Flexmail: The ideal email marketing tool for newsletters and automated emails

Flexmail is a European email marketing platform for businesses that take email seriously. Send newsletters, create automated workflows, and manage your contacts, with your data stored on European servers.

Flexmail is fully GDPR compliant, ISO 27001 and ISO 27701 certified, with data hosted exclusively on European servers. You get personal support in your own language, with no hidden costs. Also, you have everything in the same account, so more convenience in your day-to-day work.

Flexmail does not have built-in webshop links for cart behavior, so abandoned cart workflows are not possible.

Not directly. Flexmail does not have a native connection to webshop platforms. However, through the API you can link data to your contacts using custom fields — which opens up possibilities for more targeted campaigns based on customer information you provide.

The Brand kit is where you store your brand's visual identity: logo, colors, and fonts. Once set up, these are applied automatically every time you create a new email. To set it up:
Go to Settings, then Brand kit.
Upload your logo and add your brand colors using their HEX codes
Set your preferred fonts for headings and body text
Click Save.

The Email builder is Flexmail's drag-and-drop editor. It automatically produces mobile-optimized emails and requires no coding knowledge.

To create a new message:
- Go to Campaigns, then Messages, and click Create new message
- Click Start creating in the Email builder section
- Choose a template to get started, or start from a blank canvas
- Give your message a name and click Start creating

Building your email:
- Structures — drag a column layout onto the canvas to define each row
- Elements — drag content into your structures: text, images, and more
- Personalisation — add contact data such as the name using placeholders

Before you send:
- Use the desktop/mobile toggle to see how the email looks on devices
- Click Preview to see your message with real contact data
- Click Check message to run a spam analysis and check performance

Before sending your first campaign, you need to add your contacts to Flexmail. The fastest way is to upload a CSV file, but you can also add contacts one by one or connect via the API.

To import a CSV file:
- Go to Contacts, then All contacts, and click Add contacts
- Select Upload file and choose your CSV
- Match each column to the correct Flexmail field
- Confirm that you have the right to send email to these contacts
- Click Import

Verifying your sender address
- Go to Settings, then Add or remove senders
- Click Add new sender and enter the email address
- Flexmail sends a confirmation email to that address — the owner of that inbox must open it and click Confirm my email address
- Once verified, you can send from that address

Setting up email authentication
After verifying your sender address, set up email authentication. This tells receiving email servers like Gmail and Outlook that your emails are legitimate — helping them land in the inbox instead of spam.

To create an email campaign:

Go to Campaigns, then Manage campaigns, and click Create new campaign.
Enter the campaign name, the subject, and choose the sender address.
Select the message to send.
Choose the recipient contacts or segments.
Review the summary:
verify the tracking settings;
make sure a plain text version of the message is available.
Decide when the campaign will be sent (immediately or scheduled).

Support tip: in the same section, select Test campaign to send yourself a test before the mass send.

A workflow is a sequence of automated emails that runs based on your contacts' actions — with no manual follow-up needed. Before you start, make sure all the messages you want to send are ready in Campaigns, then Messages.

To create a workflow:
- Go to Automation, then Workflows, and click Add new workflow
- Enter a name and choose a template for common scenarios like welcome series and re-engagement flows — or start from scratch
- Set up the starting trigger. Choose what causes contacts to enter the workflow, such as signing up via a form or clicking a link
- Add a Send campaign block. Choose the message and set when it will be sent
- Add a Wait block to set a delay before the next email
- When you're ready, click Start workflow

Interests are tags you attach to contacts to track what they're interested in. Segments are filters that let you group contacts based on these interests, so you can send the right email to the right person every time.

Step 1: Create your interests:
- Go to Contacts, then Interests, and click Add interest
- Enter a name and select Public as the visibility
- Add a label and description so contacts know what they're signing up for
- Click Save interest

Step 2: Assign interests to your contacts:
- The fastest way is during import. Add an Interests column to your CSV file with the interest name and map it during the import process.
- You can also ask contacts to update their own preferences by sending them a link to their profile page.

Step 3: Create segments based on interests
- Go to Contacts, then Segments, and click Add segment
- Add a condition: Interest → Subscribed → [interest name]
- Your segment updates automatically as contacts' data changes

Step 4: Use your segments in campaigns
- When creating a campaign, select the interest-based segment as the recipient group, so only contacts who want that content receive it.