SEO stands for Search Engine Optimization. It refers to the practice of increasing the number and quality of visitors to a website by improving the rankings in the organic (free) search engine results.

The goal of Pixida is to simplify SEO to enable SMEs take their online marketing strategy into their own hands, without the help of expensive agencies. The application coaches you step by step through the optimization process in order to consolidate your online presence and get your website to the top of Google.

While SEO helps you increase your rankings in organic results, SEA enables you to get your website to the top of paid results thanks to targeted advertisements.

SEO and SEA both have their advantages, the trick is to find a good balance between the two. SEA campaigns are a good way to get a high profile for a new product in a short period of time and SEO helps you build a long term strategy to stay visible without having to pay for ads long term.

Google My Business is Google’s very own online directory and it is therefore one of the most important directories to be visible in! It is a free and easy-to-use tool that enables businesses and organizations to increase their online visibility. By verifying and editing your business information, you can help customers find you while providing vital information about your business to them.

CMS stands for Content Management System. It is not as complicated as it sounds, on the contrary! A CMS is like a website builder; it is the platform on which you created your website. A CMS makes it possible to create, control and edit all the actions and content on your website - without the help of a professional programmer.

If, for example, you would like to post online blog articles for your company at regular intervals, you can use a CMS like WordPress to simply write and change your texts yourself, as well as upload images or videos.