{"id":981,"date":"2011-05-17T11:08:00","date_gmt":"2011-05-17T09:08:00","guid":{"rendered":"http:\/\/www.papaki.gr\/blog\/?p=981"},"modified":"2022-09-22T11:54:29","modified_gmt":"2022-09-22T09:54:29","slug":"5-%ce%b2%ce%ae%ce%bc%ce%b1%cf%84%ce%b1-%ce%b3%ce%b9%ce%b1-%cf%84%ce%b7%ce%bd-1%ce%b7-%ce%ba%ce%b1%ce%bc%cf%80%ce%ac%ce%bd%ce%b9%ce%b1-%cf%83%ce%b1%cf%82-%cf%83%cf%84%ce%bf-google-adwords","status":"publish","type":"post","link":"https:\/\/www.papaki.com\/blog\/2011\/05\/17\/5-%ce%b2%ce%ae%ce%bc%ce%b1%cf%84%ce%b1-%ce%b3%ce%b9%ce%b1-%cf%84%ce%b7%ce%bd-1%ce%b7-%ce%ba%ce%b1%ce%bc%cf%80%ce%ac%ce%bd%ce%b9%ce%b1-%cf%83%ce%b1%cf%82-%cf%83%cf%84%ce%bf-google-adwords\/","title":{"rendered":"5 \u0392\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd 1\u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03bf\u03c5 \u03c3\u03c4\u03bf Google Ads"},"content":{"rendered":"

\u0388\u03c7\u03b5\u03b9\u03c2 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc website \u03ba\u03b1\u03b9 \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 <\/span>\u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \/ \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf site \u03c3\u03bf\u03c5<\/b>; \u03a4\u03cc\u03c4\u03b5 \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf Google Ads (\u03c0\u03c1\u03ce\u03b7\u03bd Google AdWords)! \u0397 \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03ac \u03c3\u03b5\u03bc\u03b9\u03bd\u03ac\u03c1\u03b9\u03b1 \u03b3\u03b9\u03b1 Google Ads \u03ba\u03b1\u03b9 \u03b1\u03bd \u03c3\u03b5 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9, \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cc \u03bd\u03b1 \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b5\u03af\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac.<\/span><\/p>\n

\u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b1\u03bd \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03ba\u03ac\u03c4\u03b9 \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03ad\u03bd\u03b1\u03bd <\/span>Google Ads \u03bf\u03b4\u03b7\u03b3\u03cc \u03b2\u03ae\u03bc\u03b1 – \u03b2\u03ae\u03bc\u03b1<\/b>, \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae, \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03b1\u03c5\u03c4\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9! \u03a0\u03ac\u03bc\u03b5 \u03bd\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03bc\u03b1\u03b6\u03af \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac, \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03b2\u03bb\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03ce\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 Google, \u03b8\u03b1 \u03b5\u03af\u03c3\u03b1\u03b9 \u03c3\u03b5 \u03b8\u03ad\u03c3\u03b7 <\/span>\u03bd\u03b1 \u03c3\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bc\u03b7\u03b4\u03ad\u03bd \u03c4\u03b7 \u03b4\u03b9\u03ba\u03ae \u03c3\u03bf\u03c5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1!<\/b><\/p>\n

\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Google Ads;<\/span><\/h2>\n

\u039c\u03b5 \u03bb\u03af\u03b3\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1, \u03b3\u03b9\u03b1 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03b4\u03b5\u03bd \u03c4\u03bf \u03ad\u03c7\u03bf\u03c5\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b1, \u03c4\u03bf Google Ads <\/span>\u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b5\u03cd\u03c7\u03c1\u03b7\u03c3\u03c4\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2<\/b> \u03c3\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 Google. \u0393\u03b9\u2019 \u03b1\u03c5\u03c4\u03bf\u03cd \u03c4\u03bf\u03c5 \u03b5\u03af\u03b4\u03bf\u03c5\u03c2 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, <\/span>\u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9\u03c2 \u03bc\u03cc\u03bd\u03bf \u03b1\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03bb\u03b9\u03ba<\/b> \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ae, \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03ae \u03c4\u03b7\u03c2<\/span> (Pay Per Click \u2013 PPC Campaigns). <\/b>\u03a4\u03bf Google Ads \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 <\/span>\u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2<\/b> (banner), \u03c4\u03b9\u03c2 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03c1\u03c5\u03b8\u03bc\u03af\u03b6\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 <\/span>\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 – \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac<\/b>, \u03ba\u03ac\u03b8\u03b5 \u03c6\u03bf\u03c1\u03ac \u03c0\u03bf\u03c5 \u03ad\u03bd\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c3\u03c4\u03bf internet \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2.<\/span><\/p>\n

\u039a\u03b1\u03b9 \u03b1\u03c6\u03bf\u03cd \u03bc\u03ac\u03b8\u03b1\u03bc\u03b5 \u03c3\u03c5\u03bd\u03bf\u03c0\u03c4\u03b9\u03ba\u03ac \u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Google Ads, \u03af\u03c3\u03c9\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03bf\u03cd\u03c2 \u03b7 \u03b1\u03c0\u03bf\u03c1\u03af\u03b1 <\/span>\u00ab\u03b3\u03b9\u03b1\u03c4\u03af \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bc\u03b1\u03b9 \u03c4\u03bf Google Ads \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03bc\u03bf\u03c5\u00bb;<\/b><\/p>\n

\u0393\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c9 \u03c4\u03bf Google Ads;<\/span><\/h2>\n
    \n
  1. \u03a3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7<\/b><\/li>\n<\/ol>\n

    \u0395\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 online, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 <\/span>\u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae<\/span><\/a> \u03c3\u03bf\u03c5 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03b7\u03c4\u03b9\u03ba\u03ac \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c7\u03ce\u03c1\u03b5\u03c2, \u03b3\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 – \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03ba\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf <\/span>\u03c3\u03b5 \u03ac\u03c4\u03bf\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03b5\u03ba\u03b5\u03af\u03bd\u03b7 \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03bc\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2.<\/b><\/p>\n

      \n
    1. \u039a\u03cc\u03c3\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1<\/b><\/li>\n<\/ol>\n

      \u03a3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03b7 online \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9<\/span> \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b7, \u03b5\u03bd\u03ce \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1<\/b> \u03ba\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1. \u03a3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9, \u03b5\u03c0\u03af\u03c3\u03b7\u03c2, \u03cc\u03c4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03b7\u03bc\u03ad\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac \u03ba\u03bb\u03b9\u03ba, \u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd <\/span>\u03c0\u03bb\u03ae\u03c1\u03b7 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c4\u03c9\u03bd \u03b5\u03be\u03cc\u03b4\u03c9\u03bd<\/b> \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03c3\u03bf\u03c5.<\/span><\/p>\n

        \n
      1. \u03a3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2<\/b><\/li>\n<\/ol>\n

        \u03a4\u03ad\u03bb\u03bf\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c2 <\/span>\u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03c4\u03b1 \u03ba\u03bb\u03b9\u03ba, \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 <\/span><\/b>\u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03b9 \u03b7 \u03ba\u03ac\u03b8\u03b5 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03bf site \u03c3\u03bf\u03c5, \u03c4\u03bf conversion rate, \u03ba\u03c4\u03bb.<\/span><\/p>\n

        \u03a0\u03ac\u03bc\u03b5 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd 1\u03b7 \u03c3\u03bf\u03c5 online \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1;\u00a0<\/b><\/p>\n

        \u039e\u03b5\u03ba\u03b9\u03bd\u03ac\u03bc\u03b5!<\/b><\/p>\n

        \u039f\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 Google Ads: \u0392\u03ae\u03bc\u03b1 – \u03b2\u03ae\u03bc\u03b1 \u03b7 1\u03b7 \u03c3\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7<\/span><\/h2>\n

        \u0392\u03ae\u03bc\u03b1 1. \u0394\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03bd\u03ad\u03bf Google Ads \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc<\/b><\/h3>\n

        \u0395\u03ac\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03ae\u03b4\u03b7 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc Google \u03ae Gmail, \u03c4\u03cc\u03c4\u03b5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03b5\u03af\u03c2 \u03b5\u03b9\u03c3\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u03bd\u03ad\u03bf \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c3\u03bf\u03c5 \u03c3\u03c4\u03bf Google Ads. \u0391\u03bd \u03cc\u03c7\u03b9, \u03c4\u03cc\u03c4\u03b5 <\/span>\u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03bd\u03ad\u03bf Google Ads \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc. <\/span><\/a>K\u03b1\u03c4\u03ac \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd, \u03c3\u03bf\u03c5 \u03b4\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03c4\u03bf \u03b5\u03af\u03b4\u03bf\u03c2 \u03c4\u03bf\u03c5 <\/span>Google Ads account,<\/b> \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03bc\u03ad\u03bd\u03b7 <\/span>\u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 Smart<\/b> \u03ae, \u03b1\u03bd \u03b5\u03af\u03c3\u03b1\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba, \u03c4\u03b7 <\/span>\u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 Expert. <\/b>\u039a\u03ac\u03bd\u03b5 \u03b5\u03af\u03c3\u03bf\u03b4\u03bf \u03c3\u03c4\u03bf\u03bd \u03bd\u03ad\u03bf Google Ads \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c0\u03ac\u03bc\u03b5 \u03bd\u03b1 \u03b1\u03c1\u03c7\u03af\u03c3\u03bf\u03c5\u03bc\u03b5!<\/span><\/p>\n

        \u0392\u03ae\u03bc\u03b1 2. \u0394\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03bd\u03ad\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u00a0<\/b><\/h3>\n

        \u039c\u03b5 \u03c4\u03b7\u03bd \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1\u03c2, \u03be\u03b5\u03ba\u03af\u03bd\u03b1 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03ce\u03c4\u03b7\u03c2 \u03c3\u03bf\u03c5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2.<\/span><\/p>\n

        1) \u038c\u03bd\u03bf\u03bc\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2<\/b><\/p>\n

        \u0395\u03c0\u03af\u03bb\u03b5\u03be\u03b5 <\/span>\u03bd\u03ad\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1<\/b>, \u03b4\u03ce\u03c3\u03b5 <\/span>\u03cc\u03bd\u03bf\u03bc\u03b1 <\/b>\u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03bf\u03c5, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c4\u03b7 \u03b8\u03c5\u03bc\u03ac\u03c3\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c4\u03af\u03c4\u03bb\u03bf, \u03cc\u03c4\u03b1\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b9 \u03ac\u03bb\u03bb\u03b5\u03c2.\u00a0<\/span><\/p>\n

        2) \u03a4\u03cd\u03c0\u03bf\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 – \u03a3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2<\/b><\/p>\n

        \u0395\u03c0\u03af\u03bb\u03b5\u03be\u03b5 \u03b1\u03bd \u03b8\u03b5\u03c2 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 Google \u03ae \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03b1 sites \u03c4\u03b7\u03c2 Google. M\u03b5 \u03ac\u03bb\u03bb\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1, \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9\u03c2 \u03b5\u03af\u03c4\u03b5 <\/span>Search Network<\/b> (\u0394\u03af\u03ba\u03c4\u03c5\u03bf \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 <\/span>\u03c4\u03b7\u03c2 Google) \u03b5\u03af\u03c4\u03b5 <\/span>Display Network<\/b> (\u0394\u03af\u03ba\u03c4\u03c5\u03bf \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 Google).<\/span><\/p>\n

        \u03b1) \u03a3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03c3\u03c4\u03bf \u0394\u03af\u03ba\u03c4\u03c5\u03bf \u0395\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2 Google<\/b><\/p>\n

        \u039f\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 – \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac, \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03b1\u03c1\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1, \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03bf\u03c5 \u03c3\u03b5 sites \u03bc\u03b5 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf. <\/span>\u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1,<\/b> \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 – \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u201c\u03b2\u03b9\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1\u201d, \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c3\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03b1 sites \u03c4\u03b7\u03c2 Google \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c5\u03b3\u03b9\u03b5\u03b9\u03bd\u03ae \u03b4\u03b9\u03b1\u03c4\u03c1\u03bf\u03c6\u03ae, \u03c4\u03b1 \u03b2\u03b9\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03ba.\u03bf.\u03ba.<\/span><\/p>\n

        \u03b2) \u03a3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 sites<\/b><\/p>\n

        \u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2, \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 sites \u03ae \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c3\u03b5 sites, \u03c3\u03c4\u03b9\u03c2 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03bf\u03c5. \u03a4\u03bf site \u03b1\u03c5\u03c4\u03cc \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03ae\u03ba\u03b5\u03b9 \u03c3\u03c4\u03bf \u0394\u03af\u03ba\u03c4\u03c5\u03bf Google.<\/span><\/p>\n

        3) \u03a0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd\u00a0<\/b><\/p>\n

        \u03a3\u03c5\u03bc\u03c0\u03bb\u03ae\u03c1\u03c9\u03c3\u03b5 \u03c4\u03b7\u03bd \u03b7\u03bc\u03b5\u03c1\u03bf\u03bc\u03b7\u03bd\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c3\u03bf\u03c5, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c4\u03b5 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9, \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03ce\u03c1\u03b5\u03c2. \u03a4\u03bf \u03c0\u03cc\u03c4\u03b5 \u03b8\u03b1 \u03bb\u03ae\u03be\u03b5\u03b9, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03bf\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 <\/span>\u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1,<\/b> \u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 <\/span>\u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03b1<\/b>, \u03b1\u03c6\u03bf\u03cd \u03c0\u03b5\u03c4\u03cd\u03c7\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/span><\/p>\n

        4) \u0393\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ae \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7<\/b><\/p>\n

        \u0391\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 eShop, \u03c3\u03ba\u03ad\u03c8\u03bf\u03c5 <\/span>\u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03b9\u03bc\u03b1 \u03c4\u03bf \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03c3\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03cc.<\/b> \u0395\u03c0\u03af\u03bb\u03b5\u03be\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c7\u03ce\u03c1\u03b5\u03c2, \u03b1\u03bd \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c3\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b1 \u03bc\u03ad\u03c1\u03b7 \u03c4\u03b7\u03c2 \u03b3\u03b7\u03c2. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03ba\u03ac\u03bd\u03b5 \u03c4\u03b7 \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ae \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03bf\u03c5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2<\/span> \u03bc\u03b5 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae<\/b>, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03bc\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03bf\u03c5 \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5 \u03b8\u03b1 \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac \u03bb\u03cc\u03b3\u03c9 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1\u03c2.<\/span><\/p>\n

        \u00a05) \u03a3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd\u00a0<\/b><\/p>\n

        \u0397 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03b7 Google \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03bc\u03ad\u03c3\u03b1 \u03c4\u03bf\u03c5 digital marketing <\/b>\u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03bf\u03c5, \u03b1\u03c1\u03ba\u03b5\u03af \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03c9\u03bd Buyers Personas \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03bd\u03b1 <\/span>\u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc. \u038c\u03c1\u03b9\u03c3\u03b5 \u03c4\u03bf \u03c6\u03cd\u03bb\u03bf, \u03c4\u03b7\u03bd \u03b7\u03bb\u03b9\u03ba\u03af\u03b1, \u03c4\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1, \u03c4\u03bf \u03b5\u03c0\u03ac\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1, \u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03b3\u03b5\u03bd\u03b5\u03b9\u03b1\u03ba\u03ae \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7, \u03ba.\u03ac. \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 <\/span>\u03c0\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u2018\u2018\u03c3\u03c9\u03c3\u03c4\u03bf\u03cd\u03c2\u2019\u2019 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2. <\/b>\u0391\u03ba\u03cc\u03bc\u03b7, \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03bf\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03b8\u03b1 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03bf\u03c5 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 <\/span>\u03c4\u03b7 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1<\/b>.\u00a0<\/span><\/p>\n

        6) \u03a1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 budget \u03c3\u03bf\u03c5\u00a0<\/b><\/p>\n

        \u03a0\u03bf\u03bb\u03bb\u03bf\u03af \u03b1\u03bd\u03b1\u03c1\u03c9\u03c4\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 <\/span>\u00ab\u03c0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b3\u03b9\u03b1 Google Ads\u00bb<\/b>; \u0391\u03c5\u03c4\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c3\u03cd \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2.\u00a0<\/span>\u0395\u03b9\u03c3\u03ac\u03b3\u03b5\u03b9\u03c2 \u03c4\u03bf \u03bc\u03ad\u03b3\u03b9\u03c3\u03c4\u03bf \u03c0\u03bf\u03c3\u03cc \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03bb\u03b9\u03ba \u03c0\u03bf\u03c5 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c3\u03bf\u03c5 <\/span>(Cost Per Click – CPC)<\/b>, \u03c0.\u03c7. 0,05 \u20ac, \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bc\u03ad\u03b3\u03b9\u03c3\u03c4\u03bf \u03c0\u03bf\u03c3\u03cc \u03c0\u03bf\u03c5 <\/span>\u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 <\/span>\u03bd\u03b1 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9\u03c2 \u03b1\u03bd\u03ac \u03b7\u03bc\u03ad\u03c1\u03b1 <\/span>(budget)<\/b>, \u03c0.\u03c7. 5,00 \u20ac. \u038c\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c1\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1, \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 Google.<\/span><\/p>\n

        \u0392\u03ae\u03bc\u03b1 3. \u0394\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03c4\u03bf \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b8\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2<\/b><\/h3>\n

        \"\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf<\/p>\n

        \u03b1) \u03a4\u03af\u03c4\u03bb\u03bf\u03c2<\/b><\/p>\n

        \u039f \u03c4\u03af\u03c4\u03bb\u03bf\u03c2 (Headline1) \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c0\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2, \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b7\u03b8\u03b5\u03af \u03c3\u03c4\u03bf site \u03c3\u03bf\u03c5. \u03a3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c4\u03af\u03c4\u03bb\u03bf \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 <\/span>\u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd \u03bc\u03af\u03b1 \u03bb\u03ad\u03be\u03b7 \u03ba\u03bb\u03b5\u03b9\u03b4\u03af – keyword, <\/b>\u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03bc\u03b1\u03b3\u03b1\u03b6\u03af \u03bc\u03b5 \u03b2\u03b9\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03bf \u03c4\u03af\u03c4\u03bb\u03bf\u03c2 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u201cPapaki \u03b2\u03b9\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1\u201d. A\u03ba\u03cc\u03bc\u03b7, \u03c3\u03c4\u03bf\u03bd \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03c4\u03af\u03c4\u03bb\u03bf (Headline 2), <\/span>\u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b8\u03ad\u03c4\u03bf\u03c5\u03bc\u03b5 \u03ad\u03bd\u03b1 CTA<\/b> (Call To Action), \u03c0.\u03c7. \u201c\u03a0\u03c1\u03bf\u03bc\u03b7\u03b8\u03b5\u03cd\u03c3\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03b2\u03b9\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03bb\u03bb\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1\u03c2\u201d.<\/span><\/p>\n

        \u03b2) \u039a\u03b5\u03af\u03bc\u03b5\u03bd\u03bf<\/b><\/p>\n

        \u0388\u03c7\u03b5\u03b9\u03c2 \u03b4\u03cd\u03bf \u03b3\u03c1\u03b1\u03bc\u03bc\u03ad\u03c2, \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c8\u03b5\u03b9\u03c2 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03c4\u03b7\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2. \u039f \u03c7\u03ce\u03c1\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c2, \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03bb\u03cc\u03b3\u03bf <\/span>\u03b1\u03c5\u03c4\u03cc<\/span> \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b7\u03c3\u03b5 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ad\u03c2 \u03bd\u03b1 \u03b2\u03ac\u03bb\u03b5\u03b9\u03c2 <\/span>\u03c4\u03b9\u03c2 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 <\/b>\u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2.\u00a0<\/b><\/p>\n

        \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1:\u00a0<\/b><\/p>\n

        1\u03b7 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae: \u201c\u03a0\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b1 \u03b2\u03b9\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1\u201d \u03ba\u03b1\u03b9\u00a0<\/span><\/p>\n

        2\u03b7 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae: \u201c\u03a3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03c0\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03bf\u03cd\u03c2\u201d.<\/span><\/p>\n

        \u03b3) \u0394\u03b9\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 URL\u00a0<\/b><\/p>\n

        \u03a3\u03c4\u03bf \u03c0\u03b5\u03b4\u03af\u03bf \u201c\u03a0\u03c1\u03bf\u03c3\u03b8\u03ae\u03ba\u03b7 URL \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ce\u03bd\u201d \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b5\u03b9\u03c3\u03ac\u03b3\u03b5\u03b9\u03c2 <\/span>\u03c4\u03b7 \u03b4\u03b9\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 url \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd<\/b> \u03c4\u03bf\u03c5 site \u03c3\u03bf\u03c5, \u03c0.\u03c7. www.papaki.com, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2. \u03a4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf url \u03b8\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 \u03c3\u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7, \u03c4\u03b7\u03bd \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03b5\u03c1\u03b8\u03b5\u03af \u03bc\u03b5\u03c4\u03ac \u03c4\u03bf \u03ba\u03bb\u03b9\u03ba.<\/span><\/p>\n

        \u039a\u03b1\u03bb\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03bf\u03c5 site \u03c3\u03bf\u03c5 <\/span>\u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c0\u03b5\u03c1\u03b9\u03ad\u03c7\u03b5\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ae \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 <\/b>\u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1. \u0391\u03bd \u03c8\u03ac\u03c7\u03bd\u03b5\u03b9\u03c2 \u03c0\u03ce\u03c2 \u03bd\u03b1 <\/span>\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c4\u03ad\u03bb\u03b5\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd<\/span><\/a>, \u03c1\u03af\u03be\u03b5 \u03bc\u03b9\u03b1 \u03bc\u03b1\u03c4\u03b9\u03ac \u03c3\u03c4\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc \u03bc\u03b1\u03c2 \u03ac\u03c1\u03b8\u03c1\u03bf.\u00a0<\/span><\/p>\n

        \u0392\u03ae\u03bc\u03b1 4. \u03a3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7: \u03a0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b5 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 – \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac<\/b><\/h3>\n

        \u0395\u03c0\u03af\u03bb\u03b5\u03be\u03b5 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 – \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf site \u03c3\u03bf\u03c5, \u03c0.\u03c7. \u201c\u03b2\u03b9\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1\u201d, \u201c\u03b2\u03b9\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u0391\u03b8\u03ae\u03bd\u03b1\u201d, \u201c\u03c5\u03b3\u03b9\u03b5\u03b9\u03bd\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1\u201d, \u03ba.\u03bf.\u03ba.<\/span><\/p>\n

        \u0395\u03c0\u03b5\u03b9\u03b4\u03ae \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b5\u03c2 <\/span>\u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c4\u03c9\u03bd \u03bb\u03ad\u03be\u03b5\u03c9\u03bd<\/b> \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2, \u03ba\u03b1\u03bb\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03b9\u03c3\u03ac\u03b3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c3\u03cd \u03c3\u03c5\u03bd\u03ce\u03bd\u03c5\u03bc\u03b1, \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b7\u03b8\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b5\u03c5\u03c1\u03cd \u03ba\u03bf\u03b9\u03bd\u03cc \u03ba\u03b1\u03b9 <\/span>\u03cc\u03c7\u03b9 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2,<\/b> \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf\u03bd \u03b5\u03bd\u03b9\u03ba\u03cc \/ \u03c0\u03bb\u03b7\u03b8\u03c5\u03bd\u03c4\u03b9\u03ba\u03cc \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ae \u03ac\u03c4\u03bf\u03bd\u03b5\u03c2.<\/span><\/p>\n

        \u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bf\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 – \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac <\/span>\u03bd\u03b1 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \/ \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c3\u03bf\u03c5,<\/b> \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c0\u03b9\u03bf \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u03a4\u03bf <\/span>Keyword Planner<\/b> \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03ac \u03c3\u03bf\u03c5. \u039b\u03ad\u03be\u03b5\u03b9\u03c2 – \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b5\u03b9\u03c3\u03ac\u03b3\u03b5\u03b9\u03c2 \u03bf\u03c0\u03bf\u03b9\u03b1\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03ad\u03bd\u03b1\u03c1\u03be\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03c3\u03bf\u03c5.<\/span><\/p>\n

        Extra Tip:<\/b> \u038c\u03c1\u03b9\u03c3\u03b5<\/span> negative keywords<\/b>, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 – \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03bc\u03c0\u03bf\u03b4\u03af\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ac\u03c4\u03bf\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03c4\u03b9\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 – \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac, \u03c0.\u03c7. \u201c\u03c3\u03c5\u03bc\u03b2\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03c1\u03cc\u03c6\u03b9\u03bc\u03b1\u201d \u03ae \u201c\u03b2\u03b9\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac\u201d.<\/span><\/p>\n

        \u0392\u03ae\u03bc\u03b1 5. \u0395\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd \u03c7\u03c1\u03ad\u03c9\u03c3\u03b7\u03c2<\/b><\/h3>\n

        \u0393\u03b9\u03b1 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c3\u03bf\u03c5, \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03b9\u03c3\u03ac\u03b3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c7\u03c1\u03ad\u03c9\u03c3\u03b7\u03c2.<\/span><\/p>\n

        \u03b1) \u03a3\u03c5\u03bc\u03c0\u03bb\u03ae\u03c1\u03c9\u03c3\u03b5 \u03ad\u03b3\u03ba\u03c5\u03c1\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c7\u03c1\u03ad\u03c9\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf\u03bd \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c3\u03bf\u03c5<\/b><\/p>\n

        \u0391\u03c1\u03c7\u03b9\u03ba\u03ac, \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af\u03c2 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u201c\u039f\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2\u201d, \u03b1\u03bd \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03bf\u03c5 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ae \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac, \u03b5\u03c0\u03b9\u03bb\u03b5\u03be\u03b5 \u201c\u03a6\u03c5\u03c3\u03b9\u03ba\u03cc \u03a0\u03c1\u03cc\u03c3\u03c9\u03c0\u03bf\u201d, \u03b5\u03ac\u03bd \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bc\u03b7 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03ba\u03bf\u03c0\u03cc.<\/span><\/p>\n

        \u03b2) \u0395\u03c0\u03af\u03bb\u03b5\u03be\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b7 \/ \u03bc\u03b7 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b7 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae<\/b><\/p>\n

        \u03a3\u03c4\u03b9\u03c2 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03c2, <\/span>\u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c1\u03c7\u03af\u03b6\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1<\/b>, \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae \u03c4\u03c9\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd \u03c7\u03c1\u03ad\u03c9\u03c3\u03b7\u03c2. \u0398\u03ad\u03c4\u03b5\u03b9\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf <\/span>\u03cc\u03c1\u03b9\u03bf \u03c7\u03c1\u03ad\u03c9\u03c3\u03b7\u03c2<\/b> \u03ba\u03b1\u03b9 <\/span>\u03bf\u03b9 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03c2 \u03c3\u03bf\u03c5 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1<\/b>. \u039f\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03bf\u03cd\u03bd \u03cc\u03c4\u03b1\u03bd \u03c6\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf \u03cc\u03c1\u03b9\u03bf \u03ae \u03cc\u03c4\u03b1\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 30 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b7 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae.<\/span><\/p>\n

        \u03a3\u03c4\u03b9\u03c2 \u03bc\u03b7 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03c2, \u03c3\u03c4\u03b7\u03bd \u03bf\u03c5\u03c3\u03af\u03b1 <\/span>\u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae \u03c4\u03bf\u03c5 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2<\/b> \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2. \u0393\u03b9\u03b1 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03b7 \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03c9\u03b8\u03b5\u03af \u03b7 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c4\u03b7\u03c2 Google, \u03b5\u03bd\u03ce <\/span>\u03bf\u03b9 \u03c7\u03c1\u03b5\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c6\u03b1\u03b9\u03c1\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03bf<\/b> \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c0\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9. \u0395\u03ac\u03bd \u03b5\u03be\u03b1\u03bd\u03c4\u03bb\u03b7\u03b8\u03b5\u03af \u03c4\u03bf \u03c0\u03bf\u03c3\u03cc, <\/span>\u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03bf\u03cd\u03bd<\/b> \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9, \u03bc\u03ad\u03c7\u03c1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae. \u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf, \u03cc\u03bd\u03bf\u03bc\u03b1, \u03b4\u03b9\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03c7\u03c1\u03ad\u03c9\u03c3\u03b7\u03c2, \u03b4\u03b9\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03b1\u03c7\u03c5\u03b4\u03c1\u03bf\u03bc\u03b5\u03af\u03bf\u03c5, \u03ba.\u03ac., \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd <\/span>\u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03b6\u03b7\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c7\u03c1\u03ad\u03c9\u03c3\u03b7\u03c2.<\/b><\/p>\n

        \u03a0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ae \u03bc\u03bf\u03c5 \u03ac\u03c0\u03bf\u03c8\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b7 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b9\u03bf \u03b2\u03bf\u03bb\u03b9\u03ba\u03ae<\/b>, \u03b1\u03c1\u03ba\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf\u03bd \u03bd\u03bf\u03c5 \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 <\/span>\u201cpause\u201d <\/b>\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2, \u03cc\u03c0\u03bf\u03c4\u03b5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9, \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03be\u03b5\u03c6\u03b5\u03cd\u03b3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf budget \u03c3\u03bf\u03c5. \u0395\u03c6\u03cc\u03c3\u03bf\u03bd \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2, \u03b1\u03c0\u03bf\u03b4\u03ad\u03c7\u03b5\u03c3\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u038c\u03c1\u03bf\u03c5\u03c2 \u03a7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 Google Ads \u03ba\u03b1\u03b9 \u03cc\u03bb\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03b1!<\/span><\/p>\n

        Extra Tip: <\/b>\u03a6\u03c1\u03cc\u03bd\u03c4\u03b9\u03c3\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03b7 \u03b6\u03ce\u03bd\u03b7 \u03ce\u03c1\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bd\u03cc\u03bc\u03b9\u03c3\u03bc\u03b1! \u039f\u03b9 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2, \u03c4\u03b1 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03c7\u03c1\u03ad\u03c9\u03c3\u03ae \u03c3\u03bf\u03c5 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b6\u03ce\u03bd\u03b7 \u03ce\u03c1\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9\u03c2.<\/span><\/p>\n

        \u0391\u03c6\u03bf\u03cd \u03c4\u03b5\u03bb\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c7\u03c1\u03ad\u03c9\u03c3\u03b7\u03c2, \u03ba\u03ac\u03bd\u03b5 \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03bf \u03ba\u03bf\u03c5\u03bc\u03c0\u03af <\/span>\u201c\u039f\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7\u201d <\/b>\u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b8\u03ae\u03ba\u03b5\u03c5\u03c3\u03b5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c3\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7!<\/span><\/p>\n

        \u0395\u03bb\u03c0\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03c3\u03bf\u03c5 \u03ac\u03c1\u03b5\u03c3\u03b5 \u03bf \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b5\u03c2 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03c9\u03bd Google Ads! \u039c\u03b7\u03bd \u03be\u03b5\u03c7\u03bd\u03ac\u03c2 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf <\/span>Google Analytics<\/b>, \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03b4\u03bf\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03bc\u03ad\u03c1\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03c3\u03bf\u03c5.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

        \u0388\u03c7\u03b5\u03b9\u03c2 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc website \u03ba\u03b1\u03b9 \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \/ \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2… \u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1<\/a><\/p>\n","protected":false},"author":2,"featured_media":19574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[107],"tags":[111,110,112,4325],"coauthors":[3291],"class_list":["post-981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-google-ads","tag-google-adwords","tag-google-","tag--google-ads"],"acf":[],"yoast_head":"\n5 \u0392\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd 1\u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03bf\u03c5 \u03c3\u03c4\u03bf Google Ads - Papaki Blog<\/title>\n<meta name=\"description\" content=\"\u0394\u03b5\u03c2 \u03c4\u03bf\u03bd \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03bf \u03bf\u03b4\u03b7\u03b3\u03cc \u03b3\u03b9\u03b1 Google Ads \u03ba\u03b1\u03b9 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