{"id":6273,"date":"2014-09-16T08:17:06","date_gmt":"2014-09-16T06:17:06","guid":{"rendered":"http:\/\/www.papaki.gr\/blog\/?p=6273"},"modified":"2020-01-24T14:53:05","modified_gmt":"2020-01-24T12:53:05","slug":"ab-testing","status":"publish","type":"post","link":"https:\/\/www.papaki.com\/blog\/2014\/09\/16\/ab-testing\/","title":{"rendered":"A\/B Testing: \u038c\u03c3\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 &#038; 5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 tests!"},"content":{"rendered":"<p style=\"text-align: justify;\">\u039a\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b1\u03c2, \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b5\u03af \u03bd\u03b1 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af online \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf brand awareness \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c4\u03bf\u03c5, \u03b1\u03bd\u03b1\u03c1\u03c9\u03c4\u03b9\u03ad\u03c4\u03b1\u03b9 \u03b5\u03ac\u03bd \u03c4\u03bf website \u03ae \u03c4\u03bf eshop \u03c4\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03ac\u03bd \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u03a3\u03c5\u03c7\u03bd\u03ac \u03ba\u03b1\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b1 \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1, \u03c0\u03bf\u03c5 \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03c4\u03bf layout \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2, \u03c4\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc design, \u03c4\u03bf \u03c3\u03c7\u03ae\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03bc\u03bf\u03c1\u03c6\u03ae \u03c4\u03c9\u03bd <a href=\"https:\/\/moosend.com\/blog\/call-to-action-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">CTA buttons<\/a>, \u03c4\u03b7\u03bd \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7, \u03c4\u03b9\u03c2 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1.<\/p>\n<p style=\"text-align: justify;\">Online, \u03ba\u03c5\u03ba\u03bb\u03bf\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03b1\u03bc\u03ad\u03c4\u03c1\u03b7\u03c4\u03b1 \u03ac\u03c1\u03b8\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2, \u03bc\u03b5 \u03c3\u03ba\u03bf\u03c0\u03cc \u03bd\u03b1 \u03c3\u03b5 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03c3\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03b5 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u201c\u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b5\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2\u201d, \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03b1\u03c0\u2019 \u03cc\u03c3\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 blog posts, ebooks \u03ba\u03b1\u03b9 fora \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03cd\u03c7\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03bc\u03ad\u03b3\u03b9\u03c3\u03c4\u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03ba\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 online \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c3\u03bf\u03c5; \u0397 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03bc\u03b1\u03b3\u03b9\u03ba\u03ae \u03bb\u03ad\u03be\u03b7 \u201c<b><i>\u03b4\u03bf\u03ba\u03b9\u03bc\u03ae<\/i><\/b>\u201d \u03ba\u03b1\u03b9 \u03b7 \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03cd\u03c7\u03b5\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf <b>A\/B testing<\/b>.<\/p>\n<h4 style=\"text-align: justify;\"><b>\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf A\/B testing<\/b><\/h4>\n<p style=\"text-align: justify;\">\u03a4\u03bf <a href=\"http:\/\/en.wikipedia.org\/wiki\/A\/B_testing\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B split testing<\/a> \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03b5\u03c3\u03c4\u03ac\u03c1\u03b5\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2, \u03c0\u03bf\u03c5 \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03c4\u03bf \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03c4\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03c5\u03bd \u03b8\u03b5\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u0397 \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf\u03c2 \u03c4\u03bf\u03c5 \u0391\/\u0392 testing \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae \u03b4\u03cd\u03bf \u03b5\u03ba\u03b4\u03bf\u03c7\u03ce\u03bd \u03bc\u03b9\u03b1\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2, \u03cc\u03c0\u03bf\u03c5 \u03b7 \u03b5\u03ba\u03b4\u03bf\u03c7\u03ae \u0391 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03be\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03ba\u03b4\u03bf\u03c7\u03ae \u0392 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c4\u03bf\u03c5. \u0392\u03ad\u03b2\u03b1\u03b9\u03b1, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03c4\u03b5\u03af\u03c2 \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03ba\u03b4\u03bf\u03c7\u03ad\u03c2, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03c4\u03b5\u03c3\u03c4\u03ac\u03c1\u03b5\u03b9\u03c2 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2.<\/p>\n<h4 style=\"text-align: justify;\"><b>\u03a0\u03ce\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c4\u03bf A\/B testing<\/b><\/h4>\n<p style=\"text-align: justify;\">\u0391\u03c1\u03c7\u03b9\u03ba\u03ac, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf \u03c3\u03c4\u03cc\u03c7\u03bf \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03ba\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03bf\u03c5, \u03cc\u03c0\u03c9\u03c2 \u03c0.\u03c7. \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, sign-ups, downloads, \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03c4\u03bf A\/B testing \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03b8\u03b1 \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bb\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03ae \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03ae \u03c4\u03bf\u03c5. \u039c\u03cc\u03bb\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03b9\u03bf \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03b5\u03b9\u03c2 (\u03c0\u03c7. headline, CTA button, \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2, \u03c0\u03c1\u03bf\u03c3\u03b8\u03ae\u03ba\u03b7 video \u03ba\u03c4\u03bb.) \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf \u03c0\u03b5\u03af\u03c1\u03b1\u03bc\u03b1.<\/p>\n<p style=\"text-align: justify;\">\u0393\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03c4\u03cd\u03c7\u03b5\u03b9\u03c2 \u03b1\u03be\u03b9\u03cc\u03bb\u03bf\u03b3\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03bb\u03ac\u03b2\u03b5\u03b9\u03c2 \u03c5\u03c0\u03cc\u03c8\u03b7 \u03c3\u03bf\u03c5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2:<\/p>\n<p style=\"text-align: justify;\">&#8211; \u03a4\u03bf website \u03c3\u03bf\u03c5 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03b9 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1. \u0394\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03bd\u03cc\u03b7\u03bc\u03b1 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03c0\u03b5\u03b9\u03c1\u03ac\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03bc\u03b5 \u03bb\u03b9\u03b3\u03bf\u03c3\u03c4\u03bf\u03cd\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf \u03b4\u03b5\u03af\u03b3\u03bc\u03b1 \u03c3\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03ba\u03c1\u03cc, \u03c3\u03c5\u03bd\u03b5\u03c0\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c3\u03c5\u03bb\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b5\u03c0\u03b1\u03c1\u03ba\u03bf\u03cd\u03bd \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bb\u03ac\u03b2\u03b5\u03b9\u03c2 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2.<\/p>\n<p style=\"text-align: justify;\">&#8211; \u0393\u03b9\u03b1 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03bf A\/B testing \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03c3\u03b1\u03b9 \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03bf\u03c2 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03bf\u03cd\u03bd \u03c4\u03bf \u03a7 \u03ae \u03c4\u03bf Y. \u03a3\u03c5\u03bd\u03b5\u03c0\u03ce\u03c2, \u03bf\u03b9 \u03b5\u03ba\u03b4\u03bf\u03c7\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c2 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5\u03c2 \u03c3\u03b5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03b9\u03ba\u03ad\u03c2 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03c4\u03b9\u03ba\u03ac.<\/p>\n<p style=\"text-align: justify;\">&#8211; \u039f\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03c3\u03bf\u03c5 \u03b8\u03b1 \u03c3\u03b5 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c4\u03b5\u03c3\u03c4\u03ac\u03c1\u03b5\u03b9\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03c6\u03bf\u03c1\u03ac. \u03a6\u03c1\u03cc\u03bd\u03c4\u03b9\u03c3\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03c3\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c3\u03b5 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf \u03c4\u03bf website. \u0395\u03ac\u03bd \u03c3\u03b5 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf sales conversion rate, \u03c0\u03bf\u03b9\u03bf \u03c4\u03bf \u03bd\u03cc\u03b7\u03bc\u03b1 \u03bd\u03b1 \u03c4\u03b5\u03c3\u03c4\u03ac\u03c1\u03b5\u03b9\u03c2 \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03c4\u03b7\u03bd \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2;<\/p>\n<p style=\"text-align: justify;\">&#8211; \u03a4\u03bf A\/B testing \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03bf, \u03b5\u03c0\u03b9\u03bc\u03bf\u03bd\u03ae \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ae \u03c3\u03ba\u03ad\u03c8\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03b5 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ac\u03c2 \u03bc\u03b5 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b7 \u03c3\u03b5 \u03ba\u03c5\u03c1\u03b9\u03b5\u03cd\u03b5\u03b9 \u03c4\u03bf \u03c4\u03b9 \u03b8\u03b5\u03c2 \u03bd\u03b1 \u03b4\u03b5\u03b9\u03c2 \u03b1\u03bb\u03bb\u03ac \u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<h4 style=\"text-align: justify;\"><b>\u03a4\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1\u03c2 A\/B testing \u03ad\u03c7\u03bf\u03c5\u03bd \u03c9\u03c2 \u03b5\u03be\u03ae\u03c2:<\/b><\/h4>\n<p style=\"text-align: justify;\">&#8211; \u0395\u03ac\u03bd \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03bb\u03b1\u03bd\u03c3\u03ac\u03c1\u03b5\u03b9\u03c2 \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1, \u03c6\u03c1\u03cc\u03bd\u03c4\u03b9\u03c3\u03b5 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 versions \u03c3\u03c4\u03bf website \u03c3\u03bf\u03c5, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03b8\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc content, \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1, CTA buttons, \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2 \u03ba.\u03b1.<\/p>\n<p style=\"text-align: justify;\">&#8211; \u03a4\u03bf traffic \u03ba\u03b1\u03c4\u03b1\u03bd\u03ad\u03bc\u03b5\u03c4\u03b1\u03b9 \u03b9\u03c3\u03bf\u03bc\u03b5\u03c1\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 2 versions \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2.<\/p>\n<p style=\"text-align: justify;\">&#8211; \u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5 traffic \u03b1\u03c0\u03cc \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 software tracking, \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b8\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b4\u03b9\u03b1\u03ba\u03c1\u03af\u03bd\u03b5\u03b9\u03c2 \u03c0\u03bf\u03b9\u03ac version \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03b9 \u03c4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p>\n<p style=\"text-align: justify;\">&#8211; \u0391\u03c6\u03bf\u03cd \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7 version \u03bc\u03b5 \u03c4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1, \u03c6\u03c1\u03cc\u03bd\u03c4\u03b9\u03c3\u03b5 \u03bd\u03b1 \u03c4\u03b7\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b3\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03ba\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c3\u03bf\u03c5.<\/p>\n<p style=\"text-align: justify;\">\u03a6\u03ad\u03c1\u03b5 \u03c3\u03c4\u03bf \u03bd\u03bf\u03c5 \u03c3\u03bf\u03c5 \u03ad\u03bd\u03b1 <a href=\"https:\/\/www.papaki.com\/el\/woocommerce-eshop.htm\" target=\"_blank\" rel=\"noopener noreferrer\">eshop<\/a>, \u03c0\u03bf\u03c5 \u03c0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9 \u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03b5\u03af\u03b1 \u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1. \u0392\u03b1\u03c3\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03c4\u03bf\u03c5 eshop \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ce\u03c2, \u03c4\u03b1 \u03b5\u03c4\u03ae\u03c3\u03b9\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2. \u0397 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2 (\u03ae checkout) \u03c4\u03bf\u03c5 site \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2, \u03c0\u03bf\u03c5 \u03bf \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7\u03c2 \u03c4\u03bf\u03c5 eshop \u03b8\u03b1 \u03b5\u03c3\u03c4\u03b9\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b5\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2. \u03a4\u03bf \u03ba\u03bf\u03c5\u03bc\u03c0\u03af \u201c<i>\u0391\u03b3\u03bf\u03c1\u03ac<\/i>\u201d \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03ba\u03b9\u03bd\u03b7\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03bf\u03c5\u03c2 \u03b4\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ac\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03bf eshop, \u03be\u03b5\u03ba\u03b9\u03bd\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b9\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b4\u03bf\u03ba\u03af\u03bc\u03b1\u03c3\u03b5 \u03bd\u03b1 \u03c4\u03b5\u03c3\u03c4\u03ac\u03c1\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c4\u03bf\u03c5 button \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03ce\u03bc\u03b1 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf site \u03ae \u03bd\u03b1 \u03c4\u03b5\u03c3\u03c4\u03ac\u03c1\u03b5\u03b9\u03c2 \u03c4\u03bf \u03bc\u03ad\u03b3\u03b5\u03b8\u03cc\u03c2 \u03c4\u03bf\u03c5, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b7 \u0392 \u03b5\u03ba\u03b4\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae\u03c2 \u03ad\u03bd\u03b1 \u03ba\u03bf\u03c5\u03bc\u03c0\u03af \u03c0\u03b9\u03bf \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c6\u03b1\u03bd\u03ad\u03c2.<\/p>\n<h4 style=\"text-align: justify;\"><b>5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc A\/B testing<\/b><\/h4>\n<p style=\"text-align: justify;\">\u039a\u03ac\u03b8\u03b5 \u03c0\u03b5\u03bb\u03b1\u03c4\u03b5\u03b9\u03b1\u03ba\u03ae \u03b2\u03ac\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 website \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03c4\u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03b9. \u0395\u03c0\u03b5\u03b9\u03b4\u03ae \u03b7 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03c9 5 \u03b3\u03bd\u03c9\u03c3\u03c4\u03ad\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03b8\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03b7\u03bd \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf \u03c4\u03bf\u03c5 A\/B testing:<\/p>\n<h5 style=\"text-align: justify;\"><b>1. Optimizely<\/b><\/h5>\n<p style=\"text-align: justify;\">\u03a4\u03bf <a href=\"https:\/\/www.optimizely.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Optimizely<\/a> \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b3\u03b9\u03b1 \u03cc\u03c3\u03bf\u03c5\u03c2 site owners \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2. \u0397 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03c3\u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7, \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7 \u03c0\u03c1\u03bf\u03cb\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9\u03c2 \u03ae\u03b4\u03b7 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03bc\u03b2\u03b1\u03c4\u03b9\u03ba\u03ae landing page \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03b4\u03b9\u03ba\u03ac \u03c3\u03bf\u03c5 A\/B tests. \u0395\u03bd \u03bf\u03bb\u03af\u03b3\u03bf\u03b9\u03c2, \u03bf\u03b9 \u03b3\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03bf\u03c5 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf marketing \u03b4\u03b5\u03bd \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ce\u03bd blog posts \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03af\u03b3\u03bd\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf. \u03a4\u03b1 \u03c0\u03b1\u03ba\u03ad\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf Optimizely \u03c0\u03bf\u03b9\u03ba\u03af\u03bb\u03bb\u03bf\u03c5\u03bd, \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf \u03ad\u03c7\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc: \u03b7 \u03c4\u03b9\u03bc\u03ae \u03c4\u03bf\u03c5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 &#8220;\u03ba\u03c1\u03c5\u03c6\u03ae&#8221;. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03ac\u03c1\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b5\u03b9\u03c2 \u03b1\u03bd \u03c3\u03b5 \u03c3\u03c5\u03bc\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf.<\/p>\n<h5 style=\"text-align: justify;\"><b>2. Google Optimize<\/b><\/h5>\n<p style=\"text-align: justify;\">\u0397 <a href=\"https:\/\/marketingplatform.google.com\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Marketing platform<\/a> \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc feature, \u03c4\u03bf &#8220;<a href=\"https:\/\/optimize.google.com\/optimize\/home\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Optimize<\/a>&#8221; \u03c0\u03bf\u03c5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03ac\u03c8\u03bf\u03b3\u03b1 \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03bc\u03b5 \u03c4\u03bf Google Analytics. \u03a3\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9\u03c2 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd! \u0395\u03af\u03bd\u03b1\u03b9 \u03b2\u03bf\u03bb\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c3\u03bf\u03c5 \u03c0\u03b5\u03b9\u03c1\u03ac\u03bc\u03b1\u03c4\u03b1. \u039a\u03b9 \u03b1\u03bd \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03c3\u03b5 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03ae\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c0\u03bf\u03c1\u03b5\u03af\u03b1 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c3\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 &#8220;\u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2&#8221; \u03c3\u03c4\u03bf Google Optimize 360.<\/p>\n<h5 style=\"text-align: justify;\"><b>3. Visual Website Optimizer<\/b><\/h5>\n<p style=\"text-align: justify;\">\u03a4\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf <a href=\"https:\/\/vwo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visual Website Optimizer (VWO)<\/a> \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bb\u03cc \u03ba\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf \u03c3\u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 interface, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 A\/B testing, Multivariate Test, Split URL Test \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ac \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 features \u03cc\u03c0\u03c9\u03c2 heatmaps \u03ae mobile app testing.\u00a0 \u03a4\u03b1 \u03c0\u03b1\u03ba\u03ad\u03c4\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc $199\/\u03bc\u03ae\u03bd\u03b1.<\/p>\n<h5 style=\"text-align: justify;\"><b>4. Unbounce<\/b><\/h5>\n<p style=\"text-align: justify;\">\u0397 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 <a href=\"http:\/\/unbounce.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Unbounce<\/a> \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03b5\u03c2 \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b9\u03c2 landing pages. \u03a0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc 100 \u03c0\u03c1\u03bf\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b1 \u03c0\u03c1\u03cc\u03c4\u03c5\u03c0\u03b1 landing pages \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03b5\u03ba\u03b5\u03af\u03bd\u03bf \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c3\u03bf\u03c5. \u03a4\u03bf \u03c0\u03b9\u03bf \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03c0\u03b1\u03ba\u03ad\u03c4\u03bf \u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03b5\u03b9 $79 \/ \u03bc\u03ae\u03bd\u03b1, \u03b5\u03bd\u03ce \u03b4\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03b3\u03b9\u03b1 14 \u03bc\u03ad\u03c1\u03b5\u03c2, \u03c7\u03c9\u03c1\u03af\u03c2 \u03c7\u03c1\u03ad\u03c9\u03c3\u03b7.<\/p>\n<h5 style=\"text-align: justify;\"><b>5. Crazy egg<\/b><\/h5>\n<p style=\"text-align: justify;\">To <a href=\"https:\/\/www.crazyegg.com\/overview\" target=\"_blank\" rel=\"noopener noreferrer\">Crazy egg<\/a> \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bc\u03b9\u03b1 \u03b5\u03be\u03af\u03c3\u03bf\u03c5 \u03ba\u03b1\u03bb\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b3\u03b9\u03b1 A\/B testing, \u03c0\u03bf\u03c5 \u03c3\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac. \u039c\u03b5 \u03c4\u03b7 \u03b6\u03c9\u03bd\u03c4\u03b1\u03bd\u03ae \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd \u03c4\u03bf\u03c5 A\/B \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03ad\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2. \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bb\u03ae \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03b5 \u03c4\u03b1 heatmpas. \u03a4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03c0\u03b1\u03ba\u03ad\u03c4\u03bf \u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03b5\u03b9 $24\/\u03bc\u03ae\u03bd\u03b1, \u03b5\u03bd\u03ce \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03c0\u03b1\u03ba\u03ad\u03c4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae 30 \u03b7\u03bc\u03b5\u03c1\u03ce\u03bd.<\/p>\n<h4>\u038f\u03c1\u03b1 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2!<\/h4>\n<p style=\"text-align: justify;\">\u039c\u03b9\u03b1 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae A\/B testing, \u03b5\u03af\u03c4\u03b5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ae \u03ae \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b7, \u03b5\u03af\u03c4\u03b5 \u03b1\u03c6\u03bf\u03c1\u03ac 2 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ad\u03c2 \u03ae \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b1\u03bd\u03b1\u03c0\u03cc\u03c3\u03c0\u03b1\u03c3\u03c4\u03bf \u03ba\u03bf\u03bc\u03bc\u03ac\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc web design. \u0395\u03af\u03c4\u03b5 \u03c4\u03b5\u03c3\u03c4\u03ac\u03c1\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03ba\u03b4\u03bf\u03c7\u03ad\u03c2 \u03b1\u03c0\u03cc landing pages \u03b5\u03af\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5 <a href=\"http:\/\/www.thinkwithgoogle.com\/products\/adwords-search-funnels.html\" target=\"_blank\" rel=\"noopener noreferrer\">search funnel<\/a> \u03ae \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03ba\u03b4\u03bf\u03c7\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03bc\u03b5 banners, \u03c4\u03bf A\/B testing \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ad\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03bf\u03c5 website \u03c3\u03bf\u03c5.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>\u039a\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b1\u03c2, \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b5\u03af \u03bd\u03b1 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af online \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2&#8230; <a class=\"text-colored text-underlined\" href=\"https:\/\/www.papaki.com\/blog\/2014\/09\/16\/ab-testing\/\">\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1<\/a><\/p>\n","protected":false},"author":9,"featured_media":16752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[107],"tags":[292,293,294],"coauthors":[],"class_list":["post-6273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ab-testing","tag-ab-tests","tag-split-testing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A\/B Testing: \u038c\u03c3\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 &amp; 5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 tests! - Papaki Blog<\/title>\n<meta name=\"description\" content=\"\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf A\/B testing, \u03c0\u03ce\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2; \u039f\u03b9 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c8\u03ac\u03c7\u03bd\u03b5\u03b9\u03c2, \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf blog post.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.papaki.com\/blog\/2014\/09\/16\/ab-testing\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\/B Testing: \u038c\u03c3\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 &amp; 5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 tests!\" \/>\n<meta property=\"og:description\" content=\"\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf A\/B testing, \u03c0\u03ce\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2; \u039f\u03b9 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c8\u03ac\u03c7\u03bd\u03b5\u03b9\u03c2, \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf blog post.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.papaki.com\/blog\/2014\/09\/16\/ab-testing\/\" \/>\n<meta property=\"og:site_name\" content=\"Papaki Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Papaki\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-16T06:17:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-24T12:53:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.papaki.com\/blog\/wp-content\/uploads\/2014\/09\/Blogimages_Papaki_ABTesting.png\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"486\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u03a7\u03c1\u03cd\u03c3\u03b1 \u039a\u03bb\u03b5\u03bc\u03c0\u03b5\u03c4\u03c3\u03ac\u03bd\u03b7\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2014\\\/09\\\/16\\\/ab-testing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/2014\\\/09\\\/16\\\/ab-testing\\\/\"},\"author\":{\"name\":\"\u03a7\u03c1\u03cd\u03c3\u03b1 \u039a\u03bb\u03b5\u03bc\u03c0\u03b5\u03c4\u03c3\u03ac\u03bd\u03b7\",\"@id\":\"https:\\\/\\\/www.papaki.com\\\/blog\\\/#\\\/schema\\\/person\\\/16e7c755f1a8af4fee5784ecce52fb79\"},\"headline\":\"A\\\/B Testing: \u038c\u03c3\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 &#038; 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