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd. \u0395\u03ac\u03bd \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03b5\u03c4\u03b5 \u03c3\u03c4\u03bf \u03c0\u03b1\u03b9\u03c7\u03bd\u03af\u03b4\u03b9 \u03b8\u03b1 \u03c7\u03c1\u03b5\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03bd\u03b1 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03b8\u03b5\u03af\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2 \u03c4\u03c9\u03bd AdWords Experts \u03c4\u03bf\u03c5 Papaki.gr. \u03a3\u03c4\u03bf post \u03bc\u03b1\u03c2 \u03b8\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03bd\u03ad\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03c9\u03bd \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd, \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c0\u03bf\u03c5 \u03c0\u03bb\u03b7\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9.<!--more--><\/p>\n<p>&nbsp;<\/p>\n<h3>\u03a0\u03cc\u03c3\u03bf \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03bd\u03ad\u03b5\u03c2 AdWords \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2;<\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>1. \u038c\u03bb\u03b5\u03c2 \u03bf\u03b9 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ae \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1<\/strong><\/p>\n<p style=\"text-align: justify;\">\u039c\u03ad\u03c7\u03c1\u03b9 \u03c4\u03ce\u03c1\u03b1, \u03b7 Google \u03c3\u03c5\u03bc\u03b2\u03bf\u03cd\u03bb\u03b5\u03c5\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2, \u03c0.\u03c7. 1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03c3\u03b5 desktop devices, 1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03c3\u03b5 tablet devices, 1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b3\u03b9\u03b1 mobile devices. \u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 (Enhanced Campaigns) \u03b8\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03c4\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2, \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c3\u03b1\u03c2 \u03b1\u03bd\u03ac \u03c4\u03cd\u03c0\u03bf \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae\u03c2.<\/p>\n<p style=\"text-align: justify;\">\u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b5\u03ac\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03af\u03b1 \u03b3\u03b9\u03b1 \u03b5\u03c3\u03ac\u03c2 \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03c4\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b5 \u03c0\u03b9\u03cc \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03af \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 CPC \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ad\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2.<\/p>\n<p style=\"text-align: justify;\">\u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b7 Google \u03c4\u03b1\u03c5\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b9\u03c2 tablet \u03bc\u03b5 \u03c4\u03b9\u03c2 desktop \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b8\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 2 \u03bc\u03b1\u03b6\u03af \u03c3\u03b5 \u03bc\u03af\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1. \u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9, \u03cc\u03bb\u03bf\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03b8\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2, \u03c3\u03c5\u03bd\u03b5\u03c0\u03ce\u03c2 \u03c4\u03bf CPC \u03b5\u03bd\u03b4\u03ad\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03b7\u03b8\u03b5\u03af \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 tablet \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03ba\u03ac\u03c4\u03b9 \u03b3\u03b9\u03b1 \u03b1\u03c5\u03c4\u03cc.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>2. \u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b5 \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c3\u03b1\u03c2 \u03b1\u03bd\u03ac \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae, \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae \u03ba\u03b1\u03b9 \u03ce\u03c1\u03b1 \u03c4\u03b7\u03c2 \u03b7\u03bc\u03ad\u03c1\u03b1\u03c2<\/strong><\/p>\n<p style=\"text-align: justify;\">\u03a4\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9, \u03b8\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 (bid) \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae \u03c0\u03bf\u03c5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03c4\u03b5, \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03ce\u03c1\u03b1 \u03c4\u03b7\u03c2 \u03b7\u03bc\u03ad\u03c1\u03b1\u03c2. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03ad\u03bd\u03b1 \u03b5\u03c3\u03c4\u03b9\u03b1\u03c4\u03cc\u03c1\u03b9\u03bf \u03bc\u03b5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u0391\u03b8\u03ae\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03a1\u03cc\u03b4\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03b5\u03b9 \u03cc\u03bb\u03b7 \u03c4\u03b7\u03bd \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b7 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bb\u03bf\u03ba\u03b1\u03b9\u03c1\u03b9\u03bd\u03bf\u03cd\u03c2 \u03bc\u03ae\u03bd\u03b5\u03c2, \u03b8\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03b1\u03bb\u03bb\u03ac \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac CPC \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03a1\u03cc\u03b4\u03bf \u03ba\u03b1\u03b9 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c4\u03bf \u03a3\u03b1\u03b2\/\u03ba\u03bf.<\/p>\n<p style=\"text-align: justify;\">\u039d\u03b1 \u03b8\u03c5\u03bc\u03ac\u03c3\u03c4\u03b5 \u03cc\u03c4\u03b9, \u03b7 \u03b8\u03ad\u03c3\u03b7 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7\u03c2 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03ce\u03bd \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u0394\u03b5\u03af\u03ba\u03c4\u03b7 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac CPC. \u03a3\u03c5\u03bd\u03b5\u03c0\u03ce\u03c2, \u03b5\u03ac\u03bd \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03c4\u03b5 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03c4\u03bf bid \u03c3\u03b1\u03c2 \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03bc\u03b5 \u03ad\u03bd\u03b1\u03bd <a href=\"http:\/\/www.papaki.gr\/blog\/2013\/05\/17\/%CF%80%CF%8E%CF%82-%CE%B8%CE%B1-%CE%B2%CE%B5%CE%BB%CF%84%CE%B9%CF%8E%CF%83%CE%B5%CF%84%CE%B5-%CF%84%CE%BF%CE%BD-%CE%B4%CE%B5%CE%AF%CE%BA%CF%84%CE%B7-%CF%80%CE%BF%CE%B9%CF%8C%CF%84%CE%B7%CF%84%CE%B1\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u03c5\u03c8\u03b7\u03bb\u03cc \u0394\u03b5\u03af\u03ba\u03c4\u03b7 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<\/a>, \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b5\u03bd\u03b4\u03ad\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03c3\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7 \u03ba\u03b1\u03b9 \u03ac\u03c1\u03b1, \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd <a href=\"http:\/\/www.papaki.gr\/blog\/2013\/04\/16\/%CF%80%CE%B1%CF%81%CE%B1%CE%BA%CE%BF%CE%BB%CE%BF%CF%8D%CE%B8%CE%B7%CF%83%CE%B7-%CE%BC%CE%B5%CF%84%CE%B1%CF%84%CF%81%CE%BF%CF%80%CF%8E%CE%BD-%CF%83%CF%84%CE%BF-google-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversions<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>3. \u039d\u03ad\u03b5\u03c2 \u03b5\u03c0\u03b5\u03ba\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03ac\u03c1\u03b1, \u03bd\u03ad\u03bf\u03b9 \u03c4\u03cd\u03c0\u03bf\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd<\/strong><\/p>\n<p style=\"text-align: justify;\">\u03a3\u03c4\u03b9\u03c2 <a href=\"http:\/\/www.papaki.gr\/blog\/2013\/04\/04\/5-tips-%CE%B1%CF%80%CE%BF%CF%84%CE%B5%CE%BB%CE%B5%CF%83%CE%BC%CE%B1%CF%84%CE%B9%CE%BA%CE%AE%CF%82-%CF%80%CF%81%CE%BF%CE%B2%CE%BF%CE%BB%CE%AE%CF%82-%CF%83%CF%84%CE%BF-google-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u03b5\u03c0\u03b5\u03ba\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd<\/a> \u03c0\u03bf\u03c5 \u03ae\u03b4\u03b7 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b1\u03c4\u03b1, \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03af\u03b6\u03b5\u03c3\u03c4\u03b5, \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03c3\u03c4\u03b5\u03b8\u03b5\u03af 4 \u03bd\u03ad\u03b5\u03c2, \u03c0\u03b9\u03cc \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b2\u03b1\u03b8\u03bc\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2:<\/p>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">\u03b5\u03c0\u03b5\u03ba\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd (call extensions),<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">\u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ce\u03bd (app extensions),<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">\u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03bc\u03c9\u03bd \u03b9\u03c3\u03c4\u03bf\u03c4\u03cc\u03c0\u03c9\u03bd (sitelink extensions), \u03ba\u03b1\u03b9<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">\u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ce\u03bd (offer extensions).<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\u03a0\u03bb\u03ad\u03bf\u03bd, \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 <a href=\"http:\/\/www.papaki.gr\/blog\/2013\/04\/16\/%CF%80%CE%B1%CF%81%CE%B1%CE%BA%CE%BF%CE%BB%CE%BF%CF%8D%CE%B8%CE%B7%CF%83%CE%B7-%CE%BC%CE%B5%CF%84%CE%B1%CF%84%CF%81%CE%BF%CF%80%CF%8E%CE%BD-%CF%83%CF%84%CE%BF-google-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd<\/a>, \u03b5\u03ba\u03c4\u03cc\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 online \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03ae \u03c4\u03b7\u03bd \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae \u03c3\u03b5 newsletter, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03b9\u03c2 \u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03b3\u03b9\u03bd\u03b1\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd AdWords \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03c4\u03b1 downloads \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2 \u03b1\u03c0\u03cc \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b5\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2.<\/p>\n<p style=\"text-align: justify;\">\u0393\u03b9\u03b1 \u03bc\u03af\u03b1 \u03c0\u03b9\u03c4\u03c3\u03b1\u03c1\u03af\u03b1 \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03b5\u03b9 delivery, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03c4\u03b9\u03c2 \u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd AdWords \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03cc\u03c0\u03c9\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2, \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 eshop \u03bc\u03b5 iphone applications \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1 \u03b7 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd downloads \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03ae \u03c4\u03bf\u03c5.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>4. \u0391\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc \u03c4\u03bf\u03c5 \u0394\u03b5\u03af\u03ba\u03c4\u03b7 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2;<\/strong><\/p>\n<p style=\"text-align: justify;\">\u0397 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9, \u03cc\u03c7\u03b9. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd Google, \u03bf \u0394\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03b1\u03c3\u03c4\u03b5\u03af \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b7 \u03b1\u03bd\u03b1\u03b2\u03ac\u03b8\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u0392\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cc \u03bd\u03b1 \u03b8\u03c5\u03bc\u03b7\u03b8\u03bf\u03cd\u03bc\u03b5 \u03cc\u03c4\u03b9, \u03bf \u0394\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf 1 \u03ad\u03c9\u03c2 \u03c4\u03bf 10 \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af \u03c4\u03b7\u03bd \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd. \u03a3\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac CPC \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b8\u03ad\u03c3\u03b7 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7\u03c2 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03ce\u03bd \u03c3\u03b1\u03c2.<\/p>\n<p>&nbsp;<\/p>\n<h3>3 \u03a3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u0392\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2<\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">1. \u03a6\u03c1\u03bf\u03bd\u03c4\u03af\u03c3\u03c4\u03b5 \u03bd\u03b1 <strong>\u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03bc\u03ad\u03c3\u03b7 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03ce\u03bd \u03c3\u03b1\u03c2 \u03c3\u03b5 \u03c5\u03c8\u03b7\u03bb\u03ae \u03b8\u03ad\u03c3\u03b7 (Avg. position)<\/strong> \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c7\u03ce\u03c1\u03bf\u03c2 \u03c3\u03c4\u03b9\u03c2 mobile\/tablet \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c2, \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 desktop, \u03bc\u03b5 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b1\u03c2 \u03b5\u03ac\u03bd \u03b4\u03b5\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 2\u03ac\u03b4\u03b1 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7\u03c2. \u0397 \u03c5\u03c8\u03b7\u03bb\u03ae \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7 \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03cd\u03c7\u03b5\u03c4\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc CTR \u03ba\u03b1\u03b9 \u03ac\u03c1\u03b1, \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 conversions.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">2. \u0395\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03cc \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c3\u03b5 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03b5\u03ac\u03bd <strong>\u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03c3\u03b1\u03c2 \u03b1\u03bd\u03ac \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2.<\/strong> \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b5\u03ac\u03bd \u03b4\u03b9\u03b1\u03c0\u03b9\u03c3\u03c4\u03ce\u03c3\u03b5\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 mobile \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03c3\u03b1\u03c2 \u03bc\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 mobile \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03ae \u03bd\u03b1 \u03c4\u03c1\u03bf\u03c0\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac, \u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1 \u03ae \u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03b5\u03c0\u03b9\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">3. <strong>\u03a0\u03b5\u03b9\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03c3\u03c4\u03b5\u03af\u03c4\u03b5<\/strong> \u03bc\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03bd\u03ad\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03c9\u03bd \u0392\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03c9\u03bd \u039a\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 <strong>\u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c3\u03c4\u03b5<\/strong> \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03bd\u03ad\u03b1\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2. \u0397 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf AdWords \u03b8\u03b1 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c8\u03b5\u03b9 \u03cd\u03c3\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c3\u03c5\u03bd\u03cc\u03bb\u03bf\u03c5 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03c3\u03b1\u03c2, \u03bf\u03c0\u03cc\u03c4\u03b5 \u03b4\u03b5\u03bd \u03c9\u03c6\u03b5\u03bb\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b2\u03b1\u03b8\u03bc\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03b1\u03c2, \u03ae \u03bd\u03b1 \u03b1\u03c6\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd Google \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c3\u03b1\u03c2, \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c3\u03c4\u03bf \u03ad\u03c1\u03bc\u03b1\u03b9\u03bf \u03c4\u03bf\u03c5 online \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03c5&#8230; =)<\/p>\n<p>&nbsp;<\/p>\n<p class=\"oneline\" style=\"text-align: center;\"><a href=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/06\/Upgrade-notice.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3940\" style=\"border: 0px;\" src=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/06\/Upgrade-notice.jpg\" alt=\"Upgrade notice\" width=\"402\" height=\"163\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/06\/Upgrade-notice.jpg 402w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/06\/Upgrade-notice-300x121.jpg 300w\" sizes=\"auto, (max-width: 402px) 100vw, 402px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">\u0395\u03c3\u03b5\u03af\u03c2, \u03c0\u03ce\u03c2 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03c4\u03b5\u03af \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 Google AdWords \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03bb\u03b7\u03c3\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd; \u0391\u03c6\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b1\u03c2 \u03c4\u03b1 \u03c3\u03c7\u03cc\u03bb\u03b9\u03ac \u03c3\u03b1\u03c2 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0397 Google \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03cc,\u03c4\u03b9 \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03c3\u03b1\u03bc\u03b5, \u03bb\u03af\u03b3\u03bf \u03ae \u03c0\u03bf\u03bb\u03cd, \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf \u03c3\u03c4\u03bf AdWords \u03ba\u03b1\u03b9&#8230; <a class=\"text-colored text-underlined\" href=\"https:\/\/www.papaki.com\/blog\/2013\/06\/06\/%cf%80%cf%8c%cf%83%ce%bf-%ce%b2%ce%b5%ce%bb%cf%84%ce%b9%cf%89%ce%bc%ce%ad%ce%bd%ce%b5%cf%82-%ce%b5%ce%af%ce%bd%ce%b1%ce%b9-%ce%bf%ce%b9-%ce%bd%ce%ad%ce%b5%cf%82-%ce%ba%ce%b1%ce%bc%cf%80%ce%ac%ce%bd\/\">\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1<\/a><\/p>\n","protected":false},"author":9,"featured_media":14462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[107],"tags":[111,110,112,113],"coauthors":[3284],"class_list":["post-3928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-google-ads","tag-google-adwords","tag-google-","tag--google-adwords"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u03a0\u03cc\u03c3\u03bf \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03bd\u03ad\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 AdWords; - Papaki Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.papaki.com\/blog\/2013\/06\/06\/\u03c0\u03cc\u03c3\u03bf-\u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2-\u03b5\u03af\u03bd\u03b1\u03b9-\u03bf\u03b9-\u03bd\u03ad\u03b5\u03c2-\u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u03a0\u03cc\u03c3\u03bf 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property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Papaki\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-06T07:46:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-30T13:13:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2018\/09\/fallback_image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"486\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u03a7\u03c1\u03cd\u03c3\u03b1 \u039a\u03bb\u03b5\u03bc\u03c0\u03b5\u03c4\u03c3\u03ac\u03bd\u03b7\" \/>\n<script type=\"application\/ld+json\" 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\u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03bd\u03ad\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 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