Guest blogging. You have heard of it but is it worth the try? And if so, how can you even get started in 2019? Below you may find the answers to your questions.
What is guest blogging?
In layman’s terms, it’s writing a blog post on someone else’s blog. It is one of the many ways used by bloggers and website owners to become industry thought leaders and to get credible backlinks. Guest bloggers offer to write content for other blogs/publications in their niche in order to grow their expertise over the subject and to grow the authority of their business website in search engines.
What are the benefits?
Guest blogging is one of the ways to build credibility and boost your rankings. By leveraging other website’s domain authority and audience, you can build your backlink profile and gain access to a much larger audience. This isn’t the only benefit of guest blogging. Some other strategic benefits include:
- It helps you expand your network and build relationships with other businesses/ bloggers
- It helps develop your authority and thought leadership
- It helps build your online influence
- It helps stimulate social media visibility
How to scale your guest blogging?
This infographic explains the various steps you can take to build a successful guest blogging strategy.