{"id":5810,"date":"2014-05-20T08:33:30","date_gmt":"2014-05-20T06:33:30","guid":{"rendered":"http:\/\/www.papaki.gr\/blog\/?p=5810"},"modified":"2024-03-22T14:52:32","modified_gmt":"2024-03-22T12:52:32","slug":"wordpress-seo-basic","status":"publish","type":"post","link":"https:\/\/www.papaki.com\/blog\/2014\/05\/20\/wordpress-seo-basic\/","title":{"rendered":"WordPress SEO: \u039f \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03bf\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03b1\u03c1\u03c7\u03ac\u03c1\u03b9\u03bf\u03c5\u03c2\u00a0"},"content":{"rendered":"<p>\u03a4\u03bf WordPress \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ae \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03cc,\u03c4\u03b9 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf SEO, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03bf\u03b7\u03b8\u03b7\u03c4\u03b9\u03ba\u03cc \u03c7\u03ac\u03c1\u03b7 \u03c3\u03c4\u03b1 \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03b1 themes, \u03c4\u03b1 plugins \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03ba\u03b9 \u03b5\u03c3\u03cd \u03ba\u03ac\u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf WordPress site \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c8\u03b7\u03bb\u03b1 \u03c3\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2.<\/p>\n<p>\u0393\u03b9&#8217; \u03b1\u03c5\u03c4\u03cc \u03c3\u03bf\u03c5 \u03b5\u03c4\u03bf\u03b9\u03bc\u03ac\u03c3\u03b1\u03bc\u03b5 \u03ad\u03bd\u03b1\u03bd \u03bf\u03b4\u03b7\u03b3\u03cc WordPress SEO \u03b3\u03b9\u03b1 \u03b1\u03c1\u03c7\u03ac\u03c1\u03b9\u03bf\u03c5\u03c2! \u0398\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03c1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 SEO plugins.<\/p>\n<h2 aria-level=\"2\"><strong>\u03a4\u03b1 \u0392\u03b1\u03c3\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5 WordPress SEO\u00a0<\/strong><\/h2>\n<p><span data-contrast=\"auto\">\u03a0\u03c1\u03b9\u03bd \u03b1\u03c0\u2019 \u03cc\u03bb\u03b1, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03c3\u03c4\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc \u03ac\u03c1\u03b8\u03c1\u03bf \u03bc\u03b1\u03c2 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03b9\u03c2 <\/span><a href=\"https:\/\/www.papaki.com\/blog\/2020\/05\/14\/%cf%84%ce%b9-%ce%b5%ce%af%ce%bd%ce%b1%ce%b9-%cf%84%ce%bf-seo\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf SEO<\/span><\/a><span data-contrast=\"auto\"> \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03ac\u03b8\u03b5\u03b9\u03c2 \u03cc\u03c3\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u0391\u03c2 \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5, \u03cc\u03bc\u03c9\u03c2, \u03c3\u03c4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03b8\u03ad\u03bc\u03b1 \u03bc\u03b1\u03c2.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u0397 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 WordPress \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 CMS \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf \u03cc\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf SEO.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf site \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><strong>1. \u03a4\u03b1 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 Plugins\u00a0<\/strong><\/h3>\n<p><span data-contrast=\"auto\">\u0393\u03b9\u03b1 SEO optimization \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03ac \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b1 Plugins \u03b3\u03b9\u03b1 \u03c4\u03bf WordPress. \u0388\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b5\u03c3\u03c4\u03ac\u03c1\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ce\u03bd \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ac, \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03be\u03b1\u03bc\u03b5 \u03ba\u03b1\u03b9 <\/span><b><span data-contrast=\"auto\">\u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf WordPress SEO by Yoast Plugin<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"4\"><strong>WordPress SEO by Yoast\u00a0<\/strong><\/h4>\n<p><span data-contrast=\"auto\">\u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b3\u03bd\u03c9\u03c3\u03c4\u03ac WordPress SEO plugins \u03c0\u03bf\u03c5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03b5\u03c5\u03c1\u03ad\u03c9\u03c2 \u03b1\u03c0\u03cc \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03b5\u03af\u03c2 WordPress \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2, \u03cc\u03c0\u03c9\u03c2: <\/span><a href=\"https:\/\/mashable.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Mashable<\/span><\/a><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/thenextweb.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">TheNextWeb<\/span><\/a><span data-contrast=\"auto\"> \u03ba\u03c4\u03bb.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Yoast SEO \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u039d\u03b1\u03b9, <\/span><b><span data-contrast=\"auto\">\u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03b1\u03c4\u03b5\u03b2\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd <\/span><\/b><span data-contrast=\"auto\">\u03b1\u03c0\u03cc \u03c4\u03bf WordPress Repository <\/span><a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/wordpress.org\/plugins\/wordpress-seo\/<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u03a4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf plugin \u03b8\u03b1 \u03c4\u03bf \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf\u03bd \u03bf\u03b4\u03b7\u03b3\u03cc \u03bc\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03c4\u03bf \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ac, \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c4\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><strong>2. WordPress SEO Configuration\u00a0<\/strong><\/h3>\n<h4 aria-level=\"4\"><strong>2.1 URL Structure\u00a0\u00a0<\/strong><\/h4>\n<p><span data-contrast=\"auto\">\u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b2\u03ae\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cc WordPress SEO \u03b5\u03af\u03bd\u03b1\u03b9 <\/span><b><span data-contrast=\"auto\">\u03bd\u03b1 \u03c1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7 \u03b4\u03bf\u03bc\u03ae \u03c4\u03c9\u03bd URL <\/span><\/b><span data-contrast=\"auto\">(URL Structure).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u03a0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1, \u03b1\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03c1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 <\/span><b><span data-contrast=\"auto\">\u03c4\u03b1 permalinks<\/span><\/b><span data-contrast=\"auto\">. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7 \u03b8\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b1 link \u03c3\u03bf\u03c5 \u03bc\u03b9\u03b1 \u03c6\u03b9\u03bb\u03b9\u03ba\u03ae \u03bc\u03bf\u03c1\u03c6\u03ae \u03c3\u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2. \u039c\u03b5 \u03ac\u03bb\u03bb\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1, \u03c4\u03b1 URL \u03c3\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 SEO-friendly.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u0388\u03c4\u03c3\u03b9, \u03ad\u03bd\u03b1 link \u03c4\u03b7\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ae\u03c2 http:\/\/papaki.com\/?p=120 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 http:\/\/papaki.com\/contact-me.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u200b<\/span><span aria-label=\"Rich text content control\"><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"auto\">\u03a4\u03b1 permalinks \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf tab \u03a1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 (Settings) \u2192 Permalinks (\u039c\u03cc\u03bd\u03b9\u03bc\u03bf\u03b9 \u03a3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03b9). \u0391\u03c0\u03cc \u03b5\u03ba\u03b5\u03af, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03c4\u03bf \u201cPost Name\u201d (\u038c\u03bd\u03bf\u03bc\u03b1 \u0386\u03c1\u03b8\u03c1\u03bf\u03c5) \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b8\u03b7\u03ba\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c3\u03bf\u03c5.<\/span><span data-contrast=\"auto\">\u200b<\/span><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 <\/span><b><span data-contrast=\"auto\">\u03c4\u03bf WordPress \u03b8\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c4\u03af\u03c4\u03bb\u03bf \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c4\u03bf\u03c5 URL<\/span><\/b><span data-contrast=\"auto\">. \u0397 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b4\u03bf\u03bc\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03bb\u03cd\u03c3\u03b7, \u03ba\u03b1\u03b8\u03ce\u03c2, \u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf, <\/span><b><span data-contrast=\"auto\">\u03ad\u03bd\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b4\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf URL \u03b8\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03b1\u03bc\u03ad\u03c3\u03c9\u03c2 \u03c3\u03b5 \u03c4\u03b9 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u0398\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 \u03c0\u03c9\u03c2 \u03cc\u03c4\u03b1\u03bd \u03c6\u03c4\u03b9\u03ac\u03c7\u03bd\u03b5\u03b9\u03c2 \u03ad\u03bd\u03b1 \u03ac\u03c1\u03b8\u03c1\u03bf \u03ba\u03b1\u03b9 \u03bf\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 \u03c4\u03b1 permalinks, \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03ba\u03b1\u03bb\u03cc \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b5\u03cd\u03b3\u03b5\u03b9\u03c2 \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03bb\u03ad\u03be\u03b5\u03c9\u03bd, \u03cc\u03c0\u03c9\u03c2: \u201c\u03c4\u03bf\u201d, \u201c\u03ba\u03b1\u03b9\u201d, \u201c\u03c0\u03c9\u03c2\u201d \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b6\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c4\u03af\u03c4\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03cc\u03c3\u03bf \u03c0\u03b9\u03bf \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b5\u03c2 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"4\"><strong>2.2 SEO Titles\u00a0<\/strong><\/h4>\n<p><span data-contrast=\"auto\">\u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf \u03c3\u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03bc\u03b1\u03c2 \u03c0\u03b1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b1 titles \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bc\u03b5.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-contrast=\"auto\">\u03a3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03b8\u03b1 \u03b4\u03b5\u03b9\u03c2:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae \u03c4\u03bf\u03bd \u03c4\u03af\u03c4\u03bb\u03bf \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 (\u201cPapaki: \u039a\u03ac\u03bd\u03b5 \u03c4\u03b7\u03bd \u03b9\u03b4\u03ad\u03b1 \u03c3\u03bf\u03c5 \u03c0\u03c1\u03ac\u03be\u03b7 \u03bc\u03b5 \u03ad\u03bd\u03b1 domain\u201d).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u03a3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2, \u03c4\u03bf description (\u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae) \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u03a0\u03b9\u03bf \u03c0\u03ac\u03bd\u03c9, \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf URL \u03ae Permalink \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 (https:\/\/www.papaki.com\u2026).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20728\" src=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2014\/05\/wordpress-seo-title-tag-papaki.jpg\" alt=\"seo title\" width=\"675\" height=\"159\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2014\/05\/wordpress-seo-title-tag-papaki.jpg 675w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2014\/05\/wordpress-seo-title-tag-papaki-300x71.jpg 300w\" sizes=\"auto, (max-width: 675px) 100vw, 675px\" \/><br \/>\n<\/span><\/p>\n<p><span data-contrast=\"auto\">\u0391\u03c1\u03c7\u03b9\u03ba\u03ac, \u03b8\u03b1 \u03c1\u03c5\u03b8\u03bc\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf WordPress SEO \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c1\u03c5\u03b8\u03bc\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03af\u03c4\u03bb\u03bf\u03c5\u03c2 \u03bc\u03b1\u03c2, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c4\u03b1 Title Tags.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03c4\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd, \u03b8\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c0\u03c9\u03c2 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bc\u03b5 \u03c3\u03c9\u03c3\u03c4\u03bf\u03cd\u03c2 \u03c4\u03af\u03c4\u03bb\u03bf\u03c5\u03c2.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/support.papaki.com\/?\/%CE%A0%CF%8E%CF%82-%CE%B3%CE%AF%CE%BD%CE%B5%CF%84%CE%B1%CE%B9-%CE%B7-%CE%B5%CE%B3%CE%BA%CE%B1%CF%84%CE%AC%CF%83%CF%84%CE%B1%CF%83%CE%B7-plugin%3B-995\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">\u0391\u03c6\u03bf\u03cd \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf WordPress SEO by Yoast plugin<\/span><\/a><span data-contrast=\"auto\">, \u03c0\u03b7\u03b3\u03b1\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c3\u03c4\u03bf \u03ba\u03ac\u03c4\u03c9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03b5\u03ba\u03b5\u03af \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 Yoast.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u0397 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03c0\u03b5\u03b9\u03c1\u03ac\u03be\u03bf\u03c5\u03bc\u03b5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf <\/span><b><span data-contrast=\"auto\">SEO Title<\/span><\/b><span data-contrast=\"auto\">. \u0395\u03ba\u03b5\u03af \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b3\u03c1\u03ac\u03c8\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u03b4\u03b9\u03ba\u03cc \u03c3\u03bf\u03c5 SEO-friendly \u03c4\u03af\u03c4\u03bb\u03bf.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u039a\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 <\/span><b><span data-contrast=\"auto\">\u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03ba\u03b1\u03bb\u03cc\u03c2 SEO \u03c4\u03af\u03c4\u03bb\u03bf\u03c2 <\/span><\/b><span data-contrast=\"auto\">\u03b5\u03af\u03bd\u03b1\u03b9:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u039d\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 <\/span><b><span data-contrast=\"auto\">\u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u039d\u03b1 \u03ad\u03c7\u03b5\u03b9 <\/span><b><span data-contrast=\"auto\">\u03c4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc keyword \u03c3\u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">\u039d\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ba\u03ac\u03c0\u03bf\u03c5 \u03c4\u03bf brand name<\/span><\/b><span data-contrast=\"auto\">, \u03b5\u03ac\u03bd \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c6\u03b9\u03ba\u03c4\u03cc.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">\u039d\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b7\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 <\/span><\/b><span data-contrast=\"auto\">(\u201c\u03bb\u03af\u03c3\u03c4\u03b1\u201d, \u201c\u03bf\u03b4\u03b7\u03b3\u03cc\u03c2\u201d, \u201c\u03b2\u03ae\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03b2\u03ae\u03bc\u03b1\u201d \u03ba.\u03b1.).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\u03a3\u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c4\u03bf WordPress theme \u03c4\u03bf\u03c5 site \u03c3\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c4\u03bf\u03c5 Title Tag, \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03b5\u03be\u03ae\u03c2:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u03a0\u03b7\u03b3\u03b1\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c1\u03b9\u03c3\u03c4\u03b5\u03c1\u03ae \u03c3\u03c4\u03ae\u03bb\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c1\u03c4\u03ad\u03bb\u03b1 Yoast SEO \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf \u201cSettings\u201d.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bc\u03b5 \u201cSite basics\u201d \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b5 \u03c4\u03bf \u201cForce rewrite titles\u201d \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03c4\u03bf plugin \u03bd\u03b1 \u03b5\u03c0\u03ad\u03bc\u03b2\u03b5\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c4\u03af\u03c4\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5 WordPress site \u03bc\u03b1\u03c2.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u03a4\u03ad\u03bb\u03bf\u03c2, \u03b1\u03c0\u03bf\u03b8\u03b7\u03ba\u03b5\u03cd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 (\u201cSave changes\u201d).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"4\"><strong>2.3 Site Description\u00a0<\/strong><\/h4>\n<p><span data-contrast=\"auto\">\u038c\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf description, \u03af\u03c3\u03c9\u03c2 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03b5\u03b9 \u03c0\u03c9\u03c2 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03bf\u03b9 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03cc\u03c4\u03b1\u03bd \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03bc\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf keyword, \u03c3\u03bf\u03c5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf keyword \u03c0\u03bf\u03c5 \u03c8\u03ac\u03c7\u03bd\u03b5\u03b9\u03c2 \u03c9\u03c2 description \u03c3\u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1. \u0391\u03c5\u03c4\u03cc \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03cc\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03bf\u03c1\u03af\u03c3\u03b5\u03b9 meta description.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u039c\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf Yoast SEO plugin, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03bf\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03c3\u03bf\u03c5 Description, \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03ba\u03b1\u03c1\u03c4\u03ad\u03bb\u03b1.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20729\" src=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2014\/05\/wordpress-meta-\u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae-\u03c3\u03b5\u03bb\u03af\u03b4\u03b1-site.jpg\" alt=\"\u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae meta\" width=\"584\" height=\"310\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2014\/05\/wordpress-meta-\u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae-\u03c3\u03b5\u03bb\u03af\u03b4\u03b1-site.jpg 584w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2014\/05\/wordpress-meta-\u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae-\u03c3\u03b5\u03bb\u03af\u03b4\u03b1-site-300x159.jpg 300w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"4\"><strong>2.4 Social SEO\u00a0<\/strong><\/h4>\n<p><span data-contrast=\"auto\">\u0391\u03ba\u03cc\u03bc\u03b1 \u03ad\u03bd\u03b1 \u03ba\u03bf\u03bc\u03bc\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf SEO \u03bc\u03b9\u03b1\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 Social Media \u03ba\u03b1\u03b9 \u03c4\u03bf interaction \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03bc\u03b1\u03c2 \u03bc\u03b5 \u03b1\u03c5\u03c4\u03ac.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u200b<\/span><span aria-label=\"Rich text content control\"><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"auto\">\u0391\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 Plugin, \u03c3\u03c4\u03bf SEO \u2192 Social, <\/span><span data-contrast=\"auto\">\u200b<\/span><\/span><b><span data-contrast=\"auto\">\u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf interaction \u03c4\u03c9\u03bd Social Media \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd <\/span><\/b><span data-contrast=\"auto\">(Facebook, Twitter, Google+) \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03bc\u03b1\u03c2.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u0397 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ad\u03bd\u03b1\u03bd \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03c9\u03bd \u03bc\u03b7\u03c7\u03b1\u03bd\u03ce\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"4\"><strong>2.5 XML Sitemap\u00a0<\/strong><\/h4>\n<p><span data-contrast=\"auto\">\u0397 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 XML sitemap \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae, \u03ce\u03c3\u03c4\u03b5 <\/span><b><span data-contrast=\"auto\">\u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03c4\u03b1 \u03bf\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03bc\u03b1\u03c2 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c3\u03c4\u03bf\u03cd\u03bd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u039c\u03cc\u03bb\u03b9\u03c2 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c4\u03bf\u03c5 WordPress site \u03c3\u03bf\u03c5, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc <\/span><b><span data-contrast=\"auto\">\u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf XML sitemap \u03c4\u03bf\u03c5 \u03c3\u03c4\u03bf <\/span><\/b><a href=\"https:\/\/search.google.com\/search-console?hl=en&amp;utm_source=wmx&amp;utm_medium=deprecation-pane&amp;utm_content=home&amp;resource_id=sc-domain:dailythess.gr\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">Google Search Console<\/span><\/b><\/a><b><span data-contrast=\"auto\"> \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9 \u03b7 Google \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03bf\u03c5<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u0397 Google \u201c\u03c3\u03ba\u03b1\u03bd\u03ac\u03c1\u03b5\u03b9\u201d \u03c4\u03bf site \u03c3\u03bf\u03c5 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac, \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03b6\u03b5\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ac \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1, \u03c3\u03b5 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1 spamware \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ac\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03b4\u03ce \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bc\u03b5 \u03c0\u03c9\u03c2 \u03b7 Google \u03bb\u03bf\u03b3\u03b9\u03ba\u03ac \u03b8\u03b1 \u03b2\u03c1\u03b5\u03b9 \u03c4\u03bf site \u03c3\u03bf\u03c5 \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03b7 \u03c4\u03b7\u03c2. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b7 \u03ba\u03b1\u03c4\u03b1\u03c7\u03ce\u03c1\u03b9\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c3\u03ad\u03bd\u03b1 \u03c4\u03bf\u03c5 XML Sitemap \u03c3\u03c4\u03bf Google Search Console \u03b8\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c0\u03b5\u03cd\u03c3\u03b5\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b1\u03c4\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"4\"><strong>2.6 SSL Certificate\u00a0<\/strong><\/h4>\n<p><span data-contrast=\"auto\">\u0391\u03bd \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 <\/span><a href=\"https:\/\/www.papaki.com\/blog\/2021\/05\/26\/ssl-%ce%b1%ce%be%ce%b9%ce%bf%cf%80%ce%b9%cf%83%cf%84%ce%af%ce%b1-site\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">\u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 site<\/span><\/a><span data-contrast=\"auto\"> \u03c3\u03bf\u03c5, \u03c4\u03cc\u03c4\u03b5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bf\u03c0\u03c9\u03c3\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ad\u03bd\u03b1 \u03c0\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03cc SSL.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u03a4\u03bf SSL (Secure Sockets Layer) \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c0\u03bf\u03c5 <\/span><b><span data-contrast=\"auto\">\u03ba\u03c1\u03c5\u03c0\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03b5\u03af \u03c4\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c0\u03b5\u03c1\u03b9\u03ae\u03b3\u03b7\u03c3\u03b7\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 \u03b4\u03b9\u03b1\u03ba\u03bf\u03bc\u03b9\u03c3\u03c4\u03ae <\/span><\/b><span data-contrast=\"auto\">(server) \u03c3\u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9. \u0391\u03c5\u03c4\u03cc \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03b5\u03b9 \u03ad\u03bd\u03b1 <\/span><b><span data-contrast=\"auto\">\u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b1\u03c3\u03c6\u03b1\u03bb\u03b5\u03af\u03b1\u03c2 <\/span><\/b><span data-contrast=\"auto\">\u03c3\u03c4\u03bf WordPress website \u03c3\u03bf\u03c5.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u039f\u03b9 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03b9 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd \u03c0\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03cc SSL \u03c6\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc <\/span><b><span data-contrast=\"auto\">\u03c4\u03bf \u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03bf \u03c4\u03bf\u03c5 \u03bb\u03bf\u03c5\u03ba\u03ad\u03c4\u03bf\u03c5 <\/span><\/b><span data-contrast=\"auto\">\u03c0\u03bf\u03c5 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b1\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03ac\u03bd\u03c9 \u03c3\u03c4\u03b7 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae \u03b4\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c3\u03b5\u03c9\u03bd \u03c4\u03bf\u03c5 browser. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20731\" src=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2014\/05\/image-1.png\" alt=\"ssl \u03c0\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03cc\" width=\"571\" height=\"147\" srcset=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2014\/05\/image-1.png 1970w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2014\/05\/image-1-300x77.png 300w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2014\/05\/image-1-1024x264.png 1024w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2014\/05\/image-1-768x198.png 768w, https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2014\/05\/image-1-1536x396.png 1536w\" sizes=\"auto, (max-width: 571px) 100vw, 571px\" \/><\/p>\n<p><span data-contrast=\"auto\">\u0391\u03c5\u03c4\u03cc \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac \u03c4\u03bf\u03bd \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03cc \u03c3\u03bf\u03c5 <\/span><b><span data-contrast=\"auto\">\u03c0\u03b9\u03bf \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae <\/span><\/b><span data-contrast=\"auto\">\u03ba\u03b1\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03af\u03b6\u03b5\u03c3\u03b1\u03b9 \u03ad\u03bd\u03b1 e-shop \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03ac\u03b6\u03b5\u03c3\u03b1\u03b9 \u03b5\u03c5\u03b1\u03af\u03c3\u03b8\u03b7\u03c4\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ce\u03bd.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u03a3\u03c4\u03bf Papaki \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 <\/span><a href=\"https:\/\/www.papaki.com\/el\/ssl.htm\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">\u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u03c4\u03cd\u03c0\u03bf \u03c4\u03bf\u03c5 \u03c0\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03bf\u03cd SSL<\/span><\/a><span data-contrast=\"auto\"> \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf site \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03bf \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ad\u03c2!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"4\"><strong>2.7 Schema Markup\u00a0<\/strong><\/h4>\n<p><span data-contrast=\"auto\">\u0391\u03bd\u03b1\u03c1\u03c9\u03c4\u03ae\u03b8\u03b7\u03ba\u03b5\u03c2 \u03c0\u03bf\u03c4\u03ad \u03b3\u03b9\u03b1\u03c4\u03af \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03c9\u03bd \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 Google (SERPs);\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03af\u03b5\u03c2 \u03bc\u03b5 \u03b1\u03c3\u03c4\u03ad\u03c1\u03b9\u03b1 (ratings) \u03b4\u03af\u03c0\u03bb\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03ae \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c3\u03b5 \u03ad\u03ba\u03c4\u03b1\u03c3\u03b7, \u03bc\u03b5 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 FAQ (Frequently Asked Questions \u03ae, \u03b1\u03c0\u03bb\u03ac, \u03c3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2) \u03b1\u03c0\u03cc \u03ba\u03ac\u03c4\u03c9 \u03c4\u03bf\u03c5\u03c2.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u0393\u03b9\u03b1\u03c4\u03af \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03ad\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03b5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u0391\u03c5\u03c4\u03cc \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 <\/span><b><span data-contrast=\"auto\">Schema Markup (\u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1)<\/span><\/b><span data-contrast=\"auto\">, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf <\/span><b><span data-contrast=\"auto\">\u03b8\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf site \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u03a4\u03bf Schema Markup \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03ad\u03bd\u03b1 <\/span><b><span data-contrast=\"auto\">\u03ba\u03bf\u03bc\u03bc\u03ac\u03c4\u03b9 \u03ba\u03ce\u03b4\u03b9\u03ba\u03b1 HTML <\/span><\/b><span data-contrast=\"auto\">\u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf\u03bd \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03cc \u03c3\u03bf\u03c5, <\/span><b><span data-contrast=\"auto\">\u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03bf\u03c5 site \u03c3\u03bf\u03c5<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03bc\u03b5 \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03bf\u03c5 Schema Markup \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c0\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03cc\u03c4\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03bc\u03b1\u03b3\u03b5\u03b9\u03c1\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03c4\u03b1\u03b3\u03ae, \u03bc\u03b9\u03b1 \u03b5\u03af\u03b4\u03b7\u03c3\u03b7, \u03bc\u03b9\u03b1 \u03b1\u03bd\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03c3\u03b5 blog, \u03bc\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 e-shop, \u03bc\u03b9\u03b1 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03b9\u03bd\u03af\u03b1\u03c2 \u03ba.\u03b1.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u0388\u03c4\u03c3\u03b9, <\/span><b><span data-contrast=\"auto\">\u03bf\u03b9 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b8\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf \u03c0\u03bb\u03bf\u03cd\u03c3\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03b1 SERPs<\/span><\/b><span data-contrast=\"auto\"> \u03ae, \u03b1\u03bb\u03bb\u03b9\u03ce\u03c2, \u03c0\u03bb\u03bf\u03cd\u03c3\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c0\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1 (rich snippets).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u03a4\u03bf \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03b1\u03c5\u03c4\u03cc \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03b5\u03b9\u03c1\u03ac \u03c4\u03bf\u03c5 <\/span><b><span data-contrast=\"auto\">\u03b8\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03c1\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd<\/span><\/b><span data-contrast=\"auto\">, \u03bc\u03b5 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03bd\u03b1 \u03b1\u03c5\u03be\u03b7\u03b8\u03b5\u03af \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b5\u03ba\u03b5\u03af\u03bd\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03ba\u03bb\u03b9\u03ba \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf site \u03c3\u03bf\u03c5 (Click-Through Rate).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03c0\u03bf\u03bb\u03cd \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf site \u03c3\u03bf\u03c5 \u03c4\u03bf Schema Markup \u03bc\u03b5 \u03c4\u03bf Yoast SEO.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u03a0\u03b7\u03b3\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf \u03ba\u03ac\u03c4\u03c9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03ac\u03b6\u03b5\u03c3\u03b1\u03b9, \u03b8\u03b1 \u03b2\u03c1\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03c1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 Yoast. \u0398\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c1\u03c4\u03ad\u03bb\u03b1 Schema \u03ba\u03b1\u03b9 \u03b5\u03ba\u03b5\u03af \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u03c4\u03cd\u03c0\u03bf \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c4\u03cd\u03c0\u03bf \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><strong>\u039f\u03b4\u03b7\u03b3\u03cc\u03c2 WordPress SEO &#8211; \u03a3\u03cd\u03bd\u03bf\u03c8\u03b7\u00a0<\/strong><\/h2>\n<p><span data-contrast=\"auto\">\u0395\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03bb\u03b5\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bb\u03bb\u03ac \u03c0\u03bf\u03bb\u03cd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03b4\u03b1\u03bc\u03b5 \u03c3\u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 WordPress SEO \u03bf\u03b4\u03b7\u03b3\u03cc, \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03ad\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 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