Are you thinking of making the most of your mailing list? Are you looking for ways to turn your subscribers into customers and older customers into loyal fans? Then say “yes” to newsletters.
According to Smart Insights, newsletters generate an open rate of about 22%. This means that 22% of your email audience will see your content! In addition, a study by the Content Marketing Institute concluded that 83% of B2B marketers use newsletters for content marketing.
Newsletters are effective in building a loyal customer base and you should definitely consider adding one to your marketing strategy. In order to do this, you need a powerful email newsletter tool which will allow you to run effective email campaigns. Below, we suggest 4 amazing newsletter tools:
Mailchimp is one of the most popular newsletter tools in the world. It offers several affordable plans as well as a free plan for new users.
Mailchimp is really user-friendly. Anyone, besides technical skill level, can easily create effective email marketing campaigns. In addition, it has useful features that allow you to create ads, landing pages and more, from one point.
One of Mailchimp’s strongest benefits is that it’s easy to integrate into your account, different softwares such as WordPress, Zapier and Shopify.
MailChimp offers a free plan with 2,000 subscribers and 12,000 emails per month. The Premium plan starts at $10 per month and allows you to send unlimited emails to over 50,000 subscribers. It also offers useful features such as A / B testing and 24-hour support.
Benchmark helps you create newsletters easily through a drag-and-drop function. Even without technical skills, you can create attractive newsletters. It also offers a good palette of newsletter templates to choose from.
One of Benchmark’s most useful features is the detailed analytics of how each email campaign performs. Then, there is A / B split testing to ensure that you are sending the best emails and also spam testing tools ascertaining that your emails are going to Inbox.
Benchmark’s strength is its international reach – if you want to cover multiple languages it is a great choice for you. It is available in nine different languages. Another great feature is the high quality customer support it provides.
There is a free plan, however it allows you to send only up to 250 emails a month. The Pro plan, for $13 / month, provides unlimited emails and many powerful features, such as detailed reporting, segmentation and pre-built customer journey.
Moosend’s email editor helps you easily create personalised newsletters that contain interactive elements such as videos, gifs and images. Alternatively, you can start immediately by selecting one of the ready-made templates available.
It also contains landing pages and subscription forms which help you boost your efforts in creating new leads. In addition, it offers detailed reporting and analytics which helps you make data-driven decisions.
Moosend offers a Free Forever plan for up to 1,000 unique subscribers and unlimited emails. The paid plans cost € 8 / month, making it one of the cheapest options for what it offers.
Moosend, on the other hand, is somewhat limited in reporting. Moosend analytics is mostly limited to basic email information (such as open rates and unsubscribes), unlike other tools mentioned that focus more on your campaigns’ impact on sales and revenue.
AWeber is one of the oldest email marketing tools. It comes as a complete email marketing plan to help you increase your email marketing turnover.
Its free Smart Designer is a great feature that allows you to create templates that look fantastic, in a matter of seconds. Other great AWeber features are: the automatic creation of emails from blog posts, a drag and drop editor with over 700 mobile responsive email templates and the option to put tags by activating automated email campaigns.
In addition it has a variety of suite mobile apps to use, manage and segment subscribers and email tracking to measure performance with analytics.
While using this tool you can add to your website impressive registration forms and social accounts as well as collect email addresses (always with attention to GDPR).
Billing plans begin at $19 per month for up to 500 subscribers and unlimited emails. If you want to try it before you pay, there is a free 30-day trial.