{"id":5708,"date":"2014-03-27T11:49:32","date_gmt":"2014-03-27T09:49:32","guid":{"rendered":"http:\/\/www.papaki.gr\/blog\/?p=5708"},"modified":"2023-11-21T13:55:27","modified_gmt":"2023-11-21T11:55:27","slug":"social-media-kpis","status":"publish","type":"post","link":"https:\/\/www.papaki.com\/blog\/2014\/03\/27\/social-media-kpis\/","title":{"rendered":"\u0392\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 (KPIs) \u03c4\u03c9\u03bd social media\u00a0"},"content":{"rendered":"

\u039a\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 <\/span>on top \u03c3\u03c4\u03b1 social media<\/span><\/a> \u03ad\u03c7\u03b5\u03b9 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c3\u03b5 Facebook, Instagram \u03ba\u03b1\u03b9 Twitter, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2, \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03b1, \u03ba\u03b1\u03b9 official pages.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b1\u03c1\u03ba\u03b5\u03c4\u03bf\u03af CEOs \u03b1\u03bc\u03c6\u03b9\u03c3\u03b2\u03b7\u03c4\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae \u03c4\u03c9\u03bd social media \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03ae\u03c2 \u03c4\u03bf\u03c5\u03c2 (ROI \u2013 Return on Investment). \u0395\u03af\u03c4\u03b5 \u03bb\u03cc\u03b3\u03c9 \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03b3\u03bd\u03ce\u03c3\u03b7\u03c2, \u03b5\u03af\u03c4\u03b5 \u03b5\u03be\u03b1\u03b9\u03c4\u03af\u03b1\u03c2 \u03bb\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03cd\u03bd\u03c3\u03b5\u03c9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bc\u03b2\u03bf\u03cd\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03b5 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 social media, \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03cc\u03c4\u03b9 \u03af\u03c3\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03ac\u03c3\u03b9\u03bc\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5.<\/span>\u00a0<\/span><\/p>\n

\u0391\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03b1\u03bc\u03c6\u03b9\u03b2\u03bf\u03bb\u03af\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b4\u03b9\u03b1\u03bb\u03c5\u03b8\u03bf\u03cd\u03bd \u03bc\u03b5 \u03c4\u03b7 <\/span>\u03c3\u03c9\u03c3\u03c4\u03ae \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd \u03c3\u03c4\u03b1 social media \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c3\u03c9\u03c3\u03c4\u03ce\u03bd \u03b4\u03b5\u03b9\u03ba\u03c4\u03ce\u03bd \u03b5\u03c0\u03af\u03b4\u03bf\u03c3\u03b7\u03c2 <\/span><\/b>(<\/span>KPI\u2019s \u2013 Key Performance Indicators<\/span><\/a>).<\/span>\u00a0<\/span><\/p>\n

\u03a0\u03bf\u03b9\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03bf\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 (KPIs) \u03c3\u03c4\u03b1 social media;\u00a0<\/strong><\/p>\n

\u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03b8\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c3\u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf. \u0388\u03c4\u03c3\u03b9, \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 <\/span>\u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 marketing <\/span><\/b>\u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c7\u03b1\u03c1\u03ac\u03be\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5.<\/span>\u00a0<\/span><\/p>\n

\u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03b1\u03c5\u03c4\u03cc \u03b8\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 <\/span>\u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03bf\u03c5 \u03c3\u03c4\u03b1 social media<\/span><\/b>, \u03cc\u03c0\u03bf\u03c5 \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf.<\/span>\u00a0<\/span><\/p>\n

\u03a0\u03c1\u03ce\u03c4\u03b1, \u03cc\u03bc\u03c9\u03c2, \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 KPIs (Key Performance Indicator).<\/span>\u00a0<\/span><\/p>\n

KPI: \u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u0392\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u0394\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u0391\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2<\/span>\u00a0<\/span><\/h2>\n

KPI, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2, \u03ad\u03bd\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c4\u03b9\u03ba\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf <\/span>\u03bc\u03ad\u03c4\u03c1\u03bf \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03b2\u03ac\u03b8\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c3\u03c4\u03cc\u03c7\u03bf<\/span><\/b>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u03a4\u03b1 KPIs <\/span>\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b4\u03b9\u03ce\u03ba\u03bf\u03c5\u03bd \u03bf\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03ae \u03c4\u03b1 \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2<\/span><\/b>.<\/span> \u0395\u03c0\u03af\u03c3\u03b7\u03c2,<\/span> \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03c5\u03bd \u03bf\u03c1\u03cc\u03c3\u03b7\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03cc\u03b4\u03bf\u03c5, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c3\u03b5 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf \u03c4\u03bf\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc \u03bd\u03b1 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u0391\u03c0\u03cc \u03c4\u03b1 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03bf \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03cc \u03ad\u03c9\u03c2 \u03c4\u03bf marketing \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bf\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03ba\u03ac\u03b8\u03b5 \u03c4\u03bf\u03bc\u03ad\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf.<\/span>\u00a0<\/span><\/p>\n

\u038c\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c4\u03b1 social media, \u03c4\u03b1 KPIs \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5 digital marketing \u03ba\u03b1\u03b9, \u03b5\u03b9\u03b4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1, \u03c4\u03bf\u03c5 social media marketing, \u03b3\u03b9\u03b1 \u03c4\u03b7 <\/span>\u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03b5\u03ba\u03c3\u03c4\u03c1\u03b1\u03c4\u03b5\u03b9\u03ce\u03bd \u03c3\u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2<\/span><\/b>.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Social Media KPIs \u2013 \u03a0\u03bf\u03b9\u03bf\u03c5\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ac\u03c2<\/span>\u00a0<\/span><\/h2>\n

\u038c\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b1\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9, \u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 marketing \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b7\u03b8\u03b5\u03af \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf\u03c5\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2 \u03b5\u03c0\u03af\u03b4\u03bf\u03c3\u03b7\u03c2.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u039c\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03b8\u03b1 \u03b1\u03bd\u03b9\u03c7\u03bd\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03c4\u03bf budget, \u03cc\u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u0394\u03b9\u03ac\u03b2\u03b1\u03c3\u03b5, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03bb\u03af\u03c3\u03c4\u03b1 \u03c0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 KPIs \u03b3\u03b9\u03b1 \u03c4\u03b1 social media:<\/span>\u00a0<\/span><\/p>\n

1. \u0394\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u0391\u03c0\u03ae\u03c7\u03b7\u03c3\u03b7\u03c2 (Reach)<\/span>\u00a0<\/span><\/h3>\n

\u03a4\u03b1 KPIs \u03c0\u03bf\u03c5 \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b1\u03c0\u03ae\u03c7\u03b7\u03c3\u03b7 (reach) \u03bc\u03b5\u03c4\u03c1\u03bf\u03cd\u03bd \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf <\/span>\u03c0\u03cc\u03c3\u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 social media \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03bf\u03c5<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

\u039a\u03ac\u03c0\u03bf\u03b9\u03bf\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 social media \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03ae\u03c7\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9:<\/span>\u00a0<\/span><\/p>\n

\u0391\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 fans \u03ba\u03b1\u03b9 followers<\/span><\/b>\u00a0<\/span><\/h4>\n

\u0391\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c0\u03bf\u03c5 \u03b5\u03c0\u03ad\u03bb\u03b5\u03be\u03b5\u03c2 Facebook, Instagram, Twitter, Pinterest, LinkedIn \u03ba\u03b1\u03b9 Google+ \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b9\u03b5\u03c5\u03c1\u03cd\u03bd\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b1\u03c0\u03ae\u03c7\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf engagement \u03bc\u03b5 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c4\u03c9\u03bd fans, followers, likes, connections \u03ba\u03b1\u03b9 \u03b1\u03c4\u03cc\u03bc\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c3\u03b5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf\u03c5\u03c2 \u03ba\u03cd\u03ba\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2.<\/span>\u00a0<\/span><\/p>\n

\u039c\u03b9\u03b1 \u03c0\u03bf\u03bb\u03cd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ae, \u03bc\u03ac\u03bb\u03b9\u03c3\u03c4\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 <\/span>\u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03b1\u03bb\u03b7\u03b8\u03b9\u03bd\u03bf\u03cd\u03c2 followers<\/span><\/b>, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03c8\u03b5\u03cd\u03c4\u03b9\u03ba\u03bf\u03b9 fans (\u03ad\u03bd\u03b1 \u03c0\u03bf\u03bb\u03cd \u03c3\u03c5\u03c7\u03bd\u03cc \u03c6\u03b1\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf Instagram) \u201c\u03c1\u03af\u03c7\u03bd\u03bf\u03c5\u03bd\u201d \u03c4\u03bf engagement.<\/span>\u00a0<\/span><\/p>\n

\u0391\u03bd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03c3\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03ac\u03b8\u03b5\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 <\/span>tips \u03b3\u03b9\u03b1 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03bc\u03ad\u03c3\u03c9 Instagram<\/span><\/a>, \u03bc\u03b7 \u03c7\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc \u03ac\u03c1\u03b8\u03c1\u03bf \u03bc\u03b1\u03c2.<\/span>\u00a0<\/span><\/p>\n

\u03a1\u03c5\u03b8\u03bc\u03cc\u03c2 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd (Audience Growth Rate)<\/span><\/b>\u00a0<\/span><\/h4>\n

\u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c1\u03b3\u03ac\u03b6\u03b5\u03c3\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03b3\u03b9\u03b1 <\/span>\u03bd\u03b1 \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c4\u03b9 \u03bf\u03b9 followers \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03bf\u03c5 \u03b8\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 <\/span><\/b>\u03ba\u03b1\u03b9, \u03bc\u03ac\u03bb\u03b9\u03c3\u03c4\u03b1, \u03bc\u03b5 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc \u03c1\u03c5\u03b8\u03bc\u03cc \u03ba\u03ac\u03b8\u03b5 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ae\u03bd\u03b1.<\/span>\u00a0<\/span><\/p>\n

\u0388\u03bd\u03b1\u03c2 \u03b1\u03c0\u03bb\u03cc\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03c3\u03b5\u03b9\u03c2 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03c4\u03bf\u03bd \u03c1\u03c5\u03b8\u03bc\u03cc \u03b1\u03cd\u03be\u03b7\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03c3\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03b5\u03be\u03ae\u03c2:<\/span>\u00a0<\/span>\u039d\u03ad\u03bf\u03b9 \u03b1\u03ba\u03cc\u03bb\u03bf\u03c5\u03b8\u03bf\u03b9 \/ \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03c9\u03bd \u03a7 100 = \u03a1\u03c5\u03b8\u03bc\u03cc\u03c2 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7\u03c2 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd (\u03c3\u03b5 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc %)<\/em>.<\/span>\u00a0<\/span><\/p>\n

\u0391\u03bd\u03c4\u03b9\u03b8\u03ad\u03c4\u03c9\u03c2, <\/span>\u03b5\u03ac\u03bd \u03b4\u03b9\u03b1\u03c0\u03b9\u03c3\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c4\u03b9 \u03bf \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 <\/span><\/b>\u03ba\u03b1\u03b9 \u03bf\u03b9 unfollowers \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03b7\u03c4\u03b9\u03ba\u03ac, \u03bc\u03ac\u03bb\u03bb\u03bf\u03bd \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 <\/span>\u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03b5\u03ba \u03bd\u03ad\u03bf\u03c5 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03bf\u03c5<\/span><\/b>.<\/span> \u0388\u03bd\u03b1\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 <\/span>\u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03af\u03c3\u03c9\u03c2 \u03c4\u03bf\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd posts \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03b5\u03b9\u03c2. \u0391\u03ba\u03cc\u03bc\u03b7, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b8\u03b5\u03bc\u03b1\u03c4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03bf\u03c5.<\/span>\u00a0<\/span><\/p>\n

\u0395\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9\u03c2 \u03ae \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ad\u03c2 (Impressions)<\/span><\/b>\u00a0<\/span><\/h4>\n

\u039f \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03c3\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 <\/span>\u03c0\u03cc\u03c3\u03b5\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c4\u03bf post \u03ae \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c3\u03bf\u03c5 \u03c3\u03c4\u03bf newsfeed <\/span><\/b>\u03ae \u03c4\u03bf timeline \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd. \u0397 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ae \u03b4\u03b5\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2. \u038c\u03bc\u03c9\u03c2, \u03b1\u03c6\u03bf\u03c1\u03ac \u03bc\u03cc\u03bd\u03bf \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ad\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9\u03c2 \u03ae \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ad\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7\u03c2.<\/span>\u00a0<\/span><\/p>\n

\u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03cc \u03c3\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03c3\u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03bc\u03af\u03b1 \u03c6\u03bf\u03c1\u03ac. \u0391\u03bd, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae, \u03bf \u03af\u03b4\u03b9\u03bf\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b5\u03b9 \u03c4\u03bf post \u03c3\u03bf\u03c5 \u03b4\u03cd\u03bf \u03c6\u03bf\u03c1\u03ad\u03c2, \u03c4\u03cc\u03c4\u03b5 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03b4\u03cd\u03bf impressions.<\/span>\u00a0<\/span><\/p>\n

\u039c\u03b9\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae, \u03b2\u03ad\u03b2\u03b1\u03b9\u03b1, \u03b4\u03b5 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03cc\u03bd\u03c4\u03c9\u03c2 \u03ad\u03b4\u03c9\u03c3\u03b5 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03ae \u03b4\u03b9\u03ac\u03b2\u03b1\u03c3\u03b5 \u03c4\u03bf post \u03c3\u03bf\u03c5. \u0391\u03bd \u03ba\u03b1\u03b9 \u03ba\u03ac\u03c0\u03c9\u03c2 \u03b1\u03c3\u03b1\u03c6\u03ae\u03c2 \u03c9\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2, \u03cc\u03c3\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c4\u03b1 impressions, \u03c4\u03cc\u03c3\u03bf \u03c4\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf.<\/span>\u00a0<\/span><\/p>\n

\u0394\u03b7\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03a3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u0393\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ae \u03a4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1<\/span><\/b>\u00a0<\/span><\/h4>\n

\u0398\u03b1 \u03ae\u03b8\u03b5\u03bb\u03b5\u03c2 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03c9\u03bd \u03b1\u03bd\u03b4\u03c1\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03bf\u03cd\u03bd \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5 \u03c3\u03c4\u03b1 social media;\u00a0<\/span>\u00a0<\/span><\/p>\n

\u03a6\u03c5\u03c3\u03b9\u03ba\u03ac! \u039a\u03b9 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b5\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf <\/span>Facebook Page Insights<\/span><\/a>, \u03c4\u03bf <\/span>Twitter Ads Analytics<\/span><\/a> \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c4\u03c9\u03bd \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03c9\u03bd \u03c0\u03bb\u03b1\u03c4\u03c6\u03bf\u03c1\u03bc\u03ce\u03bd.\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u0388\u03c4\u03c3\u03b9, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf <\/span>\u03b8\u03b1 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03b8\u03b5\u03af\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03b4\u03b7\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03c9\u03bd followers \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2<\/span><\/b>. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03b8\u03b1 \u03c3\u03bf\u03c5 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b3\u03bd\u03ce\u03c3\u03b7 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf \u03c0\u03cc\u03c4\u03b5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03bf\u03c3\u03c4\u03ac\u03c1\u03b5\u03b9\u03c2. \u0395\u03b9\u03b4\u03b9\u03ba\u03ac, \u03b5\u03ac\u03bd \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae\u03c2 time zone.<\/span>\u00a0<\/span><\/p>\n

2. \u0394\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u0391\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2 (Engagement)<\/span>\u00a0<\/span><\/h3>\n

\"KPIs<\/span><\/p>\n

\u0392\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 (KPIs) \u03c3\u03c4\u03b1 social media \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03c1\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03ae, \u03c0\u03b9\u03bf \u03b3\u03bd\u03c9\u03c3\u03c4\u03ac, \u03c4\u03bf engagement.<\/span>\u00a0<\/span>\u0391\u03c5\u03c4\u03bf\u03af \u03bf\u03b9 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03bc\u03b5\u03c4\u03c1\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd <\/span>\u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03c9\u03bd \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bf\u03b9 followers \u03c3\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03bf brand <\/span><\/b>\u03c3\u03c4\u03b1 social media. <\/span><\/p>\n

\u03a0\u03ac\u03bc\u03b5 \u03bd\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c0\u03bf\u03b9\u03bf\u03b9 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9:<\/span>\u00a0<\/span><\/p>\n

\u0391\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 Active Follower<\/span><\/b><\/h4>\n

\u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bf\u03b9 followers \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc <\/span>\u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03bf\u03cd\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03ac <\/span><\/b>\u03bc\u03b1\u03b6\u03af \u03c4\u03b7\u03c2.\u00a0<\/span>\u039a\u03b1\u03bd\u03b5\u03af\u03c2 \u03b4\u03b5\u03bd \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b5\u03af \u03bd\u03b1 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac \u03bc\u03b5 \u03ac\u03c4\u03bf\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c8\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c4\u03bf\u03c5\u03c2.<\/span>\u00a0<\/span><\/p>\n

\u039c\u03b9\u03b1 \u03ba\u03b1\u03bb\u03ae \u03bb\u03cd\u03c3\u03b7 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 <\/span>\u03bf \u03b5\u03bd\u03c4\u03bf\u03c0\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b5\u03bd\u03b5\u03c1\u03b3\u03ce\u03bd followers \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03c6\u03b1\u03af\u03c1\u03b5\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2.<\/span><\/b> \u0397 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b1\u03c5\u03c4\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b5\u03af\u03c4\u03b5 \u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03b1, \u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03c1\u03af\u03c4\u03c9\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd.<\/span>\u00a0<\/span><\/p>\n

Likes \u03ba\u03b1\u03b9 Shares<\/span><\/b>\u00a0<\/span><\/h4>\n

\u039c\u03b9\u03b1 \u03ba\u03b1\u03bb\u03ae \u03ad\u03bd\u03b4\u03b5\u03b9\u03be\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03be\u03b5\u03b9\u03c2 \u03b5\u03ac\u03bd \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03c3\u03bf\u03c5 \u03b1\u03c1\u03ad\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03b5\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 likes \u03ba\u03b1\u03b9 shares \u03c0\u03bf\u03c5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c3\u03bf\u03c5.<\/span>\u00a0<\/span>\u0394\u03b7\u03bb\u03b1\u03b4\u03ae, \u03c0\u03cc\u03c3\u03b1 \u03ac\u03c4\u03bf\u03bc\u03b1 \u03c0\u03b1\u03c4\u03bf\u03cd\u03bd \u00ab\u039c\u03bf\u03c5 \u03b1\u03c1\u03ad\u03c3\u03b5\u03b9\u00bb \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c3\u03bf\u03c5, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c3\u03bf\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03b1\u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03bf\u03c5\u03bd \u03ae \u03c4\u03b9\u03c2 \u03ba\u03bf\u03b9\u03bd\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c3\u03c4\u03b1 \u03b4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03c6\u03af\u03bb.<\/span>\u00a0<\/span>\u0395\u03ac\u03bd \u03bf \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b5 \u03c3\u03b5 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b5\u03af, \u03c3\u03ba\u03ad\u03c8\u03bf\u03c5 \u03b1\u03bd \u03ad\u03c7\u03b5\u03b9 \u03b1\u03be\u03af\u03b1 \u03bd\u2019 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9\u03c2 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03bf\u03c5 \u03ae \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03cc \u03c3\u03bf\u03c5.<\/span>\u00a0<\/span><\/p>\n

\u03a3\u03c7\u03cc\u03bb\u03b9\u03b1 (Comments)<\/span><\/b>\u00a0<\/span><\/h4>\n

\u03a4\u03b1 social media \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03bf\u03c5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03b1\u03bc\u03c6\u03af\u03b4\u03c1\u03bf\u03bc\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bc\u03b9\u03bb\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03c4\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c3\u03c7\u03bf\u03bb\u03af\u03c9\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bc\u03b9\u03bb\u03af\u03b1 \u03b6\u03c9\u03bd\u03c4\u03b1\u03bd\u03ae.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u0391\u03c0\u03bb\u03ac \u03bd\u03b1 \u03b8\u03c5\u03bc\u03ac\u03c3\u03b1\u03b9 \u03cc\u03c4\u03b9 <\/span>\u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03b5\u03c3\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03ac\u03bc\u03b5\u03c3\u03b1<\/span><\/b>, \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b9 \u03b1\u03bd \u03b1\u03c5\u03c4\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac. \u039f \u03ba\u03cc\u03c3\u03bc\u03bf\u03c2 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ac \u03c4\u03b7\u03bd \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7, \u03ad\u03bd\u03b1 \u03b1\u03af\u03c4\u03b7\u03bc\u03b1 \u03ae \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03cc \u03c3\u03c7\u03cc\u03bb\u03b9\u03cc \u03c4\u03bf\u03c5.<\/span>\u00a0<\/span><\/p>\n

Social media mentions<\/span><\/b>\u00a0<\/span><\/h4>\n

\u0388\u03bd\u03b1\u03c2 \u03ba\u03b1\u03bb\u03cc\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03bd\u03b1 \u03b5\u03ba\u03b4\u03b7\u03bb\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c4\u03af\u03bc\u03b7\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bd \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bc\u03b5 \u03ad\u03bd\u03b1 brand \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ce\u03bd (mentions) \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03bf\u03c5 \u03c3\u03c4\u03b1 posts \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2.<\/span>\u00a0<\/span><\/p>\n

\u039f \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b5 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9 \u03b5\u03bd\u03ae\u03bc\u03b5\u03c1\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf \u03c4\u03b9 \u03bb\u03ad\u03bd\u03b5 \u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5 \u03c3\u03c4\u03b1 social media<\/strong>.<\/span>\u00a0<\/span>\u0397 \u03c3\u03c4\u03b5\u03bd\u03ae \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03cc\u03c3\u03c9\u03bd \u03bb\u03ad\u03bd\u03b5 \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf brand \u03b8\u03b1 \u03c3\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03cc \u03c3\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03b9 \u03b1\u03bd\u03c4\u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03ba\u03bf\u03b9\u03bd\u03ac.<\/span>\u00a0<\/span><\/p>\n

\u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf\u03c5 \u03b5\u03af\u03b4\u03bf\u03c5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b3\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2. \u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03bc\u03ac\u03b8\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1<\/strong> \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2<\/strong> \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd, \u03c4\u03b1 \u03c0\u03b1\u03c1\u03ac\u03c0\u03bf\u03bd\u03b1<\/strong> \u03ae \u03c4\u03b9\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2<\/strong> \u03c4\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac.<\/span>\u00a0<\/span><\/p>\n

\u03a4\u03b1 social media mentions, \u03b1\u03ba\u03cc\u03bc\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7. \u039a\u03b9 \u03b1\u03c5\u03c4\u03cc \u03b3\u03b9\u03b1\u03c4\u03af \u03ad\u03c4\u03c3\u03b9 \u03b8\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03c0\u03b9\u03bf \u03bf\u03c1\u03b1\u03c4\u03ae \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5 \u03c3\u03c4\u03bf \u0394\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf (\u03c0.\u03c7. \u03b1\u03c0\u03b1\u03bd\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b5 \u03c7\u03b9\u03bf\u03cd\u03bc\u03bf\u03c1 \u03c3\u03b5 posts \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c9\u03c2 brand), \u03b1\u03bb\u03bb\u03ac \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03bb\u03ac\u03b2\u03b5\u03b9\u03c2 \u03ba\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b4\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2 \u03bd\u03b1 \u03be\u03b5\u03c3\u03c0\u03ac\u03c3\u03bf\u03c5\u03bd.<\/span>\u00a0<\/span><\/p>\n

\u0388\u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ae\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bf <\/span>\u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03bf\u03c2 X (Twitter) \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c4\u03b7\u03c2 PayPal<\/span><\/a> – \u03c6\u03c4\u03b9\u03b1\u03b3\u03bc\u03ad\u03bd\u03bf\u03c2 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03b6\u03b7\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 support \u03ba\u03b1\u03b9 \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1 \u03c0\u03b9\u03bf \u03ac\u03bc\u03b5\u03c3\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf PayPal support \u03bc\u03ad\u03c3\u03c9 \u03c4\u03bf\u03c5 website -, \u03bf \u03bf\u03c0\u03bf\u03af\u03bf\u03c2 \u03b5\u03ba\u03bc\u03b5\u03c4\u03b1\u03bb\u03bb\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03b1 mentions \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7.<\/span>\u00a0<\/span><\/p>\n

\u03a0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2 \u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03c9\u03bd (Average Engagement Rate)<\/span><\/b>\u00a0<\/span><\/h4>\n

\u0388\u03c7\u03b5\u03b9\u03c2 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b5\u03c0\u03af\u03c3\u03b7\u03c2, \u03bd\u03b1 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf <\/span>\u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03c9\u03bd \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03bf\u03c5, \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c5\u03c0\u03cc\u03c8\u03b7 \u03c4\u03b1 likes, \u03c4\u03b1 shares \u03ba\u03b1\u03b9 \u03c4\u03b1 comments<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

\u0391\u03c5\u03c4\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b5\u03be\u03ae\u03c2 \u03b1\u03c0\u03bb\u03cc \u03c4\u03c1\u03cc\u03c0\u03bf:<\/span>\u00a0<\/span><\/p>\n

\u03a0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03b5\u03b9\u03c2 \u03c4\u03b1 likes, \u03c4\u03b1 shares \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1, \u03b4\u03b9\u03b1\u03b9\u03c1\u03b5\u03af\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03c9\u03bd \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03b1\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03bf 100, \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9\u03c2 \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2.<\/span>\u00a0<\/span><\/p>\n

\u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<\/span><\/b>\u00a0<\/span><\/h4>\n

\u038c\u03c3\u03b1 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b1\u03bc\u03b5 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9, \u03bb\u03af\u03b3\u03bf \u03ae \u03c0\u03bf\u03bb\u03cd, \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03b4\u03b9\u03ce\u03ba\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c3\u03c4\u03b1 social media. <\/span>\u00a0<\/span><\/p>\n

\u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b1\u03bd \u03c3\u03b5 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bd\u03b7\u03b8\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2, \u03ba\u03ac\u03bd\u03b5 \u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03ba\u03b1\u03b9 <\/span>\u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b5 \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c0\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03b3\u03b5\u03b9 \u03c3\u03c4\u03bf website \u03c3\u03bf\u03c5 \u03b1\u03c0\u03cc \u03c4\u03b1 social media<\/span><\/b>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03bd\u03b1 \u03c4\u03bf \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 <\/span>\u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1.<\/span><\/a> \u0395\u03ac\u03bd \u03b4\u03b9\u03b1\u03c0\u03b9\u03c3\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c4\u03b9 \u03c4\u03b1 posts \u03c3\u03bf\u03c5 \u03b4\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03c0\u03ae\u03c7\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03af\u03bc\u03b5\u03bd\u03b5\u03c2, \u03c3\u03ba\u03ad\u03c8\u03bf\u03c5 \u03bd\u03b1 \u03c4\u03c1\u03bf\u03c0\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03bf\u03c5.<\/span>\u00a0<\/span><\/p>\n

3. \u0394\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd (Conversions)<\/span>\u00a0<\/span><\/h3>\n

\u039f\u03b9 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd (Conversion KPIs) \u03bc\u03b5\u03c4\u03c1\u03bf\u03cd\u03bd <\/span>\u03c0\u03cc\u03c3\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b1 posts \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03ae \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1.<\/span><\/b> \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03bc\u03b5\u03c4\u03c1\u03bf\u03cd\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf\u03bd \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03cc \u03c3\u03bf\u03c5, \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2 \u03c3\u03c4\u03bf \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03c4\u03b9\u03ba\u03cc \u03b4\u03b5\u03bb\u03c4\u03af\u03bf (newsletter), \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03ba.\u03b1.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u039f\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03b9 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03bf\u03c0\u03c4\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2. \u0395\u03bd\u03ce \u03b1\u03ba\u03cc\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac \u03c0\u03cc\u03c3\u03bf \u03b1\u03c5\u03c4\u03ae \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2.<\/span>\u00a0<\/span><\/p>\n

\u03a4\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 Conversion KPIs, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03b5\u03af\u03bd\u03b1\u03b9:<\/span>\u00a0<\/span><\/p>\n

\u03a0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd (Conversion Rate)<\/span><\/b><\/h4>\n

\u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd <\/span>\u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b5\u03ba\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03c4\u03b9\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf CTA <\/span><\/b>(Call to action \u03ae \u03c0\u03c1\u03bf\u03c4\u03c1\u03bf\u03c0\u03ae \u03b3\u03b9\u03b1 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1) \u03c4\u03c9\u03bd \u03bc\u03ad\u03c3\u03c9\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 (\u03c0.\u03c7. \u03b5\u03c0\u03af\u03c3\u03ba\u03b5\u03c8\u03b7 \u03c4\u03bf\u03c5 \u03b9\u03c3\u03c4\u03bf\u03c4\u03cc\u03c0\u03bf\u03c5 \u03ae \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2, \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae \u03c3\u03b5 \u03bb\u03af\u03c3\u03c4\u03b1 \u03b1\u03bb\u03bb\u03b7\u03bb\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1\u03c2, \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba.\u03bb\u03c0.), <\/span>\u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c4\u03c9\u03bd \u03ba\u03bb\u03b9\u03ba <\/span><\/b>\u03c3\u03c4\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03bd\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u0388\u03bd\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ad\u03bd\u03b1 post \u03c0\u03b1\u03c1\u03b5\u03af\u03c7\u03b5 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03bf \u03c3\u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03bf\u03c5 \u03c4\u03bf \u03ad\u03ba\u03b1\u03bd\u03b5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03b4\u03c1\u03ac\u03c3\u03b7!<\/span>\u00a0<\/span><\/p>\n

\u039f \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c4\u03bf\u03c5 conversion rate \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03bd \u03b4\u03b9\u03b1\u03b9\u03c1\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c4\u03c9\u03bd \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd \u03c0\u03bf\u03c5 \u03ad\u03b3\u03b9\u03bd\u03b1\u03bd \u03bc\u03b5 \u03c4\u03b1 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9, \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03b1\u03c3\u03b9\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03bf 100.<\/span>\u00a0<\/span><\/p>\n

\u0391\u03bd\u03b1\u03bb\u03bf\u03b3\u03af\u03b1 \u03ba\u03bb\u03b9\u03ba \u03c0\u03c1\u03bf\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03c9\u03bd (Click-Through Rate)<\/span><\/b>\u00a0<\/span><\/h4>\n

\u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b5\u03ba\u03b5\u03af\u03bd\u03bf \u03c4\u03bf <\/span>\u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03cc\u03c3\u03bf\u03b9 \u03b1\u03c0\u03cc \u03b5\u03ba\u03b5\u03af\u03bd\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03b4\u03b1\u03bd \u03bc\u03b9\u03b1 \u03b1\u03bd\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b1 social media \u03ad\u03ba\u03b1\u03bd\u03b1\u03bd \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03bf Call to action<\/span><\/b>, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c4\u03c1\u03bf\u03c0\u03ae \u03b3\u03b9\u03b1 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b4\u03c1\u03ac\u03c3\u03b7.<\/span>\u00a0<\/span><\/p>\n

\u039b\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c5\u03c0\u03cc\u03c8\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03b4\u03b5\u03af\u03ba\u03c4\u03b7, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9\u03c2 \u03b1\u03bd \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03cc \u03c3\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03bd\u03c4\u03c9\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2.<\/span>\u00a0<\/span><\/p>\n

\u03a4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b1\u03c5\u03c4\u03cc \u03b2\u03b3\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03bd \u03b4\u03b9\u03b1\u03b9\u03c1\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c4\u03c9\u03bd \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03bf CTA \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03c9\u03bd (impressions). \u039a\u03b1\u03b9, \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03b1\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03bf 100.<\/span>\u00a0<\/span><\/p>\n

\u03a0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 (Bounce Rate)<\/span><\/b>\u00a0<\/span><\/h4>\n

\u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03b7 (\u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7) \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 <\/span>\u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03c0\u03b1\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5\u03bd \u03c4\u03bf\u03bd \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf CTA, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03bf\u03c5\u03bd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03bf\u03c5\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 <\/span><\/b>\u03ae \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae (\u03c0.\u03c7. \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03bd\u03b1 \u03b3\u03c1\u03b1\u03c6\u03c4\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf newsletter \u03ba.\u03b1.).<\/span>\u00a0<\/span><\/p>\n

\u03a4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b1\u03c5\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03c0\u03ac\u03c4\u03b7\u03c3\u03b1\u03bd \u03c4\u03bf link, \u03c0\u03c1\u03bf\u03c3\u03b3\u03b5\u03b9\u03ce\u03b8\u03b7\u03ba\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd (landing page) \u03c4\u03bf\u03c5 website, \u03c7\u03c9\u03c1\u03af\u03c2, \u03cc\u03bc\u03c9\u03c2, \u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03bf\u03bd\u03bf\u03bc\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 <\/span>\u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ae \u03b1\u03bd\u03b1\u03c0\u03ae\u03b4\u03b7\u03c3\u03b7\u03c2<\/span><\/b> (bounce rate).<\/span>\u00a0<\/span><\/p>\n

\u0391\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 <\/span>\u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9, \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03ac, \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 <\/span><\/b>\u03bc\u03ae\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bc\u03ae\u03bd\u03b1.<\/span>\u00a0<\/span><\/p>\n

\u0392\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 (KPIs) \u03c3\u03c4\u03b1 social media – \u0395\u03c0\u03af\u03bb\u03bf\u03b3\u03bf\u03c2<\/span>\u00a0<\/span><\/h2>\n

\u039a\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b5\u03af \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9 \u03c0\u03bf\u03b9\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 (KPIs) \u03c3\u03c4\u03b1 social media. \u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u03a3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03b1\u03c0\u03ae\u03c7\u03b7\u03c3\u03b7, \u03b7 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2, \u03c4\u03b1 \u03b4\u03b7\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd followers \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae \u03b1\u03c0\u03bf\u03b4\u03bf\u03c7\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03bf\u03c5.<\/span>\u00a0<\/span><\/p>\n

\u0395\u03c3\u03cd \u03c0\u03bf\u03b9\u03bf\u03c5\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03b9\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c2; \u03a3\u03c5\u03bc\u03c0\u03bb\u03ae\u03c1\u03c9\u03c3\u03ad \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03b1 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u039a\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 on top \u03c3\u03c4\u03b1 social media \u03ad\u03c7\u03b5\u03b9… \u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1<\/a><\/p>\n","protected":false},"author":52,"featured_media":20525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[107],"tags":[175,4674,4672,249,4664,4666,4668,4670],"coauthors":[3452],"class_list":["post-5708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-conversions","tag-engagement","tag-reach","tag-social-media-kpis","tag-4664","tag-4666","tag-4668","tag-4670"],"acf":[],"yoast_head":"\n\u0392\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 (KPIs) \u03c4\u03c9\u03bd social media\u00a0 - Papaki Blog<\/title>\n<meta name=\"description\" content=\"\u0394\u03b5\u03c2 \u03c0\u03bf\u03b9\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 (KPIs) \u03c3\u03c4\u03b1 social media & \u03bc\u03ac\u03b8\u03b5 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03b7 marketing \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03bf\u03c5!\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.papaki.com\/blog\/2014\/03\/27\/social-media-kpis\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0392\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 (KPIs) \u03c4\u03c9\u03bd social media\u00a0\" \/>\n<meta property=\"og:description\" content=\"\u0394\u03b5\u03c2 \u03c0\u03bf\u03b9\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 (KPIs) \u03c3\u03c4\u03b1 social media & \u03bc\u03ac\u03b8\u03b5 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03b7 marketing \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03bf\u03c5!\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.papaki.com\/blog\/2014\/03\/27\/social-media-kpis\/\" \/>\n<meta property=\"og:site_name\" content=\"Papaki Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Papaki\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-27T09:49:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-21T11:55:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2014\/03\/BlogimageNEWPapaki_SocialKPI.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"466\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Papaki Team\" \/>\n<script type=\"application\/ld+json\" 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