Do you want to increase the performance of your digital marketing strategy? What would happen if you could combine two of the most powerful tools, email marketing and social media?
In this article, you will find useful strategies on how to connect the two channels, step by step, to significantly boost the effectiveness of your campaigns, increasing interaction and performance with your audience.
Why is it important to connect email marketing and social media?
Before we get to the actual steps, let’s look at why connecting these two channels is important:
- Multiple communication: Different people prefer different mediums. By combining email and social media, you increase your chances of reaching a larger percentage of your customer base.
- Content complementarity: Email content can be amplified on social media and vice versa, creating a consistent user experience.
- Increased engagement: Your social media followers can become your email subscribers, and your email subscribers can become loyal social media followers.
Of course, before you start connecting these channels, it’s important to ensure that your emails have a professional image and inspire credibility. Therefore, before you make any moves, make sure you have a professional email so that messages reach your recipients in the right way and reinforce your business image.
6-step connection
Let’s now take a detailed look at 6 steps to connect your business social networks with your email campaigns:
1. Embed social media links in your email
Start by adding icons or links to your social media accounts within your newsletters and emails. This allows your subscribers to easily visit your profiles and become followers.
Tip: Use clean icons and place them in the footer or header of your email and call-to-action (CTA), such as “Follow us on Instagram for more updates!”
2. Use email marketing to promote contests on social media
Contests and promotions on social media are a great way to interact with your audience. Use email to promote contests by providing your subscribers with special access or a participation bonus.
Example: “Enter our exclusive Facebook contest and get 20% off your next purchase!”
3. Email collection via social media
Integrate email subscription forms into your social media to reach new subscribers. Platforms like Facebook and Instagram offer features for landing pages or CTA buttons to subscribe to your newsletter.
Tip: Use attention-grabbing headlines, such as “Be the first to know our news and offers!”
4. Leverage the content of the email on social media
Repurpose the content of your successful emails to create posts or stories on social media. An infographic or offer you presented in an email can be turned into a tweet, Instagram story, or Facebook post.
Benefits:
- You increase the lifespan of your content.
- You increase the consistency and linkage of your message.
5. See stats and adjust your strategy
Data analysis is key to improving your strategy. Track the performance of both your emails and posts to see which channel is performing better.
Monitor:
- Email open rates.
- Click on links to social media.
- Likes, shares, and comments on social media regarding email content.
6. Create combined campaigns
Fully integrate your approach with campaigns designed from the ground up to work in harmony across email and social media.
Campaign Example: Send a teaser email for a new product with a hyperlink to your Instagram channel for the full reveal. Use Instagram to remind your followers to sign up to your email for exclusive offers.
How email marketing and social media enhance your marketing strategy
The connection between email marketing and social media enhances the customer experience and adds value. By using these channels together, you can:
- Focus on a targeted audience
- Increase interaction
- Maintain a consistent brand voice
And don’t forget, this is a partnership where one complements the other to maximize results
Get started today
With the right strategy and integration, email marketing and social media can coexist, enhancing your campaigns and strengthening your relationship with customers. If you want to take your digital marketing strategy to the next level, there’s no better time to start now!
Read more:
How unsubscribe links can help your email marketing strategy
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