{"id":3966,"date":"2013-06-13T11:12:58","date_gmt":"2013-06-13T09:12:58","guid":{"rendered":"http:\/\/www.papaki.gr\/blog\/?p=3966"},"modified":"2020-06-30T15:12:15","modified_gmt":"2020-06-30T13:12:15","slug":"%ce%b5%cf%80%ce%b9%ce%bb%ce%ad%ce%be%cf%84%ce%b5-%cf%84%ce%bf%ce%bd-%ce%ba%ce%b1%cf%84%ce%ac%ce%bb%ce%bb%ce%b7%ce%bb%ce%bf-%cf%84%cf%8d%cf%80%ce%bf-%ce%b1%ce%bd%cf%84%ce%b9%cf%83%cf%84%ce%bf%ce%af","status":"publish","type":"post","link":"https:\/\/www.papaki.com\/blog\/2013\/06\/13\/%ce%b5%cf%80%ce%b9%ce%bb%ce%ad%ce%be%cf%84%ce%b5-%cf%84%ce%bf%ce%bd-%ce%ba%ce%b1%cf%84%ce%ac%ce%bb%ce%bb%ce%b7%ce%bb%ce%bf-%cf%84%cf%8d%cf%80%ce%bf-%ce%b1%ce%bd%cf%84%ce%b9%cf%83%cf%84%ce%bf%ce%af\/","title":{"rendered":"\u0395\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 \u03c4\u03bf\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03c4\u03cd\u03c0\u03bf \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7\u03c2 keyword!"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/06\/keywords.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4834\" src=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/06\/keywords.jpg\" alt=\"keywords\" width=\"670\" height=\"446\" \/><\/a>\u038c\u03c4\u03b1\u03bd <a href=\"http:\/\/www.papaki.gr\/blog\/2011\/05\/17\/5-%CE%B2%CE%AE%CE%BC%CE%B1%CF%84%CE%B1-%CE%B3%CE%B9%CE%B1-%CF%84%CE%B7%CE%BD-1%CE%B7-%CE%BA%CE%B1%CE%BC%CF%80%CE%AC%CE%BD%CE%B9%CE%B1-%CF%83%CE%B1%CF%82-%CF%83%CF%84%CE%BF-google-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03c4\u03bf Google AdWords<\/a>, \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac\u03bc\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1: \u201c\u03a0\u03bf\u03b9\u03ad\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03b8\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c9;\u201d. \u039f\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac (keywords) \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03bc\u03c0\u03c1\u03bf\u03c3\u03c4\u03ac \u03c3\u03c4\u03b1 \u03bc\u03ac\u03c4\u03b9\u03b1 \u03b1\u03bc\u03ad\u03c4\u03c1\u03b7\u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd. \u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03ba\u03ac\u03b8\u03b5 \u03c6\u03bf\u03c1\u03ac \u03c0\u03bf\u03c5 \u03ad\u03bd\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03bb\u03b7\u03ba\u03c4\u03c1\u03bf\u03bb\u03bf\u03b3\u03b5\u03af \u03bc\u03b9\u03b1 \u03bb\u03ad\u03be\u03b7 \u03ae \u03c6\u03c1\u03ac\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03bc\u03b7\u03c7\u03b1\u03bd\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 Google \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 <a href=\"http:\/\/www.papaki.gr\/blog\/2013\/05\/17\/%CF%80%CF%8E%CF%82-%CE%B8%CE%B1-%CE%B2%CE%B5%CE%BB%CF%84%CE%B9%CF%8E%CF%83%CE%B5%CF%84%CE%B5-%CF%84%CE%BF%CE%BD-%CE%B4%CE%B5%CE%AF%CE%BA%CF%84%CE%B7-%CF%80%CE%BF%CE%B9%CF%8C%CF%84%CE%B7%CF%84%CE%B1\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03ae<\/a> \u03c4\u03bf\u03c5, \u03b4\u03b9\u03cc\u03c4\u03b9 \u03c4\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ac!<\/p>\n<p style=\"text-align: justify;\">\u0391\u03c6\u03bf\u03cd \u03bc\u03ac\u03b8\u03b1\u03c4\u03b5 <a href=\"http:\/\/www.papaki.gr\/blog\/2011\/07\/25\/%CF%80%CF%89%CF%82-%CE%BF%CF%81%CE%B3%CE%B1%CE%BD%CF%8E%CE%BD%CF%89-%CF%84%CE%BF%CE%BD-google-adwords-%CE%BB%CE%BF%CE%B3%CE%B1%CF%81%CE%B9%CE%B1%CF%83%CE%BC%CF%8C-%CE%BC%CE%BF%CF%85\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u03c0\u03ce\u03c2 \u03b8\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf\u03bd Google AdWords \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c3\u03b1\u03c2 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 keywords<\/a>, \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf post \u03b8\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 tips \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03b1\u03c2 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03c4\u03cd\u03c0\u03bf \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7\u03c2 keywords!<\/p>\n<p>&nbsp;<br \/>\n<h3\">\u03a4\u03af \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u201c\u03a4\u03cd\u03c0\u03bf\u03c2 \u0391\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7\u03c2 Keywords\u201d;<\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\u00a0\u039f\u03b9 \u03a4\u03cd\u03c0\u03bf\u03b9 \u0391\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7\u03c2 Keywords (Keywords Matching Type Options) \u03b5\u03af\u03bd\u03b1\u03b9, \u03c3\u03b1\u03bd \u03bd\u03b1 \u03bb\u03ad\u03bc\u03b5, sos \u03b8\u03ad\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf AdWords! \u039a\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03b3\u03b9\u03b1\u03c4\u03af, \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03c4\u03cd\u03c0\u03bf \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7\u03c2 \u03ae \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03b1\u03c5\u03c4\u03ce\u03bd, \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03bc\u03b1\u03c2, \u03bc\u03b5\u03c4\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03bc\u03b1\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c6\u03b5\u03cd\u03b3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b9\u03c2 \u03ac\u03c3\u03ba\u03bf\u03c0\u03b5\u03c2 \u03c7\u03c1\u03b5\u03ce\u03c3\u03b5\u03b9\u03c2 (\u03ba\u03bb\u03b9\u03ba), \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03ae\u03c2 \u03bc\u03b1\u03c2 (ROI).<\/p>\n<p style=\"text-align: justify;\">\u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03ad\u03bd\u03b1 eshop \u03bc\u03b5 \u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03b1 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b5\u03af \u03bc\u03b5 Google AdWords \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf traffic \u03c3\u03c4\u03bf site \u03c4\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf \u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd. \u03a0\u03bf\u03b9\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 keywords \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9 \u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03c3\u03b5\u03b9 \u03c4\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03bd\u03ad\u03bf\u03c5 \u03c0\u03bf\u03b4\u03b7\u03bb\u03ac\u03c4\u03bf\u03c5; \u03a0\u03ce\u03c2 \u03b8\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03b5 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03b4\u03b5\u03bd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03bd\u03ad\u03bf\u03c5 \u03c0\u03bf\u03b4\u03b7\u03bb\u03ac\u03c4\u03bf\u03c5, \u03c0.\u03c7. \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u201c\u03c0\u03ce\u03bb\u03b7\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03b1\u201d \u03ae \u201c\u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ad\u03c2 \u03bc\u03b5 \u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03bf \u03c3\u03c4\u03b7\u03bd \u0399\u03c4\u03b1\u03bb\u03af\u03b1\u201d.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u03a0\u03bf\u03b9\u03bf\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03a4\u03cd\u03c0\u03bf\u03b9 \u0391\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7\u03c2 Keywords;<\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\u03a3\u03c4\u03bf AdWords \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b5\u03be\u03ae\u03c2 \u03c4\u03cd\u03c0\u03bf\u03b9 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7\u03c2 keywords, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03b1:<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">&#8211; \u03b5\u03c5\u03c1\u03b5\u03af\u03b1 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7 &gt; keyword, \u03c7\u03c9\u03c1\u03af\u03c2 \u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03bf,<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">&#8211; \u03c4\u03c1\u03bf\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03ae\u03c2 \u03b5\u03c5\u03c1\u03b5\u03af\u03b1\u03c2 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7\u03c2 &gt; +keyword<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">&#8211; \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7 \u03c6\u03c1\u03ac\u03c3\u03b7\u03c2 &gt; \u201ckeyword\u201d<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">&#8211; \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae\u03c2 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7 &gt; [keyword]<\/p>\n<p style=\"text-align: justify;\">&#8211; \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7 &gt; -keyword<\/p>\n<p style=\"text-align: justify;\">\u038c\u03c3\u03bf \u03c0\u03b9\u03cc \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b5\u03c5\u03c1\u03b5\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bb\u03ad\u03be\u03b7-\u03ba\u03bb\u03b5\u03b9\u03b4\u03af (\u03c0.\u03c7. \u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03bf), \u03c4\u03cc\u03c3\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03ae\u03c7\u03b7\u03c3\u03ae \u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c3\u03bf \u03c0\u03b9\u03cc \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ae (\u03c0.\u03c7. \u03b1\u03b3\u03bf\u03c1\u03ac BMX \u03c0\u03bf\u03b4\u03b7\u03bb\u03ac\u03c4\u03bf\u03c5), \u03c4\u03cc\u03c3\u03bf \u03c0\u03b9\u03cc \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>\u0395\u03c5\u03c1\u03b5\u03af\u03b1 \u0391\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7 \/ Broad Match<\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-align: justify;\">\u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd by default \u03c4\u03cd\u03c0\u03bf \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 AdWords, \u03bf \u03bf\u03c0\u03bf\u03af\u03bf\u03c2 \u03b4\u03b5\u03bd \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf \u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03bf. \u0397 \u03bb\u03ad\u03be\u03b7-\u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03c5\u03c1\u03b5\u03af\u03b1 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7 \u03b8\u03b1 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c4\u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03bb\u03b7\u03ba\u03c4\u03c1\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9 \u03cc\u03c1\u03bf\u03c5\u03c2 \u03c3\u03b5 \u03b5\u03bd\u03b9\u03ba\u03cc \u03ae \u03c0\u03bb\u03b7\u03b8\u03c5\u03bd\u03c4\u03b9\u03ba\u03cc \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc, \u03bc\u03b5 \u03bf\u03c1\u03b8\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03bb\u03ac\u03b8\u03b7, \u03c3\u03b5 \u03ba\u03bf\u03bd\u03c4\u03b9\u03bd\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2, \u03c3\u03c5\u03bd\u03c4\u03bf\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ce\u03bd\u03c5\u03bc\u03b1. \u0391\u03c5\u03c4\u03ae \u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03bb\u03b7\u03ba\u03c4\u03c1\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b5 \u03cc\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03bf\u03cd\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c4\u03c9\u03bd \u03bb\u03ad\u03be\u03b5\u03c9\u03bd-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ce\u03bd. \u039f\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b1\u03c2 \u03b8\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 impressions, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03bb\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1.<\/span><\/p>\n<p style=\"text-align: justify;\">\u0393\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03bc\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03bf eshop \u03bc\u03b5 \u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03b1, \u03b1\u03c6\u03bf\u03cd \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03bd\u03b1 <a href=\"http:\/\/www.papaki.gr\/blog\/?p=981\" target=\"_blank\" rel=\"noopener noreferrer\">\u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03c4\u03bf AdWords<\/a>, \u03b8\u03b1 \u03ad\u03c1\u03b8\u03b5\u03b9 \u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2. \u0395\u03ac\u03bd \u03ba\u03b1\u03c4\u03b1\u03c7\u03c9\u03c1\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03bb\u03ad\u03be\u03b7-\u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03bf \u03c3\u03c4\u03bf \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf \u03c3\u03c5\u03bd\u03b1\u03c6\u03ad\u03c2 ad group, \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03cc\u03c4\u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03bb\u03b7\u03ba\u03c4\u03c1\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9: \u03b1\u03b3\u03bf\u03c1\u03ac \u03c0\u03bf\u03b4\u03b7\u03bb\u03ac\u03c4\u03bf\u03c5, \u03bc\u03b5\u03c4\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03b1, \u03c6\u03b8\u03b7\u03bd\u03ac \u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c0\u03b1\u03b9\u03b4\u03b9\u03ac, \u03b5\u03bd\u03c4\u03c5\u03c0\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03b9\u03ba\u03ac \u03b4\u03af\u03c4\u03c1\u03bf\u03c7\u03b1, \u03ba\u03bb\u03c0.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>\u03a4\u03c1\u03bf\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03ae\u03c2 \u0395\u03c5\u03c1\u03b5\u03af\u03b1\u03c2 \u0391\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7\u03c2 \/ Broad Match Modifier +keyword<\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-align: justify;\">\u03a4\u03bf keyword \u03ba\u03cc\u03ba\u03ba\u03b9\u03bd\u03bf \u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03bf \u03b8\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 +\u03ba\u03cc\u03ba\u03ba\u03b9\u03bd\u03bf \u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03bf \u03ae +\u03ba\u03cc\u03ba\u03ba\u03b9\u03bd\u03bf+\u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03bf \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03c0\u03b5\u03c1\u03b9\u03ad\u03c7\u03b5\u03b9 \u03b1\u03c5\u03c4\u03bf\u03cd\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03cc\u03c1\u03bf\u03c5\u03c2 \u03ae \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2. \u039f \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c2 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7\u03c2 \u03b8\u03ad\u03c4\u03b5\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ad\u03bd\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5 \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b1\u03c2 \u03b4\u03b5\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03bd\u03ce\u03bd\u03c5\u03bc\u03b1 \u03ae \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2.<\/span><\/p>\n<p style=\"text-align: justify;\">\u03a3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b5\u03ac\u03bd \u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03b5\u03af \u03c4\u03bf keyword +\u03ba\u03cc\u03ba\u03ba\u03b9\u03bd\u03bf \u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03bf, \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03cc\u03c4\u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03bb\u03b7\u03ba\u03c4\u03c1\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9: \u03bc\u03b5\u03c4\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03ba\u03cc\u03ba\u03ba\u03b9\u03bd\u03bf \u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03bf \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03cc\u03c4\u03b1\u03bd \u03c0\u03bb\u03b7\u03ba\u03c4\u03c1\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03bf \u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03bf.<\/p>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><strong>\u0391\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7 \u03a6\u03c1\u03ac\u03c3\u03b7\u03c2 \/ Phrase Match \u201ckeyword\u201d<\/strong><\/p>\n<p style=\"text-align: justify;\">\u00a0\u0397 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7 \u03c6\u03c1\u03ac\u03c3\u03b7\u03c2 \u03bc\u03b1\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ac\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03bc\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03bb\u03ad\u03be\u03b7-\u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03ae \u03bc\u03b5 \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03b5\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03c0\u03c1\u03b9\u03bd \u03ae \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ae.<\/p>\n<p style=\"text-align: justify;\">\u0388\u03c4\u03c3\u03b9, \u03b1\u03bd \u03c3\u03c4\u03bf ad group \u03ba\u03b1\u03c4\u03b1\u03c7\u03c9\u03c1\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf keyword \u201c\u03c0\u03b1\u03b9\u03b4\u03b9\u03ba\u03cc \u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03bf\u201d, \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b1\u03c2 \u03b5\u03bd\u03b4\u03ad\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03bb\u03b7\u03ba\u03c4\u03c1\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9: \u03b3\u03bd\u03ce\u03bc\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03b1\u03b9\u03b4\u03b9\u03ba\u03cc \u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03bf, \u03ba\u03cc\u03ba\u03ba\u03b9\u03bd\u03bf \u03c0\u03b1\u03b9\u03b4\u03b9\u03ba\u03cc \u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03bf, \u03a0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03bf \u03a0\u03b1\u03b9\u03b4\u03b9\u03ba\u03cc. \u039f\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd \u03cc\u03c4\u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03bb\u03b7\u03ba\u03c4\u03c1\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9: mountain \u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03b1 \u03ae \u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03bf \u03b3\u03b9\u03b1 \u03c0\u03b1\u03b9\u03b4\u03b9\u03ac.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>\u0391\u03ba\u03c1\u03b9\u03b2\u03ae\u03c2 \u0391\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7 \/ Exact Match [keyword]<\/strong><\/p>\n<p style=\"text-align: justify;\">\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03bf [keyword], \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b1\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03bb\u03b7\u03ba\u03c4\u03c1\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03bb\u03ad\u03be\u03b7-\u03ba\u03bb\u03b5\u03b9\u03b4\u03af, \u03c7\u03c9\u03c1\u03af\u03c2 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2 \u03cc\u03c1\u03bf\u03c5\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7.<\/p>\n<p style=\"text-align: justify;\">\u03c0.\u03c7. \u0395\u03ac\u03bd \u03b2\u03ac\u03bb\u03bf\u03c5\u03bc\u03b5 \u03c3\u03b5 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7 \u03c4\u03bf keyword [\u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03bf \u03c0\u03cc\u03bb\u03b7\u03c2] \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03cc\u03c4\u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03bb\u03b7\u03ba\u03c4\u03c1\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c6\u03c1\u03ac\u03c3\u03b7: \u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03bf \u03c0\u03cc\u03bb\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03a0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03bf \u03c0\u03cc\u03bb\u03b7\u03c2 \u03b1\u03bb\u03bb\u03ac \u03cc\u03c7\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c6\u03c1\u03ac\u03c3\u03b7 \u03c0\u03bf\u03b4\u03ae\u03bb\u03b1\u03c4\u03bf \u03b3\u03b9\u03b1 \u03c0\u03cc\u03bb\u03b7.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>\u0391\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u0391\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7 \/ Negative Match<\/strong><\/p>\n<p style=\"text-align: justify;\">\u03a4\u03af \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b4\u03b5\u03bd \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03bc\u03b1\u03c2 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2; \u0395\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03b1\u03c0\u03bf\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03ae \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03ac\u03c4\u03bf\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03cc\u03c1\u03bf\u03c5\u03c2, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1\/\u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03bc\u03b1\u03c2.<\/p>\n<p style=\"text-align: justify;\">\u0391\u03bd \u03c3\u03c4\u03bf eshop \u03c0\u03bf\u03b4\u03b7\u03bb\u03ac\u03c4\u03c9\u03bd \u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03bd\u03ad\u03bf\u03c5 \u03c0\u03bf\u03b4\u03b7\u03bb\u03ac\u03c4\u03bf\u03c5, \u03ba\u03b1\u03bb\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c7\u03c9\u03c1\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c3\u03b5 negative match \u03c4\u03b1 keywords: -\u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03ba\u03b1\u03b9 -\u03bc\u03b5\u03c4\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">\u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03c3\u03b1\u03c2 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b5 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03b3\u03b9\u03b1\u03c4\u03af:<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">&#8211; \u03b1\u03c0\u03bf\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03ce\u03bd \u03c3\u03b1\u03c2 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2, \u03c3\u03c5\u03bd\u03b5\u03c0\u03ce\u03c2 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03af\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03ac\u03c3\u03c7\u03b5\u03c4\u03b5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03ae \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ad\u03c2,<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">&#8211; \u03b1\u03c0\u03bf\u03c6\u03b5\u03cd\u03b3\u03b5\u03c4\u03b5 \u03b1\u03bd\u03b5\u03c0\u03b9\u03b8\u03cd\u03bc\u03b7\u03c4\u03b5\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9\u03c2, \u03ba\u03bb\u03b9\u03ba \u03ba\u03b1\u03b9 \u03ac\u03c1\u03b1 \u03c7\u03c1\u03b5\u03ce\u03c3\u03b5\u03b9\u03c2,<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">&#8211; \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03c4\u03b5 \u03c4\u03bf\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc \u03c3\u03b1\u03c2 \u03ad\u03be\u03c5\u03c0\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03ac\u03c1\u03b1, \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2 (ROI).<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><a href=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/06\/iStock_000024264592Small.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-5392\" src=\"http:\/\/www.papaki.gr\/blog\/wp-content\/uploads\/2013\/06\/iStock_000024264592Small-300x300.jpg\" alt=\"Positive and negative highway sign concept with stitch style on\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/06\/iStock_000024264592Small-300x300.jpg 300w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/06\/iStock_000024264592Small-150x150.jpg 150w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/06\/iStock_000024264592Small-144x144.jpg 144w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/06\/iStock_000024264592Small-230x230.jpg 230w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/06\/iStock_000024264592Small-676x676.jpg 676w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2013\/06\/iStock_000024264592Small.jpg 693w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">\u03a3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c4\u03b5 \u03ad\u03be\u03c5\u03c0\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03ac \u03c4\u03b9\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf\u03c5\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c5\u03c2 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7\u03c2. \u039a\u03b1\u03bb\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b8\u03c5\u03bc\u03ac\u03c3\u03c4\u03b5 \u03cc\u03c4\u03b9, \u03b7 \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03bb\u03ad\u03be\u03b5\u03c9\u03bd-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ce\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c3\u03b1\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1 \u03ad\u03bd\u03b1 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b1\u03c4\u03b1 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c0\u03bf\u03c4\u03c1\u03b5\u03c0\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03c4\u03b5\u03c5\u03be\u03b7 \u03c4\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd \u03c3\u03b1\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5. \u03a3\u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b7 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7, \u03b5\u03ac\u03bd \u03b4\u03b5\u03bd \u03c4\u03c1\u03bf\u03c0\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd default \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 AdWords (broad match) \u03b8\u03b1 \u03b1\u03c5\u03be\u03b7\u03b8\u03bf\u03cd\u03bd \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03ac \u03c4\u03b1 impressions, \u03b8\u03b1 \u03bc\u03b5\u03b9\u03c9\u03b8\u03b5\u03af \u03bf \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03c4\u03c9\u03bd clicks, \u03bc\u03b5 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03c9\u03b8\u03b5\u03af \u03c4\u03bf CTR \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4&#8217; \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7 \u03c4\u03bf\u00a0<a href=\"http:\/\/www.papaki.gr\/blog\/2013\/05\/17\/%CF%80%CF%8E%CF%82-%CE%B8%CE%B1-%CE%B2%CE%B5%CE%BB%CF%84%CE%B9%CF%8E%CF%83%CE%B5%CF%84%CE%B5-%CF%84%CE%BF%CE%BD-%CE%B4%CE%B5%CE%AF%CE%BA%CF%84%CE%B7-%CF%80%CE%BF%CE%B9%CF%8C%CF%84%CE%B7%CF%84%CE%B1\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quality Score<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\u0398\u03ad\u03bb\u03b5\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2, \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03c5\u03c3\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 AdWords Experts \u03c4\u03bf\u03c5 Papaki.gr; \u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b1 \u03ac\u03c1\u03b8\u03c1\u03b1 Google AdWords \u03c3\u03c4\u03bf Papaki Blog! \u0398\u03b1 \u03c7\u03b1\u03c1\u03ce \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03c9 \u03c4\u03b1 \u03c3\u03c7\u03cc\u03bb\u03b9\u03ac \u03c3\u03b1\u03c2 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9! =)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u038c\u03c4\u03b1\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03c4\u03bf Google AdWords, \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac\u03bc\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf&#8230; <a class=\"text-colored text-underlined\" href=\"https:\/\/www.papaki.com\/blog\/2013\/06\/13\/%ce%b5%cf%80%ce%b9%ce%bb%ce%ad%ce%be%cf%84%ce%b5-%cf%84%ce%bf%ce%bd-%ce%ba%ce%b1%cf%84%ce%ac%ce%bb%ce%bb%ce%b7%ce%bb%ce%bf-%cf%84%cf%8d%cf%80%ce%bf-%ce%b1%ce%bd%cf%84%ce%b9%cf%83%cf%84%ce%bf%ce%af\/\">\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1<\/a><\/p>\n","protected":false},"author":9,"featured_media":5392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[107],"tags":[111,110,112,113],"coauthors":[3284],"class_list":["post-3966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-google-ads","tag-google-adwords","tag-google-","tag--google-adwords"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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